e c dg e s d i (env/g/2)...an email has been sent to every new producer to inform him about the...

BIO INTELLIGENCE SERVICE S.A. Société anonyme au capital de 202 410 Euros. RCS Paris B 950 576 405 - TVA FR-37 950 576 405

Siège Social : 1 rue Berthelot 94200 Ivry sur Seine - tél 01 56 20 28 98 fax : 01 58 46 09 95 - e-mail : [email protected]

BIO Intelligence Service

OPERATION OF AN EU ECO-LABEL HELP DESK FOR THE SUPPORT AND THE PROMOTION OF THE

EUROPEAN ECO-LABELLING SCHEME

EUROPEAN COMMISSION DG ENVIRONMENT

SUSTAINABLE DEVELOPMENT AND INTEGRATION (ENV/G/2)

QUATERLY REPORT JULY 2004 Contact Eco-label Helpdesk c/o BIO Intelligence Service � Mrs. Véronique MONIER

Tel : +33 1 56 20 28 98 E-mail : [email protected]

� Ms. Cécile DES ABBAYES


July 2004

CE DG Environment –European Eco-labelling Scheme Helpdesk – Quaterly Report 07/2004 2

C O N T E N T O F T H E R E P O R T

The EU Ecolabel Helpdesk has been managed by BIO Intelligence Service since January, 20th 2004. This report presents a summary of its activities from April to July, 1st 2004. This first part, “Assistance to the Commission for Varied Communication Tasks”, presents the activities of the Helpdesk assisting the Commission for different communication tasks like answering enquiries, writing the news, etc. The second part, “Implementation of the Promotion Action Plan” focuses on the marketing activities implemented by the Helpdesk from April to July, 1st 2004.

July 2004


S U M M A R Y

PART 1: ASSISTANCE TO THE EUROPEAN COMMISSION FOR VARIED COMMUNICATION TASKS ................................................................................... 6

1. ACTIVITIES AND RESULTS OF THE HELPDESK – APRIL - JUNE 2004 ............................. 7

1.1. Enquiries................................................................................................................... 7 1.2. The Flower Newsletter Mailing-List......................................................................... 8 1.3. The E-catalogue........................................................................................................ 9 1.4. The News Section of the Ecolabel Web Site......................................................... 10 1.5. The Flower Newsletter ........................................................................................... 10

PART 2: IMPLEMENTATION OF THE PROMOTION ACTION PLAN .................... 11

2. INTRODUCTION........................................................................................................ 12

3. SUMMARY OF ON-GOING OR RECOMMENDED MARKETING ACTIVITIES ........................ 13

4. E-CATALOGUE ........................................................................................................ 15

4.1. Progress of Marketing Activities Undertaken and Time Schedule ..................... 15

5. OTHER INFORMATION MATERIALS ............................................................................ 17

5.1. Progress of Activities Undertaken and Time Schedule ....................................... 17

6. PAINTS PRODUCT GROUP........................................................................................ 18


7. DETERGENTS PRODUCT GROUP............................................................................... 20


8. TEXTILES PRODUCT GROUP..................................................................................... 22


July 2004


9. FOOTWEAR PRODUCT GROUP.................................................................................. 24


10. TOURIST ACCOMMODATION PRODUCT GROUP.................................................... 25

10.1. Progress of Marketing Activities Undertaken and Time Schedule ................. 25

11. PROMOTION ACTIONS TOWARDS PUBLIC AND PRIVATE PURCHASERS .................. 26

11.1. Marketing Activities Undertaken by the Helpdesk in 2004 .............................. 26

12. OTHER POSSIBLE FAIRS ................................................................................... 27

13. ASSISTANCE TO THE MARKETING MANAGEMENT GROUP ..................................... 28

13.1. Presentation at the MMG meeting on 15th June .............................................. 28 13.2. Harmonisation of the Existing Certificates of Award for the European Eco-

label......................................................................................................................... 28

APPENDIX 1 – ANSWERS TO THE ENQUIRIES ................................................................. 29

APPENDIX 2 - NEWS .................................................................................................... 65

APPENDIX 3 - NEWSLETTER ......................................................................................... 68

APPENDIX 4: DRAFT MINUTES OF THE QUATERLY MEETING – 6 MAY 2004, IN BRUSSELS 73

13.3. E-Catalogue ........................................................................................................ 73 13.4. Other information materials .............................................................................. 73 13.5. Paints and Varnishes ......................................................................................... 73 13.6. Detergents .......................................................................................................... 74 13.7. Textiles................................................................................................................ 74 13.8. Footwear ............................................................................................................. 74 13.9. Tourist Accommodation .................................................................................... 75 13.10. Public and Private Purchasers.......................................................................... 75 13.11. Citizens ............................................................................................................... 75 13.12. Miscellaneous..................................................................................................... 75 13.13. Marketing Management Group.......................................................................... 76

APPENDIX 5: UPDATE OF THE E-CATALOGUE ................................................................ 77

July 2004


APPENDIX 6: DRAFT BROCHURES ................................................................................ 85

APPENDIX 7 – PLMA REPORT ..................................................................................... 92

PRESENTATION OF THE PROJECT ................................................................................. 95

RESULTS .................................................................................................................... 96

Overall Impression........................................................................................................ 96 Contacts Information .................................................................................................... 97 Conclusion .................................................................................................................. 101

APPENDIX 8 – MINUTES OF INTERVIEW INESCOP....................................................... 102

APPENDIX 9 – MINUTES OF INTERVIEW ICLEI.............................................................. 104

APPENDIX 10 - DRAFT MINUTES OF MARKETING MANAGEMENT GROUP MEETING ON 15 JUNE 2004........................................................................................................... 106

APPENDIX 11 – SLIDES PRESENTED AT THE MARKETING MANAGEMENT GROUP MEETING ON 15 JUNE 2004 ...................................................................................................... 112

July 2004


PART 1: ASSISTANCE TO THE EUROPEAN

COMMISSION FOR VARIED COMMUNICATION TASKS

July 2004


1. ACTIVITIES AND RESULTS OF THE HELPDESK – APRIL - JUNE 2004

1.1. ENQUIRIES ■ The Helpdesk received 38 enquiries in the above-mentioned period.

• April 2004: 13 enquiries • May 2004: 12 enquiries • June 2004: 13 enquiries

BIO answered 22 of them, as they dealt with marketing issues or the e-catalogue. The EC answered the others. ■ These enquiries were varied: requests for logos, statistics, information material… ■ The enquiries were from people from the following countries:

• 7 from Italy • 6 from UK • 4 from the Netherlands • 2 from France • 2 from Poland • 2 from Turkey • 2 from Japan • 2 from Germany • 2 from the EC • 1 from Belgium • 1 from China • 1 from Surinam • 1 from Pakistan • 1 from Sweden • 1 from Belarus • 1 from Korea • 1 from Denmark • 1 from Mexico ■ The answers to these enquiries can be found in Appendix 1

July 2004


1.2. THE FLOWER NEWSLETTER MAILING-LIST ■ 127 people were added to the Flower mailing-list in the considered period.

• The languages asked for are presented in the graph below:

Newsletter Languages

English; 58

French; 25

Italian; 28

Greek; 5

Spanish; 18

• The nationality of the people added to the mailing-list are presented in the graph below:

Nationality of the people added to the Flower newsletter

1

15

2

17

4

5

29

2

17

2

3

10

1

2

2

1

2

1

2

1

1

1

6

Austria

Belgium

Denmark

France

Germany

Greece

Italy

Portugal

Spain

Sw eden

The Netherlands

United Kingdom

Cyprus

Estonia

Hungary

Latvia

Malta

Bulgaria

Turkey

Ecuador

Korea

Norw ay

Other

July 2004


1.3. THE E-CATALOGUE

Most of the work on the e-catalogue was done in the framework of the promotion action plan, so this is dealt with in part 2 of the report. This part presents the “routine” work.

■ Hosting the e-catalogue The e-catalogue is hosted by Diogenius, a Belgian company, subcontractor of BIO for the duration of its contract. ■ Maintaining the e-catalogue

• 21 new holders have been added to the e-catalogue:

Company Product group Country

ANNE LINNONMAA OY Textile Products FINAll purpose cleanersHand dishwashing detergentsLaundry DetergentsDetergent for dishwashers

BIONAT Footwear FR

CARTOTECNICA SANTA CATERINA Copying paper IT

All purpose cleaners

Hand dishwashing detergents

Laundry Detergents

EMMEGI' DETERGENT Hand dishwashing detergents IT

ENGEL PRODUKTIONSSELSKAB Textile Products DK

GEORGIA PACIFIC ITALIA SRL Tissue paper IT

GRUPPO CONCORDE Hard Floor coverings ITITASILVA SPA Laundry Detergents ITJ. MORUP STOF APS Textile Products DK

J.W.OSTENDORF Indoor paints and varnishes DE

K. BALLING-ENGELSEN A/S Bed mattresses DKLABORATORIOS EUROCHEM, S.A. All purpose cleaners ES

LANIFICIO LE.MA.TEX SAS Textile Products ITLEWER CALZATURE TECNICHE Footwear IT

All purpose cleanersHand dishwashing detergentsLaundry Detergents

MARAZZI CERAMICHE SPA Hard Floor coverings IT

All purpose cleaners

Hand dishwashing detergents

Laundry DetergentsSACI Hand dishwashing detergents ITSCA HYGIENE PRODUCTS SPA Tissue paper IT

MADEL S.P.A. IT

ESSELUNGA IT

BIOCHIMICA SPA IT

DECO S.C.R.L. IT

July 2004


■ An email has been sent to every new producer to inform him about the e-catalogue, and provide to him its user name and password so as to put information about its company online.

Figure 1 - Example of promotional email for the e-catalogue

The new holders have been added to the address database for the dissemination of the Flower newsletter.

1.4. THE NEWS SECTION OF THE ECOLABEL WEB SITE ■ The news for April, May and June 2004 are in Appendix 2.

1.5. THE FLOWER NEWSLETTER ■ The Helpdesk produced the first issue of the Flower newsletter in June 2004. Five

versions are available: French, English, Spanish, Italian and Greek. The English version is enclosed in Appendix 10.

July 2004


PART 2: IMPLEMENTATION OF THE PROMOTION ACTION PLAN

July 2004


2. INTRODUCTION ■ This report follows our previous report presenting the Progress of the Implementation of Marketing Activities (end April 2004). The minutes of the meeting where this report was presented are enclosed in Appendix 4 ■ This report presents the on-going marketing activities and the time schedule planned, by distinguishing the following main issues:

• e-catalogue,

• information materials,

• the 5 product groups selected for 2004,

• public and private procurement,

• web sites providing Flower links.

July 2004


3. SUMMARY OF ON-GOING OR RECOMMENDED MARKETING ACTIVITIES

This table summarises the marketing activities done, going on or recommended. They are explained and commented in the following chapters.

Marketing Activities in 2004 When

� Development of the e-catalogue To provide consumers with more practical information ■ A1 - Translation of the e-catalogue ■ A2 - Improvement of information about products and companies ■ A3 – Add the consumer brochures on the Product groups pages of the e-

catalogue

Done

Done

On-going

� Information material

■ A4 – Development of an adaptable multi-target Eco-label Info-kit (for consumers, producers and retailers)

On-going

■ A5 – Production of 3000 pins On-going

� Paints and Varnishes Product Group

■ A6 – Architect awareness increase On-going

■ A7 – Information to SMEs users of paints and varnishes On-going

� Detergents Product Group

■ A8 – Awareness increase of SMEs producing for private labels (through the PLMA)

Done

■ A9 – Participation to PLMA show (Amsterdam, NL) Done

■ A10 – Analysis of marketing activities undertaken by CBs Done

� Textile Product Group

■ A11 – Cooperation with the EUROPEAN SERVICE PASS Done

■ A12 – Assistance to the organisers of the seminar on ‘Eco-labelling for textile industry’ in Bangkok

On-going

■ A13 – Articles On-going

■ A14 - Visit to the women ready-to-wear Prêt-A-Porter show September

■ A15 – Preparation of the participation to the international HeimTextil trade fair (Berlin, De) in January 2005 (for home textiles) By end 2004

■ A16 – Contact with European Partners for the Environment (eco-textiles) On-going

� Footwear Product Group

■ A17 – Diagnostic on existing marketing activities On-going

� Tourist Accommodation Product Group To be further defined once more information on on-going marketing activities is available.

July 2004


� Professional procurement

■ A18 – Contact with ICLEI On-going

July 2004


4. E-CATALOGUE 4.1. PROGRESS OF MARKETING ACTIVITIES UNDERTAKEN AND TIME SCHEDULE

� Development of the e-catalogue to provide consumers with more practical information

Marketing Activities When

■ A1 - Translation of the e-catalogue - Putting the 11 versions on-line Done

■ A2 - Improvement of information about products and companies We first performed a completed screening of the e-catalogue, to be able to make a diagnostic of the quantity and quality of the information available. We found that in May, out of 169 fact sheets in the e-catalogue (information per producer), only 21 were complete, 111 were partially complete and 37 were empty. Only 45 holders had provided the list of retailers where their products can be found. The internal database of contacts was not up to date. The Helpdesk worked on improving this situation by means of the following methodology:

- More than 200 personalised e-mails were sent to each Flower Holder, detailing what exactly was missing on the e-catalogue, and reminding them their user name and password to enter the Back Office.

- There were more than 170 personal phone conversations with each Flower Holder (technical department, marketing department, sales department)

- About 100 additional emails to those having not replied Some difficulties were encountered:

- Some Flower Holders are not interested in updating their information online, mostly because they do not want to renew their license.

- Contact persons often come from technical departments, so do not have the information on retailers, so we got in touch with marketing and sales departments.

- Flower holders producing for retailers (private labels) prefer to keep their retailers list confidential.

Mid-June there were 89 fact sheets completed, 61 partially complete, and 19 empty. It was agreed during the Marketing Management Group meeting on 15 June that the Helpdesk would provide the CBs with a detailed document presenting the exact information missing per producer, so that the CBs try to establish another direct contact with producers. It may be more efficient, as the CBs speak the same language as their producers, and are already in contact with them. The information will be transferred to the Helpdesk which will put it online. This detailed document is enclosed in Appendix 5, and has been transferred to the EC for validation.

Done

July 2004


� Development of the “product groups” pages of the e-catalogue Marketing Activities When

■ A3 – Add consumer brochures to the product groups pages of the e-catalogue

• Check with Diogenius if it is possible to put the existing brochures at the bottom of the product groups pages.

Done (OK)

July 2004


5. OTHER INFORMATION MATERIALS

5.1. PROGRESS OF ACTIVITIES UNDERTAKEN AND TIME SCHEDULE


■ A4 – Development of an adaptable multi-target Eco-label Info-kit (for consumers, producers and retailers)

This task includes:

• File (which will contain a selection of leaflets depending on stakeholder profile): design (graphical identity and slogan).

• Leaflets for producers and retailers (1 general Producer/Retailer Fact Sheet + Product Group Fact Sheets)

• Product Group Fact Sheets: only for Paints, Detergents, Textiles and Footwear in 2004 (already available for Tourist Accommodation).

Remark: to reach maximum impact, the Eco-label Info-kit will have to be available in different languages.

• Leaflets for consumers (1 general Consumer Fact Sheet + Product Family Fact Sheets): update of the Consumer Info-kit and extension to new PGs.

In English by the end of September

2004

2005 (to be decided if

they need to be updated

or the concept revised)

The newdraft proposals for the file, the general marketing brochure for producers and retailers, as well as the Laundry Detergent Fact Sheet are enclosed in Appendix 6 (to be discussed during Quaterly meeting). A first preliminary version was sent mid-June, this new version includes comments made during the June MMG.


■ A5 – Production of 3000 pins As agreed during the MMG meeting of 15th June, the Helpdesk will produce 3000 Flower pins. The production is on-going, the Commission should receive the pins mid-July.

On-going

July 2004


6. PAINTS PRODUCT GROUP

6.1. PROGRESS OF MARKETING ACTIVITIES UNDERTAKEN AND TIME SCHEDULE

� Targeting architects Marketing Activities When

■ A6 – Architect awareness increase This activity includes:

• information to architects about the Flower,

• exploration of possibilities to include eco-labelled paints (as well as floor coverings, lightbulbs..) into guides for sustainable architecture or green buildings.

Contact is going on with ACE (Architects’ Council of Europe), organisation which represents the interests of over 400,000 architects from EU251 (members = professional representative organisations of). ACE is in favour of sustainable architecture and presents the book “A Green Vitruvius” as the best instrument to help architects on this topic. Other initiatives identified from which the Flower could benefit:

• The Architectural review,

• ACN (Architecture Centre network – UK),

• Green Building Policies Network. Possibilities of putting links on web sites will be explored.

The Helpdesk had difficulties in contacting these different organisations

• Contact an ecological architect in Dublin.

Next try in September

− 1 as well as 3 Accession States, Switzerland and Norway

July 2004


� Targeting professionals users


■ A7 – Inform SMEs users of paints and varnishes One member of UEAPME is UNIEP which gather users of paints and varnishes. Further contact to be made with UEAPME (how many companies concerned?)

On-going

� Public procurement Marketing Activities When

■ See section 11

� Fairs & shows Marketing Activities When

■ Participation to Salon international de la construction (Batimat) Building materials, intelligent buildings, care for the environment, in Paris, France. 500 000 visitors (architects, craftmen, building companies, material producers, local institutions). http://www.batimat.com/?Lang=DEF

7 - 12 November

2005

July 2004


7. DETERGENTS PRODUCT GROUP


� Development of the offer


■ A8 – Awareness increase of SMEs producing for private labels The Helpdesk has established a positive contact with PLMA (Private Label Manufacturers Association2). PLMA members are very present in the cleaning products sector3. Actions identified for 2004:

• Article in the European edition of the PLMA Journal called Scanner. 10-12000 copies. 3-4 editions per year.

• Article in the online Scanner Newsletter See http://www.plmainternational.com/scanner/scanner.asp?language=en

• Personalised mailing targeting PLMA members of the cleaning sector.

On-going contact

■ A9 – Participation to PLMA show in Amsterdam, NL Yearly PLMA show of the European branch. More than 2 600 exhibit booths. See <http://www.plmainternational.com/showinfo04/default.asp?language=en> A three-fold objective:

• to better know PLMA members, in particular in view of a targeted mailing (see below),

• to make direct contact with potential holders (focusing on cleaning sector),

• to gather first ideas for a Flower booth for 2005 PLMA show (see below).

Follow-up implemented: see Appendix 7 for the report. Emails were sent to the people met at the PLMA show. No feedback was obtained yet. Phone calls could be made in September to reach the most interested ones.

