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E-COMMERCE IN EUROPE - STATISTA FOR EMOTA

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Page 1: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-COMMERCE IN EUROPE - STATISTA FOR EMOTA

Page 2: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

TABLE OF CONTENTSE-Commerce in Europe - Statista for EMOTA

Page 3: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Table of Contents

E-Commerce figures in Europe

06 E-commerce revenue in Europe 2017-2023, by segment

07 Volume of retail trade monthly in the European Union 2017-2018 (as index)

08 Share of European customers of online shops in Italy 2018, by country

09 Share of European customers of online shops in Nordic countries 2018, by country

10 Share of European customers of online shops in Spain 2018, by country

11 Share of European customers of online shops in Germany 2017-2018, by country

12 Share of European customers of online shops in Poland 2018, by country

13 Share of European customers of online shops in the UK 2018, by country

14 Share of European customers of online shops in France 2017-2018, by country

Cross Border

16 Europe: domestic and cross-border B2C e-commerce sales 2013-2018

17 Leading countries for cross-border e-commerce purchases from Belgium 2018

18 Leading countries for cross-border e-commerce purchases from the Netherlands 2018

19 Leading countries for cross-border e-commerce purchases from Luxembourg 2018

Digital Buyer Penetration

Page 4: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Table of Contents

21 E-commerce usage rate in the European Union 2009-2017, by country

22 Digital buyer penetration in Europe 2017-2023

23 Digital buyer penetration in Germany 2017-2023

24 Digital buyer penetration in Spain 2017-2023

25 Digital buyer penetration in Italy 2017-2023

26 Digital buyer penetration in France 2017-2023

27 Digital buyer penetration in the United Kingdom 2017-2023

Delivery & Parcel Distribution

29 Domestic parcel post traffic worldwide by region 2017

30 International parcel post traffic worldwide by region 2017

31 E-commerce delivery preferences in selected countries in Europe 2018

Page 5: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-COMMERCE FIGURES IN EUROPEE-Commerce in Europe - Statista for EMOTA

Page 6: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

92.22102.33

112.92123.12

132.34 140.3 146.97

76.2181.7

87.2592.52

97.23101.21

104.48

42.6547.6

52.7657.82

62.5166.66

70.18

41.88

47.56

53.34

58.96

64.21

68.9573.14

62.16

67.32

72.45

77.32

81.73

85.62

88.99

0

100

200

300

400

500

600

2017 2018 2019 2020 2021 2022 2023

Reve

nu

e in

bill

ion

U.S

. d

olla

rs

Fashion Electronics & Media Food & Personal Care Furniture & Appliances Toys, Hobby & DIY

Note: Europe; 2018

Further information regarding this statistic can be found on page 33.

Source(s): Statista; ID 715678

6

E-commerce revenue forecast in Europe* from 2017 to 2023, by segment (in billion U.S. dollars)

E-commerce revenue in Europe 2017-2023, by segment

Page 7: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

106.1

109.6

128

98.9

94

104 104.2

106.9 107108.1

109

111.9

90.6

95.6

100.6

105.6

110.6

115.6

120.6

125.6

130.6

Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Sep 18 Oct 18 Nov 18

Ind

ex (

10

0 =

20

15

)*

Note: EU; December 2017 to November 2018

Further information regarding this statistic can be found on page 34.

Source(s): Eurostat; ID 328264

7

Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*

Volume of retail trade monthly in the European Union 2017-2018 (as index)

Page 8: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

19%

16%

6%

5%

2%

1%

1%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

United Kingdom (UK)

Germany

France

Spain

Netherlands

Russia

Sweden

Share of customers

Note: Italy; 2018*; 15-79 years; 1,000 per country

Further information regarding this statistic can be found on page 35.

Source(s): PostNord; ID 434076

8

Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country

Share of European customers of online shops in Italy 2018, by country

Page 9: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

27%

21%

4%

3%

2%

2%

1%

4%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

United Kingdom (UK)

Germany

Netherlands

France

Spain

Italy

Russia

Rest of Europe

Share of customers

Note: Europe, Denmark, Finland, Iceland, Norway, Sweden; 2018; 15-79 years; 11,000*

Further information regarding this statistic can be found on page 36.

