e-commerce formula: prerequisites for profitable online business · ecommerce formula in detail...
TRANSCRIPT
![Page 1: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/1.jpg)
E-Commerce Formula: Prerequisites for Profitable
Online Business12.6.2020 // Mika Niemi // Experience Commerce Finland
![Page 2: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/2.jpg)
Introduction:Mika Niemi
Research, Business, Strategy
eCommerce, SEM, SEO, M&A, consolidations
Data driven management, Growth
hacking, internalization
Customer centricity, Direct-to-consumer, Digital Branding
Digital commerce business innovations,
Digital commerce ecosystem, Social impact
+300 yritysanalyysiä+100 strategiaa
+50 LTS
![Page 3: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/3.jpg)
Two sides of Ecommerce success
Quantitative
Growth Hacking
= Data-driven optimization of the “Ecommerce formula”
1. Test different thesis2. Constant iterations based on data3. Stay on the pulse 247
Qualitative
Customer centricity
= Customer-centric digital business model design
1. Know your customers2. Understand their needs3. Test and gather qualitative
customer insight
![Page 4: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/4.jpg)
Qualitative:
Customer-centric digital business model design
![Page 5: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/5.jpg)
Why would the customers buy from you?
customer promisecompetitive advantage
In order to succeed one must answer the question:
![Page 6: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/6.jpg)
Genuine customer insight
Who are your customers?
![Page 7: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/7.jpg)
CUSTOMER EXPERIENCE
Touch
-point
External
purchase path
Internal
purchase pathUsage experience
Word-of-mouth
Doing
Thinking
Feeling
Customer
insight
CX
management
Copyrights: Parsama & Niemi, Experience Commerce Finland
Customer service
Purchase
intention
Se
t-up
Un
bo
xin
g
Ord
er &
De
live
ry
![Page 8: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/8.jpg)
Quantitative:
Growth Hacking
![Page 9: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/9.jpg)
Traffic
Ecommerce formula
Average
purchase
Conversion
Sales margin
![Page 10: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/10.jpg)
Traffic
Ecommerce formula in detail
Average
purchaseConversion Sales margin
SEO
SEM
Social media
This consist for example on following factors:
Pricing
Content
Usability
Customer service
Packages
Add-on products
Delivery terms
Product range Product game
Pricing
Purchasing
Branding
![Page 11: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/11.jpg)
![Page 12: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/12.jpg)
@parsama
![Page 13: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/13.jpg)
![Page 14: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/14.jpg)
![Page 15: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/15.jpg)
![Page 16: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/16.jpg)
DIGITAL INFLUENCER MARKETING
![Page 17: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/17.jpg)
-15%
Campaign
until 30.6.
Free Delivery on all orders
over 150€
17,90€ 17,99€
![Page 18: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/18.jpg)
![Page 19: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/19.jpg)
Traffic
Ecommerce formula in detail
Average
purchaseConversion Sales margin
SEO
SEM
Social media
Pricing
Content
Usability
Customer service
Packages
Add-on products
Delivery terms
Product range Product game
Pricing
Purchasing
Branding
This consist for example on following factors:
![Page 20: E-Commerce Formula: Prerequisites for Profitable Online Business · Ecommerce formula in detail Average purchase Conversion Sales margin SEO SEM Social media Email This consist for](https://reader036.vdocuments.us/reader036/viewer/2022070922/5fbabf1749ee6751d95f6b5b/html5/thumbnails/20.jpg)