Done

■ A10 – Analysis of marketing activities undertaken by CBs This was done during the Marketing Management Group meeting on 15th June 2004. The results can be found in the minutes of this meeting in Appendix 10.

Done

− 2 3 as well as tissue paper sector

July 2004


� Public procurement Marketing Activities When

■ See section 11

� Other fairs & shows


■ Participation to PLMA show in Amsterdam, NL A booth for the Flower. Potential targets: cleaning and paper sectors. See <http://www.plmainternational.com/showinfo04/default.asp?language=en>

May 2005

■ Participation to Salon International Nettoyage - Management – Services in Berlin, Germany?

http://www.messe-berlin.de

September 2005

July 2004


8. TEXTILES PRODUCT GROUP


� Offer side: Cooperation between the Eco-label and the EUROPEAN SERVICE PASS


■ A11 – Cooperation with the EUROPEAN SERVICE PASS European Retail Services (EURESS), founded in 2003, will launch its new platform (http://www.europeanservicepass.com/) mid of May. It aims to offer services to more than 500 000 stakeholders of the retail sector, intermediaries, suppliers and retail related organisations in Europe via the Internet by use of the EUROPEAN SERVICE PASS. Presently two different passes are available: Fashion & Textiles, and Furniture & Furnishings. The project of the European Service Pass has been set up with the support of the AEDT4 and the FENA5. An important advertising campaign is scheduled for the launch of the EUROPEAN SERVICE PASS, and the Flower will be part of it6.

• The Flower logo will appear on the home page of the ‘EUROPEAN SERVICE PASS’ web site under the ‘supported by’ rubric. The Flower logo and the web link will be put on line before the web site is officially launched by EURESS.

• EURESS plans to have a booth on as many European Textile fairs as possible in 2004 and 2005. They agree to have information material about the Flower in their booths. The Helpdesk will provide them with the new brochures once they’re ready, and in the meantime, the Helpdesk will send an article presenting the Flower in English and French, so that the people on the booths can explain what it is to their visitors.

Done

On-going

� Offer side: Seminar on ‘Eco-labelling for textile industry’ in Bangkok, Thailand Marketing Activities When

■ A12 – Assistance to the organisers of the seminar on ‘Eco-labelling for textile industry’ in Bangkok

The Helpdesk has been contacted by the Business Information Centre of the EC Delegation in Thailand in order to help them to identify potential speakers (CB and someone from the industry) for the seminar. It will be a one-day seminar co-organised by the EC and TGMA (Thai Garment Manufacturer Association) to inform their members about the scheme.

On-going

− 4 European Association of National Organisations of Textile Retailers 5 European Federation of Furniture Retailers

July 2004


� PR Marketing Activities When

■ A13 – Articles Every 2 weeks, AEDT publishes a newsletter entitled ‘This Week in Brussels‘. Target = about 500 high level decision-makers of the textile sector (CEO, show organisers…).

On-going

� Public procurement

■ See section 11

� Fairs & shows 4 types of shows have to be distinguished in the textile sector:

• Clothes – ready-to-wear for women,

• Clothes – ready-to-wear for men,

• Clothes – ready-to-wear for children,

• Textiles for decoration,

• Home decoration. Shows and fairs dedicated to clothes or textiles are reserved to professional visitors. Home decoration shows and fairs have usually days reserved to professional visitors then days open to general public. ■ A14 - Visit to the women ready-to-wear Prêt-A-Porter show

The biggest International show for women ready-to-wear. Paris – France. 1 200 exhibitors. Visitors = about 43 000 trade buyers. http://www.pretparis.com/

3 to 6

September 2004

■ A15 – Preparation of the participation to HeimTextil trade fair The oldest and biggest trade fair for home and commercially-used textiles. Frankfurt - Germany. Visitors = about 130 000 trade buyers. http://heimtextil.messefrankfurt.com/global/en/home.html

12 to 15 January

2005

■ Participation to Pitti Immagine Bimbo trade show The Europe's largest trade shows featuring collections of Clothing and Accessories for children and teenagers (0 to 18 years), maternity wear and child care products. Florence, Italy. Visitors = about 15 000 professionals. http://www.pittimmagine.com/

January and June 2005?

� Other on-going contact

■ A16 – European Partners for the Environment (EPE) On-going project about eco-textile. http://www.epe.be/stf/nov21/documents/textileworkshop.htm First contact made in May, some possibilities tto be further explored: Flower logo on Internet pages, participation to Champions and Leaders meeting.

On-going

July 2004


9. FOOTWEAR PRODUCT GROUP


� Public procurement


■ See section 11

� Fairs & shows Marketing Activities When

■ A17 – Contact with INESCOP The Helpdesk is in contact with INESCOP, a Spanish research institute which is doing a LIFE project on promoting the European Eco-label for Footwear. See Appendix 8 for a résumé of their actions. Discussion has to be made with the EC to decide if additional marketing activities have to be implemented by the Helpdesk.

On-going

July 2004


10. TOURIST ACCOMMODATION PRODUCT GROUP


A lot of marketing activities are on-going in the tourism sector (see Appendix 11 for the presentation of the Helpdesk during the last Marketing Management Group meeting on 15th June 2004). The Commission is about to launch a new contract for the promotion of this Product Group. The Helpdesk will be able to figure out what they can do once they know what the other consultants are supposed to do.

July 2004


11. PROMOTION ACTIONS TOWARDS PUBLIC AND PRIVATE PURCHASERS

11.1. MARKETING ACTIVITIES UNDERTAKEN BY THE HELPDESK IN 2004 As discussed during the previous Quaterly meeting, prior to disseminating general information about the Flower to public purchasers (logo on web sites, PR…), it is necessary to have ready-for-use information material targeting these stakeholders

� PR Marketing Activities When

■ A18 – Contact with ICLEI Contact is on-going with Christoph Erdmenger, from ICLEI, who suggested 3 ways of informing public purchasers about the European Eco-label. A résumé of his suggestions can be found in Appendix 9.

July 2004


12. OTHER POSSIBLE FAIRS It could be efficient to reach the core target that eco-citizens are through fairs and shows dedicated to eco-business and eco-products and services. Because these fairs often have a national spectrum, CBs could be involved.

Example of possible fairs targeting (non exhaustive list) When

■ Marjolaine show in Paris – France 500 exhibitors, 72 000 visitors « Marjolaine, le plus grand salon dédié à la bio et à la nature pour des écocitoyens qui s'engagent dans la sauvegarde de l'environnement » http://www.spas-expo.com/ AFNOR is contacting ADEME, the French Ministry for the Environment, as well as the French holders to see if one of them has a booth and accepts to promote the Eco-label. If it is the case, Patricia Proia agrees on spending one day at the fair.

6 to 14 November

2004

■ Valériane show in Namur – Belgium 300 exposants : • Alimentation et produits frais biologiques • Agriculture et jardinage biologique • Habitat sain & Construction écologique • Associations protection de l'environnement • Librairie spécialisée « Le salon international de l'écologie pratique » http://www.natpro.be/valeriane.htm

3 to 5 September

2004

July 2004


13. ASSISTANCE TO THE MARKETING MANAGEMENT GROUP

13.1. PRESENTATION AT THE MMG MEETING ON 15TH JUNE The Helpdesk made a presentation of its activities to the MMG during the meeting on 15th June 2004. This presentation, as well as the draft minutes, is enclosed in Appendix 10 and 11. 13.2. HARMONISATION OF THE EXISTING CERTIFICATES OF AWARD FOR THE EUROPEAN ECO-LABEL It was agreed during the MMG meeting of 15 June, that the different CBs would send to the Helpdesk their certificate of award for the European Eco-label, so that the Helpdesk can make a proposal for a common certificate. Until now Finland and Sweden sent their certificate.

July 2004


APPENDIX 1 – ANSWERS TO THE ENQUIRIES -----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : mercredi 7 avril 2004 17:57À : 'Robba Daniela'Objet : RE : shopper ecolabel

Dear Daniela,

Thank you for your message and your interest in the European Ecolabel.

You will find enclosed a list of the Italian producers awarded the Ecolabel fortextiles. You may also be interested to know there are eco-labelled textiles whichare not produced in Italy, but available in this country.You can find information on these producers, as well as a complete and updated listof all existing European eco-labelled products in thee-catalogue: www.eco-label.com

Besides, maybe other eco-labelled products could also be interesting for yourproject. For example, your Olympic Village could be painted with eco-labelledpaints, like the one for Athens 2004. Or you could provide to the athletes eco-labelled bed mattresses, which are guaranteed to be made with as less hazardoussubstances for the environment and for health as possible, etc.

We would be very interested in discussing of these different issues with you. Wouldyou be available on the 13th pm, 22th pm, 23th pm or the week after? Thanks a lotfor coming back to me.

If you need any other information on eco-labelled products, please do not hesitateto contact me.

Best regards,

Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : Robba Daniela [mailto:[email protected]]Envoyé : vendredi 2 avril 2004 15:04À : [email protected] : shopper ecolabel

Dear Sir,

I would like to know if is it possible to contact a supplier in our country able toproduce the ecolabel shopper.

Thank's in advanced.Daniela RobbaProcurement

July 2004


COMITATO PER L'ORGANIZZAZIONE DEIXX GIOCHI OLIMPICI INVERNALI TORINO 2006Corso Novara, 9610152 Torino - ItaliaTel. +39.011.6733352Fax. [email protected]

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : mercredi 21 avril 2004 10:02 À : 'Brendan Turvey' Objet : RE : using the eco label

Dear Brendan, Thanks for your message and your interest in the European Ecolabel. You will find enclosed the Flower logo in JPEG as requested. We think it could be very interesting for both your organisation and the Ecolabel team if we could share views on how the Flower can be presented to small businesses and how getting them interested in purchasing eco-labelled products. Would it be possible that you sent us a copy of your article? Besides, do you mention the existence of the e-catalogue (www.eco-label.com) , where you can find regularly updated information the different eco-labelled products available in the EU countries? Please do not hesitate to call me to discuss about it. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : Brendan Turvey [mailto:[email protected]] Envoyé : jeudi 8 avril 2004 11:01 À : [email protected] Objet : using the eco label Hi, My name is Brendan Turvey and I work for a small non profit making organisation in Scotland called the Business Environment Partnership. We are writing a guide for small businesses in Scotland, encouraging them to improve their environmental performance and would like to tell businesses to look out for the eco label on products that they purchase. Would it be possible to obtain a high resolution (JPEG or EPS) version of the logo for inclusion in the guide ? many thanks Brendan

Brendan Turvey BSc. MSc. AIEMA Business Sustainability Adviser Business Environment Partnership 25 Eskbank Road Dalkeith Midlothian EH22 1HJ

July 2004


T: 0131 654 1234 F: 0131 561 6259 E: [email protected] W: www.thebep.org.uk

July 2004


-----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : jeudi 22 avril 2004 13:26À : 'MAIRIAUX Estelle'Cc : '[email protected]'Objet : RE : RE : Bottle warmer Ecolabelling

Bonjour,

Merci de vos précisions.Malheureusement je crains que nous ne puissions pas vous aider, en effet, lechauffe-biberon électrique n'entre pas dans les catégories de produits pourlesquelles il existe un écolabel européen (ni dans les écolabels nationauxd'ailleurs). Nous n'avons donc pas d'information à ce sujet.

Cependant, n'hésitez pas à nous contacter si vous avez besoin d'information sur lesproduits écolebellisés (www.eco-label.com pour plus de détails sur ces produits)

Cordialement,

Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : MAIRIAUX Estelle [mailto:[email protected]]Envoyé : mardi 20 avril 2004 18:00À : CECILE DES ABBAYESCc : [email protected] : Re: RE : Bottle warmer Ecolabelling

Bonjour,

En parlant de "bottle warmer", nous voulions en fait parler de chauffe biberonélectrique (cf. la photghraphie en fichier joint).

Merci de l'aide que vous voudrez bien nous apporter.

Cordialement,

Aude BETHON et Estelle MAIRIAUX

Selon CECILE DES ABBAYES <[email protected]>:

> Bonjour,>> Merci de votre message et de votre intérêt pour l'écolabel européen.>> Pourriez-vous nous donner un peu plus d'explications sur ce que vous appelez> "bottle warmer"? Nous pourrons alors vérifier si nous avons des documents> répondant à vos attentes, et vous les transmettre si c'est le cas.

July 2004


>> Cordialement,>> Cécile des Abbayes> ...........................................................................> Eco-label Helpdesk> c/o BIO Intelligence Service> 1 rue Berthelot> 94200 Ivry-sur-Seine> France> Tel:+ 33 1 56 20 28 98> http://europa.eu.int/comm/environment/ecolabel> e-catalogue: www.eco-label.com> ...........................................................................> Subscribe for free to the Eco-label Newsletter, published 3 times a year in> English, French, Spanish, Italian and Greek.> ...........................................................................> The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf> of the Directorate General Environment of the European Commission> >>> -----Message d'origine-----> De : MAIRIAUX Estelle [mailto:[email protected]]> Envoyé : mercredi 14 avril 2004 14:44> À : [email protected]> Cc : [email protected]> Objet : Bottle warmer Ecolabelling>>> Good morning,>> We are students at the Unisversity of Technology of Troyes, an engineering> school.> We are doing a study about environmental impacts of a bottle warmer. Could> you> please send us documents about it (like life time, materials....)>> Regards> Aude Bethon, Estelle Mairiaux.>>>

July 2004


-----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : mercredi 21 avril 2004 10:04À : 'Robert Knysak'Objet : RE : logo use permission for WWF Poland

Dear Robert,

You can use the Flower (Flower, not Daisy!) logo in your brochure, it is OK for us.Would it just be possible to add that the specificity of the Flower is that it isthe only eco-label recognised in all European countries? So producers don't need toget the different national labels to export in the other countries of the EU.

Could you also please send us a copy of your brochure when printed?

Thank you very much for this,

Best regards,

Cécile des Abbayes

PS: sorry we do not have the rights for the Danish Ecolabel but maybe you can callTine Due Hansen (+45 (7230) 0450) from Ecolabelling Denmark, she might help you.

...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : Robert Knysak [mailto:[email protected]]Envoyé : mardi 20 avril 2004 14:07À : [email protected] : logo use permission for WWF Poland

Dsar Sessile,

Regarding the logo printing rights, as we just spoke I would like to presentyou attached the brochure WWF Poland plan to print where we would like topresent some of the most important environmental labelling systems. Thisbrochure is basically targeted for small and middle wood industry, that'swhy we dealing with the less known systems like FSC or PEFC. I just haveconfirmation from FSC and Blue Engel.

the translation of the text about you system below:"European daisyThis certificate is granted to the company products. When certain productsoffered by company belongs to one of the defined by EC directive1980/2000/EC categories (e.g. paper, cloths) the producer can contactspecial certification body in product destination country to have right foruse daisy logo. Information's and contacts: www.europaeu.int/ecolabel

by the way - do you also have the rights for Nordic Environmental Label

July 2004


logo?

with best regards.Ps by the way - we plan to print this brochure only in 500-1000 copies.

Robert Knysak_________________________________

WWF Poland Forest Officer

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : mercredi 28 avril 2004 15:17 À : 'Salzmann, Elke (vzbv)' Objet : RE : teaching materials

Dear Sir or Madam, Thank you for your question and your interest in the European Eco-label. Unfortunately, no specific teaching materials for secondary schools about the Flower are available today at the European level. I will send you some general promotional material which might be of interest for you. If you need more we could provide you with additional material. In addition we would like to inform you that 2004 is the year of the Flower Week Campaign, where promotional activities aimed at consumers will take place from 18 to 24 October 2004. In this framework, some school activities are planned in Italy, Austria, Belgium, Sweden and Denmark. The Competent Bodies of these countries are preparing information and teaching materials for this event. If you would like to get some more info on this I would recommend to contact the Austrian Competent Body Competent Body Austria Mr Martin Büchele [email protected] or the Competent Body Germany Henning Scholtz [email protected] We hope this helps. Please do not hesitate to contact us if you need more information about the Flower. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : Salzmann, Elke (vzbv) [mailto:[email protected]] Envoyé : mercredi 28 avril 2004 13:25

July 2004


À : [email protected] Objet : teaching materials Dir Madam/Sir, do you have any teaching materilals the introduce the topic ecolabel in schools? It should be for secondary schools. Or maybe you know where I can find materilas. Thanks for your help Kindest regards Elke Salzmann Policy Officer Vocational Training Verbraucherzentrale Bundesverband e.V. (vzbv)Federation of German Consumer Organisations Markgrafenstrasse 66, Pillbox Besucher: Kochstrasse 22, D - 10969 Berlin t. ++4930.25800- 212 f. ++4930.25800-218 [email protected] www.vzbv.de

July 2004


Dear Sir, Sorry for the delays, we were working on your request. We suggest you contact the Danish Competent Body. We think they might help you identifying potential speakers, given that they were closely involved in the marketing study of Valor and Tinge Ltd in 2002, where they contacted major industrial stakeholders of the textile sector in their country. Danish Competent Body: Mrs Tine Due Hansen Ecolabelling Denmark Phone: +45 7230 0450 Email: [email protected] Please keep us informed of their answer. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : [email protected] [mailto:[email protected]] Envoyé : jeudi 13 mai 2004 05:07 À : [email protected] Cc : [email protected] Objet : FW: Request for potential speakers for a seminar in Bangkok Dear Sir/ Madam, Reference is made to our below message dated 28 April 2004 requesting for your kind assistance in helping us to identify potential speakers for a seminar on "Eco-labelling for textile industry " to be held in Bangkok. We would like to know whether it is possible for you to help us or there are any other organizations that could be a good contact. Your prompt response would be highly appreciated. Best regards, Dusit Meksingvee Business Information Center Delegation of the European Commission to Thailand, Kian Gwan House II, 18th Floor, 140/1 Wireless Road, Bangkok 10330, Thailand Tel: 66 2 2559100 Fax: 66 2 2559113 e-mail: [email protected]

July 2004


Disclaimer: The views expressed are purely those of the writer and may not be in any circumstances be regarded as stating an official position of the European Commission. -----Original Message----- From: MEKSINGVEE Dusit (RELEX) Sent: 28 April 2004 18:08 To: '[email protected]' Cc: PENTTILA Pekka (RELEX) Subject: Request for potential speakers for a seminar in Bangkok Dear sir/ madam, We are writing from the Business Information Centre of the EC Delegation in Thailand in order to ask for your kind assistance in helping us identify potential speakers for a seminar on "Eco-labelling for textile industry" to be held in Bangkok soon. FYI, we just had a meeting with Thai Garment Manufacturer Association (TGMA). They've shown their strong interest to have a seminar on eco-labelling for textile industry to inform their members about the scheme. The idea is that we will co-organize a one-day seminar with TGMA on the above mentioned topic. We and TGMA would like to have a speaker(s) who has hands-on experiences in certifying procedure of eco-label for textile industry. It would be great if he/ she is from a notified body, so that he/ she is able to inform the audiences what the industry have to do to comply with all the criteria needed. In addition, we are thinking of getting someone from the industry who has been awarded the eco-labelling to be the second speaker. This speaker will provide the information on what they've gone through in order to receive the label, and what the benefits that they've received since they had been awarded the label. We will provide transportation cost (airfares), accommodations, and per diem to the speaker during his/ her stay in Bangkok. Your prompt response & comments would be highly appreciated. Best regards, Dusit Meksingvee Business Information Center Delegation of the European Commission to Thailand, Kian Gwan House II, 18th Floor, 140/1 Wireless Road, Bangkok 10330, Thailand Tel: 66 2 2559100 Fax: 66 2 2559113 e-mail: [email protected] Disclaimer: The views expressed are purely those of the writer and may not be in any circumstances be regarded as stating an official position of the European Commission.

