Bridging the Gap

• Accessibility – smart-phones and tablets

• Comfort – shopping from home/office

• Cost savings – travel costs, online discounts

• Time savings – travel time, avoiding queues

• By making the purchase process pleasurable through:

Seasonal/Festival decorations

Leisurely trials

Helpful, polite staff

Touch & feel of product – not to be underestimated

FISYKAL SHOPPE

• E-commerce stores can bridge the gap by having:

Same-day delivery

Virtual trials

Innovative measurement

At-home trials

Product customization

• E-commerce innovation has taken an interesting turn, and is something we can look

forward to

• If you have some interesting ideas, or know of any other practices that help bridge

this gap, drop a comment at this blog

Thank You

HERE