Source(s): PostNord; ID 434215

9

Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country

Share of European customers of online shops in Nordic countries 2018, by country

Page 10: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

1%

1%

1%

1%

5%

6%

14%

20%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0%

Russia

Denmark

Sweden

Netherlands

Italy

France

Germany

United Kingdom (UK)

Share of customers

Note: Spain; 2018; 15-79 years; 1,000 per country

Further information regarding this statistic can be found on page 37.

Source(s): PostNord; ID 434257

10

Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country

Share of European customers of online shops in Spain 2018, by country

Page 11: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

14%

5%

4%

2%

3%

2%

3%

2%

1%

1%

1%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

United Kingdom (UK)

Netherlands

France

Spain

Italy

Sweden

Denmark

Norway

Russia

Finland

Iceland

2018

Share of users

Note: Germany; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months

Further information regarding this statistic can be found on page 38.

Source(s): PostNord; ID 434330

11

Share of European online shoppers who purchased online from internet shops based in Germany in 2018, by country

Share of European customers of online shops in Germany 2018, by country

Page 12: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

14%

10%

2%

2%

1%

1%

1%

2%

1%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

Germany

United Kingdom (UK)

France

Netherlands

Italy

Sweden

Norway

Spain

Denmark

Share of customers

Note: Poland; 2018*; 15-79 years; 1,000 per country

Further information regarding this statistic can be found on page 39.

Source(s): PostNord; ID 435746

12

Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country

Share of European customers of online shops in Poland 2018, by country

Page 13: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

9%

4%

2%

3%

2%

3%

2%

2%

1%

2%

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0%

Germany

France

Spain

Netherlands

Sweden

Italy

Denmark

Norway

Finland

Iceland

Share of customers

Note: United Kingdom; 2018; 15-79 years; 1,000 per country; purchase within the last 12 months.

Further information regarding this statistic can be found on page 40.

Source(s): PostNord; ID 435804

13

Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country

Share of European customers of online shops in the UK 2018, by country

Page 14: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

E-Commerce figures in Europe

18%

16%

5%

4%

2%

1%

2%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

United Kingdom (UK)

Germany

Spain

Italy

Netherlands

Denmark

Sweden

2018

Share of customers

Note: France; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months

Further information regarding this statistic can be found on page 41.

Source(s): PostNord; ID 434284

14

Share of European online shoppers who purchased online from internet shops based in France in 2018, by country

Share of European customers of online shops in France 2018, by country

Page 15: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

CROSS BORDERE-Commerce in Europe - Statista for EMOTA

Page 16: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Cross Border

306

346

377

407

436

462

44

56

69

83

99

116

0

100

200

300

400

500

600

700

2013 2014* 2015* 2016* 2017* 2018*

An

nu

al sa

les in

bill

ion

eu

ros

Domestic Cross-border

Note: Europe; 2013

Further information regarding this statistic can be found on page 42.

Source(s): EMOTA; ID 292928

16

Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)

Europe: domestic and cross-border B2C e-commerce sales 2013-2018

Page 17: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Cross Border

33%

25%

21%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

Netherlands

China

France

Share of respondents

Note: Belgium; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have

done at least one cross-border online purchase in the last twelve months

Further information regarding this statistic can be found on page 43.

Source(s): IPC; Survey Sampling International; ID 875200

17

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from Belgium 2018

Page 18: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Cross Border

52%

19%

7%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

China

Germany

United Kingdom

Share of respondents

Note: Netherlands; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have

done at least one cross-border online purchase in the last twelve months

Further information regarding this statistic can be found on page 44.

Source(s): IPC; Survey Sampling International; ID 875205

18

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from the Netherlands 2018

Page 19: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Cross Border

59%

19%

7%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%

Germany

France

Belgium

Share of respondents

Note: Luxembourg; 2 October, 2018 to 23 October, 2018; 1,000*; online shoppers who have purchased physical goods online at least once in the last three months and who have

done at least one cross-border online purchase in the last twelve months

Further information regarding this statistic can be found on page 45.

