e-commerce in europe - statista for emota... · e-commerce figures in europe 106.1 109.6 128 98.9...
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E-COMMERCE IN EUROPE - STATISTA FOR EMOTA
TABLE OF CONTENTSE-Commerce in Europe - Statista for EMOTA
Table of Contents
E-Commerce figures in Europe
06 E-commerce revenue in Europe 2017-2023, by segment
07 Volume of retail trade monthly in the European Union 2017-2018 (as index)
08 Share of European customers of online shops in Italy 2018, by country
09 Share of European customers of online shops in Nordic countries 2018, by country
10 Share of European customers of online shops in Spain 2018, by country
11 Share of European customers of online shops in Germany 2017-2018, by country
12 Share of European customers of online shops in Poland 2018, by country
13 Share of European customers of online shops in the UK 2018, by country
14 Share of European customers of online shops in France 2017-2018, by country
Cross Border
16 Europe: domestic and cross-border B2C e-commerce sales 2013-2018
17 Leading countries for cross-border e-commerce purchases from Belgium 2018
18 Leading countries for cross-border e-commerce purchases from the Netherlands 2018
19 Leading countries for cross-border e-commerce purchases from Luxembourg 2018
Digital Buyer Penetration
Table of Contents
21 E-commerce usage rate in the European Union 2009-2017, by country
22 Digital buyer penetration in Europe 2017-2023
23 Digital buyer penetration in Germany 2017-2023
24 Digital buyer penetration in Spain 2017-2023
25 Digital buyer penetration in Italy 2017-2023
26 Digital buyer penetration in France 2017-2023
27 Digital buyer penetration in the United Kingdom 2017-2023
Delivery & Parcel Distribution
29 Domestic parcel post traffic worldwide by region 2017
30 International parcel post traffic worldwide by region 2017
31 E-commerce delivery preferences in selected countries in Europe 2018
E-COMMERCE FIGURES IN EUROPEE-Commerce in Europe - Statista for EMOTA
E-Commerce figures in Europe
92.22102.33
112.92123.12
132.34 140.3 146.97
76.2181.7
87.2592.52
97.23101.21
104.48
42.6547.6
52.7657.82
62.5166.66
70.18
41.88
47.56
53.34
58.96
64.21
68.9573.14
62.16
67.32
72.45
77.32
81.73
85.62
88.99
0
100
200
300
400
500
600
2017 2018 2019 2020 2021 2022 2023
Reve
nu
e in
bill
ion
U.S
. d
olla
rs
Fashion Electronics & Media Food & Personal Care Furniture & Appliances Toys, Hobby & DIY
Note: Europe; 2018
Further information regarding this statistic can be found on page 33.
Source(s): Statista; ID 715678
6
E-commerce revenue forecast in Europe* from 2017 to 2023, by segment (in billion U.S. dollars)
E-commerce revenue in Europe 2017-2023, by segment
E-Commerce figures in Europe
106.1
109.6
128
98.9
94
104 104.2
106.9 107108.1
109
111.9
90.6
95.6
100.6
105.6
110.6
115.6
120.6
125.6
130.6
Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18 Sep 18 Oct 18 Nov 18
Ind
ex (
10
0 =
20
15
)*
Note: EU; December 2017 to November 2018
Further information regarding this statistic can be found on page 34.
Source(s): Eurostat; ID 328264
7
Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*
Volume of retail trade monthly in the European Union 2017-2018 (as index)
E-Commerce figures in Europe
19%
16%
6%
5%
2%
1%
1%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
United Kingdom (UK)
Germany
France
Spain
Netherlands
Russia
Sweden
Share of customers
Note: Italy; 2018*; 15-79 years; 1,000 per country
Further information regarding this statistic can be found on page 35.
Source(s): PostNord; ID 434076
8
Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country
Share of European customers of online shops in Italy 2018, by country
E-Commerce figures in Europe
27%
21%
4%
3%
2%
2%
1%
4%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
United Kingdom (UK)
Germany
Netherlands
France
Spain
Italy
Russia
Rest of Europe
Share of customers
Note: Europe, Denmark, Finland, Iceland, Norway, Sweden; 2018; 15-79 years; 11,000*
Further information regarding this statistic can be found on page 36.
