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e-books & NJ Libraries Unraveling the Complexities NJLA 2013 Cynthia M. Lambert Melissa Brisbin Heidi Schwab

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PreConference presenttion for NJLA Conference 2013 presented in conjunction with Melisa Brisbin and Heidi Schwab.

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Page 1: E books & nj libraries

e-books & NJ LibrariesUnraveling the Complexities

NJLA 2013

Cynthia M. LambertMelissa Brisbin

Heidi Schwab

Page 2: E books & nj libraries

Today’s Program

An Overview of e-books and reading

Cynthia M. Lambert

eContent & Libraries: NJ and Access

Melissa Brisbin

Empowering Librarians to Support Overdrive

Heidi Schwab

Page 3: E books & nj libraries

Who Reads What?

E-books & Reading: An Overview

Page 4: E books & nj libraries

e-books and reading: The Facts

http://www.pewinternet.org/

http://www.digitalbookworld.com

http://www.wsj.com

Page 5: E books & nj libraries

Americans 16 and Older

2012: http://libraries.pewinternet.org/2012/12/27/e-book-reading-jumps-print-book-reading-

75% Read a

Book

23%

7%

67%

5%

Page 6: E books & nj libraries

What did the readers read?

89% Print Books

30% e-books

17% Audio Books

Page 7: E books & nj libraries

AudioBooks 17% -- What! What! What!

Why This is Important:

Content, Not Format

We Have Access

Cross Sell

Do You Promote Audiobooks?

On Their Own?

Remember Me!!!

Page 8: E books & nj libraries

It’s Different For Parents*!• More Likely to Read e-

books and audiobooks

• Library Supporters: • 54% Very Important

• Library Users * Parents of minor children

81% say reading PRINT books is VERY IMPORTANT for their children!

Page 9: E books & nj libraries

Who Reads E-Books?

30 to 49

$75,000 or More

Page 10: E books & nj libraries

Tablets or E-Readers?• 33% of Americans

Own an E-Reading Device

+15%

Page 11: E books & nj libraries

Under 30?

Prefer to Read Using

Cell Phones & Computers

Overdrive Reads

Google Books

Reading At Work

Time to Rethink Our Cell Phone Policies!?!

Page 12: E books & nj libraries

Do They Know About Us?

31% of Recent Users KnowOnly 5% of Recent User

Borrowed

Page 13: E books & nj libraries

How do we change that?

Training• Fear

• One on One

• Open House

Outreach• Targeted Audiences

• New Access Points

Page 14: E books & nj libraries

Publishing and Sales

E-books & Reading: An Overview

Page 15: E books & nj libraries

Fear is a Powerful Motivator!

Page 16: E books & nj libraries

Come on In, the water is fine….

Page 17: E books & nj libraries

Follow the Money!

All Trade Sales

Up 6.9% to $15 Billion

E-BooksUp 44%

Now at 20% of total sales

Unit SalesUp 8.1%

Page 18: E books & nj libraries

What’s Selling?

Hard Covers

1.3%Trade Paper Mass Market

Final number not yet available

Page 19: E books & nj libraries

What’s Selling in e-books?

Adult Fiction

Up 44.2%

Children and YA

Up 117%

Source, BookStats as reported in Publishers Weekly

Page 20: E books & nj libraries

Who’s Selling E-books?

• Q1 2013 According to the Digital Book World Power Publisher Rankings (www.digitalbookworld.com) as reported by Forbes (www.forbes.com)

Page 21: E books & nj libraries

Financial News Has Our Back….

Page 22: E books & nj libraries

Revenues at the Big 6

Q1 2013 Up 14%

E-books now 34% of sales

2012

E-books now 26% of Sales

2012 Up 22.5%

50% of Revenue from e-books!

Page 23: E books & nj libraries

Revenues at the Big 6

Q1 2013 Down 3%

Educational Materials Hit VERY HARD

“Good Start”

“Merger should be closed in the early part of the second half of the year .”

No Information Given

Sales off by ‘about 1%

E-books about 15% of sales

Page 24: E books & nj libraries

NJLA 2013: Finding Your Perfect Fit!

Cynthia M. Lambert

[email protected]

LibraryCynthia

609-924-7073, ext 112

Page 25: E books & nj libraries

Who, What, Where….

unten44 via flickrhttp://www.flickr.com/photos/unten44/6434968719/

Ann Arbor District Library via flickrhttp://www.flickr.com/photos/aadl/6777694048/

Pew Internet & American Life Projectwww.pewinternet.org

Page 27: E books & nj libraries

skokie via flickrhttp://www.flickr.com/photos/skokiepl/4110562164/

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