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : vendredi 30 avril 2004 10:02 À : 'Shamsi Pakistan Pvt Ltd' Objet : RE : SPL-Facial Tissue Paper, Toilet Paper, Baby diapers Dear Sir, Thank you for your message and your interest in the European Eco-label. It is not possible today to order products directly, as the role of the European Commission and the Competent Bodies is not to sell eco-labelled products, but to elaborate and control the Eco-label awarding criteria, and to promote eco-labelled products. In the framework of our marketing activities, you will find on this web site www.eco-label.com an e-catalogue of all the products awarded the Eco-label in Europe, providing details on products and contact information of producers. You have to contact these producers directly to order the products you need. We hope this helps. Please do not hesitate to contact us if you need more information on the European Eco-label. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : Shamsi Pakistan Pvt Ltd [mailto:[email protected]] Envoyé : jeudi 29 avril 2004 13:46 À : [email protected] Objet : SPL-Facial Tissue Paper, Toilet Paper, Baby diapers Dear Sir, We are interested in Import of Facial Tissue Paper, Toilet Paper, Baby diapers, Ladies Saintary Napkins & understand that you are one of the reliable manufacturer/supplier. Please offer with all the complete detail with Prices in US$ on C&F Karachi basis Quantity loaded in a container Packing detail of each item seperatly. Sample availability Best Regards

July 2004


Feroz Ahmed Shamsi Pakistan (Pvt) Ltd. F- 582 S.I.T.E. Karachi. Pakistan Phones: - (92 21) 2562757 & 4383240 GSM: - (92 300) 9242033 & 8231306 Fax No. 92 - 21 - 4545481 E-mail: - [email protected]

July 2004


-----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : jeudi 13 mai 2004 09:33À : '[email protected]'Objet : RE : informationImportance : Haute

Dear madam,

Thank you for your message and your interest in the European Eco-label.You will find enclosed some brochures providing general information about theFlower.If you need additional general information about the Flower, you can check theEuropa web site http://www.europa.eu.int/comm/environment/ecolabel/index_en.htm

You can also find information on eco-labelled products and where to find them inthe different Member States of the EU on the e-catalogue:http://www.eco-label.com/

Do not hesitate to contact us again if you need some specific information about theEuropean Eco-label.

Best regards,

Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : Susanne Wohlfarth [mailto:[email protected]]Envoyé : lundi 10 mai 2004 13:34À : [email protected] : informationImportance : Haute

Dear madam, dear sir,

please can you send me some information about ecolabel. When it is possiblein German. Thank you for your effort.

With kind regards,S. WohlfarthHauptstr.655767 Gimbweiler

July 2004


Van: European Ecolabel Helpdesk [mailto:[email protected]] Verzonden: woensdag 12 mei 2004 9:42 Aan: M. Lauwers, Stichting Milieukeur Onderwerp: RE : european ecolabel logo Dear Sir, Please find enclosed the Flower logo in Adobe Illustrator. Do not hesitate to contact me again if you need some more information material about the Flower, Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : M. Lauwers, Stichting Milieukeur [mailto:[email protected]] Envoyé : mercredi 12 mai 2004 09:27 À : [email protected] Objet : european ecolabel logo Dear helpdesk, I´m working for the Dutch competent body, that represent the European Ecolabel on the Dutch market. I´m responsible for the promotional activities for the Ecolabel. I got your e-mail adresse from Bodil Harder and I was wondering, whether you could send me the flower logo (european ecolabel) in Corel Draw or Adobe Illustrator? I need this particular form to produce some European Ecolabel flags for the Dutch hotels, who soon will require the ecolabel licence. Please, if possible could you send me the logo today? I´m afraid its quite urgent. If you have any questions, please call me on the number below.

Kind regards / Met vriendelijke groet,

Maartje Lauwers Marketing Europees Ecolabel

Stichting Milieukeur P.O. Box 17186

July 2004


-----Message d'origine----- De : Simone Ricotta [mailto:[email protected]] Envoyé : vendredi 21 mai 2004 10:21 À : European Ecolabel Helpdesk Objet : Re: Statistics and graphics per year Dear Cécile, thanks a lot for your e-mail! The graphs that you have sent to me will be very very useful for the presentation of 24th May.!! During the first part of next week, I'll work on a presentation for 31st May on GPP...you can see the annex, in italian language :-( If you will have additional statistics and graphs, I'll be very pleased if you will send to me again. Thanks for your work and kindness. Best regards. Simone Ricotta ARPAT - Direzione Generale Settore Tecnico CEDIF Via N. Porpora, 22 50144 Firenze Tel. uff.: 0039 055 - 3206336 Fax uff.: 0039 055 - 3206464 e-mail: [email protected] ----- Original Message ----- From: European Ecolabel Helpdesk To: 'Simone Ricotta' Sent: Friday, May 21, 2004 9:43 AM Subject: RE : Statistics and graphics per year Dear Sir, As talked on the phone, here is an additional graph presenting the number of EU Eco-labelled awards from 2001 until now (sheet 2 of the Excel file). I hope it will be useful for your presentation of this afternoon. I have also added the latest figures of the hits on the Eco-label web site; as you will see, the number of people interested in the Flower is constantly increasing! As for your presentation of Monday for the meeting about Green Procurement, the Helpdesk will check with the Commission if they have additional statistics and graphs to send you. We hope this helps, Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ...........................................................................

July 2004


Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : Simone Ricotta [mailto:[email protected]] Envoyé : jeudi 20 mai 2004 09:49 À : [email protected] Objet : Statistics and graphics per year Dear Ecolabel Helpdesk Staff, I work at the Environmental Protection Agency of Tuscany (ARPAT), at Florence, and I deal with Green Public Procurement and Ecolabel. I urgently need some statistics and graphics about the trend of the company with Ecolabel, by country and by product group, per year, from the start of the Ecolabel programme till now, or from 2000 till now. I'll be very happy if you could send them to me by e-mail at: [email protected] Many many thanks! Best regards. Simone Ricotta ARPAT - Direzione Generale Settore Tecnico CEDIF Via N. Porpora, 22 50144 Firenze Tel. uff.: 0039 055 - 3206336 Fax uff.: 0039 055 - 3206464 e-mail: [email protected]

July 2004


Dear Cécile,

thank you for correcting the article.

I will include it in the booklet with some language exercises.

Best wishes,

Anna Prati

>-- Messaggio Originale -->From: European Ecolabel Helpdesk <[email protected]>>To: "'[email protected]'" <[email protected]>>Subject: TR : RE : copyright for an article>Date: Thu, 27 May 2004 11:41:26 +0200>>>Dear Anna,>>We thank you for your email and your interest in the European>Eco-label. There were two small errors in the Check-list of your>document; so I send you here a corrected version, if you don't mind.>You can print this document for your students; we hope they will enjoythis>lesson about the Eco-label!>>Please do not hesitate to contact us again if you need more information>about the EU Eco-label,>>Best regards,>>Cécile des Abbayes>>>-----Message d'origine----->De : Anna Prati [mailto:[email protected]]>Envoyé : samedi 22 mai 2004 08:21>À : European Ecolabel Helpdesk>Objet : RE: RE : copyright for an article>>Dear Cécile,>>I'm sorry I didn't attach the document. here it is.>>Best regards,>>Anna Prati>>-- Messaggio Originale -->>From: European Ecolabel Helpdesk <[email protected]>>>To: 'Anna Prati' <[email protected]>>>Subject: RE : copyright for an article>>Date: Fri, 21 May 2004 17:17:22 +0200>>>>>>Dear Anna,>>>>I would be pleased to answer you but unfortunately we did not receiveyour>>email attachment.>>Could you please send it again?>>>>Thank you very much,>>>>Best regards,>>

July 2004


>>Cécile des Abbayes>>......................................................................>>.....>>Eco-label Helpdesk>>c/o BIO Intelligence Service>>1 rue Berthelot>>94200 Ivry-sur-Seine>>France>>Tel:+ 33 1 56 20 28 98>>http://europa.eu.int/comm/environment/ecolabel>>e-catalogue: www.eco-label.com>>...........................................................................>>Subscribe for free to the Eco-label Newsletter, published 3 times a year>>in>>English, French, Spanish, Italian and Greek.>>...........................................................................>>The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf>>of the Directorate General Environment of the European Commission>>>>-----Message d'origine----->>De : Anna Prati [mailto:[email protected]]>>Envoyé : vendredi 21 mai 2004 14:55>>À : [email protected]>>Objet : copyright for an article>>>>Dear sirs,>>>>I have gathered the attached material from your website because, as>>Italian teacher of English, I'm trying to write a booklet about>>tourism for Italian students.>>>>since I feel that environmental protection should be a top priority in>the>>tourist trade I would like to include this kind of information and use>the>>attached material as a basis to develop language exercises.>>>>I kindly ask you the permisison to print the attached material free of>>charge in the booklet.>>>>I look forward to hearing from you at your earliest convenience.>>>>Best regards,>>>>Anna Prati>>Anna Prati>>>>__________________________________________________________________>>Tiscali ADSL libera la velocita'!>>Attiva Senza Canone entro il 31 maggio: navighi a 1,5 euro l'ora per i>primi>>3 mesi,se scegli il modem e' tuo in comodato gratuito e in piu' hai>>gratis SuperMail per 12 mesi. Non aspettare, attivala subito!>>http://abbonati.tiscali.it/adsl/prodotti/640Kbps/>>>>>>Anna Prati>>__________________________________________________________________>Tiscali ADSL libera la velocita'!>Attiva Senza Canone entro il 31 maggio: navighi a 1,5 euro l'ora per iprimi>3 mesi,se scegli il modem e' tuo in comodato gratuito e in piu' hai>gratis SuperMail per 12 mesi. Non aspettare, attivala subito!

July 2004


>http://abbonati.tiscali.it/adsl/prodotti/640Kbps/>>>>>>Allegato: ecotourism ecohotels_2.doc>

Anna Prati

__________________________________________________________________Tiscali ADSL libera la velocita'!Attiva Senza Canone entro il 31 maggio: navighi a 1,5 euro l'ora per i primi 3mesi,se scegli il modem e' tuo in comodato gratuito e in piu' hai gratis SuperMailper 12 mesi. Non aspettare, attivala subito!http://abbonati.tiscali.it/adsl/prodotti/640Kbps/

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : mardi 25 mai 2004 09:38 À : 'Alain Chauveau' Objet : RE : Semaine du développement durable/Logo Ecolabel Bonjour, Merci pour votre message et votre intérêt pour l’Eco-label européen. Vous trouverez ci-joint le logo de l’Eco-label européen au format jpeg. N’hésitez pas à nous contacter si vous avez besoin de plus amples informations sur la Fleur, Cordialement, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : Alain Chauveau [mailto:[email protected]] Envoyé : mardi 25 mai 2004 09:37 À : [email protected] Objet : Semaine du développement durable/Logo Ecolabel

Bonjour, Comme je vous l'ai dit au tel., je suis journaliste free-lance spécialisé sur le développement durable. En 2003, pour la 1ère Semaine du développement durable, j'ai édité un livret de 16 pages (format A5), intitulé "Protégeons notre planète sur les conseils de la famille Durable" (voir le site www.familledurable.com). Il a été tiré à 1 million d'exemplaires, distribués gratuitement chez Carrefour. Il a été parrainé par le Secrétariat d'État au développement durable, le WWF France et le Programme des Nations-Unies pour l'Environnement. . Je recommence l'opération, pour la 2ème Semaine du développement durable (16 au 27 juin) : le nouveau livret sera intitulé la "famille Durable en vacances", distribué à 700 000 ex. chez Carrefour. Il traite des gestes éco-citoyens pendant les vacances et fait partie des 75 projets nationaux labellisés. Dans la dernière partie, je présente (gratuitement!) les labels du tourisme durable : j'aurais donc besoin que vous me fassiez parvenir, le plus rapidement possible l'écolabel européen (par retour e-mail). Merci de votre aide. Alain Chauveau 01 47 57 25 87/06 83 88 73 32 PS : Voic le texte, repris sur le site internet officiel, qui accompagnera le logo : "L¹Éco-label européen pour l¹hébergement touristique : depuis le 1er mai 2003, en Europe, les hôtels, beds & breakfats, les auberges de jeunesse, peuvent demander la « fleur européenne », s¹ils ont les critères environnementaux requis. www.eco-label-tourism.com"

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : jeudi 27 mai 2004 12:10 À : 'M. Lauwers, Stichting Milieukeur' Objet : RE : Logo´s Dear Sir, I am sorry I do not have the Life logo in EPS; I have it in JPEG, PS and PDF (high resolution). I hope this can help you. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : M. Lauwers, Stichting Milieukeur [mailto:[email protected]] Envoyé : mardi 25 mai 2004 16:53 À : [email protected] Objet : FW: Logo´s Dear helpdesk, Do you have the Life logo in eps and jpg? I need both versions for a website and a magazine in the Netherlands. Thanks in advance!

Met vriendelijke groet,


Stichting Milieukeur P.O. Box 17186 2502 CD The Hague The Netherlands Tel.: +31 70 358 63 00 Fax: +31 70 350 25 17 www.milieukeur.nl http://www.eco-label.com

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : mardi 1 juin 2004 13:44 À : '"???"' Cc : VERONIQUE MONIER Objet : RE : Request for Cooperation for an Interview Dear Sir, Thank you for your message. I have been told by the Commission that you will meet J. Yaniz in July. He should provide you all the technical information about the EU Eco-label. As you may know, the activities of the Helpdesk are more marketing-oriented. We have developed and are implementing a promotion action plan for this year, and hope to continue working on it in 2005 and 2006. We are also in charge of writing the news on the web site and the Flower newsletter. If our activities can be of any interest for your study, we are available from 20 to 22 July to discuss about it. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission �

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-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : mardi 8 juin 2004 17:48 À : 'Andrew Davies' Objet : RE : European Eco-label newsletter Dear Sir, Thank you for your message and your interest in the European Eco-label. The 10-minute video has already been produced by the Italian Competent Body for the campaign; however, we will keep your name in mind in case the Eco-label team will have to produce videos in the future. Best regards, Cécile des Abbayes ________________________________________________________ BIO Intelligence Service S.A. 1 rue Berthelot - 94200 Ivry-sur-Seine Tel : 01 56 20 28 98 Fax : 01 58 46 09 95

-----Message d'origine----- De : Andrew Davies [mailto:[email protected]] Envoyé : mardi 8 juin 2004 10:50 À : European Ecolabel Helpdesk Objet : Re: European Eco-label newsletter Dear Cécile Thank you for sending me a copy of your Eco-label newsletter. I notice that you are including a 10 minute video within your PR materials. I am not sure if you have already completed this or are about to commission it. My UK based video production company Corporategoldmedia has over 10 years experience of producing quality programmes for many leading international names including the Brussels based World Customs Organisation. We offer:

1. Training & Promotional Programme Production in either Video, DVD or CD ROM

2. Event Management

3. Conference Filming & Live Streaming to the Web

4. Unique Team Building & Leadership Training Courses called Team TV

5. VHS, DVD & CD ROM Duplication

Do please call me either on +44 207 402 6123 or +44 1242 604 715, if you feel we can be of any assistance - I think you will be very pleased with our prices too. For more details of all our services please look us up at www.corporategoldmedia.com. Best wishes, Andrew Davies, Managing Director

July 2004


-----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : mercredi 16 juin 2004 17:12À : '[email protected]'Cc : 'Nicola BREIER ([email protected])'; '[email protected]'; '([email protected])'Objet : RE : RE : Logo request...

Dear Steve,

Thank you for sending us your leaflet. You will find enclosed the Flower logo. MayI suggest a few things about your brochure?- Could you please indicate the Eco-label web site www.eco-label.com as a referencefor consumers looking for eco-labelled products? Indeed, this web site providesregularly updated information on these products, as well as pictures, logos of thecompanies and a list per country on where these products can be found.- Maybe you can mention that the Flower also exists for many other product groupsthat consumers regularly use, like cleaning products, textiles, paper...?

Thanks for sending us your brochure when printed!

Best regards,

Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : [email protected] [mailto:[email protected]]Envoyé : jeudi 10 juin 2004 16:47À : [email protected] : RE: RE : Logo request...

-----BEGIN PGP SIGNED MESSAGE-----

Hello,

Thank you very much for your quick response.

As mentioned earlier, we are creating a leaflet for our customers, showinghow they can be more energy efficient. We are recommending that ourcustomers use paints/varnishes with the Flower logo.

I have attached part of the brochure that relates to the logo. All our texthas been confirmed and checked by the Forum for the Future and EnergySavings Trust.

I hope this is helpful. I can certainly send you a final copy of thebrochure once printed.

Many thanks

July 2004


Steve

- -----Original Message-----From: [email protected] [mailto:[email protected]]Sent: Thursday, June 10, 2004 2:40 PMTo: [email protected]: RE : Logo request...

Dear Sir,

Thank you for your message and your interest in the European Eco-label.There is no problem for sending you the Flower logo in Illustrator format,but first could you please tell us what the text describing the Eco-labelconsists in (if there is any)? This is just in order to check you have themost updated information on the Flower.

Thank you very much in advance,

Best regards,

Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalfof the Directorate General Environment of the European Commission

- -----Message d'origine-----De : [email protected] [mailto:[email protected]]Envoyé : jeudi 10 juin 2004 14:42À : [email protected] : Logo request...

Hi there,

I work for Nationwide Building Society.

We are creating a home energy leaflet, explaining benefits to theenvironment and the consumers finances if people are more energy efficient.

We have been working closely with Forum for the Future and Energy SavingsTrust on this leaflet and all work has been signed off by them.

What we need from you is a 'Vector path EPS' (ie illustrator EPS) logo ofthe Eco-Label flower logo

I hope you are able to supply this.