Source(s): IPC; Survey Sampling International; ID 875201

19

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from Luxembourg 2018

Page 20: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

DIGITAL BUYER PENETRATION

E-Commerce in Europe - Statista for EMOTA

Page 21: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country

Note: EU; 2009 to 2017; 16-74 years; individuals who had purchased goods or services online for private purposes within the last three months

Further information regarding this statistic can be found on page 8.

Source(s): Eurostat; ID 435893

64%

53%

19% 20%23%

4%

10%

20%

53%

35%

52%

10% 10% 10%12% 13%

54%

40%

45%

33%

16%

57%

16% 16%

11%

5%

31%35%

72%

62%

28%26%

31%

6%

17%

24%

59%

42%

62%

19%

24%

15%

20% 20%

61%

49%53%

41%37%

66%

25%23% 22%

10%

41%43%

78%

67%

40%

35%

46%

11%

25%

33%

68%

43%

69%

29%33%

23%26% 26%

66%

54%58%

48%46%

69%

34%

24%21%

11%

49%53%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

Sh

are

of e

-co

mm

erc

e u

se

rs

2011 2014 2017

21

Page 22: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

67.4%

69.1%

70.7%

72.1%

73.4%

74.7%

75.8%

0.7

0.7

0.7

0.7

0.7

0.7

0.7

0.7

0.8

0.8

0.8

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 47.

Source(s): Statista; ID 891317

22

Digital buyer penetration in Europe* from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023

Page 23: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

76.77

77.27

77.77

78.28

78.82

79.35

79.87

76.5

77.0

77.5

78.0

78.5

79.0

79.5

80.0

80.5

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 48.

Source(s): Statista; ID 891318

23

Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023

Page 24: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

58.65

59.78

60.96

62.08

63.17

64.09

64.85

58.0

59.0

60.0

61.0

62.0

63.0

64.0

65.0

66.0

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 49.

Source(s): Statista; ID 891320

24

Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023

Page 25: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

62.1

63.56

65

66.34

67.6

68.7

69.64

61.3

62.3

63.3

64.3

65.3

66.3

67.3

68.3

69.3

70.3

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 50.

Source(s): Statista; ID 891314

25

Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023

Page 26: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

72.34

72.77

73.27

73.84

74.52

75.26

76.07

72.0

72.5

73.0

73.5

74.0

74.5

75.0

75.5

76.0

76.5

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 51.

Source(s): Statista; ID 891312

26

Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023

Page 27: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Digital Buyer Penetration

79.37

79.48

79.67

79.87

80.1

80.24

80.29

79.3

79.5

79.7

79.9

80.1

80.3

80.5

2017 2018 2019 2020 2021 2022 2023

Sh

are

of p

op

ula

tio

n in

pe

rce

nt

Note: 2018

Further information regarding this statistic can be found on page 52.

Source(s): Statista; ID 891311

27

Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in the United Kingdom 2017-2023

Page 28: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

DELIVERY & PARCEL DISTRIBUTIONE-Commerce in Europe - Statista for EMOTA

Page 29: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Delivery & Parcel Distribution

8.930.02

403.25

198.18

122.32

3.74

1.65

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

Industrialized countries

Asia and Pacific

Europe and CIS

Latin America and Caribbean

Africa

Arab countries

Number of parcels in million units

Note: Worldwide; 2017

Further information regarding this statistic can be found on page 53.

Source(s): UPU; ID 737183

29

Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)

Domestic parcel post traffic worldwide by region 2017

Page 30: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Delivery & Parcel Distribution

165.6

4.32

4.28

0.98

0.63

0.32

0 20 40 60 80 100 120 140 160 180

Industrialized countries

Europe and CIS

Asia and Pacific

Arab countries

Latin America and Caribbean

Africa

Number of parcels in million units

Note: Worldwide; 2017

Further information regarding this statistic can be found on page 54.

