e commerce
TRANSCRIPT
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E-COMMERCE
Jenifer MitraApril 14, 2010
INTRODUCTION
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Table of Contents1. E-Commerce overview
1.1 Definition of e-commerce 1.2 Brief history of e-commerce
2. E-Commerce categories 2.1 Two major categories 2.2 Other categories
3. Benefits of e-commerce 3.1 Benefits to organizations 3.2 Benefits to consumers
4. Business applications
5. Online shopping
6. Interesting facts and figures
7. Summary and Conclusion
8. References
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E-Commerce Overview
Definition of E-Commerce Brief History of E-Commerce
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Definition of E-Commerce
E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers
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Brief History of E-Commerce
1970s E- commerce meant the facilitation of
commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), allowing businesses to send commercial documents like purchase orders or invoices electronically.
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Brief History of E-Commerce (cont)..
1980sThe growth and acceptance of credit cardsAutomated teller machines (ATM) Telephone bankingAirline reservation system
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Brief History of E-Commerce (cont)..
1990sThe Internet commercialized and users
flocked to participate in the form of dot-coms, or Internet start-ups
Innovative applications ranging from online direct sales to e-learning experiences
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Brief History of E-Commerce (cont)..
2000sMany European and American business
companies offered their services through the World Wide Web.
Since then, People began to associate a word “e-commerce”
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E-Commerce Categories
Two major categories Other categories
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Two Major Categories
Business-to-consumer (B2C) :
Online transactions are made between businesses and individual consumers. E.g. Amazon.com, eBay.com.
Business-to-business (B2B):
Businesses make online transactions with other businesses.
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Other Categories
Consumer-to-consumer (C2C) Mobile commerce (m-commerce) E-learning E-government
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Benefits of E-Commerce
Benefits to organizations Benefits to consumers
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Benefits to organizations
Global reach Cost reduction Supply chain improvements Extended hours: 24/7/365 Customization Improved customer relations
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Benefits to consumers
More products and services Cheaper products and services Instant delivery Information availability Participation in auctions
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Business applications
Email Instant messaging Online shopping and order tracking Online banking Shopping cart software Teleconferencing Electronic tickets
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Online Shopping
Online shopping is the process of buying goods and services from merchants who sell on the Internet
Online consumers are evenly split between men and women and tend to be better educated, younger, and more affluent than the general population
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Online Shopping (cont)..
Advantages:24-hour accessAbility to comparison
shopThe in-home privacyVariety
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Online Shopping (cont)..
Favourite websites for shopping include those featuring:Event ticketsOnline periodicals subscriptionFlowers and giftsConsumer electronicsTravel
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Online Shopping (cont)..
How do you buy something
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Interesting Facts and Statistics
Every 1.2 seconds, a Canadian makes a purchase with their PayPal account
Almost 20 per cent of Canadians make three or more online purchases per month (comScore 2009).
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Interesting Facts and Statistics (cont..)
Ninety per cent of Canadians do their online shopping exclusively from home and only one per cent of Canadians shop online exclusively from work (comScore 2009).
Experts predict that online sales will reach US$328 billion by 2010
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Summary and Conclusion
The Internet has lead to the birth and evolution E-commerce. E-commerce has now become a key component of many organizations in the daily running of their business.
As the Internet and in turn E-commerce has developed, and continues to evolve and grow, it is vital that any organization, in any particular industry, must base its strategic planning around such a rapidly growing medium.
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References (pictures)1. Web. 14 Apr. 2010.
http://www.siennawebdesigns.com/images/new-ecommerce.jpg2. Web. 13 Apr. 2010.
http://www.capitalbanknj.com/images/splash_images/products/telephone_banking_splash.jpg
3. Web. 13 Apr. 2010. http://zunia.org/typo3temp/pics/427d6f0cb0.jpg4. Web. 12 Apr. 2010.
http://elearningeduc.files.wordpress.com/2009/02/elearning2.jpg5. Web. 12 Apr. 2010. http://www.microinfoware.com/images/E_comm.jpg6. Web. 13 Apr. 2010.
http://www.zealousweb.com/img/ecommerce_development.jpg7. Web. 13 Apr. 2010.
http://images.google.ca/imgres?imgurl=http://www.teach-ict.com/ecdl/module_1/workbook13/miniweb/images/ecommerce.JPG&imgrefurl=http://www.teach-ict.com/ecdl/module_1/workbook13/miniweb/pg7.htm&usg=__PUOvHOA349H3CDltQJ_82-clzuQ=&h=311&w=316&sz=50&hl=en&start=8&sig2=uW0940fnIQdyfYHS1mvcHw&um=1&itbs=1&tbnid=323JHUKBB6tSWM:&tbnh=115&tbnw=117&prev=/images%3Fq%3Decommerce%26um%3D1%26hl%3Den%26client%3Dfirefox-a%26sa%3DN%26rls%3Dorg.mozilla:en-US:official%26tbs%3Disch:1&ei=sR_FS-DcGoGKlweakoGBDA
8. Web. 13 Apr. 2010. http://www.duck-design.com/images/paypal_logo-2.gif
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References (content)
Web. 10 Apr. 2010. www.rogeliodavila.com/tie/TIE%20notas/EC2004_ch01.ppt
Web. 10 Apr. 2010. http://en.wikipedia.org/wiki/E-commerce Web. 10 Apr. 2010.
http://wiki.media-culture.org.au/index.php/E-commerce_-_Overview_-_E-Commerce_Major_Categories
Web. 10 Apr. 2010. http://www.exampleessays.com/viewpaper/19642.html
Web. 12 Apr. 2010. http://www.newswire.ca/en/releases/archive/October2009/30/c4231.html
Kerin, Roger A., Steven William. Hartley, and William Rudelius. "Retailing and Wholesaling." Marketing: the Core. Boston, Mass.: McGraw-Hill/Irwin, 2009. 217-19. Print.
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Thank You
Are there any questions?