Source(s): PostNord; ID 434215
9
Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
Share of European customers of online shops in Nordic countries 2018, by country
E-Commerce figures in Europe
1%
1%
1%
1%
5%
6%
14%
20%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Russia
Denmark
Sweden
Netherlands
Italy
France
Germany
United Kingdom (UK)
Share of customers
Note: Spain; 2018; 15-79 years; 1,000 per country
Further information regarding this statistic can be found on page 37.
Source(s): PostNord; ID 434257
10
Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country
Share of European customers of online shops in Spain 2018, by country
E-Commerce figures in Europe
14%
5%
4%
2%
3%
2%
3%
2%
1%
1%
1%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
United Kingdom (UK)
Netherlands
France
Spain
Italy
Sweden
Denmark
Norway
Russia
Finland
Iceland
2018
Share of users
Note: Germany; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months
Further information regarding this statistic can be found on page 38.
Source(s): PostNord; ID 434330
11
Share of European online shoppers who purchased online from internet shops based in Germany in 2018, by country
Share of European customers of online shops in Germany 2018, by country
E-Commerce figures in Europe
14%
10%
2%
2%
1%
1%
1%
2%
1%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
Germany
United Kingdom (UK)
France
Netherlands
Italy
Sweden
Norway
Spain
Denmark
Share of customers
Note: Poland; 2018*; 15-79 years; 1,000 per country
Further information regarding this statistic can be found on page 39.
Source(s): PostNord; ID 435746
12
Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
Share of European customers of online shops in Poland 2018, by country
E-Commerce figures in Europe
9%
4%
2%
3%
2%
3%
2%
2%
1%
2%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0%
Germany
France
Spain
Netherlands
Sweden
Italy
Denmark
Norway
Finland
Iceland
Share of customers
Note: United Kingdom; 2018; 15-79 years; 1,000 per country; purchase within the last 12 months.
Further information regarding this statistic can be found on page 40.
Source(s): PostNord; ID 435804
13
Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country
Share of European customers of online shops in the UK 2018, by country
E-Commerce figures in Europe
18%
16%
5%
4%
2%
1%
2%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% 20.0%
United Kingdom (UK)
Germany
Spain
Italy
Netherlands
Denmark
Sweden
2018
Share of customers
Note: France; 2017 and 2018*; 15-79 years; 1,000 per country; purchase within the last 12 months
Further information regarding this statistic can be found on page 41.
Source(s): PostNord; ID 434284
14
Share of European online shoppers who purchased online from internet shops based in France in 2018, by country
Share of European customers of online shops in France 2018, by country
CROSS BORDERE-Commerce in Europe - Statista for EMOTA
Cross Border
306
346
377
407
436
462
44
56
69
83
99
116
0
100
200
300
400
500
600
700
2013 2014* 2015* 2016* 2017* 2018*
An
nu
al sa
les in
bill
ion
eu
ros
Domestic Cross-border
Note: Europe; 2013
Further information regarding this statistic can be found on page 42.
Source(s): EMOTA; ID 292928
16
Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)
Europe: domestic and cross-border B2C e-commerce sales 2013-2018
Cross Border
33%
25%
21%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%
Netherlands
China
France
Share of respondents
Note: Belgium; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have
done at least one cross-border online purchase in the last twelve months
Further information regarding this statistic can be found on page 43.
Source(s): IPC; Survey Sampling International; ID 875200
17
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from Belgium 2018
Cross Border
52%
19%
7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%
China
Germany
United Kingdom
Share of respondents
Note: Netherlands; 2 October, 2018 to 23 October, 2018; 1,000; online shoppers who have purchased physical goods online at least once in the last three months and who have
done at least one cross-border online purchase in the last twelve months
Further information regarding this statistic can be found on page 44.
Source(s): IPC; Survey Sampling International; ID 875205
18
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from the Netherlands 2018
Cross Border
59%
19%
7%
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Germany
France
Belgium
Share of respondents
Note: Luxembourg; 2 October, 2018 to 23 October, 2018; 1,000*; online shoppers who have purchased physical goods online at least once in the last three months and who have
done at least one cross-border online purchase in the last twelve months
Further information regarding this statistic can be found on page 45.
Source(s): IPC; Survey Sampling International; ID 875201
19
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from Luxembourg 2018
DIGITAL BUYER PENETRATION
E-Commerce in Europe - Statista for EMOTA
Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
Note: EU; 2009 to 2017; 16-74 years; individuals who had purchased goods or services online for private purposes within the last three months
Further information regarding this statistic can be found on page 8.