Source(s): UPU; ID 737215

30

Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)

International parcel post traffic worldwide by region 2017

Page 31: E-COMMERCE IN EUROPE - STATISTA FOR EMOTA... · E-Commerce figures in Europe 106.1 109.6 128 98.9 94 104 104.2 106.9 107 108.1 109 111.9 90.6 95.6 100.6 105.6 110.6 115.6 120.6 125.6

Delivery & Parcel Distribution

56%

51%

39%37%

31% 30% 29%

23%

17%

62% 61%

55%

42%

51%

62%

50%

36%

43%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

Spain Italy Poland Netherlands United Kingdom France Belgium Germany Nordics (Sweden,Finland, Norway,

Denmark)*

Sh

are

of re

sp

on

de

nts

Being able to choose the time for delivery Being able to choose the place for delivery

Note: Europe; spring 2018; 15-79 years; around 1,100 per country; 500 per Nordic country; have shopped online

Further information regarding this statistic can be found on page 55.

Source(s): PostNord; ID 980543

31

How important are the following factors in delivery in your decision to buy goods from an online shop?

E-commerce delivery preferences in selected countries in Europe 2018

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REFERENCESE-Commerce in Europe - Statista for EMOTA

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References33

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) Europe

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the Toys, Hobby & DIY market can be found here . Information on the methodology can be found under the link .

E-commerce revenue forecast in Europe* from 2017 to 2023, by segment (in billion U.S. dollars)

E-commerce revenue in Europe 2017-2023, by segment

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References34

Source and methodology information

Source(s) Eurostat

Conducted by Eurostat

Survey period December 2017 to November 2018

Region(s) EU

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Eurostat

Publication date January 2019

Original source Volume of retail trade up by 0.6% in euro area, page 5

Website URL visit the website

Back to statistic

Notes:

* The index of the volume of retail trade is a measure of the evolution of turnover (or total amount of goods sold) in the retail

trade. The data show deflated indices for total retail trade, calendar and seasonally adjusted. Base year (100) is 2015.

Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*

Volume of retail trade monthly in the European Union 2017-2018 (as index)

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References35

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2018*

Region(s) Italy

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics n.a.

Published by PostNord

Publication date October 2018

Original source E-Commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country

Share of European customers of online shops in Italy 2018, by country

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References36

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2018

Region(s) Europe, Denmark, Finland, Iceland, Norway, Sweden

Number of respondents 11,000*

Age group 15-79 years

Special characteristics n.a.

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

* Number of respondents per country: UK, 1,069; Spain, 1,092; Germany, 1,124; France, 1,098; Netherlands, 1,131; Italy,

1,085.

Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country

Share of European customers of online shops in Nordic countries 2018, by country

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References37

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2018

Region(s) Spain

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics n.a.

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

n.a.

Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country

Share of European customers of online shops in Spain 2018, by country

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References38

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2017 and 2018*

Region(s) Germany

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics purchase within the last 12 months

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

Share of European online shoppers who purchased online from internet shops based in Germany in 2018, by country

Share of European customers of online shops in Germany 2018, by country

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References39

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2018*

Region(s) Poland

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics n.a.

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country

Share of European customers of online shops in Poland 2018, by country

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References40

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2018

Region(s) United Kingdom

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics purchase within the last 12 months.

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

n.a.

Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country

Share of European customers of online shops in the UK 2018, by country

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References41

Source and methodology information

Source(s) PostNord

Conducted by PostNord

Survey period 2017 and 2018*

Region(s) France

Number of respondents 1,000 per country

Age group 15-79 years

Special characteristics purchase within the last 12 months

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 54

Website URL visit the website

Back to statistic

Notes:

* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.

Share of European online shoppers who purchased online from internet shops based in France in 2018, by country

Share of European customers of online shops in France 2018, by country

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References42

Source and methodology information

Source(s) EMOTA

Conducted by EMOTA

Survey period 2013

Region(s) Europe

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by EMOTA

Publication date March 2014

Original source E-commerce in Europe, page 5

Website URL visit the website

Back to statistic

Notes:

* Forecast. B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and

financial services.

Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)

Europe: domestic and cross-border B2C e-commerce sales 2013-2018

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References43

Source and methodology information

Source(s) IPC; Survey Sampling International

Conducted by Survey Sampling International

Survey period 2 October, 2018 to 23 October, 2018

Region(s) Belgium

Number of respondents 1,000

Age group n.a.