My contact details are:

July 2004


Steve VinallPhone: 01793 657 010e-mail: [email protected]

Many thanks

Steve VinallSteve VinallMarketing Communications01793 657010

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : vendredi 18 juin 2004 15:17 À : '[email protected]' Objet : RE : info ecolabel européen

Bonjour,

Vous trouverez ci-joint un tableau présentant l’évolution du nombre de licenses de l’Eco-label européen par pays depuis 2001 (feuille 3 du fichier Excel). J’y ai aussi joint un graphique mettant en valeur les résultats pour l’Italie, qui est aujourd’hui le pays européen ayant le plus de licenses. Ce nombre devrait continuer à augmenter, notamment grâce à des licenses dans le domaine de l’hébergement touristique. Malheureusement le Helpdesk ne dispose pas des données pour les années précédentes.

Nous n’avons pas de données spécifiques sur l’opinion des entreprises italiennes sur la Fleur, néanmoins l’augmentation constante du nombre de licenses italiennes montrent que ce marché est en plein essor. Leur intérêt devrait encore augmenter grâce à la Campagne de promotion et d’information de l’Eco-label européen (European Flower Campaign) qui se tiendra du 18 au 24 octobre 2004 dans de nombreux pays européeens, dont l’Italie. De nombreuses activités sont prévues, avec en Italie des activités dans les écoles organisées par APAT, une campagne sur Internet, et des activités dans les magasins COOP. N’hésitez pas à nous contacter si vous voulez plus d’informations sur cette campagne.

En ce qui concerne les autres écolabels, nous n’avons pas de données sur leur évolution.

Pour le mobilier, les différents membres du Bureau de l’Eco-label Européen (EUEB) ne sont pas encore parvenus à un accord sur les critères.

N’hésitez pas à nous contacter si vous avez besoin d’autres renseignements sur l’Eco-label européen.

Cordialement,

Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : GPP [mailto:[email protected]] Envoyé : vendredi 11 juin 2004 17:24 À : [email protected] Objet : info ecolabel européen Pouuriez-vous me fournir des données sur l'évolution dans le temps et par pays des licences ecolabel? un ami m'a fourni un graphique avec l'evolution 2001-2004, est-ce que vous avez des donnèes aussi précedentes? Je suis en particulier interessé par la situation italienne, les commentaires et l'opinion à propos du flower des acteurs du marchès (entreprises) et l'evolution par rapport a d'autres ecolabel (voir en particulier situation allemande et pays nordiques).

July 2004


Est-ce que il y a de nouvelles des critères pour le mobilier? Je vous remercie à l'avance salutations distinguèes Enrico DEGIORGIS ARPA Piemonte Area Ricerca e Studi Settore Ecogestione Via della Rocca 49 10123 Torino tel: +39 011 81 53 367 fax:+39 011 81 53 253 e-mail: [email protected]

July 2004


We shall be delighted Thank you very much for your kindness and prompt answer rpagani Da: European Ecolabel Helpdesk <[email protected]> Data: Wed, 16 Jun 2004 17:42:26 +0200 A: 'Roberta Marangoni' <[email protected]> Cc: "'Nicola BREIER ([email protected])'"<[email protected]>, "'[email protected]'"<[email protected]>, "' ([email protected])'"<[email protected]> Oggetto: RE : CA Cecile_Logo ecolabel

Dear madam, As agreed on phone, please find enclosed the Flower logo both in jpeg and EPS format in high resolution. We would be very interested in having a copy of your magazine when published. Is it possible that you send us one copy of it? Please do not hesitate to contact us if you need more information on the European Eco-label. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission -----Message d'origine----- De : Roberta Marangoni [mailto:[email protected]] Envoyé : mercredi 16 juin 2004 18:15 À : [email protected] Objet : CA Cecile_Logo ecolabel Importance : Haute Roberta Pagani Marangoni Via Griziotti 4 20145 Milano tel/fax 02 48013653 mobile 339 7031922 email [email protected]

giornalista freelance Dear Cecile, herewith the sentence that will accompany the ecolabel logo: «Il marchio di qualità Ecolabel (comunemente detto la margherita o il fiore) si conferisce ai prodotti e a servizi che rispettano i criteri di qualità ambientale fissati dalla Commissione europea» If you approve of it, could you send me asap the logo in high resolution? Tomorrow will be too late. The magazine in question is "Donna Moderna" (Mondadori).

July 2004


Thanks a lot for your kindness rpagani

July 2004


-----Message d'origine-----De : European Ecolabel HelpdeskEnvoyé : mercredi 23 juin 2004 18:27À : 'Kirsten Kjær'Objet : RE : Eco-label in the new EU countries?

Dear Kirsten,

Until now there are only two companies from the new member states which have beenawarded the European Eco-label:- Viochrom LTD, from Cyprus, in the Indoor paints and varnishes product group- Krenholm Holding Ltd, from Estonia, producing textiles

But imported eco-labelled products can already be found in the new countries.For more information, you can visit the e-catalogue of eco-labelled products onwww.eco-label.com

I hope this helps you.Please do not hesitate to contact me if you need more information on the Flower,

Best regards,Cécile des Abbayes...........................................................................Eco-label Helpdeskc/o BIO Intelligence Service1 rue Berthelot94200 Ivry-sur-SeineFranceTel:+ 33 1 56 20 28 98http://europa.eu.int/comm/environment/ecolabele-catalogue: www.eco-label.com...........................................................................Subscribe for free to the Eco-label Newsletter, published 3 times a year inEnglish, French, Spanish, Italian and Greek............................................................................The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of theDirectorate General Environment of the European Commission

-----Message d'origine-----De : Kirsten Kjær [mailto:[email protected]]Envoyé : mardi 22 juin 2004 18:31À : [email protected] : Eco-label in the new EU countries?

To Eco-label Helpdesk,I'm trying to find information on the number of companies in EU-, EEA- andAccession countries with the Eco-label. I have found information on the old EU- andEEA-countries (185 companies with the flower) but have unfortunately not been ableto find information on the ten new member states or the Accession countries. I hopeyou can help me with finding information on this.I look forward to hearing from you.Kind regards,Kirsten KjaerAnalyst

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : vendredi 25 juin 2004 09:29 À : '[email protected]' Cc : 'Harder, Bodil' Objet : RE : labeling promotion Dear Joanna, Thank you for informing us about your campaign, which seems very interesting and exciting. For more information about the Flower Week, you can read the news magazine of the Campaign (enclosed). If you want information material about the European Eco-label for your campaign, you can contact Bodil Harder, from the Danish EPA, who is the Campaign Manager. She will be able to provide you information about the Flower week and the information material used. Bodil Harder +45 (32) 66 89 34 [email protected] I hope this helps. Please do not hesitate to contact us if you need more information about the Flower. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission -----Message d'origine----- De : Zielone Pluca Polski [mailto:[email protected]] Envoyé : mercredi 23 juin 2004 13:48 À : [email protected] Objet : labeling promotion Welcom, National Fundation for Environmental Protection Green Lungs of Poland started project "Green Marks" (in attachment). I've found information about "European Flower Week - Campaign onthe European Eco - Label". This campaign is similar to our. I would ask you about some information (folders, marketing thing) say about European Flower. I'm sending you our poster and handbill (sory, but we have it only in polish). besr regards Joanna Kodlubanska

July 2004


-----Message d'origine----- De : European Ecolabel Helpdesk Envoyé : lundi 28 juin 2004 17:55 À : 'M. Lauwers, Stichting Milieukeur' Cc : '[email protected]' Objet : RE : Photos

Dear Maartje, As you know we are redesigning the existing brochures of the European Eco-label, so we do not have any photo of people using eco-labelled products yet. However, you can find pictures of eco-labelled products on the e-catalogue, www.eco-label.com, which may interest you. We’ll keep you informed of our work on the new brochures. Best regards, Cécile des Abbayes ........................................................................... Eco-label Helpdesk c/o BIO Intelligence Service 1 rue Berthelot 94200 Ivry-sur-Seine France Tel:+ 33 1 56 20 28 98 http://europa.eu.int/comm/environment/ecolabel e-catalogue: www.eco-label.com ........................................................................... Subscribe for free to the Eco-label Newsletter, published 3 times a year in English, French, Spanish, Italian and Greek. ........................................................................... The EU Eco-label Helpdesk is operated by Bio Intelligence Service on behalf of the Directorate General Environment of the European Commission

-----Message d'origine----- De : M. Lauwers, Stichting Milieukeur [mailto:[email protected]] Envoyé : jeudi 24 juin 2004 14:07 À : European Ecolabel Helpdesk Objet : Photos Dear helpdesk, For our Dutch website for the European Ecolabel I´m looking for suitable, existing pictures or illustrations. This could be photos used in brochures on the European Ecolabel, photos of consumers or users of products with the European Ecolabel etc. Shortly: photos that could make are site more lively and that makes the European Ecolabel more visual. If you have photos and you can´t send them all by e-mail, please send me a cd-rom with the whole collection. Thanks in advance!

Met vriendelijke groet,


July 2004


APPENDIX 2 - NEWS

News for April 2004

• Indoor Paints and Varnishes: a product group on top!

With 38 awards, “Indoor Paints & Varnishes” is the second most popular product group, just after “Textile products”. Let’s come back on a success story... The works on this product group started in 1991, when the French Competent Body launched a study including products and market surveys, and Life Cycle Analysis of eleven existing paints. The first criteria were adopted in 1998 by the Commission, then revised in 2002. They are valid until 31 August 2007. The advantages of ecolabelled paints and varnishes are endless:

- The process of production respects various environmental specifications, like reducing air pollution and hazardous waste production.

- When used, the products are designed to generate much less impact on indoor air quality. For example, ecolabelled wall paints release 80% less Volatile Organic Compounds (VOC) on average than standard ones.

- The products are certified being non toxic, non dangerous to the environment, non carcinogenic, non toxic for reproduction and non mutagenic.

- etc...

Bo Ahlkvist, from Liwa Färg AB, a Swedish company awarded in 2000 says:

“We decided to apply for the European Ecolabel because it was one of the objectives of our environmental policy, but above all, because there were numerous demands from customers. Today people know that everyday products may have impacts on the environment, and they want their home to be free of any toxic or hazardous substance. So they want products that are certified being environment-friendly. The Flower was exactly what we needed.”

Today Liwa’s ecolabelled paints work well: sales increased by 20 to 30% last year. According to Bo, the Flower helped them to obtain these good results.

July 2004


News for May 2004

• Welcome to the ten new Member States to the EUEB!

On 1st May 2004, Europe welcomes 10 new members in the Union: Cyprus, the CzechRepublic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, the Slovak Republic andSlovenia. The Eco-label team met the 10 new Competent Bodies in a workshop on 27th April. Timo Makela, director of Commission DG ENV, welcomed the new representatives. He underlinedthe good results obtained by the Flower: 100 million articles which have the Eco-label can now be found on the market! During the day, the former Competent Bodies shared their experience about running thescheme, and the new ones presented how the structure would be implemented in their country. The Eco-label team is looking forward working together with its new members and hopes this workshop will lead to exciting projects and further development of the Flower!

July 2004


News for June 2004

• The e-catalogue in 11 languages!

The www.eco-label.com web site, the green store of eco-labelled products, is now available in 11 languages: Danish, Dutch, English, Finnish, French, German, Greek, Italian, Portuguese, Spanish and Swedish. This web site is dedicated to European consumers. They can find there a catalogue of theexisting eco-labelled products, presenting pictures of the products, contact information of themanufacturers, and a list of retailers for each country where these products are sold. If you wish to add any information to this web site, for example a retailer distributing eco-labelled products which is not listed yet, please contact the Helpdesk at [email protected]. We hope you will enjoy reading about the Flower in your language!

• New issue of the Flower newsletter The last issue of the Flower newsletter has just been released. You can download it at the following address: http://www.europa.eu.int/comm/environment/ecolabel/news/flowernews_en.htm Please contact the Helpdesk if you want to subscribe: [email protected]

July 2004


APPENDIX 3 - NEWSLETTER

THE EUROPEAN ECO-LABEL

Focus Report Product groups Retailer’s corner Facts & Figures News in Brief On the webOn the web

Focus

The European Flower Week Campaign – October 2004

THE EUROPEAN ECO-LABELnneewwss

In this issue This Flower news focuses on the European Flower WeekCampaign 2004, which will take place from 18 to 24October.You will find an interview of Bodil Harder, CampaignManager and an overview of the different schools, storesand PR activities planned in the seven participating

countries.Also in this issue: marketing activities for tourism,Dalli Benelux’s complete line of cleaning products withthe Flower, and BEUC’s study on hazardous chemicals ineveryday consumers products.

What will the Flower Campaign consist of?It will consist of a combination of centralised anddecentralised activities. We have developed acentral “toolbox” with advertisements, Point ofSale materials, internet-banners, etc. This tool-box will be translated into the different lan-guages by the National Project Managers fromBelgium, the Netherlands, France, Denmark andItaly. The toolbox is available for retailers, com-panies and organisations who want to do pro-motional activities for the Flower or for their ownFlower-labelled products. If they do this in theFlower week 18-24 October 2004, they can ben-efit from the attention on the Flower created byother campaign activities in schools and shopsand by PR activities and advertising.

You can find more information on this web site:http://www.mst.dk/indu/02050000.htm and ina news magazine about the Campaign: http://www.mst.dk/indu/pdf/b523313_eu_blomst.pdf

If you want to participate please contact yourNational Project Manager (contact information inthe above-mentioned news magazine) and findout how the activities you want to organise canfit togetherwith theN a t i o n a lCampaignplans.

The Flower issue #01 / 2004

You can find more information on this web site: http://www.mst.dk/indu/02050000.htmand in a news magazine about the Campaign: http://www.mst.dk/indu/pdf/b523313_eu_blomst.pdf

ISS

N 1725-048X

★

★ ★

★★

★★

★★

★★

★European Commission

Bodil Harder, from the Danish EnvironmentalProtection Agency, Campaign manager, explains:

Why a Flower Campaign?The ecolabel is part of a long term strategy formoving the market towards sustainable produc-tion and consumption. It can only fulfill its objec-tive if it is well known by consumers. The Flowerhas now reached a point where we have enoughlabelled products on the shelves to start seriouspromotional activities aimed at consumers.These activities have to be done in collaborationwith license holders, authorities, retailers, con-sumer organisations and other ambassadors.

New Internet Platform for textiles and furniture producers

Report

Retailer's corner

Product groups

Preparation of the Flower Campaign in different Member States

School activitiesThe purpose of school activities is to raise awareness of environmental issuesamong children, as they are well-known for being able to influence theirparents’ choices of consumption, and will themselves be the consumers oftomorrow! Italy, Austria and Belgium have prepared information and teachingmaterials about having a sustainable lifestyle, in the form of leaflets, posters

and games as well as a 10-minute video explaining to children which eco-labelled products can be found in supermarkets for Italy, and an “eco-schoolbag” including a quiz for Austria. Sweden and Denmark have also preparedteaching materials and have launched a project called “School Eco-labelling”:thanks to criteria inspired by the Tourist Accommodation Service category,they will award the best project for greener schools.

Austria, Belgium, Denmark, France, Italy, Sweden and the Netherlands are the seven countries

organising events for the Flower Campaign 2004. After a first phase dedicated to increasing

the number of holders in specific product groups, the Competent Bodies are now working on

the implementation of a marketing plan, including schools, stores, advertising and PR activities,

in close collaboration with NGOs, producers and retailers.

RevisionsThe new criteria for Refrigerators were voted on4 February 2004, and will be published soon.In the meantime, the period of validity ofthe previous criteria has been extended until1 December 2004. The Danish Competent Bodyis leading the work on the revision of the criteriafor all purpose and sanitary cleaners and handdishwashing detergents whereas the UKCompetent Body is responsible for the revisionwork on personal and portable computers.

New product groupsAn Ad Hoc Working Group lead by APAT isworking on criteria for camp site services. The workhas been based on the existing criteria forTourist Accommodation Service, the identifiedenvironmental impacts of the service, the criteriaof national eco-labels and the consumption datacollected in different sites. Criteria are underdevelopment for lubricants: the Dutch competentbody, which is leading the project, is using a “fastestablishment procedure”, trying to harmonise

the numerous existing national eco-labels andschemes for lubricants. The Swedish CB is workingon criteria for printed matters.

The European Union Eco-labelling Board (EUEB) will soon start working on the development of a new

product group: Soaps and Shampoos. The Norwegian Competent Body will lead the project. Work is also

in progress for the revision of the criteria of 4 product groups, and the development of the criteria of

4 new categories.

European Retail Services, founded andregistered in 2003, aims to offer servicesto the retail sector, intermediaries, suppliersand retail related organisations in Europevia the Internet by use of the EUROPEANSERVICE PASS. Presently two differentpasses are available: Fashion & Textiles,

and Furniture & Furnishings. The project ofthe European Service Pass has been set upwith the support of the EuropeanAssociation of National Organisations ofTextile Retailers and the EuropeanFederation of Furniture Retailers.

An important advertising campaign isscheduled for the launch of this platform,and the Flower will be part of it. An intensivecollaboration is planned between EuropeanRetail Services and the European Eco-labelon this project.

Flower News, The European Eco-Label_issue #01 / 2004

www.europeanservicepass.com

Store activitiesStore activities will have the advantage of reachingconsumers directly by providing them with targetedinformation on products they can find in their usualsupermarket. They will take place particularly in France,the Netherlands, Italy, Denmark and Sweden. For example,big advertising campaigns including leaflet distribution,product promotions, TV spots etc. will be launched inSwedish and Danish supermarkets, in partnership withnational eco-labels. Sweden will also focus on Flower-labelled Paints & Varnishes marketed in the largest chainof Do-It-Yourself centres in the country.

