e-commerce berlin expo 2017 - searching for more customers and more margin? open your own...
TRANSCRIPT
Eric ChemounySVP Sales and Marketing EMEA
at Mirakl
SEARCHING FOR MORE CUSTOMERS AND MARGINS ?
CEOs Pains And Threats
« My market is shrinking »
« New competitors arriving but having more agile models
« I can’t deliver my Customers demand »
« I can’t generate more margins through my
Model »
« How to optimise my Physical model with an unlimited
digital one »
« How to touch more Customers »
MARKETPLACE IS SOLVING A MAJOR BUSINESS ISSUE
Launch your own Marketplace
OPERATOR
Buyers Sellers
Online Marketplace
Products or services
The promise landExpand Product Assortment
• Existing categories• Adjacent categories• New categories
moreProducts
Attract more customers• Better SEO• Larger “Brand Footprint”• Greater mindsharemore
Customers
Attract more sellers• More interest from vendors• Seller competition will drive
better value for your customers
moreSellers
Increase gross margins• No inventory / No logistics• No additional marketing spend• Leverage existing teams
moreProfits
Increase Conversion and AOV• Align with customer expectations• Eliminate out of stock• Cross and Up-Sell
moreSales
Gain more insight• Build direct relationships for
products that are top-sellers• Leverage marketplace sales
to inform multi-channel assortment
• Increase customer intimacy
more Data
You don’t have a marketplace yet?By 2018, more than 50% of ecommerce growth
will be supported by Marketplaces growth*
E-commerce path of growth Marketplaces path of growth
The pillars to build a successful Marketplace
MARKETPLACE
Empower your Omni Commerce activity…
…by launching your own marketplace