Special characteristics online shoppers who have purchased physical goods online at least once in the last

three months and who have done at least one cross-border online purchase in the

last twelve months

Published by IPC

Publication date February 2019

Original source Cross-Border E-commerce Shopper Survey 2018, page 11

Website URL visit the website

Back to statistic

Notes:

n.a.

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from Belgium 2018

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References44

Source and methodology information

Source(s) IPC; Survey Sampling International

Conducted by Survey Sampling International

Survey period 2 October, 2018 to 23 October, 2018

Region(s) Netherlands

Number of respondents 1,000

Age group n.a.

Special characteristics online shoppers who have purchased physical goods online at least once in the last

three months and who have done at least one cross-border online purchase in the

last twelve months

Published by IPC

Publication date February 2019

Original source Cross-Border E-commerce Shopper Survey 2018, page 11

Website URL visit the website

Back to statistic

Notes:

n.a.

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from the Netherlands 2018

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References45

Source and methodology information

Source(s) IPC; Survey Sampling International

Conducted by Survey Sampling International

Survey period 2 October, 2018 to 23 October, 2018

Region(s) Luxembourg

Number of respondents 1,000*

Age group n.a.

Special characteristics online shoppers who have purchased physical goods online at least once in the last

three months and who have done at least one cross-border online purchase in the

last twelve months

Published by IPC

Publication date February 2019

Original source Cross-Border E-commerce Shopper Survey 2018, page 11

Website URL visit the website

Back to statistic

Notes:

* The source states that "[the] sample size was 500 or 1000 respondents for 38 of the 41 survey countries (a smaller sample

size was used in Luxembourg, Cyprus and Iceland)."

Please specify the country from which you bought your most recent online cross-border purchase?

Leading countries for cross-border e-commerce purchases from Luxembourg 2018

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References46

Source and methodology information

Source(s) Eurostat

Conducted by TNS

Survey period 2009 to 2017

Region(s) EU

Number of respondents n.a.

Age group 16-74 years

Special characteristics individuals who had purchased goods or services online for private purposes within

the last three months

Published by Eurostat

Publication date November 2018

Original source eurostat.ec.europa.eu

Website URL visit the website

Back to statistic

Notes:

This indicator includes all private individuals aged 16 to 74 years. Financial investments are excluded.

Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country

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References47

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) Europe

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in Europe* from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023

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References48

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) Germany

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023

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References49

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) Spain

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023

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References50

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) Italy

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023

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References51

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) France

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023

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References52

Source and methodology information

Source(s) Statista

Conducted by Statista

Survey period 2018

Region(s) United Kingdom (Great Britain)

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista

Publication date June 2018

Original source Digital Market Outlook

Website URL visit the website

Back to statistic

Notes:

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises

purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as

smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of

individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact

definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .

Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in the United Kingdom 2017-2023

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References53

Source and methodology information

Source(s) UPU

Conducted by UPU

Survey period 2017

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by UPU

Publication date December 2018

Original source upu.int

Website URL visit the website

Back to statistic

Notes:

Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select

10.4 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .

Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)

Domestic parcel post traffic worldwide by region 2017

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References54

Source and methodology information

Source(s) UPU

Conducted by UPU

Survey period 2017

Region(s) Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by UPU

Publication date December 2018

Original source upu.int

Website URL visit the website

Back to statistic

Notes:

Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select

10.5 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .

Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)

International parcel post traffic worldwide by region 2017

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References55

Source and methodology information

Source(s) PostNord

Conducted by Nepa

Survey period spring 2018

Region(s) Europe

Number of respondents around 1,100 per country; 500 per Nordic country

Age group 15-79 years

Special characteristics have shopped online

Published by PostNord

Publication date October 2018

Original source E-commerce in Europe 2018, page 18

Website URL visit the website

Back to statistic

Notes:

* The source did not provide individual data for the four countries but instead grouped them together into a region. Additionally,

the source did not explain the exclusion of Iceland.

How important are the following factors in delivery in your decision to buy goods from an online shop?

E-commerce delivery preferences in selected countries in Europe 2018