FTC TRAINING

By Mary Jones

EBAY HELP

FTC Lessons (eBay)

• http://jonesmjoplineagles.weebly.com/

• Selling Products Online

• Creating eBay Account

• Creating PayPal Account

3/2/2015 eBay Training by Mary Jones 2

SITES TO SELL PRODUCTS ONLINE

Craiglist—good for local used items

eBay—best site as global market and fees are small relatively speaking

Amazon—have new product still new and can’t returned plus will help you with shipping with fulfillment center that will sell and help ship on Craiglist, eBay, or Amazon (Amazon fulfillment video)

Thredup—good used clothing

SwapaDVD—used movies but buy movie pay $.49 for shipping

Facebook—swap and trade areas locally

https://www.youtube.com/watch?v=1ZCHWtyleis

3/2/2015 eBay Training by Mary Jones 3

EBAY

Worldwide online auction and shopping website

Founded by Pierre Omidyar, French-born Iranian-American computer programmer in 1995

Started by Pierre as personal website called AuctionWeb

Based in San Jose, California and is in over 30 countries

eBay bought PayPal on October 14, 2002 (in process of splitting companies in 2015 due to Carl Icahn’s demands)

Source: http://en.wikipedia.org/wiki/EBay

3/2/2015 eBay Training by Mary Jones 4

STARTING LISTING--(CATEGORY SELECTION IMPORTANT)

3/2/2015 eBay Training by Mary Jones 5

DESCRIBE ITEM (***TITLE IMPORTANT AND DETAILS DESCRIPTION)

3/2/2015 eBay Training by Mary Jones 6

FORMAT AND PRICE

3/2/2015 eBay Training by Mary Jones 7

SHIPPING (STAY AWAY FROM INTERNATIONAL SHIPPING)

3/2/2015 eBay Training by Mary Jones 8

HOW TO LIST ON EBAY

Watch this video on How to list on Ebayhttps://www.youtube.com/watch?v=o2SiXwBQx2k

3/2/2015 eBay Training by Mary Jones 9

DEFINITION/FEATURES OF AUCTION

Buy It Now—buyers don’t have to bid just pay Buy It Now price

Shipping can be various ways Steer away from international shipping

Free shipping

Charge a fixed (same amount for whatever the zip code or actual costs that are calculated based on dimensions of box and zip codes)

Don’t accept returns

Give time to get to post office

Can Automatically relist up to 2 times if doesn’t sell

3/2/2015 eBay Training by Mary Jones 10

PREFERENCE (***MAY WANT NO RETURNS ACCEPTED AND MAY WANT TO RELIST)

3/2/2015 eBay Training by Mary Jones 11

TIPS

Free shipping and Buy It Now influence buyers

Accept only US bids and mark no international shipping plus state in details

List in details if in Smoke-free environment

Take good pictures with background possible

Seasons are important in selling

Sometimes, an item sells and sometimes not (garage sale)

Users want good product at right price so look at other prices

Write e-mail back if buyer asks questions

3/2/2015 eBay Training by Mary Jones 12

TIPS

Try to keep good feedback from customers. Have patience with customers so get that feedback.

Make sure measure and weigh box properly for shipping

Get to post office on time due to feedback

Buyer really wants good deal and new product

Good description/good feedback

Save file for detail description

3/2/2015 eBay Training by Mary Jones 13

EBAY

Good for baby clothes and video games

Clothes sell better individually

DVD sell with free shipping (use media rate)

Games can be sold individually or as group

3/2/2015 eBay Training by Mary Jones 14

EBAY FEES

eBay Fees Video

3/2/2015 eBay Training by Mary Jones 15

EBAY FEES

Two main types of fees Insertion fees

Auction--get first 50 listings per month unless store seller

Fixed price listings—get first 50 listing per month free except these categories ($.30 insertion for fixed price/100 free-insertion-fee auction-style) as follows:

Antiques, Baby, Clothing, Shoes & Accessories, Coins & Paper Money, Collectibles, Dolls & Bears, Entertainment Memorabilia, Health & Beauty, Jewelry & Watches, Pottery & Glass, Sports Mem, Cards & Fan Shop, Stamps, Toys & Hobbies

Final value fees

3/2/2015 eBay Training by Mary Jones 16

INSERTION FEES

Insertion fees Auction--get first 50 listings per month unless store seller

Fixed price listings—get first 50 listing per month free except these categories ($.30 insertion for fixed price/100 free-insertion-fee auction-style) as follows:

Antiques, Baby, Clothing, Shoes & Accessories, Coins & Paper Money, Collectibles, Dolls & Bears, Entertainment Memorabilia, Health & Beauty, Jewelry & Watches, Pottery & Glass, Sports Mem, Cards & Fan Shop, Stamps, Toys & Hobbies

See http://pages.ebay.com/help/sell/insertion-fee.html#fvf

3/2/2015 eBay Training by Mary Jones 17

FINAL VALUE FEE

Final value fee is calculated on total amount of sale (final price of item, shipping charges, and any other amounts you may charge the buyer. Sales tax not included in total amount of sale).

In first 50 listings then final value fee is 10% of total amount of sale not to exceed $750 whether auction-style or fixed price listing. Check website for pricing after fifty listing.

See http://pages.ebay.com/help/sell/fees.html

3/2/2015 eBay Training by Mary Jones 18

SHIPPING

Shipping Cost Video

3/2/2015 eBay Training by Mary Jones 19

SHIPPING

Measure box properly and weigh it as figures into final value pricing (takes 10% of total amount of sale or max $750)

Free shipping entices buyer but be careful as can be greater than what selling

3/2/2015 eBay Training by Mary Jones 20

SHIPPING

Measure box properly and weigh it as figures into final value pricing (takes 10% of total amount of sale or max $750)

Free shipping entices buyer but be careful as can be greater than what selling

3/2/2015 eBay Training by Mary Jones 21

SHIPPING

Shipping can be one of three choices: Flat—charge single rate to buyers anywhere

Calculate—charge shipping based on where buyer is located

Need to enter package type and weight before calculate shipping by selecting shipping service

No shipping—only local pickup

Can get sticky labels from USPS for printing label

***Shipping is most confusing area to me

*** http://ocsnext.ebay.com/ocs/sr?&query=268

3/2/2015 eBay Training by Mary Jones 22

TIPS FOR SELLING ON EBAY

Be honest and tell about any problems in description

Use photos to advantage and document if tear in item

Try to ship within two days handling time but get money in your PayPal account first

Good time to end auction on Saturday or Sunday as highest browser time

Do three to seven days for auction

eBay wants you to do free shipping but maybe good to charge small amount so don’t sell at auction at original price then have to pay original price less shipping price

3/2/2015 eBay Training by Mary Jones 23

EBAY PHOTOS

Taking Good Photos for eBay Video

3/2/2015 eBay Training by Mary Jones 24

HOW MANY PHOTOS PER LISTING?

12 Photos

3/2/2015 eBay Training by Mary Jones 25

PHOTOS

Use stock photos on brand-new items only

Take landscape and portrait pictures

Catalog images are acceptable but not as primary photo for listing for used items with exception of books, music, movies, and video games

Set camera for high or medium photos and minimum length of 500 pixels (see eBay photo tips http://ocsnext.ebay.com/ocs/sc )

*** http://pages.ebay.com/sellerinformation/how-to-take-product-photos/ebay-photo-requirements.html

3/2/2015 eBay Training by Mary Jones 26

TIPS FOR SELLING ON EBAY

Tips for Selling on Ebay Video

3/2/2015 eBay Training by Mary Jones 27