E- commerceBusiness Plan

Nova Computers106 Kinghorn roadKinghorn, FifeKY3 8GTTel – 01592 784356

Contents

• Summary• Business overview• Business strategy• Marketing• Team and Management structure• Financial budgets and forecasts

Summary

Nova Computers is an e-commerce company planning to be themarket leader in computers, components and electronics. Novacomputers mission is to provide the finest and largest stock ofcomputer based products at affordable prices. We aim to attractand maintain customers and give the best support available tothem, and in doing so exceed the expectations of our customers.

Business overviewObjectives

Nova computers objectives for the first five years are :• To make Nova computers an icon brand• To develop an effective, well placed e-commerce site for sales of

computer based products.• To launch a marketing campaign in a controllable and measurable market that will drive customers towards the company's website.• To create an infrastructure for the fulfilment of web-based sales.• To offer customers the best products available to them.

Key Factors

•Marketing•Website design•Product quality•Customer service•Ease of use•Delivery of product•Secure

Business overview(2)

Current position•At the moment the company has only started to make its presence heard within the IT sector and with good contacts throughout the industry it hopes to become a market leader.

Competitive advantage•There is a large amount of websites that will be my competition. The plan for Nova computers is to build a good local support from home then branch out over UK and International. My competitive advantage is that as an IT technician over the years I have made some good contacts in the IT industry and plan to use that to quickly get the business up and running.

Business overview(3)

Business strategy

Business plan• Make the website prices very competitive with other websites• Sell a wide range of products and services• Offer unrivalled support to customers• Create a website that connects with customers• Expand the clients we supply to and cater for

Business strategy(2)

Tactics• The companies tactics are to quickly create an online presence and bring

quality products at cheap prices to our customers. While at the same time providing first hand support and care.

Core values• The core values of our company is that we aim to supply the cheapest but

best quality products on the market. And to always put the customers first.

Marketing

SWOT and critical success factors

Strengths Weaknesses Opportunities Threats

Online Presence No face for company IT technologies changing Competitors

Price on Products New company Competitors slow to adapt to change

Components

Leading Brands New products

Good customer skills Franchise

Little overheads Members

Marketing

Market research•By studying our competitors we hope to understand what the customers are looking for. We also plan to setup a review option for products to get a understanding on where we are going wrong or right. Also questionnaires sent out in emails and flyers threw potential customers doors. And getting feed back from colleagues where I have work and supplier who I may have dealt with.

Marketing

E-commerce and technology•The idea that we can use the website not only for sales but to enhance technology can allows us to marketing other companies products through ads and review these products for our customers.

Marketing budget•Will be used for advertising, flyers, promotions, IT events and radio. In time hopefully television advertising too.

Team and Managementstructure

Skills, experience, training and retention• Currently no staff have been taking on at the present time, but once site is

up and running, I plan to hire a few additional staff to help with running of website and warehouse work. At the moment I run the website, do all sales and purchases and maintain accounts. Staff roles I will fill are, website administrator, receptionist, accountant, marketing manager and 2 warehouse staff. Once the staff have been employed there will be ongoing training to further enhance there skills.

Advisors• During the building process of the website I brought in advisors on

website design, marketing and PR.

Team and Managementstructure

Management systems• The management system will be one that has a hierarchy in place, with all

staff under my authority. I do hope the make the company into a franchise and then and only then will I look into a different structure for management.

Budget and Forecasts

Profit and forecast

1st Year Profit £45,0002nd Year Profit £65,0003rd Year Profit £95,000

1st Year Forecast £85,0002nd Year Forecast £120,0003rd Year Forecast £ 145,000