More information on the Flower Campaign can be found on the Danish Environmental Protection Agency web site: http://www.mst.dk/indu/02050000.htm

All purpose cleaners and cleanersfor sanitary facilitiesKH Lloreda SA (ES)Quadrimex (FR)Nordisk Parfumerivarefabrik (DK)Laboratorios Eurochem, S.A. (ES)Hagleitner Hygiene InternationalGES.M.B.H. (AT)Planet Pure (AT)

Copying paperCartotecnica Santa Caterina (IT)

Detergents for DishwashersDalli Benelux BV (NL)Biotab AB (SE)

FootwearLewer Calzature Tecniche (IT)

Hand Dishwashing DetergentsQuadrimex (FR)Emmegi’ Detergent (IT)Saci (IT)Esselunga SPA (IT)Nordisk Parfumerivarefabrik (DK)

Hard Floor CoveringsGruppo Concorde (IT)Marazzi Ceramiche SPA (IT)

Indoor Paints and VarnishesVechro SA (EL)Tintas Hempel (PT)

Akzo Nobel Decorative Coatings AB (SE)J.W. Ostendorf GMBW and Co HB (DE)Landecolor SA (IT) (extension)

Laundry detergentsItasilva SPA (IT)Biochimica SPA (IT)Deco SCRL (IT)Madel SPA (IT)Esselunga SPA (IT)

Soil improversNorampac (FR)Aubine – Onyx (FR)Valnormandie – Onyx (FR)

Textile ProductsPower Konfektion Chr. Poulsen & Son A/S(DK)Kvadrat A/S (DK)

Praxis Herning Aps (DK)View Sustainable Design AB (SE)iZWool International P/L (UK)Carpe Diem Tessile srl (IT)Lanificio Lematex SAS (IT)Gudbrandsdalens Uldvarefabrik as (NOR)Helge Rasmussen Tricotagefabrik AS (DK)(extension)A/S S. Thygesen (DK) (extension)Anky A/S (DK) (extension)Sodahl Design A/S (DK) (extension)

Tissue paperGeorgia Pacific Italia SRL (IT)SCA Hygiene Products SCA (IT)Georgia Pacific GB Ltd (UK) (extension)

Tourist AccomodationHotel Florian, Kitzbühel (AT)Park Hotell, Alta (NO)

New Eco-label licences

http://europa.eu. int/comm/environment/ecolabel

First quarter 2004

Facts & Figures

The EU Flower by Country * The EU Flower by Product Group *

Product Group | Number of Awards > TOTAL 182

35

31

15

13

12

2749 53

3814

10

10

8

7

7

6

France

ItalyTextile products

Indoor paints / varnishes16All-purpose & sanitary cleaners

Soil improvers

Tissue paper

Hand dishwashingdetergents

Detergents forDishwashing

Laundry detergents

Footwear

Bed mattresses

13Others

Spain

Sweden

Greece

Others

Denmark

Country | Number of Awards > TOTAL 182

* Number of holders as of 15 Mars 2004

PR activitiesA press kit containing press releases and generalinformation about the Flower and the environmentalbenefits of eco-labelled products will be distributed inall countries participating to the campaign.All these national activities organised by the CompetentBodies will also benefit from marketing and advertisingmaterial provided by a central Bureau. Although notofficially participating in this campaign, Greece, Finlandand Norway are also preparing marketing activities forthe Flower Week.

PR: Public relationsNGO: Non Governmental Organisation

News in Brief

A thriving flower for a growing market

This year, the Eco-Flower was represented verysuccessfully at two important tourism fairs.Altogether more than 270,000 visitors visited theBIT in Milan in January and the ITB Berlin, Europe’sbiggest tourism fair, this March.

The ambitious marketing team together with thelocal competent body was able to get in contactwith more than 130 decision-makers ranging fromtour operators, journalists, hotel managers and touristboards. The tremendous interest in these fairs from

both the tourism sector and travellers in sustainabletourism confirmed once again the growing potentialof the Flower for helping preserve the Europeanenvironment and improving the quality of ouraccommodation services.

On the web

Agenda

The eco-label web site has been re-designed, tomake it look more user-friendly, modern andexciting. We hope you will appreciate this newlayout and be more and more of you to visit it!

Good news also from the e-catalogue: the numberof visits in February has doubled compared to thesame period last year. Not only Europeans areinterested in this Green Store, but also North

Americans (30% of the visits) and Asians (7% ofthe visits).

Dalli Benelux: clean everything with the Flower!

With the introduction of Klok Eco dishwasherdetergents tablets in 2003, Dalli Benelux completesits line of environmentally-sound washing andcleaning agents. The entire assortment of productsthus includes Klok Eco Laundry detergent for whitefabrics, Laundry detergent for coloured fabrics, Liquid

laundry detergent for coloured and fine fabrics, Handdishwashing detergent and Dishwasher detergentstablets. The entire line of products is the first in theNetherlands to satisfy the European Union’s strictenvironmental criteria that allow these products tobear the European Eco-label.

Revision of product groups (scheduled adoption)

Portable computers end 2004Personal computers end 2004All purpose and sanitary cleaners autumn 2004Hand dishwashing detergents autumn 2004

New product groups Printed paper end 2004Campsites autumn 2004Lubricants autumn 2004

This news is published by the eco-label sector of the European Commission both in printed form andon the Internet http://europa.eu.int/comm/environment/ecolabel/news/flowernews_en_htm

For a free subscription, comments or further information, please contact the Eco-label [email protected]: +33 1 58 46 09 95c/o BIO Intelligence Service, 1 rue Berthelot, 94200 Ivry/Seine, France

The Flower

Flower News, The European Eco-Label_issue #01 / 2004

New design of the eco-label web site

14 KH

-AF-04-001-E

N-C

For more information, check: http://www.dalli.nl

Less hazardous chemicals in everyday consumer products

BEUC - The European Consumers' Organisation -has released a study which shows that productscarrying the European Eco-label meet higherstandards than are legally required. The studycompares the rules for chemical content in Eco-label products against the requirement of legislation

on chemicals.The results of this study will be translated into aneasy-to-use guide for consumers, to be launchedduring the Flower Week.

More information:http://212.3.246.143/Content/Default.asp?PageID=149

Eco-label web site: www.europa.eu.int/ecolabele-catalogue: www.eco-label.com

July 2004


APPENDIX 4: DRAFT MINUTES OF THE QUATERLY MEETING – 6 MAY 2004, IN BRUSSELS

PPAARRTTIICCIIPPAANNTTSS:: BREIER Nicola CE DG ENV 32 2 299 0134 [email protected] MARINUCCI Nicola CE DG ENV 32 2 2968075 [email protected] Alexa CE DG ENV 32 2 295-8924 [email protected] MONIER Véronique BIO Intelligence Service 33 1 56 20 28 98 [email protected] DES ABBAYES Cécile BIO Intelligence Service 33 1 56 20 28 98 [email protected] OOBBJJEECCTTIIVVEE OOFF TTHHEE MMEEEETTIINNGG::

• Presentation by BIO IS of on-going activities

• Discussion of further marketing activities

13.3. E-CATALOGUE ■ About the suggestion of extending the target of the e-catalogue to producers and retailers, the EC preferred to keep the e-catalogue targeted to consumers, and improve the marketing pages dedicated to producers and retailers on EUROPA. The reason is EUROPA receives 90 000 visits per month (4 000 for the e-catalogue), and the update is rapid and guaranteed by the EC. To be done:

• Change the link to the EUROPA web site on the homepage of the e-catalogue : done

• Check if the Consumer Fact Sheets can be put online at the bottom of the Product Groups pages of the e-catalogue: as soon as the translation is done.

• Improve the information about eco-labelled products (pictures, list of retailers…): to be done Mid-June. Check with Tine how they get information on where eco-labelled products are sold: ongoing.

13.4. OTHER INFORMATION MATERIALS To be done:

• A priority is to make an updated general brochure on the Eco-label for producers: ongoing. Then, check if a brochure has also to be done for consumers.

• Produce 1500 pins with the Flower: ongoing. Nicola B. provided information on the company.

13.5. PAINTS AND VARNISHES ■ Some additional marketing activities have been decided:

• Contact an ecological architect in Dublin: Nicola B. will send contact information.

July 2004


• Contact national label holders, and present them an argumentation stating they only need to do a few things to get the Flower, in addition to the label they have already been awarded.

■ It has been decided not to participate to the Concreta fair in 2004, but to BATIMAT, in Paris, in November 2005. 13.6. DETERGENTS Remarks: ■ This product group is important because of its visibility to consumers. ■ Klok is a good success story, as the Flower helped them increase their market share. To be done:

• Get in touch with Bates, a consulting company which is doing a marketing study for AFNOR on detergents.

• Participation to the PLMA fair in May as visitors to present the Flower to producers. Béatrice Huppert already went to the PLMA in 2000: the price of a booth + transport was 5700 €. After the visit in May, it will be decided if it is relevant or not to book a booth for 2005.

• Identify in which countries there are additional places where the Helpdesk can go: ongoing.

• Prepare a first version of the Fact Sheet for producers, to show it to the MMG: Mid-June

13.7. TEXTILES Remark: ■ About the article in the newsletter of AEDT, mention the initiative for textiles in Thailand. To be done:

• Participation to the fashion show « Prêt-à-porter” in Paris in September 2004. The EC provided us the video of the fashion show organised for the 10-year event to present it on the Flower booth: make a copy of it and give it back to the EC. Contact the design centre in Denmark to get some more videos: Nicola will give us the contact information.

• Participation to the HEIM TEXTIL fair in January 2005.

• Prepare the fact sheet targeted to producers to be put on EUROPA: Mid-June.

13.8. FOOTWEAR To be done:

• Get in touch with INESCOP to have an update on their activities related to the Eco-label: ongoing

July 2004


• Quickly identify some fairs in Italy. If not, double activities on other Product Groups.

13.9. TOURIST ACCOMMODATION Remarks: ■ About contacting tourism guide books, the EC mentioned it would be better to wait for some more awards. On the other hand, the Helpdesk mentioned it may be a good marketing argument for potential holders to tell them some guide books would be ready to promote their hotel if it is eco-labelled. ■ G&L have their contract ended Mid-June. Another contract will be signed with some other consultants in July. G&L have not explored the French market yet, neither have them promoted Camp Sites. To be done:

• Organise a phone conference with G&L to have some follow-up on their work.

• Get in touch with tour operators.

13.10. PUBLIC AND PRIVATE PURCHASERS Remark: ■ It may be a good idea to have an eco-label oriented brochure for green procurement with some “ready-to-use” paragraphs to insert in call for tenders.

To be done:

• Get some more information about ICLEI’s activities: ongoing. 13.11. CITIZENS To be done:

• Participation to the “Marjolaine” and “Valérianne” fairs.

13.12. MISCELLANEOUS

• Check the price of an ad on an Internet portal (Google, Yahoo…)

• Athens 2004: check with the Greek CB if they have planned some promotion about the Eco-label.

• Turino 2006: they already have the Eco-label mentioned in their green purchasing chart. They also want to implement EMAS. There is a marketing contract with the organisers to promote eco-labelled Tourist Accommodations.

• Nicola B. sends to the Helpdesk the name of the company with both EMAS and the Eco-label.

July 2004


13.13. MARKETING MANAGEMENT GROUP

• The agenda needs to be sent before the end of May to Patricia Proia.

• Structure of the Agenda:

− Presentation of the Helpdesk marketing activities (update, presentation of the fairs where the Helpdesk will go, issue of public purchasers in general). Present the database on Green Purchasing on EUROPA and ask CBs to put links to it from their national web site.

− Presentation of the CBs’ marketing activities (round table)

− Short update on the Campaign

− End of the mandate of the Marketing Management Group

July 2004


APPENDIX 5: UPDATE OF THE E-CATALOGUE ■ Austria N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberGRUBER REINIGUNGSTECHNIK Y Y N Y Y N 1 AT BRIGITTE LANGMUELLER [email protected] +43 662 302 64 34HAGLEITNER HYGIENE INTERNATIONAL GES.M.B.H. N N N N N N 1 AT RUPERT SCHERER [email protected] +43654272688HOTEL FLORIAN N Y 1 N N N 1 AT FLORIAN POINTNER [email protected] +43535665242 ■ Germany N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberRICHTER KAMMGARN GMBH N Y N Y Y N 1 DE NO DIETZ H. TEPE D.TEPE@RICHTER-KAMMGARN +49-6428-705-01

July 2004


■ Denmark N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberBECK & JORGENSEN A/S N N N N N N 1 DK LEIF ANDERSEN SLOT [email protected] +45 39 530311BEIRHOLM VAEVERIER, AS N N N N N N 1 DK PETER BEIRHOLM [email protected] +45 75 52 45 55BRANDTEX A/S Y Y N Y Y N 1 DK NO HARRING CARLSEN [email protected] +45 96 42 42 42BUNDGAARD SKO A/S N N N Y N N 1 DK JANE BUNDGAARD [email protected] +45 75 14 22 44CLEANTABS A/S Y Y N Y Y Y 1 DK JOY KLEIN [email protected] +45 86 96 37 11ERLA TRICOTAGE APS Y Y N Y Y N 1 DK M. SORIN RASMUSSEN [email protected] +45 97 15 19 22FLUGGER A/S Y Y N Y N N 1 DK POUL BASTHOLM [email protected] +45 70 15 15 05GABRIEL A/S N N N Y Y Y 1 DK KURT NEDERGAARD [email protected] +45 96303100GREGORY KNITTING MILLS N Y N Y Y Y 1 DK SELWYN GERSHMAN [email protected] +27 11 828 0300HELGE RASMUSSEN TRIKOT. A/S Y Y N Y Y N 1 DK CHARLOTTE MORSING [email protected] +45 96 60 27 00ISO PAINT NORDIC A/S N Y N Y Y N 1 DK NINA REINERT [email protected] +45 76 33 31 14K. BALLING-ENGELSEN A/S N Y N N N N 1 DK NO A. KRONBORG HANSEN [email protected] +45 54 16 06 00NIELS MIKKELSEN'S TRICOT. A/S N N N N N N 1 DK JORG WESTERHOFF [email protected] +45 97 15 10 46NORDISK PARFUMERIVAREFABRIK N N N N N N 1 DK FRANK JOHANNSEN [email protected] +45 89 122 122POWER KONFEKTION CHR. N Y N N N N 1 DK PER OLAF POULSEN [email protected] +4597120888PRAXIS HERNING APS N Y 1 Y Y Y 1 DK SOREN WORTMAN [email protected] +45 97 12 82 82RINETTE A/S N N N Y N N 1 DK ALLAN PEDERSEN [email protected] +45 87 86 65 00SEAL MILJO N Y N N N N 1 DK JIM HYLLSTED [email protected] +45 70 22 20 23TYTEX A/S Y Y N Y Y N 1 DK CHARLOTTE P. NIELSEN [email protected] +45 96 60 42 00VESTFROST A/S Y Y N Y Y Y 1 DK MIKAEL KOFOD [email protected] +45-79 142 525

July 2004


■ Spain N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberCERAMICAS DIAGO S.A. N N N Y N N 1 ES ALFREDO BELTRAN [email protected]+34 96 421 70 88FLEX S.A. Y N 1 Y N N 1 ES JOSE MANUEL NOGUEIRAS IDOETA [email protected] +34 91 744 85 00LA PREPARACION TEXTIL SA Y Y N Y Y Y 1 ES MR. MILLAN [email protected] +34-93-2440900PRODUCTOS RALPE, SL N N N N N N 1 ES JOSE MANUEL CALZADA [email protected] +34 93 357 12 98SUBIRATS DE FILATS, SL Y Y N Y Y Y 1 ES JOSEP GUIMERA SOLE [email protected] +34-93-8183318

July 2004


■ France N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberDALLE HYGIENE SA N N N N Y N 1 FR MICHEL PIRSON [email protected]+33 3 2063 14 14DESCAMPS DEPT BERA N Y 1 Y N N 1 FR M. LECLERCQ [email protected] +33327360888DESCAMPS-MOISLAINS N Y N Y N N 1 FR EDWARD SMOLAREK [email protected] +333 22 82 5000HUMOSOL N N N N N N 1 FR NO M. DELORME [email protected]+33 3 85 30 14 90ICI PAINTS N N N N N N 1 FR PATRICK VERLHAC [email protected] +33 2 35 68 83 76INITIATIVES DECORATION Y Y N Y N N 1 FR PHILIPPE MERLIN +332 54 35 18 30ITC N N N N Y N 1 FR FLORENCE HENRY [email protected] + 33 1 53 77 25 50JOSEPH HACOT N N N Y N N 1 FR SYLVAIN MALAPEL [email protected] +33 3 28 48 84 94LEROY MERLIN N Y 1 Y Y Y 1 FR LAURENT CLAUX [email protected] +3303 28 80 84 39 / 31NORAMPAC Y Y 1 Y Y N 1 FR ALAIN COFFIN [email protected] +33321987700ONIP N N N N N N 1 FR ARNAUD RAYMOND '[email protected]' +33 2 32 50 40 16SHANGHAI SHANDXING RESIN & PA Y Y N Y Y Y 1 FR WANG QISHENG [email protected] +86 21 58 41 32 05 SIGMAKALON N N N N N N 1 FR ANTOINE GILBERT ANTOINE.GILBERT@SIGMAKALO+33 3 22 35 35 35SOMEFOR N Y 1 N N N 1 FR KARINE METAYER [email protected] +334 91 25 91 03TERRE ET NATURE JARDIN N N N N N N 1 FR MR. DHUICO [email protected] +33 5 58 51 77 22TISSAGE MOULINE N Y 1 Y N Y 1 FR MR. TURCKEIM [email protected] +33 3 29 25 00 35TISSUS GISELE N N N N N N 1 FR MR. E. CHEVRIER [email protected] +33 3 84 89 02 00VALNORMANDIE-ONYX N Y 1 Y Y Y 1 FR C. VILAIN '[email protected]' +33231295468VANDERSCHOOTEN Y Y 1 Y Y N 1 FR MARIE-CHRISTINE SEYGNEROLLE [email protected] +33-3-20440720

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■ Greece N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberCARMYCO S.A. N Y N Y Y Y 1 GR CONSTANTINOS LOGOTHETIS [email protected]. CHANTIRIDIS S.A. N N N N N N 1 GR EVAGGELIA MPATZIAKOUDI [email protected] +30 552 714 31 / 83VECHRO SA Y Y N Y Y Y 1 GR D. ARAKAS [email protected]

July 2004


■ Italy N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberBIOCHIMICA SPA N Y N Y Y Y 1 IT MARCO BONZAGNI [email protected] +39 051 755 269CARBOSOLTEX N Y N N N N 1 IT STEFANO AMERINI [email protected] +39 0574 4984102DECO S.C.R.L. N N N Y Y Y 1 IT PIER ANGELO FANTI [email protected] +39 0545 93 55 11ESSELUNGA SPA N Y N Y N N 1 IT MR CLAUDIO ARNOLDI [email protected] +39-02-923671FERTIL S.P.A. N Y N Y N N 1 IT PAOLO COLLEONI [email protected] +39 035 4423299GENERAL DETERGENTS S.P.A N N N Y Y N 1 IT MRS. LAURA LAINATI [email protected] +39 02 967 122 62GEORGIA PACIFIC ITALIA SRL N Y N Y N N 1 IT MAURIZIO PALMIERI [email protected] +39 05 83 64 02 28HETO SRL. N N N Y Y N 1 IT DR ADRIANO MORUZZI [email protected] +39 0471 203 400IND. CARTARIE TRONCHETTI N N N Y N N 1 IT ANDREA URSO [email protected] +39 0583 888 888INDUSTRIA TESSILE SANESI SPA Y N 1 Y Y Y 1 IT PAOLO NISTRI [email protected] +3905740593341ITASILVA SPA N N N N N N 1 IT ROBERTO SILVA [email protected] +390362 266 267LANIFICIO LE.MA.TEX SAS N N N N N N 1 IT PAOLA LUCCHESI [email protected] +39 05 74 65 27 22MADEL S.P.A. N N 1 Y Y N 1 IT PATRIZIA CAVALLI [email protected] +39 0545 908511MANIFAT. FILATI RIUNITE S.P.A. N N N N N N 1 IT FEDERICO RICCI [email protected] +39 06 055 896 17PIZZOLOTTO SPA N N N Y Y Y 1 IT VITTORIO PIZZOLOTTO [email protected] +39 0423 94 80 41SACI N N N N N N 1 IT FILIPPO CAMPANILE [email protected] +39 075 59 70 81SCA HYGIENE PRODUCTS SPA N Y N N N N 1 IT NO PIERLUIGI FABBRONI [email protected] +39 05 75 50 52 23TECNOLOGIA PROTEZZIONE SICUREZZA N N N 1 N N 1 IT GAETANO ORLANDO [email protected] +390 322 53911

