dzinebox - investment summary

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DZINEBOX.COM Better Living By Design

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Why do we think that an investment in DzineBox is a wise investment? Because DzineBox is poised to disrupt a portion of the $400B home remodeling business that has been doing business the same way for hundreds of years.

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Page 1: DzineBox - Investment Summary

DZINEBOX.COM

Better Living By Design

Page 2: DzineBox - Investment Summary

Problem

Home owners need help designing and building out their home improvement projects

Everyone admires good design, but most home owners consider professional design too costly

Designers and contractors rarely seek opportunities outside their local area

Designers and contractors spend far too much time driving around to see potential clients many of whom are tire kickers

DIY websites aren’t personal enough, are too vague or only scratch the surface

The way home owners interact with designers and builders is inefficient and archaic

Page 3: DzineBox - Investment Summary

Solution

DzineBox connects home owners with designers from around the world

Designers can offer their services in a more cost effective manner

Contractors can bid on projects designed by DzineBox professionals

Customers have more choice of designers and contractors through our professional network

Page 4: DzineBox - Investment Summary

The Call to Action

Encourage home owners to share home improvements projects

DzineBox creates “community” through photo sharing and discussion of home improvement projects and ideas

Home owners upload completed projects (pride-factor) or potential projects (need-factor)

Page 5: DzineBox - Investment Summary

Platform

Consumer-oriented social platform Home Owners Professional Designers Contractors

Rich Data Repository – captures consumer trends for home interiors, architecture, landscapes, gardening, building materials, furniture, color schemes, design trends, etc.

Page 6: DzineBox - Investment Summary

Product

Home owners describe their project on DzineBox

Designers offer their services to the home owner from anywhere in the world

Home owners choose from a wide array of designers worldwide

Home owners find contractors in the same user-friendly DzineBox environment

Home owners upload design projects, photos, videos and select “friends” among designers and other members

Page 7: DzineBox - Investment Summary

Technology

DzineBox is a crowdsouring and social media platform rolled into one…

Built on open source technologies like Django and JQuery

Building iPhone, Droid and iPad apps

Rich photo and video sharing capabilities

Designers can create their own portfolios with pictures, videos and documents…

Page 8: DzineBox - Investment Summary

Market Size (US-only)

130,873,000 housing units (80,000,000 single-family detached)*

200,000 licensed designers (architects, interior designers, landscape architects)

650,000 remodeling contractors in 2007** $300B home improvement market in

2010* US Census Bureau Data approximately 61% of housing units were detached single family homes** excludes the large number of part-time, semi-retired, and “moonlighting” contractors reporting gross revenues of less than $25,000.

Page 9: DzineBox - Investment Summary

Management Team

Mike Flaugh, Co-Founder and Landscape Architect Florida licensed landscape architect for 18-years

participating in site analysis, planning, “hardscape” design, environmental mitigation and landscape sustainability consultation.

Cam Collins, Co-Founder – Software Technologist 23 years in the software industry from

development and design to sales, marketing and operations. Cam is the CEO at Exuma Technologies

Page 10: DzineBox - Investment Summary

Monetization

Designer subscription fees Advertising revenue from suppliers to

the home improvement market Affiliate programs with home goods

retailers and suppliers

Page 11: DzineBox - Investment Summary

Traction

40 designers signed up to date – little resistance to get designers to sign-up for FREE

2 projects completed to date No customer traction – soft launch to

designers only at this time

Page 12: DzineBox - Investment Summary

Funding

$2.0M valuation. Need to raise $400,000 to: Develop the BuildItBox contractor app iPhone, Droid and iPad app Fund Adwords, Facebook and YouTube ad

campaigns Allow founders to focus on building the

business and spreading “Better Living By Design”

Page 13: DzineBox - Investment Summary

Summary

$300B industry Model for vetting designers and

contractors is inefficient and archaic Trend towards creating better living

through “green” design principles DzineBox fosters connections between

design and building professionals, and their customers