Source(s): Eurostat; ID 435893
64%
53%
19% 20%23%
4%
10%
20%
53%
35%
52%
10% 10% 10%12% 13%
54%
40%
45%
33%
16%
57%
16% 16%
11%
5%
31%35%
72%
62%
28%26%
31%
6%
17%
24%
59%
42%
62%
19%
24%
15%
20% 20%
61%
49%53%
41%37%
66%
25%23% 22%
10%
41%43%
78%
67%
40%
35%
46%
11%
25%
33%
68%
43%
69%
29%33%
23%26% 26%
66%
54%58%
48%46%
69%
34%
24%21%
11%
49%53%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
Sh
are
of e
-co
mm
erc
e u
se
rs
2011 2014 2017
21
Digital Buyer Penetration
67.4%
69.1%
70.7%
72.1%
73.4%
74.7%
75.8%
0.7
0.7
0.7
0.7
0.7
0.7
0.7
0.7
0.8
0.8
0.8
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 47.
Source(s): Statista; ID 891317
22
Digital buyer penetration in Europe* from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023
Digital Buyer Penetration
76.77
77.27
77.77
78.28
78.82
79.35
79.87
76.5
77.0
77.5
78.0
78.5
79.0
79.5
80.0
80.5
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 48.
Source(s): Statista; ID 891318
23
Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023
Digital Buyer Penetration
58.65
59.78
60.96
62.08
63.17
64.09
64.85
58.0
59.0
60.0
61.0
62.0
63.0
64.0
65.0
66.0
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 49.
Source(s): Statista; ID 891320
24
Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023
Digital Buyer Penetration
62.1
63.56
65
66.34
67.6
68.7
69.64
61.3
62.3
63.3
64.3
65.3
66.3
67.3
68.3
69.3
70.3
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 50.
Source(s): Statista; ID 891314
25
Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023
Digital Buyer Penetration
72.34
72.77
73.27
73.84
74.52
75.26
76.07
72.0
72.5
73.0
73.5
74.0
74.5
75.0
75.5
76.0
76.5
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 51.
Source(s): Statista; ID 891312
26
Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023
Digital Buyer Penetration
79.37
79.48
79.67
79.87
80.1
80.24
80.29
79.3
79.5
79.7
79.9
80.1
80.3
80.5
2017 2018 2019 2020 2021 2022 2023
Sh
are
of p
op
ula
tio
n in
pe
rce
nt
Note: 2018
Further information regarding this statistic can be found on page 52.
Source(s): Statista; ID 891311
27
Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in the United Kingdom 2017-2023
DELIVERY & PARCEL DISTRIBUTIONE-Commerce in Europe - Statista for EMOTA
Delivery & Parcel Distribution
8.930.02
403.25
198.18
122.32
3.74
1.65
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
Industrialized countries
Asia and Pacific
Europe and CIS
Latin America and Caribbean
Africa
Arab countries
Number of parcels in million units
Note: Worldwide; 2017
Further information regarding this statistic can be found on page 53.
Source(s): UPU; ID 737183
29
Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)
Domestic parcel post traffic worldwide by region 2017
Delivery & Parcel Distribution
165.6
4.32
4.28
0.98
0.63
0.32
0 20 40 60 80 100 120 140 160 180
Industrialized countries
Europe and CIS
Asia and Pacific
Arab countries
Latin America and Caribbean
Africa
Number of parcels in million units
Note: Worldwide; 2017
Further information regarding this statistic can be found on page 54.
Source(s): UPU; ID 737215
30
Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)
International parcel post traffic worldwide by region 2017
Delivery & Parcel Distribution
56%
51%
39%37%
31% 30% 29%
23%
17%
62% 61%
55%
42%
51%
62%
50%
36%
43%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Spain Italy Poland Netherlands United Kingdom France Belgium Germany Nordics (Sweden,Finland, Norway,
Denmark)*
Sh
are
of re
sp
on
de
nts
Being able to choose the time for delivery Being able to choose the place for delivery
Note: Europe; spring 2018; 15-79 years; around 1,100 per country; 500 per Nordic country; have shopped online
Further information regarding this statistic can be found on page 55.
Source(s): PostNord; ID 980543
31
How important are the following factors in delivery in your decision to buy goods from an online shop?