July 2004


■ The Netherlands N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberDU PONT TEXTILES & INTERIORS Y Y 1 Y Y N 1 NL OLIVIER JOHN [email protected]+41 22 717 6824 ■ Sweden N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberAKZO NOBEL DEC. COATINGS AB N Y 1 Y Y Y 1 SE MATS NILSSON [email protected] +46-40-35 50 72 BIOTAB AB N N N Y N N 1 SE JAN-OLOF ERIKSSON [email protected] 46910776515CAPAROL SWEDEN AB Y N 1 Y Y N 1 SE TORBJOERN STOCKMAN [email protected] +46 31 840 000FLUGGER AB N N N N N N 1 SE IRENE BACKLUND [email protected] +46 33 28 50 00KREENHOLM VALDUSE AS Y Y N Y Y Y 1 SE TONU LEPP [email protected] +372 35 65 964MONKEY PRINT AB N Y N N N N 1 SE ORJAN WESTERLUND ORJAN.WESTERLUND@ARKITEK+46 8 5060 7047PCOLOR FAERG AB N N N N N N 1 SE NO ANNIKA CEDERHOLM [email protected] +46 410 10 600TEKNOS AB N N N N N N 1 SE PETER NACKE [email protected] +46 325 619 575

July 2004


■ The United Kingdom N= information still missing, Y=information available online, NO= Flower Holder is not interested in updating his information

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CONTACT Email Phone numberGEORGIA-PACIFIC UK LTD. Y Y 1 Y Y N 1 UK BILL ROBSON [email protected] +44 1142 855 805 LG ELECTRONICS INC. Y Y 1 Y Y N 1 UK MR. JEONG-HO WOO [email protected] +82 546 460 3271 / 3758

CE DG Environment –European Eco-labelling Scheme Helpdesk – Quaterly Report 07/2004

APPENDIX 6: DRAFT BROCHURES This appendix presents the following brochures :

• First version of the general marketing brochure for producers and retailers

• Second version of the general brochure for producers and retailers

• Draft version of the Laundry Detergents Product Group Fact Sheet

July 2004


General Information for Producers / Retailers

The European Eco-Label

- “To make it easy to choose Greener Products”

Which products can bear the Flower*? � cleaning products

o all purpose and sanitary cleaners o detergents for dishwashers o hand dishwashing detergents o laundry detergents o soaps and shampoos (coming soon)

� appliances

o dishwashers o light bulbs o personal computers o portable computers o refrigerators o televisions o vacuum cleaners o washing machines

� paper products

o Copying and graphic paper o Printed paper (coming soon) o Tissue paper products

� products for home and garden

o bed mattresses o furniture (coming soon) o hard floor coverings o indoor paints and varnishes o soil improvers o textiles

� clothing

o Footwear o Textiles

� tourism

o camp site service (coming soon) o tourist accommodation service

� lubricants (coming soon) * list updated in July 2004

What is the Flower? The Flower makes it easy to choose green. The European Eco-label is a logo labelled on products that have been certified by an independent third party being among the most environmentally-friendly in their area, while meeting efficiency standards. The European Eco-label is based on strong and reliable criteria, which ensures it a high reputation throughout all the European Union. It is managed by a board composed of the European Commission, national labelling associations, and representatives of consumer and environmentalNGOs, trade unions, industry, SMEs and commerce.

Good reasons for applying or using the Flower As a producer… � Your product has the EU official guarantee that it

is amongst the most environmentally-friendly in its range.

� Your product has undergone strict tests ensuring not only its environmental quality, but also its technical performance and durability.

� Your product is recommended by consumers and environmental NGOs.

� Your product bears a logo guaranteeing the seriousness of your commitment in favour of the environment, which differentiates it from products bearing unchecked self-declarations.

� Your product bears a logo recognised all over Europe, which makes its exportation easier.

� Your product is among the purchasing priorities for the administrations adopting a green procurement policy.

� Your product benefits from all the communication and marketing activities launched by the European Commission and the national Competent Bodies.

As a retailer… � The Flower labelled on your products is the EU

official guarantee that they are amongst the most environmentally-friendly in their range.

� The Flower is backed by consumer and environmental organisations.

� The Flower can be awarded to 21 product groups –and more are coming- which enables you to offer your customers a complete brand of green products.

� The Flower is a European label, acknowledged for its quality and rigor all over Europe. This makes your exportations easier, as you do not have to multiply national and private logos.

� The Flower benefits from communication and marketing activities (information campaigns, newsletters, web sites…) managed by the European Commission and the national Competent Bodies.

� The Flower is an easy way to place requirements on your suppliers; the eco-label guarantees that an independent third party control that the eco-labelled products comply with high environmental requirements.

July 2004


Costs and discounts:

Minimum Maximum Discounts

Application fee covers the costs of processing the application.

EUR 300 EUR 1300 25% for SMEs and applicants from developing countries


Annual fee for the use of the label = 0.15% of annual volume of sales of the product within the Community

EUR 500 per product group per applicant

EUR 25000 per product group per applicant.

25% for SMEs and applicants from developing countries 15% for companies registered under EMAS or certified under ISO 14001 Other reductions possible, please contact your Competent Body for further details.

The 5 application steps 1. Check if my product is eligible Check that your product comes under one of the product groups included in the scheme, and then checks the detailed criteria for this product group. Go to http://europa.eu.int/ecolabel and choose “product groups” on the menu on the left. 2. Check if I am eligible Manufacturers, importers and service providers can all apply for the Flower. Traders and retailers can also apply, but only for products marketed under their own brand names. 3. Contact my Competent Body Your Competent Body (CB) is the national organisation responsible for the application for the European Eco-label in the European country where your product is made. If it is made outside Europe, contact the CB in a European country where it is sold. The CB will provide you an Application Form. Go to http://europa.eu.int/ecolabel and choose “contacts & links” on the menu on the left. 4. Complete the Application Form Follow the instructions provided by your CB: fill in the administrative documents and compile a Dossier of supporting documentation (compliance declarations, test results) 5. Promote your efforts! Once awarded the Eco-label, you can benefit from all the marketing initiatives made by the European Commission, and use existing communication tools like the Green Store (www.eco-label.com) to advertise your products.

Web sites � For more information on the European Eco-label: http://europa.eu.int/ecolabel � To discover the existing eco-labelled products and where to find them: http://www.eco-label.com � The European Eco-label for tourist accommodation service: http://www.eco-label-tourism.com

If you have any question please contact the EU Eco-label team at [email protected]

July 2004



The European Eco-Label

- “To make it easy to choose Greener Products”

Which products can bear the Flower*? � cleaning products

o all purpose and sanitary cleaners o detergents for dishwashers o hand dishwashing detergents o laundry detergents o soaps and shampoos (coming soon)

� appliances

o dishwashers o light bulbs o personal computers o portable computers o refrigerators o televisions o vacuum cleaners o washing machines

� paper products

o Copying and graphic paper o Printed paper (coming soon) o Tissue paper products

� products for home and garden

o bed mattresses o furniture (coming soon) o hard floor coverings o indoor paints and varnishes o soil improvers o textiles

� clothing

o Footwear o Textiles

� tourism

o camp site service (coming soon) o tourist accommodation service

� lubricants (coming soon) * list updated in July 2004

What is the Flower? The Flower makes it easy to choose green. The European Eco-label is a logo labelled on products that have been certified by an independent third party being among the most environmentally-friendly in their area, while meeting efficiency standards. The European Eco-label is based on strong and reliable criteria, which ensures it a high reputation throughout all the European Union. It is managed by a board composed of the European Commission, national labelling associations, and representatives of consumer and environmental NGOs, trade unions, industry, SMEs and commerce.

As a producer… � Your product has the EU official guarantee that it is

amongst the most environmentally-friendly in its range. It has also undergone strict tests ensuring its technical performance and durability.

� Your product bears a logo guaranteeing the seriousness of your commitment in favour of the environment, which differentiates it from products bearing unchecked self-declarations. That’s why consumer and environmental NGOs recommend it.

� Your product is labelled with a logo recognised all over Europe as a symbol of environmental excellence, which makes its exportation easier.

� Your product is among the purchasing priorities for the administrations adopting a green procurement policy.

� Your product benefits from all the communication and marketing activities launched by the European Commission and national Competent Bodies to promote the Flower.

Retailers: 3 reasons to use the Eco-label High quality for high credibility The Flower is the best way to show your commitment for the environment and meet your customers’ expectations. You need to prove to your customers your commitment is not just a self-declaration, but a rigorous and credible initiative based on criteria backed by environmental and consumer organisations. The Flower is the only tool which can guarantee such a high level of transparency, seriousness and scientific credibility in the European Union. The best tool for a top quality green brand The Flower can be awarded to more than 20 product groups –and others are coming- which enables you to offer your customers a complete brand of green products. It is an easy way to ensure your suppliers provide best quality products, as the Eco-label guarantees that an independent third party controls that the products comply with high environmental requirements. Moreover, being a European label, the Flower makes your exportations easier, as you do not have to multiply national and private logos. Benefit from large information campaigns The Flower does not only provide you the insurance of offering your customers the most environmentally-friendly products in their range: it enables you to retail products which benefit from communication and marketing activities (information campaigns, newsletters, web sites…) managed by the European Commission and national Competent Bodies.

July 2004


Costs and discounts:


Application fee covers the costs of processing the application

EUR 300 EUR 1 300 25% for SMEs and applicants from developing countries


Annual fee for the use of the label = 0.15% of annual volume of sales of the product within the Community

EUR 500 per product group per applicant

EUR 25 000 per product group per applicant

25% for SMEs and applicants from developing countries 15% for companies registered under EMAS or certified under ISO 14001 Other reductions possible, please contact your Competent Body for further details

The 5 application steps 1. Check if my product is eligible Check that your product comes under one of the product groups included in the scheme, and then check the detailed criteria for this product group. Go to http://europa.eu.int/ecolabel and choose “product groups” on the menu on the left. 2. Check if I am eligible Manufacturers, importers and service providers can all apply for the Flower. Traders and retailers can apply for products marketed under their own brand names. 3. Contact my Competent Body Your Competent Body (CB) is the national organisation responsible for the application for the European Eco-label in the European country where your product is made. If it is made outside Europe, contact the CB in a European country where it is sold. The CB will provide you an Application Form. Go to http://europa.eu.int/ecolabel and choose “contacts & links” on the menu on the left. 4. Complete the Application Form Follow the instructions provided by your CB: fill in the administrative documents and compile a Dossier of supporting documentation (compliance declarations, test results). 5. Promote your efforts! Once awarded the Eco-label, you can benefit from all the marketing initiatives made by the European Commission, and use existing communication tools like the Green Store (www.eco-label.com) to advertise your products.

Web sites � For more information on the European Eco-label: http://europa.eu.int/ecolabel � To discover the existing eco-labelled products and where to find them: http://www.eco-label.com � The European Eco-label for tourist accommodation service: http://www.eco-label-tourism.com

If you have any question please contact the EU Eco-label team at [email protected]

July 2004


Product Group Fact Sheet

Laundry Detergents

The European Eco-Label -

“To make it easy to choose Greener Products”

The European Eco-label for laundry detergents The European Eco-label is a logo labelled on products which have been certified being amongst the most environmentally-friendly in their range. It signals environmental good performance as it is an added quality value when consumers are choosing a laundry detergent for their clothes. It can be awarded to all kind of laundry detergents, in powder, liquid or any other form. Eco-labelled laundry detergents have a reduced amount of total chemicals, are limited in substances harmful to the aquatic environment, have an increased biodegradability, have less packaging, and are guaranteed in efficiency.

For more information… • …on eco-labelled products and where to find them:

www.eco-label.com

• … on the scheme, its feature, the actors involved, the application process… http://europa.eu.int/ecolabel

• … on the “laundry detergents” product group: detailed criteria, date of revision… http://europa.eu.int/ecolabel Choose “product groups” on the menu on the left You can also contact the EU Eco-label team at [email protected]

A demand from consumers Consumers are today more sensitive to the protection of the environment. 4 European consumers out of 5 would like to buy more environmentally friendly products, providing they are controlled by an independent organism. They are also more and more concerned by their health, so they need to know if hazardous chemicals can be found in their environment, especially on their clothes. The Flower, a commitment for a better environment The Flower logo on laundry detergents certifies the products have a reduced impact on the environment and do not contain certain hazardous substances. It is a simple and transparent guidance for consumers and purchasers in the jungle of different environmental arguments, labels and declarations that very often lack transparency.

Give your Product a Credible Sign of Environmental Excellence…Apply now for the European Eco-Label!

They said it!

“We are convinced that the improvement of our environment depends on consumers behaving responsibly. It is up to the retailer to offer ecological products and to inform customers about the impact of their choices.”

M. Werge (?), director-general of a leading European retailer

“Our customers responded very positively to our eco-labelled products; so much that they’ve even asked us to extend our product range!”

J.P. Andriessen, marketing sales manager of a Dutch company producing detergents and cleaners

“I’ve been buying eco-labelled products for 10 years. I feel safer using these products, as they are certified containing no hazardous chemicals. And they work as well as other ones without being more expensive.”

Claire, mother of three children, consumer of eco-labelled products

July 2004


Life cycle step Criterium Expectations Manufacturing (formulation)

Total chemicals Wash refers to the dosage per 4,5 kg load (dry laundry) for heavy duty and 2,5 kg load for light duty • The recommended dosage minus the water content

shall not exceed 100g / wash Manufacturing (formulation)

Chemicals • Insoluble inorganics < 30 g / wash • Critical Dilution Volume (toxicity) < 4500 L / wash • Phosphates < 25 g / wash • Each surfactant shall be aerobically and anaerobically

biodegradable Manufacturing (formulation)

Hazardous chemicals

• Are excluded from formulation and from each substance or ingredient of any preparation used in the formulation:

- Ingredients classified R40, R45, R46, R49, R50-53, R51-53, R59, R60, R61, R62, R63, R64, R68, and any combination thereof, in accordance with Directive 67/548/EEC;

- Alkyl phenol ethoxylates, alkyl phenol derivatives, nitromusks, polycyclic musks, EDTA, NTA, quaternary ammonium salts not readily biodegradable, preservatives classified as R50-53

• Phosphonates non aerobically biodegradable < 0,5 g / wash

• The product shall not be classified as R43 according to Directive 1999/45/EC

• Any ingredient added to the product shall have been manufactured and / or handled following the code of practice of the International Fragrance Association.

Manufacturing (formulation)

Purity of enzymes • The enzyme production micro-organism shall be absent from the final enzyme preparation

Manufacturing (formulation)

Washing performance

• The product shall be compared in its washing performance with reference detergents of the same type according to the EU Eco-detergents performance test.

Use Consumer information

The following information shall appear on the packaging: • “Environmentally sound washing means:

- pre-sort laundry, e.g. per colour, degree of soiling, type of fibre)

- wash with full load - avoid using too much detergent, follow dosage

instructions, - choose low-temperature washing cycles.

Using this eco-labelled product and following these instructions will contribute to the reduction of water pollution, waste production and energy consumption.”

• Contacts for further information • Dosage recommendations for normally and heavily soild

textiles and for the ranges o water hardness appropriate to where the product is marketed.

• Difficult stains need special treatment before washing if more than 24 CPU in the washing performance test.

End of life Waste reduction • The total primary packaging shall not exceed 3,7 g / wash for tablets and 1,7 for all other products if refills are not provided.

• If refills are provided the weight of total primary packaging shall not exceed 7 g / wash, and the weight of refill packaging shall not exceed 1,7 g / wash.

End of life Favours recycling • Cardboard packaging: 80% recycled at least • Plastic packaging shall be labelled according to ISO

1043.

To receive the European Eco-label, laundry detergents must meet the following ecological and performance criteria:

This fact sheet is for general information only. For more detailed information on the criteria as well as information on who to contact in your country in order to apply for the label, please consult the Eco-label web site: http://.europa.eu.int/ecolabel

July 2004


APPENDIX 7 – PLMA REPORT

July 2004


BIO Intelligence Service

OPERATION OF AN EU ECO-LABEL HELP DESK FOR THE SUPPORT AND THE PROMOTION OF THE

EUROPEAN ECO-LABELLING SCHEME

EUROPEAN COMMISSION DG ENVIRONMENT

SUSTAINABLE DEVELOPMENT AND INTEGRATION (ENV/G/2)

PLMA REPORT JUNE 2004 Contact Eco-label Helpdesk c/o BIO Intelligence Service � Mrs. Véronique MONIER


� Ms. Cécile DES ABBAYES


CE DG Environment –European Eco-labelling Scheme Helpdesk – Quaterly Report 07/2004

C O N T E N T

1. PRESENTATION OF THE PROJECT ............................................................................. 95

2. RESULTS................................................................................................................ 96

2.1. Overall Impression ................................................................................................. 96 2.2. Contacts Information ............................................................................................. 97 2.3. Conclusion............................................................................................................ 101


PRESENTATION OF THE PROJECT ■ In the framework of its marketing activities as the European Eco-Label Helpdesk, BIO

Intelligence Service has focused on 5 Product Groups in 2004 to concentrate its work of promotion of the Flower. This report presents the results of a marketing activity for the Detergents product group, targeted to SMEs: the participation to the PLMA (Private Label Manufacturers Association) show in Amsterdam on 26th June 2004.

■ The PLMA’s 2004 “World of Private Label” International Trade Show7 presented more

than 2600 exhibit stands including more than 30 national and regional pavilions. Approximately half of them were non-food products. Exhibitors were essentially SMEs, while visitors were mainly retailers.

