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Sea Truck (1970) Ballbarrow

Wheelboat

This product came until Dyson developed his first vacuum cleaner

James Dyson's first product was:

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Born in Norfolk in 1947 He was drawn to art and design from an early age. He attended art school in LondonHe studied furniture design and then interior design at Royal College of Art His company is now said to be Europe's fastest growing manufacturerachieved sales of over £3bn worldwide, with £35m profit in 2000. He is Britain's 37th richest man

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James Dyson developed the new technology for Vacuum Cleaners and offered his invention to major manufacturers,

Manufactured his own vacuum cleaner.

In June 1993 Research Center and Factory was created.

Creation of the Dyson Cyclone as the UK's best-selling vacuum cleaner.

Today Dyson is the best-selling because the cyclone's team set work to develop an entirely new type of cyclone system.

1993

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DC07 Hepa DC07 Animal DC07 Floor Tool

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The most powerful upright.

Dyson Root Cyclone vacuum cleaners have the only quick-draw hose.

Hygienic and Easy to empty.

The brush control system protects rugs and delicate floors.

There are no bags or filters to buy.

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Easy cleaning under low furniture

All of the features of a DC07 steel / yellow plus a Dyson-engineered floor tool

Protects rugs and delicate floors

Automatic carpet height adjustment

No extra costs

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The most powerful upright for pet hair

Animal turbo tool Effective pet hair removal in confined

spaces

Carpet care kit To absorb dirt, freshen carpets and

remove spots and spills.

Floor tool Easy cleaning under low furniture.

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The only quick-draw hose

Brush control system

Easy to maneuver (4lbs.)

Edge cleaning whiskers

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Automatic adjustment

Reversible wand

Approved by allergy

sufferers

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Hygienic and quick to empty

No extra costs

Kills bacteria

Two Years of warranty

..PRODUCTDyson company, offers 3 popular products: - Dyson DC07 HEPA yellow is used to control system and protects rugs and delicate floors. - Dyson DC07 Animal is used for effective pet hair removal. - Dyson DC07 HEPA + floor tool has all of the features of a DC07 steel / yellow plus a Dyson-engineered floor tool that cleans easily under sofas.

PRICEThe price of a Dyson, depends of the design. - Dyson DC07 HEPA yellow costs $419.94 (Including shipping costs) - Dyson DC07 animal costs $519.94 (Including shipping costs) - Dyson DC07 HEPA costs $449.94 (Including shipping costs). All these prices were thought in the manufacturing process and how to satisfy the costumer.

PROMOTION As Dyson has a good image, they don’t need too much advertising. For a better promotion, Dyson has its web page and some advertisements around the world.

PACKAGING The product’s package includes a manual for learning how to use the product.

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Target Audience Family Market

 Design of Advertisement

Eye-catching

Attention-getting advertising

Modern brand of image

Style of Campaign

Customer motivation present the benefits

Colorful campaign

Informative campaign

Media Television, Internet

Purpose of Advertisement

Motivate

Inform about the product

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Dyson has a great vision

The company is always trying to give its best in the vacuums they manufacture

Their vacuums are the best in the market,

They are launching best vacuums, with more technology and more Unique Selling Points - USPs

This product is always changing

Worldwide this is the best product in its category,

It won many prizes such as the European Design Prize

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DysonEurekaElectroluxBoschBicell

1. Electrolux 34% 4. Dyson 15%

2. Eureka 25% 5. Bicell 10%

3. Bosch 16%

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Dyson became a household name in 1993

The company sells 85,000 units a month

Controls 53% of the UK vacuum cleaner market

Dyson vacuum cleaners are sold in 14 countries, Giving the Wiltshire-based company 21% of Western European sales

It also has a factory in Asia in order to service growing markets in Australia, New Zealand and Japan.

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Determination, constancy and ingenious  

Dyson Company is the biggest in its area.

Dyson vacuum cleaners are considered the best in the market

The Dyson Research Center is designing new models every day to make our lives easier.

We were proud to present to you this project in which we learned about a extraordinary company with almost perfect products. Our hope is that you have received this information and increase you knowledge seeing this range of products with functional design, good quality and easy to use by anyone.

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YOUR QUESTION ARE WELCOME