E-commerce delivery preferences in selected countries in Europe 2018
REFERENCESE-Commerce in Europe - Statista for EMOTA
References33
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the Toys, Hobby & DIY market can be found here . Information on the methodology can be found under the link .
E-commerce revenue forecast in Europe* from 2017 to 2023, by segment (in billion U.S. dollars)
E-commerce revenue in Europe 2017-2023, by segment
References34
Source and methodology information
Source(s) Eurostat
Conducted by Eurostat
Survey period December 2017 to November 2018
Region(s) EU
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Eurostat
Publication date January 2019
Original source Volume of retail trade up by 0.6% in euro area, page 5
Website URL visit the website
Back to statistic
Notes:
* The index of the volume of retail trade is a measure of the evolution of turnover (or total amount of goods sold) in the retail
trade. The data show deflated indices for total retail trade, calendar and seasonally adjusted. Base year (100) is 2015.
Turnover volume index for the retail trade in the European Union (28 countries) from December 2017 to November 2018*
Volume of retail trade monthly in the European Union 2017-2018 (as index)
References35
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2018*
Region(s) Italy
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics n.a.
Published by PostNord
Publication date October 2018
Original source E-Commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.
Share of European online shoppers who purchased online from internet shops based in Italy in 2018, by country
Share of European customers of online shops in Italy 2018, by country
References36
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2018
Region(s) Europe, Denmark, Finland, Iceland, Norway, Sweden
Number of respondents 11,000*
Age group 15-79 years
Special characteristics n.a.
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
* Number of respondents per country: UK, 1,069; Spain, 1,092; Germany, 1,124; France, 1,098; Netherlands, 1,131; Italy,
1,085.
Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by country
Share of European customers of online shops in Nordic countries 2018, by country
References37
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2018
Region(s) Spain
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics n.a.
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
n.a.
Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by country
Share of European customers of online shops in Spain 2018, by country
References38
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2017 and 2018*
Region(s) Germany
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics purchase within the last 12 months
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.
Share of European online shoppers who purchased online from internet shops based in Germany in 2018, by country
Share of European customers of online shops in Germany 2018, by country
References39
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2018*
Region(s) Poland
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics n.a.
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.
Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by country
Share of European customers of online shops in Poland 2018, by country
References40
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2018
Region(s) United Kingdom
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics purchase within the last 12 months.
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
n.a.
Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by country
Share of European customers of online shops in the UK 2018, by country
References41
Source and methodology information
Source(s) PostNord
Conducted by PostNord
Survey period 2017 and 2018*
Region(s) France
Number of respondents 1,000 per country
Age group 15-79 years
Special characteristics purchase within the last 12 months
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 54
Website URL visit the website
Back to statistic
Notes:
* Survey dates: Responses were recalculated on the basis of the internet penetration that existed in each country in June 2017.
Share of European online shoppers who purchased online from internet shops based in France in 2018, by country
Share of European customers of online shops in France 2018, by country
References42
Source and methodology information
Source(s) EMOTA
Conducted by EMOTA
Survey period 2013
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by EMOTA
Publication date March 2014
Original source E-commerce in Europe, page 5
Website URL visit the website
Back to statistic
Notes:
* Forecast. B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and
financial services.
Domestic and cross-border B2C e-commerce sales in Europe from 2013 to 2018 (in billion euros)
Europe: domestic and cross-border B2C e-commerce sales 2013-2018
References43
Source and methodology information
Source(s) IPC; Survey Sampling International
Conducted by Survey Sampling International
Survey period 2 October, 2018 to 23 October, 2018
Region(s) Belgium
Number of respondents 1,000
Age group n.a.
Special characteristics online shoppers who have purchased physical goods online at least once in the last
three months and who have done at least one cross-border online purchase in the
last twelve months
Published by IPC
Publication date February 2019
Original source Cross-Border E-commerce Shopper Survey 2018, page 11
Website URL visit the website
Back to statistic
Notes:
n.a.
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from Belgium 2018
References44
Source and methodology information
Source(s) IPC; Survey Sampling International
Conducted by Survey Sampling International
Survey period 2 October, 2018 to 23 October, 2018
Region(s) Netherlands
Number of respondents 1,000
Age group n.a.