■ The objectives of the Helpdesk were three-fold:

• Better know PLMA members, in particular in view of a targeted mailing • Make direct contact with potential holders in the cleaning sector • Gather first ideas for a Flower booth for 2005 PLMA show.

− 7 http://www.plmainternational.com/showinfo04/default.asp?language=en>


RESULTS Cécile des Abbayes (BIO IS) went to the show on 26th May and stayed all day. Personal meetings and distribution of info material (leaflet “Your Guide to greener Products” and Consumer Factsheet for Detergents) were made with almost all the laundry and dish detergents producers. These contacts and the follow-up planned are summarized in the table in 2.2. OVERALL IMPRESSION

• Few detergent producers were aware of the EU Eco-label. The ones who knew it (or any other national label) generally said it was too expensive. Some others had heard about it but found it too complicated; one said the information on Europa was too complicated to find, and that the criteria were difficult to understand, as the papers are referring to other Directives, etc.

• A few producers said it seems interesting, but they are linked to what retailers ask. If retailers don’t ask for green products, they won’t produce any.

• Henkel seemed rather interested in the Flower (at least not opposed), and said Procter & Gamble was interested too. This was impossible to check, as there was no P&G booth. Generally speaking, AISE asked for a presentation of the Flower at its next conference on June, 16th in Zurich.


CONTACTS INFORMATION

Manufacturer Contact Information Results KOZMO - Chemical Industry and Foreign trade Ltd All purpose Cleaners

Contact: Kerem Suna Export Manager Atatürk San. Bölgesi Enyap Fab. Asagisi 34860 Hadimkoy / Istanbul / TURKEY Phone: + 90 212 771 22 11 [email protected] www.kozmochemical.com

Result : Please send more information To be done: Send Detergents brochure

CHEMOLUX (HENKEL) Laundry Detergents Dish Detergents All Purpose Cleaners

Contact: Frank-Michael Reuter Inside sales / Product management Rue de l’industrie LU 3895 Foetz Tel : +352 57 48 49 306 [email protected] www.henkel.com

Result : Their interest depends on Henkel’s position towards the Flower. Will check with them. Please send brochures To be done: Send Detergents brochure

TROPICAL DEGIL COSMETIC IND. LTD Laundry Detergents

Contact name: Himi Yoseph Marketing Manager Northern Industrial area P.O.B 675 Kiryat Shmona, ISRAEL Tel: 972 4 6951604 [email protected]

Result: Interested. Please send criteria. To be done: Send Detergents brochure and laundry Detergents criteria

EVYAP INTERNATIONAL Laundry Detergents Dish Detergents

Contact: Naz Kutlay Sales representative Ayazaga, Cendere Yolu 10/A 34396 Levent – Istanbul, TURKEY Tel: 90 212 289 23 00 [email protected] www.evyap.com.tr


PERSAN Laundry Detergents Dish Detergents

Contact: Wendy Alleman Key Account Manager Ctra. De Malaga, km 1,5 41016, Sevilla, SPAIN Tel : 954 99 83 50 [email protected]

Result : Their company is very interested in the Flower but they have difficulties understanding the criteria as formulated (reference to other papers, etc.) To be done: Send criteria for landry det. and dishwasher det., costs information, application pack, and contact information of the CB of Andalusia. Everything in Spanish and French.

THURN – PRODUKTE Laundry Detergents Dish Detergents All Purpose Cleaners

Contact: Heike Rembold Marketing Gewerbegebiet Bövingen 108 D-53804 Much, GERMANY Tel: +49 2245 609 61 [email protected] www.thurn-produkte.com



ERES – H. PRODUCTS – SAPOLI N.V. Laundry Detergents Dish Detergents All Purpose Cleaners

Contact: Nico Delft Key Account Manager Industriezone EKE – Tulpenstraat 6 B – 9810 EKE – Nazareth, BELGIUM Tel: +32 9 385 59 11 [email protected]

Result: They are ready fort the Eco-Label, as their products already meet the criteria. Please send list of approved laboratories. To be done: Send list of approved laboratories

VIPACK Laundry Detergents Dish Detergents

Contact: J.J. Fonteine Commercial Manager Minckelersstraat 7 6372 PP Landgraaf, THE NETHERLANDS Tel : +31 45 5327700 [email protected]


FRITZ KELLER AG Laundry Detergents Dish Detergents All purpose cleaners

Contact: André Keller Geschäftsleitung Auenstrasse 761 CH – 8617 Mönchaltorf Tel: +41 1 949 21 11 www.fritz-keller.ch

Result: Interested. Please send criteria. To be done: Send Detergents brochure and criteria for laundry det. and all purpose cleaners.

REABROOL LTD Dish Detergents

Contact: Tom Hopper Business Development Manager Private Label Sales Rawdon Road – Moira – Swadlincote Derbyshire – DE12 6DA – UK Tel: +44 1283 227248 [email protected]

Result: Interested. Please send application pack. To be done: Send Detergents brochure and criteria for dish det. and application pack.

DALAN Laundry Detergents Dish Detergents

Contact: Güven Arslan Plant Manager Kemalpasa Cad. No 9 Pinarbasi IZMIR – TURKEY Tel: +90 232 479 09 51 [email protected] www.dalan.com.tr

Result: Very interested. Please send criteria. To be done: Send Detergents brochure and criteria.

LAMDA DETERGENTS SA Laundry Detergents Dish Detergents

Contact: George Rammos Private Labels Account Manager 34, Pentelis str. P.C. 174 64, P. Faliro – GREECE Tel: +30210 94 60 400 [email protected]

Result: Very interested. Please send criteria and application pack. To be done: Send Detergents brochure, criteria and application pack.

ADCO Dish Detergents All Purpose Cleaners

Contact: Samy Awad General manager 38, Ismailia st. Roushdy, Alexandria, EGYPT Tel: +20 2 5711194 [email protected]



FOSFA Laundry Detergents Dish Detergents

Contact: Roman Jesztrebi Business Development Director Wolkerova 15 160 00 Praha 6 CZECH REPUBLIC Tel: +420 224 228 198 [email protected]

Result: Very interested: as phosphates are not forbidden by the criteria, the Eco-Label can be a way to prove their products are eco-friendly, even if they contain phosphates. Please send criteria. To be done: Send Detergents brochure and criteria.

IBERFRASA S.L. Laundry Detergents Dish Detergents All Purpose Cleaners

Contact: Manuel Dominguez Export Manager Ctra. Madrid-Alicante, km. 124 – Pol. Ind. Parcelas 16 y 17 45800 Quintanar de la orden (Toledo), SPAIN Tel : +34 925 18 17 50 [email protected] www.iberfrasa.com


MPS INTERNATIONAL LTD Laundry Detergents Dish Detergents

Contact: Magdalena Kozak Managing Director Assistant Bohaterow Warszawy 30 75 – 211 Koszalin, POLAND +48 94 348 42 14 [email protected]


BASER KIMYA SAN VE TIC A.S. Laundry Detergents Dish Detergents

Contact: Mete Buyurgan Sales Director Kozyatagi, Saniye Ermutlu Sok. Baser Han – No: 2 34742 Erenkoy – Istanbul – TURKEY Tel: 90 216 373 02 10 [email protected]


N.V. AZOR Laundry Detergents Dish Detergents All Purpose Cleaners

Contact: Gaëtan VanMechelen / Yves Teirlinck Commerc. Manager Av. Louise 430 / 1 B-1050 Brussels – BELGIUM Tel +32 2 629 86 86 [email protected] [email protected] www.azor.be


APS AMBALAJ PAKETLEME SANAYI Laundry Detergents Dish Detergents

Contact: Dr. Ahmed Uzuner R&D manager Kimya Organize Sanayi Bolgesi C-37 Tepeoren Mevkii, Tuzla 81700 Istanbul, TURKEY Tel: +90 216 593 0575 [email protected] www.apsambalak.com



CONVOY LTD Dish Detergents All Purpose Cleaners

Contact: Doychin Zaharinov Export manager P.O. Box 1, Novi Iskar 1280, BULGARIA Tel: +359 2 9360530 [email protected] www.convoy-world.com


QUIMICAS ORO S.A. Laundry Detergents All Purpose Cleaners

Contact: Ana Cuesta Estelles Export manager CV-35 Valencia – Ademuz (Km. 13,& Izq.) 48184 San Antonio de Benageber (Valencia) – SPAIN Tel: +34 96 135 20 00 [email protected]


MPM CONSUMER PRODUCTS All Purpose Cleaners

Contact : Steve Roberts Sales director 33 Croft Street, Clayton, Manchester M11 4RQ. UK Tel: +44 161 231 6111 [email protected]


LABORATORIOS VINFER All Purpose Cleaners

Contact: Nuria Martinez Export Department Poligono Campollano, c/ D N° 2 02007 – Albacete Tel: 967 52 35 01 [email protected]


POLLET Dish Detergents All Purpose Cleaners

Contact: Patrick Van Houtryve Administrateur Zoning de Tournai Ouest Rue de la grande couture 20 B-7501 Tournai (Orcq) BELGIUM Tel : +32 69 55 38 86 [email protected]

Result : Very interested in the Eco-label, would like a speaker from the EC to present the Flower during a AISE conference on June 16th in Zurich. EC can not do it. To be done: Keep contact with Mr Van Houtryve for further cooperation.

DANLIND A/S Laundry Detergents Dish Detergents

Blüchersvej 3, 7480 Vildbjerg, DENMARK Tel : +45 99 92 03 11 [email protected] www.danlind.dk

Result: They already have the Eco-label for some of their products. Were pleased to see there are some on-going marketing activities.

EDI (European Detergents Industries) Dish Detergents All Purpose Cleaners Laundry Detergents

Contact: Pierre Vandeputte (SME manager and member of EDI) Boulevard industriel 120, 7700 Mouscron, BELGIUM Tel: +32 56 85 97 20 [email protected] www.vandeputte.com

Result: Patricia Proia made a presentation of the Eco-label to the members of EDI a few years ago. This had not lead to any specific action, but now they would be interested in doing something. To be done: Contact Patricia Proia or Mr Vandeputte to figure out what can be done.


CONCLUSION

• This visit to the PLMA show had positive results, as it increased the awareness of the EU Eco-label among SMEs, and reminded bigger producers (Henkel, P&G, AISE) of its existence.

• It seems interesting to have a booth for the Flower for next year, to reach retailers, as they are the decision-makers. This would enable to present to them the possibilities of having a complete “green brand”, with all kinds of detergents and cleaners, tissue papers, etc.


APPENDIX 8 – MINUTES OF INTERVIEW INESCOP Contact person: Joaquim Ferrer Tel: +34 96 539 52 13 [email protected]

� A LIFE-Environment project The project of "Promotion of the European Eco-label for footwear (ECOFOOT)", began on 1st October 2002 and will finish on 31 March 2005. The project is in line with the LIFE-Environment programme thematic area “Integrated policy on products: Eco-labelling”. The overall project objective is to develop and implement a widespread information dissemination campaign on all aspects of EU eco-labelling for footwear. The dissemination activities will target all 13 000 EU footwear manufacturers, mainly Small and Medium-Sized Enterprises (SMEs), and traders from all 15 EU countries. Promotional activities will include the development of a multimedia CD about the eco-label for footwear which will be presented at all European footwear trade fairs, conferences and in informative leaflets. A web site will also be created to further promote the initiative. The total budget is 830 850 €.

� Information material

Different information and communication material have been created in the framework of this project:

• A web site: http://www.ecoshoe.info available in 8 languages (Spanish, English, French, Italian, German, Portuguese, Dutch and Greek)

• A CD-Rom with the content of the web site distributed in fairs

• Leaflets in the 8 languages, and in Arab soon pour Tunisia and Morocco, as there are many leather producers there.

• Posters

� Marketing activities INESCOP’s marketing activities are targeted to footwear and leather producers.

• INESCOP has planned to go to many Footwear fairs in 2004: Already done: - March: GDS (Dusseldorf - GERMANY) MICAM (Milan - ITALY) MODACALZADO (Madrid - SPAIN) - April: SIMAC (Bologna - ITALY) HELLENIC SHOE FAIR (Athens - GREECE) - May: FUTURMODA (Alicante - SPAIN) Scheduled: - June: MOCAP (Porto - PORTUGAL)


- September: MODACALZADO (Madrid - SPAIN) MIDEC (Paris - FRANCE) BRUSSELS SHOE SHOW (Brussels - BELGIUM) INNSBRUCK SHOE ORDER (Innsbruck - AUSTRIA) - November: FUTURMODA (Alicante - SPAIN) The follow-up of these fairs will be evaluated thanks to a questionnaire which will be sent to a random selection in their database of contacts. They will also evaluate the success of their project with the number of visits to their web site.

• INESCOP is in contact with technical footwear press. They have sent a press release about the Eco-label for footwear to about 60 magazines, and some of them have printed it.

• Some other events are also scheduled, like for instance some conferences in the Netherlands, the United Kingdom, etc.,

� Follow up

• Send them the new leaflet for Footwear as soon as it is ready.

• Suggestion of INESCOP: put a link on the EUROPA web site to their site www.ecoshoe.info, as it is done for Tourist Accommodation Service.

• INESCOP will send an article about their activities to the Helpdesk; they would like it to appear in the next newsletter.


APPENDIX 9 – MINUTES OF INTERVIEW ICLEI Contact person: Christoph Erdmenger Tel: +49 761 36 89 2 0 [email protected]

� General position towards the Flower ICLEI is in favour of the Flower, as they are in favour of all eco-labels independent from producers. They think criteria are a very valuable source of information, and are using them for their own product groups at Procura+. However as the European Eco-label only exists for 21 PGs, a green purchasing strategy cannot be only based on it.

� The EcoProcura Conference The next EcoProcura conference will take place in 2006, but there will be a smaller meeting with the experts in autumn this year. He thinks it could be very interesting to have some Eco-labelled experts present at this meeting to give their feedback on the draft criteria of the new product groups.

� The Buy-It-Green Network This is a network of public procurement professionals. They communicate mainly via a mailing-list. There is already information on the Flower circulating through this network each time there is a new Product Group. Christoph thinks more systematic activities could be organised in the framework of a contract between ICLEI and BIO (with financial retributions). For example:

• A specific session about the Eco-label at the BIG – Network meeting The BIG-Net meeting is on 14/15 October in Aix-en-Provence and will be attended by about 50 multipliers from all other Europe. These are the pioneers among the green purchasing activists from the different countries and therefore have a large influence on the general approach and opinions. Cost for an additional session would be around €5000 of extra staff cost on our side, plus of course your own travel expenses, etc.

• Inviting a specific group of public purchasers for a presentation in Brussels about the Eco-label

This event could have very different forms, ranging from a small meeting with a group of key players to a conference. ICLEI’s first estimate would be that we could organise a fruitful small meeting with mutual learning benefits on both sides for € 20,000, (excluding travel assistance to participants, e.g. the Eastern Europeans). An event of the size of the BIG-Net seminar could be organised for EUR 40,000 and a conference like one-day event could be carried out for EUR 70,000. The price for the latter could be much reduced, if the event would be combined with the conference launching the EC's green purchasing handbook, which is planned by DG Environment after the handbook has been finalised (initially autumn 2004).

• Carrying out a survey on the use of the Eco-label among public purchasers


Also this is very flexible and costs of course depend on the number of people addressed and level of detail of the survey, ICLEI could carry out a survey targeted at 100-150 active green purchasing officers, aiming rather on collecting detailed information on the needs and practices of practitioners. C. Erdmenger would estimate the price for this to be EUR 30,000. Alternatively they could address a representative sample of 5000 public authorities in Europe with a less detailed survey, for perhaps EUR 40,000. A combination of both could be undertaken for less than the sum. On the last point, it could also be considered to combine this with a repetition of a survey carried out for DG Environment in 2002/2003. The conclusions at that time recommended to carry out the next survey two years later. According to C. Erdmenger, The best way to disseminate information and influence behavior particularly with purchasers is to establish face-to-face contact and discussions. This scene very much depends on the opinions of some "champions", which first need to be convinced. Apart from this, sound and well-researched written information (online or printed) is very much appreciated, particularly if provided through channels known by the purchasers (one-stop principle).

� OECD Nothing at the European level, only international. OECD regularly made Council Decisions in favour of Green Purchasing. In 2002, all OECD governments decided to take systematic steps towards green purchasing: training, etc. But ICLEI is not in close contact with OECD, so they do not know more about it.


APPENDIX 10 - DRAFT MINUTES OF MARKETING MANAGEMENT GROUP MEETING ON 15 JUNE 2004

The European Eco-labelling Board

Marketing Management Group

15 June 2004, 14:00 – 17:30

Draft Minutes Participants BREIER Nicola CE DG ENV +32 2 299 0134 [email protected]

HARDER Bodil Danish Env. ProtectionAgency +45 32 66 89 34 [email protected]

NIELSEN Jytte-Lisa Danish Env. ProtectionAgency +45 32 66 05 29 [email protected]

FLEUR Maaike CB Netherlands +31 70 358 63 00 [email protected]

LAUWERS Maartje Marketing managerNetherlands +31 70 358 63 00 [email protected]

HANSEN Tine Due CB Denmark +45 7230 0450 [email protected] WERGE Mogens COOP Denmark +45 43 86 34 42 [email protected] MINESTRINI Stefania CB Italy +39 06 50 07 22 31 [email protected] PROIA Patricia CB France +33 1 41 62 86 10 [email protected] COX Charles CB UK +44 207 944 65 76 [email protected] DANIEL Nathalie CB Belgium +32 2 210 50 89 [email protected] Martin CB Austria +43 1 51 522 1625 [email protected] Brita CB Sweden +46 85 55 52 414 [email protected] SAHLEN Kerstin CB Sweden +468 5555 2406 [email protected]

B. ESKELAND Marianne CB Norway +47 22 36 57 45 [email protected]

NYKVIST-KUUSOLA Leena CB Finland +358 9 14 99 33 91 [email protected] KOPAC Samo CB Slovenia +386 1 478 7302 [email protected] LOCRET Marie-Pierre BEUC +32 2 743 15 90 [email protected] MARLET Christine EUROCOMMERCE +32 2 737 05 90 [email protected] VERBRUGGHE Géraldine EUROCOMMERCE +32 2 737 05 87 [email protected] Commo Italian Ecolabel +39 06420434000 [email protected] DE SALAZAR Patrizia Italian Ecolabel +3906420434000 [email protected] DAVIDSON Christel UEAPME +32 2 230 75 99 [email protected]

DES ABBAYES Cécile BIO Intelligence Service / Helpdesk +33 1 56 20 28 98 [email protected]

The Chair opened the meeting and the agenda was adopted without changes.


Adoption of February minutes February minutes were adopted without changes.

Presentation and discussion of the Helpdesk marketing activities – Presentation of the CBs’ marketing activities

The Helpdesk made a presentation to give an update on its marketing activities.

