E-Commerce Is Experiencing New Commerce:Flexible Shopping

As the technology evolves and new innovation come to life,

the way ecommerce is executed is also changing.

The transition majorly focuses on buyer’s payment

predicament as they purchase merchandise online.

They don’t want to be the victim of cumbersome payment

options where they are asked to leave the main web commerce

website to initiate the payment for their purchases.

They expect more than just security from merchants. As a

result, the concept of contextual commerce comes into play.

Although ecommerce provides great comfort for online

customers, they still stumble across terrible rigmarole that steals

the fair level of ease and convenience otherwise involved in

online payment process.

Integration of applications and social media into customer’s

online shopping experience has seemingly paved the way for

internet marketing professionals as it helps customers discover

products and services of global merchants.

But there are certain points that are still missed and need to

be considered before the solution is presented. Let’s see what

they are:

Customer’s Woes And Merchant’s Battle

What customers are soliciting is the ability to make purchase

for their favorite products not only from merchant’s website but

also from the same online portal they find it displayed.

While customers are undeniably struggling to have the luxury

of flexible shopping, ecommerce merchants are grappling with

the idea of strategically implementing the solution for these

comfort-seeking consumers.

Customer’s Woes And Merchant’s Battle

The fundamental reason behind this intuitive drift is the role

of potential social media platforms that significantly expose

ecommerce products and brands to enthusiastic users, improving

their whole customer experience.

Outside-the-website purchase most critically by buyers

because they don’t seem to enjoy the idea of being forced to

leave the website for finishing the purchase deal.

Customer’s Woes And Merchant’s Battle

Moreover, customers feel a sense of insecurity and hesitation

lingering as they think about giving their private payment

credentials to other website or app outside the website where

they first land.

So in the end it would be a shallow decision from merchant’s

end to waste what they have gained in terms of customer

engagement by telling them to leave.

Smart Buttons OutweighPain Points

Mobile engagement is easy to get but difficult to retain. As

soon as there is question of converting mobile users into

spontaneous shoppers, merchants start scratching their head.

Now why so? The problem is that customers are convinced of

your products and sufficiently engaged, but you have not given

them options to take the action as soon as they get the choice.

Smart Buttons OutweighPain Points

Buy buttons smartly integrated into socials is the effective way

to instantly monetize the opportunity as it comes.

Facebook, twitter and Pinterest are among those trying to

implementing Buy button to allow customers to follow their

impulse the moment they feel viewing at the products and

services featured right there.

Smart Buttons OutweighPain Points

Pinterest has taken the initiative already, allowing customers

to buy something they like instantly from that very platform with

minimal hassle and maxim delight.

By reducing the number of clicks, they give their users an

awesome and smooth purchase experience.

Virtual Single-Click Wallets

Despite sounding a little funny when heard, single-click wallets

are nothing but all those smart digital wallets that come handy

while whittling away infamous stretch of purchase process for

customers.

Digital wallets are the best way to manipulate the credit card

information of customers to enable them to quickly put the order

using that very app or website.

Virtual Single-Click Wallets

Here in this kind of online purchase, customers can enjoy the

advantage of not feeding their personal details every time they

instigate the transaction process.

So the feature of digital wallet mingled with fully fledged

payment data can further leverage the social account details to

ensure seamless buying action with no wait issues.

M-Commerce And E-Commerce Coming Together

Use of mobile for shopping and inventory management, order

tracking and monitoring and payment process execution is

thought a great, dependable solution.

The inclusion of simplified transaction methods and one-stop

purchase process is an epitome of excellent digital muscle that

concocts the recipe for butter-smooth contextual commerce.

M-Commerce And E-Commerce Coming Together

The discussion above also indicates that ecommerce and

mCommerce can come together to yield harmony between

merchants and customers, bringing etailers and e-shoppers in a

synchronized system.

These features enhance customer experience so much they

will feel even more driven to purchase via social media platforms.

Original Posted on :http://goo.gl/4K6zC9

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