e cohen fa 102c assignment 2 b and 2c
TRANSCRIPT
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic
for Nudge Design Studio
Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Identified Situation
Douglaston Manor Association members lose access to
the community beach dock due to the public giving
themselves unsolicited entry.
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Observation
The beach dock is closed off
to the public as well as the
members of the community.
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Desired Behavioral Outcome
Giving the Douglaston Manor Association
Members access to the dock with a secure
entryway, regaining communal access
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Design Tip
To discourage one behavior or selection, make it seem
undesirable by emphasizing its associated losses.
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Proposed Design Solution
To install a remote operating gate
system, where each household
member of the community will have a
clicker to access the beach dock.
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen
Research, Branding, Motion Graphic for Nudge Design Studio Erika Cohen