1) E-catalogue:

o Translation in 11 languages

o Update of the information online about eco-labelled products and companies.

The Helpdesk contacted the Flower Holders by email and by phone in order to get some more information on their products to be put online in the e-catalogue. There are now 89 (out of 169) fact sheets completed in the e-catalogue. However, the number of answers received starts decreasing now, and it may be more efficient now that the CBs contacted themselves the last ones, as they already are in contact with them, and speak the same language. The Helpdesk will send a file detailing per country the companies which did not answer yet, their contact information, and the exact information missing on their fact sheet.

UK suggested finding a way to obtain more easily this information. Maybe a good way to do it would be that the Competent Body asks for it at the same time he asks for the other information necessary to the application.

2) Production of marketing and information material

o Pins

The MMG agreed on the production of 3000 pins.

o New brochures targeted to producers and retailers

The MMG agreed on the concept of an “à la carte” kit targeted to producers and retailers. The Product Group Fact Sheet needs to be re-written in a more marketing-oriented way. Eurocommerce underlined the importance of having specific arguments targeted to retailers in the general marketing brochure.

3) Promotion activities

o Textiles

About the Danish marketing initiative for textiles, the project started in 2000 (3 product panels), and there is still some work going on, including PR activities for the Flower campaign. There is no funding for 2005.


Finland made a direct-mailing campaign to all the Finnish textile producers and retailers (about 100 companies). They received 4 request forms for information.

o Detergents

The consultants doing the marketing study on detergents in France sent a mail to approximately 330 contacts (marketing / production) directors. They received until now 30 answers, including 10 potential holders. The French Competent Body thinks these marketing studies are very useful to inform producers of the existence of the European Eco-label.

Denmark meets Unilever on 16th June.

o Paints

It was not possible to implement a follow-up after the marketing study about paints in Denmark.

France will try to do the same marketing study for paints as for detergents. About the Batimat fair in 2005 in Paris, France said that AFNOR will have a stand.

o Footwear

Denmark remarked it is very difficult for their producers to get the Eco-label, as the criteria are complicated and there may be sometimes until 20 different suppliers for one shoe.

APAT said it is easier in Italy as there are small companies. APAT added they are organising seminars about the Footwear Product group.

o Tourist accommodation

UEAPME précised there were about 50 participants to their meeting in Rome, and that these meetings were organised because there were demands from Italian and Spanish members of UEAPME. The Commission added it is very important to work on the follow-up.

APAT has been in contact all this year with its national agencies so that they can help tourist accommodations to apply for the Eco-label. If there are funds, they will continue in 2005.

The LIFE project in the Mediterranean region is about developing tools for helping hotels in some Mediterranean islands for applying for the Flower. AFNOR and ADEME are members of the consortium.

Austria is in contact with a Swiss organisation, and they are organising a training for consultants and verifiers for the Eco-label for tourist accommodation service.


The Netherlands have some new awards for tourist accommodation; they are organising a public award ceremony, and after that they will send a direct mailing to hotel owners.

Finland made a direct mailing to 600 companies potentially interested by the Eco-label for tourist accommodation service last autumn; they received 20 answers, and are expecting applications.

o Public purchasers

Denmark is doing an information campaign targeted to private purchasers to ask if they are interested in buying more products with the Flower. Until now they mainly contacted companies certified ISO.

Austria is working on a government decision about green purchasing. The document will take into account criteria from the European and the Austrian Eco-label.

Eurocommerce mentioned it is also important to target private purchasers.

o Others

The Dutch Competent Body proposed that the Helpdesk assist the MMG in two tasks:

- Create a common certificate for the award of the European Eco-label in all the EU countries.

- Create a letter with the same layout for every CB

After discussion it was decided that the CBs would send to the Helpdesk their own certificate so that the Helpdesk can make a proposal for a common document at the next MMG meeting. There was no common agreement on the matter of letters.

Bodil Harder and the Commission underlined the importance of going to fairs and informing holders about it. UK and France agreed, and France said it could be a good idea to have some news on the web site when holders go to fairs.

Short update on the 2004 Campaign

This part was skipped as already discussed during the meeting about the Flower Campaign in the morning.

Communication on the work of the MMG and future mandate of the group

The Chair suggested the MMG should communicate on:


• The increase of the number of licenses

• The different marketing studies

• The Campaign

The Commission said the MMG should openly communicate on its activities. The Commission will provide a first draft proposal for the structure of a report which will have to be filled with activities on EU level as well as national level. Ideas from all CBs are welcome. The Commission added the MMG should think of its future working plan. The Chair added one of the priorities could be to have more and more holders.

Then the Chair asked for candidates for chairing the next MMG. CBs will think about it and about their ideas for the communication on the work of the MMG for the next meeting.

Any other business The UK Competent Body said there could be some confusion between the European Eco-label and the European Awards for the Environment as the two logos are representing a flower.

The Commission said this image of a flower was just used this year for the European Awards for the Environment in their image campaign and that the Flower is generally a very popular motif in environmental marketing.

The chair closed the meeting.

Follow-up: Task Actor Deadline Minutes Helpdesk For next meeting Prepare the next meeting Commission and chair For next meeting Send a document presenting per country the information missing on the e-catalogue

Helpdesk Ongoing

Contact holders who did not give information about their products for the e-catalogue yet

CBs Before Flower Week

Find a way to get information on eco-labelled products for the e-catalogue more easily

CBs / Commission / Helpdesk

For next meeting

Order 3000 pins Helpdesk Ongoing Make new propositions for the general marketing brochure targeted to producers and the Product Group Fact Sheet

Helpdesk Ongoing

Send the existing award certificates to the Helpdesk

CBs End of August

Propose a common award Helpdesk For next meeting


certificate Think of ideas for communicating on the work of the MMG and the new mandate

CBs For next meeting

Think of possible candidates for the new Chair

CBs / Commission For next meeting


APPENDIX 11 – SLIDES PRESENTED AT THE MARKETING MANAGEMENT GROUP MEETING ON 15 JUNE 2004

BIO Intelligence Service, mars 2003 1

Helpdesk

Update aboutOn-Going Promotion Activities

EU Marketing Management GroupBrussels June 15th, 2004

BIO Intelligence Service+ 33 1 56 20 28 [email protected]

EC – European Ecolabel Helpdesk2

Content of the presentation

1. E-catalogue www.eco-label.com

Reminder: products information online

New development n°1: Translation in 11 languages

New development n°2: Product information online

2. Information and promotional material

3. Promotion activities



Reminder: information online on the e-catalogue

Information on eco-labelled products: pictures, description, company logo, retailers’ list


New development n°1: Translation in 11 languages

The e-catalogue has been translated in Danish, Dutch, English, Finnish, French, German, Greek, Italian, Portuguese, Spanish andSwedish.

Please check your language version on www.eco-label.com



New development n°2: Product information online - Diagnostic -

Lot of missing informationHeterogeneous information online and not systematically

checkedOnly 45 fact sheets with retailers listHolders contact info database not up to date

Initial situation of the e-catalogue

Total number of fact sheets= 169partially

complete

21

111

37

complete

empty


Example of an empty fact sheet (1/2)



Example of an empty fact sheet (2/2)


New development n°2: Product information online - Tasks undertaken by the Helpdesk -

Update of holders contact information database

Development of the e-catalogue

Products description

Companies description

Pictures and logos

Retailers list (where eco-labelled products are sold)



New development n°2: Product information online - Methodology implemented -

1. More than 200 personalised e-mails to each Flower holder

2. More than 170 personal phone conversations with each Flower holder (technical department, marketing department, sales department)

3. About 100 additional e-mails to those having not replied


New development n°2: Product information online - Difficulties faced -

Some Flower holders are not interested in updating their information online

Technical persons don’t always know where their products are sold

We got in touch with sales and marketing departments

Flower holders producing for retailers (private labels) prefer to keep their retailers list confidential (consumers can contact them directly for further information)



21

New development n°2: Product information online - Good results reached to date -

86 fact sheets with retailers list

Holders contact information database updated

Initial situation

partiallycomplete111

37

complete

empty 19

61

89

Situation today (Mid June)


Example of a complete fact sheet (1/3)



Example of a complete fact sheet (2/3)


Example of a completed fact sheet (3/3)



New development n°2: Product information online - Next step -

To be doneTry to obtain as many complete fact sheets as

possible

Methodology suggested (to be discussed with MMG)CBs establish another direct contact with remaining

holders (more efficient: native language, existing relationship)

Information transferred to Helpdesk who puts them online




2. Information and promotional material

Pins

Information material

3. Promotion activities



Flower pins

DiagnosticFlower pins used to be available and seemed to be

appreciated by CBs and holdersNo gadget is available to be handed out during fairs…Pins production is easy and cost-reasonable

Proposal (to be validated by MMG)

Production of 3 000 pins

Cost: 1 320 euros


Information material - Diagnostic (1/2) -

Existing material

- Existing fact sheets: no need to be updated- Fact sheets to be developed for new PGs- Concept to be revised?

Consumer guide (‘Info-kit’)- General consumer leaflet- 9 Product Family fact sheets

Consumers

- Not easily readable- Not marketing oriented

Business fact sheets- General business leaflet- 15 Product Group fact sheets- Application guide

Producers / Retailers

- Marketing oriented- Multi targets

The Eu Eco-label – Your Guide to Greener Products

Consumers / Producers / Retailers

CommentsMain existing materialTarget



Information material - Diagnostic (2/2) -

Existing material (contd.)

Priority = to have adapted and attractive information material for producers / retailers

Some CBs express the need for an ‘info-kit’ whichcan be adapted to each stakeholder profile beforebeing handed out


Information material - Helpdesk recommendations (1/4) -

Flower Information kit “à la carte”

Product Group Fact Sheete.g. Laundry Detergents




Product Family Fact Sheete.g. Cleaning Products

General Informationfor Consumers





Product Group Fact Sheete.g. Laundry DetergentsGeneral Information

for Producers/Retailers

FOLDER




Flower Information kit “à la carte” in 2004New conceptVisual identity SloganFolderGeneral information leaflet for producers / retailersProduct Group fact sheets for “our” PGs

Flower Information kit “à la carte” in 2005Product Group fact sheets for all other PGsInformation material for consumers (not necessarily

Helpdesk task)




What is theFlower?

5 application steps

Productgroups

Web sites

CBs contact information

Costs anddiscounts

Good reasonsfor applyingfor the Flower

RECTO VERSO




PG Fact SheetLaundry detergents

What is the Flower?

Table presenting the criteria

Laundry Detergentsproduct group

Web sites

RECTO VERSO




2. Information material

3. Promotion activitiesTextilesDetergentsPaintsFootwearTourist accommodationPublic purchasersOthers



Promotion activities for Textiles PG - Diagnostic (1/2) -

Scope: Home textiles + Baby & Children’s wear + Women’s wear + Men’s wear

Current development of the Flower: significant # of holders (53) in 13 MSs

Existing marketing initiatives

Dk: marketing activity (2002 – network group)

Which follow-up implemented?

Fr: co-operation between CB and organisation delivering ecotex label

Other MSs?

Target = potential holders in Dk

Target = potential holders in Fr


Promotion activities for Textiles PG - Diagnostic (2/2) -

2 main categories of products exist in the textile sector

High quality products (control of the supply chain)

Lower quality products (products in bulk for supermarkets)



Promotion activities for Textiles PG - Strategy recommended for 2004-05 -

Offer side: focus on

Home textiles

Women’s wear

Baby & Children’s wear

Demand side

Consumers: increase awareness through Flower campaign

Public purchasers: increase awareness


Promotion activities for Textiles PG - Helpdesk activities in 2004 -

X

Visit to the « Prêt-à-Porter » fair(Sept 3-6, 2004 - Paris, Fr) The biggest European women ready-to-wear show1200 exhibitors; visitors = about 43 000 tradebuyers

To bedone

On-goingDone

StatusActivity

XPRAEDT’s fortnightly newsletter « This week in Brussels »

XX

Co-operation with European Service Pass-Flower logo online (www.europeanservicepass.com)

-Flower presence on European Service Pass boothin all major International and Eu Textiles fairs

Target = potential holders in Eu



www.europeanservicepass.com


Promotion activities for Textiles PG - Possible 2005 activities (to be decided at a further stage) -

Possible fairs (either visit or booth)Prêt-à-Porter•Women ready-to-wear•Sept 2005 – Paris, FrHeimTextil•Home and commercially used textiles•12-15 January 2005 – Frankfurt, DPitti Imagine Bimbo•Clothing and accessories for children and teenagers•January or June 2005 – Florence, It



Promotion activities for Detergents PG - Diagnostic (1/2) -

4 PGs: All purpose cleanersDetergents for dishwashersHand dishwashing detergentsLaundry detergents

Current development of the Flower: few holders (16-8-10-7) in 6 MSs


Fr: on-going marketing activity

Other MSs?



Promotion activities for Detergents PG - Diagnostic (2/2) -

PG with high visibility for consumers

Key role of retailers to develop the offer

Significant market share of retailers private labels

Market structure

Large producers•Low interest in the past•Situation seems to evolve (AISE, Unilever, P&G)SMEs (in particular those producing for private

labels)•Numerous



Promotion activities for Detergents PG - Strategy recommended for 2004 -

Offer side

SMEs, in particular those producing for private labels for retailers: focus

Large producers: re-initiate contact

Demand side

Consumers: increase awareness through Flower campaign

Public purchasers: increase awareness


Promotion activities for Detergents PG - Helpdesk activities in 2004 -

XMeeting with AISE

XPR through PLMA(Scanner, online Scanner Newsletter)

To bedone

On-goingDone

StatusActivity

XContact with Unilever and P&G

Followup

X

Visit to PLMA (1) show(May 26, 2004 - Amsterdam, NL)-Direct contact with 30 SMEs (producers) -Database


(1) Private Label Manufacturers Association



Promotion activities for Detergents PG - Possible 2005 activities (to be decided at a further stage) -

Possible fairs

Booth at PLMA show•May 2005 – Amsterdam, NL•To reach not only exhibitors (SMEs as producers) but also visitors (large producers and retailers)

Visit to International Cleaning fair•September 2005 – Berlin, D


Promotion activities for Paints PG - Diagnostic -

Scope: indoors paints and varnishes

Current development of the Flower: significant # of holders (38) in 9 MSs


Dk & Sw: marketing activity (2003 – build-up of a product panel as a dialogue forum)

Which follow-up implemented?

Other MSs?Target = potential holders in Dk & Sw



Promotion activities for Paints PG - Strategy recommended for 2004 -

Focus on demand side

Architects as prescriptors

Consumers through Flower campaign

Professional users

Public purchasers


Promotion activities for Paints PG - Helpdesk activities in 2004 -

XProfessional users (UNIEP)Exploration of the interest of a mailing (throughUEAPME)

To bedone

On-goingDone

StatusActivity

X

Indoors architects awareness increaseExploration of what can be done (implementation in 2005) (e.g. ACE – Architects’ Council of Europe, The Architectural review, ACN – Architecture Centre Network, Green Building Policies Network…)

Target = demand side in Eu



Promotion activities for Paints PG - Possible 2005 activities (to be decided at a further stage) -

Possible fairs

Building International Show BATIMAT•November 7-12, 2005 – Paris, Fr•500 000 visitors (architects, craftmen, building companies, material producers, local institutions)


Promotion activities for Footwear PG - Diagnostic -

Scope: sport shoes, occupational, children’s, men and women’s town, specialist shoes for cold, casual, fashion and indoor

Current development: few holders (7) in 2 MSs (It, Dk)Existing marketing initiatives

Dk: marketing activity (2002 – network group)Which follow-up implemented?

Sp: INESCOP Life-project (2002-05) (web site, information material, participation to Eu fairs…)

Other MSs?

Further exploration of INESCOP activities is necessaryto identify activities for Helpdesk (if any)

Target = potential holders in Dk

Target = shoes and leather producers in Eu



Promotion activities for Tourist Accommodation- Diagnostic (1/2) -

Current development: few holders (4) in 3 MSs (Sw, Gr, Au)


Specific marketing-oriented web site available(www.eco-label-tourism.com)

On-going marketing activity at Eu level (EC contract to be renewed in June 2004): fairs (It, D), info material, tour operators…

Life project pre-selected (Mediterranean region)

UEAPME information meetings (May 2004 - Rome, It; October 2004 - Sp)



Promotion activities for Tourist Accommodation- Diagnostic (2/2) -

Existing marketing initiatives (contd.)

Introduction of the Tourist Accommodation Eco-label on olympic games (on-going EC contract)

Fr: Diagnostic operations (2004)

Other MSs?

Further exploration of on-going activities is necessaryto identify activities for Helpdesk (if any)




Promotion activities for Public Purchasers- Diagnostic (1/3) -

A lot of on-going initiatives

Green procurement web sites (Eu or national levels)E.g. European Green Procurement web site anddatabasehttp://europa.eu.int/comm/environment/green_purchasing/cfm/fo/greenpurchasing/index.cfm

•100 product categories•Easy-to-read presentation of all eco-labelling criteriaexisting in Eu (Flower and national labels)


European Green Procurement web site and databasehttp://europa.eu.int/comm/environment/green_purchasing/cfm/fo/greenpurchasing/index.cfm



European Green Procurement web site and databasehttp://europa.eu.int/comm/environment/green_purchasing/cfm/fo/greenpurchasing/index.cfm



A lot of on-going initiatives (contd.)

ICLEI•Buy It Green (BIG) Network•Procura+ Campaign•EcoProcura Conference« Greening of Public Procurement » EC initiative at the

Eu level (guide, network)Green procurement guides…




A lack of information material about the Flower targetingpublic purchasers

What public market regulation allows to do

Ready-for-use paragraphs to be inserted in calls for tenders

Helpdesk recommendations: develop information material about the Flower targeting public purchasers (can not be done in the framework of theexisting Helpdesk contract)


Promotion activities for Public Purchasers- Helpdesk activities in 2004 -

Further discussion with ICLEI to establish co-operationand see how to use existing networks



Promotion activities for Public Purchasers- Possible 2005 activities (to be decided at a further stage) -

Introduction of Flower links on public procurement websites (necessary to wait for targeted information material to be available)

CBs contact existing public procurement and green procurement web sites in their countries to have the Flower logo online


Other possible activities

« Eco-fairs »E.g. Valeriane (September 3-5, 2004 – Namur, B)

Marjolaine (November 6-14, 2004 – Paris, Fr)Search for booths which would accept to have

information material about the Flower (NGOs, Ministries for Environment…)

CBs represent the Flower at « eco-fairs »? (Helpdesk has no more resources to do it)

e c dg e s d i (env/g/2)...an email has been sent to every new producer to inform him about the...

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