e-commerce settles for established payment systems: limited market potential for innovative payment...
TRANSCRIPT
E-Commerce Settles for E-Commerce Settles for established payment systems:established payment systems:Limited market potential for innovative Limited market potential for innovative payment systemspayment systems
Summary and EvaluationPresented by:Li-Ann Jordan & Alvin Cox
SUMMARYSUMMARY
Research QuestionResearch QuestionWhy traditional payment systems
continue to dominate B2C E-commerce while some innovative payment systems fail to address the typical business situation in B2C E-commerce.
IntroductionIntroductionPayment Systems
◦What are payment systems?◦Familiar systems
Purpose of the paper◦To make known the evolution of
payment systems in Germany
MethodologyMethodologyIn 2006 a study was done on E-
shops in Germany that offer payments systems.
The results show that majority of the E-shops in Germany prefer traditional payment systems.
Innovative System Innovative System ChallengesChallengesSecurityConsistencyTotalityRepudiationTransaction CostsSpeedDegree of usePrivacy
Innovative System Innovative System Challenges cont’dChallenges cont’dEasy-to-usePortability All of these challenges help
contribute to traditional systems domination of the B2C E-commerce market.
E-shoppers Payment E-shoppers Payment ChoiceChoiceThree criteria that explains E-
shoppers payment choice.IncomeAgeE-shopping Experience
What attributes to What attributes to dominance of traditional dominance of traditional payment choices?payment choices?
The pronounced network effectThe focus of innovative systems
in some respect are not geared towards B2C business situations but more towards niche segments
ConclusionConclusionPayment systems are a key
aspect of B2C e-commerceInnovative systems are left to
scramble for niche segmentsOld Business ideas live on
EVALUATIONEVALUATION
Objectives and Objectives and MethodologyMethodologyAre the objectives clearly stated?
◦YesIs the scope of the research
appropriate?◦Yes.
Research method◦Questionnaires seemed to have been
the method used Results were given of only those that
responded but no knowledge of how many persons were asked
Presentation of the PaperPresentation of the PaperIs the paper written in a clear an
effective manner?◦The ordering ◦Layout◦Fairly written paper
ConclusionConclusionInformative
Suggestions