e-business is business
DESCRIPTION
Exabytes eCommerce Conference 2014 E-Business is Business by MIchelle Soo (Kiss and Tell)TRANSCRIPT
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E-Business is Business
by Michelle Soo
The Journey of Kiss & Tell
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Company Background
• Independent label based in MalaysiaEmphasizes on comfortReceived positive feedback & recognition
• Strives to create classic, unique and comfortable shoes
“Your shoes should always be the fashion statement piece on you that
does the talking.”
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How did the journey of Kiss & Tell begin?
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We founded Kiss & Tell in 2012 because I had a PROBLEM buying shoes MY SIZE (I’m a size 3, so you can imagine the pain I have in buying shoes!) The smallest size shoe that boutiques carries starts from a size 4 or 5, which is a size or 2 bigger than my feet, which is ridiculous to walk around in!
Brand Story
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*Signature Ashleigh Pumps
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*Moschino Pumps
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Capital Cost
• RM10,000
• Capital injection of RM100,000
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Challenges
• Setting up a websiteRequires a minimum of RM4-5k
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Challenges
• Reaching out to a larger & broader
audienceBy organizing Pop-Up events
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Challenges
• People trying to use our name to start up their businessSecured & trademarked brand name & logo
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Challenges
• Logistics, as we work from homeFinally decided to outsource the warehouse
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Challenges
• Challenged design team to come up with more varietiesHave been focusing on 5” heelsChallenge for us to find new partners
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Petite Clothing Line
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Customer Feedbacks
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Success Factor
• Parents have believed in our dream and supported us• Implying strict Quality Control procedure• It’s all about the Passion
“Eat Kiss & Tell, Breathe Kiss & Tell, Sleep Kiss & Tell.”
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To start something new…
“Rome isn’t built in one day or Chanel wasn’t famous overnight, just stay strong and give it your all and the pot of gold will be waiting for you at the end of the rainbow!”
– Co-founder of Kiss & Tell
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THANK YOU!
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Any Questions?