e-commerce applications building an e-shop
DESCRIPTION
E-Commerce Applications Building an e-shop. Overview. Context and Your Business Objectives What is your business idea? Benefits and Risks of E-business Test Drive + Undercover customer E-Shop Types Start to Build an Shopcreator E-shop Hands on Exercises 1 to 4. - PowerPoint PPT PresentationTRANSCRIPT
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Session 4 1
Ecommerce Applications 2009/10
E-Commerce Applications Building an e-shop
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Session 4 2
Ecommerce Applications 2008/9
Overview
Context and Your Business Objectives What is your business idea?
Benefits and Risks of E-business Test Drive + Undercover customer
E-Shop Types Start to Build an Shopcreator E-shop
Hands on Exercises 1 to 4
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Session 4 3
Ecommerce Applications 2008/9
Where am I now?
The wish list where do I want to be?
Your Business Idea
Articulate your e-commerce idea
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Session 4 4
Ecommerce Applications 2008/9
Planning and review
Learning from what other people do well
Learning from what other people do badly
On Session 1: Undercover Customer
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Session 4 5
Ecommerce Applications 2008/9
Shopcreator E-shop
• Held on a secure ASP (Application Service Provider)
• Minimum requirements– Connection to the Internet– Internet browser – Web E-mail address
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Session 4
Ecommerce Applications 2008/9
Who is using ShopCreator?
• Many well known and well established companies– ASDA Entertainment– Virgin Radio (thestuffwealllove.com)– Science Museum– National Railway Museum– …
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Session 4 7
Ecommerce Applications 2008/9
Building a Shopcreator Eshop
Steps:• Planning • Back Office and Store Front• Start up Configuration• Build the Catalogue• Build the Checkout• Brand the site
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Session 4 8
Ecommerce Applications 2008/9
Planning
• Have your business details ready• Draft the content of your business about us page• Have 3 – 4 products to enter into your catalogue • Collect a few notional product images• Design a simple classification system (index)• Plan: product information, payment methods,
delivery charges and methods, acceptable locations to take sales from and delivery
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Session 4 9
Ecommerce Applications 2008/9
Develop/publish cycle
Back Office (Administration view) Store Front
publish
1.Edit, Change, Add2.Publish Choose ‘Publish’
3. Switch to store view in second browser4. Use refresh button on your browser
5. Inspect Review6.Switch to administration window and continue….
http://www.shopcreator.com/
http://www.shopcreator.com/mall/yourstore
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Session 4 10
Ecommerce Applications 2008/9
Screen Elements
Footer details Page header
Button selection and renamed
Company Banner
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Session 4 11
Ecommerce Applications 2008/9
HTML Precautions
• HTML (Hypertext Mark-up Language) tells your web browser what the webpage should look like
• HTML tags look like this<p> </p> <h3> <and>they have special meaning
• Don’t use <> in any form or text when building your store
• Avoid: quotation mark “”, ampersand ~, hyphen and bracket
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Session 4 12
Ecommerce Applications 2008/9
Clear Browser Cache
• Browsers store pages in a local cache• When building in Shopcreator you want to see your latest
updates• Clear Cache:
MSIE5+:tools/Internet/options/general/temporary Internet Files press delete filesFirefox: tools/clear private data (or ctrl+shift+del)
• Server Refresh: settings/every visit to page• Use the refresh or reload button on browser to force load
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Session 4 13
Ecommerce Applications 2008/9
Build the Catalogue
• Start up configuration – E.g. Stock control, site currency, product options
• Simple index so add departments (name can be changed)
• Add product and product image
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Session 4 14
Ecommerce Applications 2008/9
• Follow the instructions in the E-shop guide
– Log on to Administration – Log on to Store Front – Think about classification and product information– Work through Start up Configuration– Build the Catalogue
Hands on Exercise 2-4
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Session 4 15
Ecommerce Applications 2008/9
Finally
• There is no total solution• E-commerce is evolving, organic, in the
process of becoming• There is a real frontier for explorers• Analysis is the key• Pay attention to the details