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    E-BANKING:

    INDIAN BANKS MOVING

    TOWARDS INNOVATION

    Dr. Balwinder Singh Pooja Malhotra

    Reader Research Scholar

    Department of Commerce and Business Management

    Guru Nanak Dev University

    Amritsar-143005

    Punjab

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    ELECTRONIC BANKING

    delivery of banks services to a customer at

    his office or home by using electronictechnology.

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    Delivery Platforms for Electronic Banking

    Type of Service Description

    PC banking

    Internet banking

    Managed network

    TV based banking

    Telephone banking

    ATM

    EFTPOS

    Smart cards

    Electronic Funds Transfer (EFT)

    Electronic Data Interchange

    (EDI)

    Electronic Clearing System

    (ECS)

    Shared Payment Network System

    (SPNS)

    Uses special software distributed by the bank, which is installed inthe users PC. Customers access banks via modem linked directly to

    the bank.

    Customers access their bank account via Internet

    The bank makes use of an online service provided by another party

    such as AOL

    Use of satellite or cable to deliver account information to TV screens

    of customers

    Customers can access their bank via regular phones or mobile

    phones using SMS or WAP services

    ATMs provide cash accessibility and account information and in

    some cases enable to transfer funds

    Electronic funds transfer at point of sale (EFTPOS) is essentially a

    payment system for purchases through debit cards within the store

    itself.

    Microchip based cards can be used between individuals to exchange

    electronic cash or can interface with ATMs, telephones and retailers.

    Uses computer and electronic technology as a substitute for checks

    and other paper transactions.

    Transmit financial information and payments in electronic form.

    Paperless mode of effecting payment for handling bulk and

    repetitive payment transactions.

    A large network of ATMs, Cash Dispensers belonging to different

    banks to provide anytime and anywhere banking service.

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    Different Delivery Channels in E-Banking

    http://www.paypal.com/cgi-bin/webscr?cmd=_home
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    Banking Transaction Cost Comparison

    Type of E-Banking Average Cost

    Normal Branch Banking $ 1.07

    Telephone Banking $ 0.54

    ATMs $ 0.27

    PC Banking $ 0.02

    Internet Banking $ 0.01

    Source: Booz, Allen and Hamilton, Banking Survey, July 1996 as quoted in Aggarwal, (2000).

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    Customer Benefits Supplier Benefits

    Convenience Lower cost per transaction

    Tailored products and services Increased customer knowledge

    Ease of access to product

    information

    Ability to tailor products and

    services

    Ease of shopping around for best

    price

    Ability to access a large market

    Ease of changing supplier Increased customer relationships

    Low cost. Reduced errors, time, and

    overhead costs

    Financial planning capability

    The Benefits of Electronic banking

    t t

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    utomate e er ac nes(in India)

    Banks with large networks

    Bank April 2001 March 2002 March 2003

    ICICI Bank 510 1000 1675

    UTI Bank 303 480 1150

    HDFC Bank 207 410 900

    IDBI Bank 77 225 225

    GTB 101 200 200

    Total 1198 2315 4150

    Source: Annual reports and websites of respective banks

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    Internet Banking(in India)

    Adoption Rates of Internet Banks(As on March 31, 2004)

    Number of Banks

    Number of Banks With

    Websites

    Number of Banks With

    Transactional Sites

    Private Sector BanksNew*

    Old**Public Sector Banks

    Foreign Banks

    All Banks

    309

    21

    27

    36

    93

    289

    19

    27

    35

    90

    15 (50.0)9 (100.0)

    6 (28.6)

    13(48.1)

    20(55.6)

    48 (51.6)

    Source: Websites of the individual banks available at www.banknetindia.com/banklinks.htm (accessed during December, 2003 to March 2004)Figures in bracket denote percentage.

    * includes banks established after the liberalization reforms as recommended by Narsimham Committee in 1991.

    ** includes banks established before the liberalization reforms as recommended by Narsimham Committee in 1991.

    http://www.banknetindia.com/banklinks.htmhttp://www.banknetindia.com/banklinks.htm
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    Shared Payment Network System (SPNS)

    or SWADHAN

    Under the initiative of Indian Bank Association

    (IBA) in Mumbai, a pilot project to link up 165

    ATMs of 31 member banks has come up in the form

    of SWADHAN a shared payment network system

    which has a card base of 1, 00,000 with 30,000

    transactions per month.

    The objective is to provide anytime and anywhereelectronic banking services to the customers in the

    city of Mumbai, Vashi and Thane.

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    Year Credit Cards(in Millions)

    Credit Card Amount(Rs. in Crores)

    1999 4.2 6500

    2000 4.9 8500

    2001 5.3 10500

    2002 6.4 14175

    2003 8.3 19136

    2004E 10.3 25833

    2005E 13.0 34874

    Volume of Credit Cards in India

    Source: IBA Bulletin 2004, January.

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    Factors Affecting the Adoption of E-

    Banking in India

    Ease of use

    Level of Security

    The cost of adopting the technologyPreference for personalized services

    Reluctance to adopt new technology

    Opposition from Staff UnionsDevelopments in Law

    Haste of banks to adopt new technology

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    Concerns about Electronic BankingGovernment

    Businesses

    Banks

    - Legal Risk

    - Operational Risk

    - Outsourcing Risk

    - Reputational Risk

    Individuals

    Technology- Secur ity

    - Anonymity (Pri vacy)

    - Authentication

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    Conclusion

    E-Banking Enable Better Business Anywhere, Anytime.E-Banking represent a tremendous opportunity in India.

    However, Factors such as illiteracy in India, availability of

    cheaper labor force, reluctance to change by the existing

    staff of banks and slow growth of technology in India are

    responsible for slow growth of e-banking in India.

    Development and acceptance of standards by financial

    institutions will clearly have a positive impact on the level

    of security achieved by banks and bank customers.

    Since opportunities foregone are opportunities lost, the

    banks have to rise ahead of time so as not to lag behind in

    the e-banking era.