Special characteristics online shoppers who have purchased physical goods online at least once in the last
three months and who have done at least one cross-border online purchase in the
last twelve months
Published by IPC
Publication date February 2019
Original source Cross-Border E-commerce Shopper Survey 2018, page 11
Website URL visit the website
Back to statistic
Notes:
n.a.
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from the Netherlands 2018
References45
Source and methodology information
Source(s) IPC; Survey Sampling International
Conducted by Survey Sampling International
Survey period 2 October, 2018 to 23 October, 2018
Region(s) Luxembourg
Number of respondents 1,000*
Age group n.a.
Special characteristics online shoppers who have purchased physical goods online at least once in the last
three months and who have done at least one cross-border online purchase in the
last twelve months
Published by IPC
Publication date February 2019
Original source Cross-Border E-commerce Shopper Survey 2018, page 11
Website URL visit the website
Back to statistic
Notes:
* The source states that "[the] sample size was 500 or 1000 respondents for 38 of the 41 survey countries (a smaller sample
size was used in Luxembourg, Cyprus and Iceland)."
Please specify the country from which you bought your most recent online cross-border purchase?
Leading countries for cross-border e-commerce purchases from Luxembourg 2018
References46
Source and methodology information
Source(s) Eurostat
Conducted by TNS
Survey period 2009 to 2017
Region(s) EU
Number of respondents n.a.
Age group 16-74 years
Special characteristics individuals who had purchased goods or services online for private purposes within
the last three months
Published by Eurostat
Publication date November 2018
Original source eurostat.ec.europa.eu
Website URL visit the website
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Notes:
This indicator includes all private individuals aged 16 to 74 years. Financial investments are excluded.
Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
References47
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) Europe
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
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Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in Europe* from 2017 to 2023 (in percent)Digital buyer penetration in Europe 2017-2023
References48
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) Germany
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
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Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in Germany from 2017 to 2023 (in percent)Digital buyer penetration in Germany 2017-2023
References49
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) Spain
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
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Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in Spain from 2017 to 2023 (in percent)Digital buyer penetration in Spain 2017-2023
References50
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) Italy
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in Italy from 2017 to 2023 (in percent)Digital buyer penetration in Italy 2017-2023
References51
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) France
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in France from 2017 to 2023 (in percent)Digital buyer penetration in France 2017-2023
References52
Source and methodology information
Source(s) Statista
Conducted by Statista
Survey period 2018
Region(s) United Kingdom (Great Britain)
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by Statista
Publication date June 2018
Original source Digital Market Outlook
Website URL visit the website
Back to statistic
Notes:
The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises
purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as
smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of
individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs. The exact
definition of the e-Commerce market can be found here . Information on the methodology can be found under the link .
Digital buyer penetration in the United Kingdom from 2017 to 2023 (in percent)Digital buyer penetration in the United Kingdom 2017-2023
References53
Source and methodology information
Source(s) UPU
Conducted by UPU
Survey period 2017
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by UPU
Publication date December 2018
Original source upu.int
Website URL visit the website
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Notes:
Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select
10.4 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .
Number of parcels distributed worldwide in the domestic sector in 2017, by region (in million units)
Domestic parcel post traffic worldwide by region 2017
References54
Source and methodology information
Source(s) UPU
Conducted by UPU
Survey period 2017
Region(s) Worldwide
Number of respondents n.a.
Age group n.a.
Special characteristics n.a.
Published by UPU
Publication date December 2018
Original source upu.int
Website URL visit the website
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Notes:
Values have been rounded. To retrieve the data, select all the administrations from 2. Economic development class , then select
10.5 Number of parcels, domestic service from One or more Items and the 2017 year from Select one or more years in the list .
Number of parcels delivered worldwide in the international sector in 2017, by region (in million units)
International parcel post traffic worldwide by region 2017
References55
Source and methodology information
Source(s) PostNord
Conducted by Nepa
Survey period spring 2018
Region(s) Europe
Number of respondents around 1,100 per country; 500 per Nordic country
Age group 15-79 years
Special characteristics have shopped online
Published by PostNord
Publication date October 2018
Original source E-commerce in Europe 2018, page 18
Website URL visit the website
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Notes:
* The source did not provide individual data for the four countries but instead grouped them together into a region. Additionally,
the source did not explain the exclusion of Iceland.
How important are the following factors in delivery in your decision to buy goods from an online shop?
E-commerce delivery preferences in selected countries in Europe 2018