e commerce ex
DESCRIPTION
This video is presented by USEP's BSCS student Renato P. Arante under Mr. ND Arquillano as a partial fulfillment for Elective 4 -E-Commerce and takes 1 - 14 slidesTRANSCRIPT
This video is presented by USEP's BSCS studentRenato P. Arante under Mr. ND Arquillano as apartial fulfillment for Elective 4 -E-Commerce :
Introduction to e-business and e-commerce
E-commerce Fundamentals
E-business Infrastructure
E-environment
Supply Chain Management
E-marketing
Customer relationship Management
Change Management
Analysis and Design: M-commerce
Management of Mobile commerce services
Introduction to E-Business and E-commerce
The buying and selling products through the use of internet.
An electronically mediated financial transactions between organizations and customers.
E-commerce Fundamentals user experience.
It can be argued that everything else is secondary.
Solid ‘on-site search’ functionality
You need good-quality metadata to make it work properly.
Well-defined information architecture
Studies have shown that most people are ‘cognitive misers’. In plain English: people don’t like to think. Keep this in mind when wireframing your site.
E-Business Infrastructure The architecture of hardware, software, content and data
used to deliver e-business services to employees,customers as well as partners
E- Environment Risk Factors of E-Commerce Environment
Risk
The overarching risk to any business doing online transactionsis not having an overall E-commerce strategy, especially whenit comes to the compliance requirements of which a merchantmay or may not fully understand or even be aware.
Availability
lack of which is a big risk to an E-commerce
Performance
. Network utilization—as the single weakest link cancause the entire environment to respond poorly.
Scalability
Scalability for an E-commerce site or environment couldmean different things to different merchants.
Security
Vital issue for both users. Viewed as the safety for bothusers vital information
Supply Chain Management
E- MarketingEnticing web surfers to your site and, once there, to entice
them into becoming a customer.
E- Marketing Priorities We divide web site marketing into three primary
divisions:
Enticing visitors (non-customers) to come to the site
Converting visitors (non-customers) into customers
Site Effectiveness
The benefits of E-Marketing include:
Speed
Ease and Efficiency
Low Cost
Targeted
Customer Relationship Management
Customer relationship management (CRM) is awidely implemented model for managing a company’sinteractions with customers, clients, and salesprospects. It involves using technology to organize,automate, and synchronize business processes—principally sales activities, but also thosefor marketing, customer service, and technicalsupport..
Benefits of Customer Relationship Management
Quality and efficiency
Decrease in overall costs
Increase Profitability
Change Management It is an approach to shifting individuals, teams and
organizations from current state to a desired futurestate.
Analysis and Design: M-commerce
Imagine for a moment that you owned a small cornerstore. As a conventional retailer, your potential marketwould extend to your immediate geographic region.
Now imagine some technology became available thatwould open up your reach to a much larger audience.
The mobile industry today is rapidly growing becauseof its design , functionality and its services to theconsumer.
Management of M-commerce Services
The emerging issues in mobile commerce is theemerging wireless LANs and 3G/4G wireless networks,personalized content management, implementationchallenges in m-commerce, futuristic m-commerceservices