E-commerce Rising

Business models and strategies for success

Why has e-commerce grown?

• More and more stores are going online with their businesses

• E-commerce is going to see a lot of new players in the coming years

• So what is driving this growth?

• How can new entrants and prospective entrants make an impact?

What's driving this growth?• Mobile devices enhance convenience

• Choice of products make customers happy

• Product information is easily available

• Businesses and customers save money

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E-commerce Business Models

• E-commerce has diversified over the past few years and it has created markets that cater to many needs:

B2C B2B C2C

• Other rising business models include: C2B: Where individuals offer their services or expertise to

businesses G2C: Where the local or the national government offers its services

to its citizens through an online portal

E-commerce Strategies

• The variety of e-commerce businesses is made further varied by the type of strategy they adopt in their business dealings:

Brick-and-click Purely online Marketplace Auction Bargaining

Conclusion

• Business should make sure that the path they choose is one that complements their products with an appropriate pricing strategy, a friendly shipping policy and a responsive website

• Organizations in the e-commerce industry must ensure a constant review of their business model and strategy to ensure its suitability to their organization’s objectives and goals

• They must be willing to change or adapt as the situation may demand

Thank You

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