dyson fan observations by the think cloud
DESCRIPTION
A few observations about the Dyson fan and replicatorsTRANSCRIPT
![Page 1: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/1.jpg)
www.thethinkcloud.com
Observations About The DYSON fan
by a fan of DYSON
THE THINK CLOUD
(a.k.a. THE DILEMMA OF MAKING A COOL PRODUCT)
![Page 2: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/2.jpg)
The Think Cloud is a full service marketing, brand and product design
company that builds brands and associated experiences for clients and their
customers.
The Think Cloud has the ability to produce ground breaking brand
strategies, product designs and experiential marketing programs for a
diverse range of businesses to deliver tangible results on the aspirational
dream. Through our collaborative approach we want to create an emotional
experience that resonates with consumers while having sound and
sustainable business qualities.
We will identify, create and deliver new customer value in the marketplace
through innovation combined with robust process.
www.thethinkcloud.com
![Page 3: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/3.jpg)
3 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
DC01-Launched 1993.
Vacuum cleaners and appliances
have never been the same since.
![Page 4: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/4.jpg)
4 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
In 2009 many paths crossed….
Jet Engine Outlet Vertical Fan
Turbocharger
![Page 5: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/5.jpg)
5 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
…and Dyson took this…
![Page 6: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/6.jpg)
6 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
…and turned it into this…
…and I spent an hour playing with it at the local
appliance store.
![Page 7: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/7.jpg)
7 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
There was a CATCH
![Page 8: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/8.jpg)
8 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
It Cost $299
![Page 9: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/9.jpg)
9 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
There were even some stories of similar
concepts done 30 years earlier in Japan
![Page 10: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/10.jpg)
10 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Peter Gammack, Design director, Dyson …went on to clarify the
differences from prior art in a Daily Telegraph article. Below are some key
points of distinction
1. A mixed-flow impeller draws in air which is then pushed up into the
loop.
2. The air exits the aperture at high velocity and creates an area of low
pressure that draws in air from behind the fan.
3. The fast-moving air follows the precisely designed 16° aerofoil-shaped
ramp (the Coanda effect) which creates a further area of low pressure,
drawing in even more air.
4. As the air jet leaves the front of the loop, more air is entrained due to
‘viscous shearing’, amplifying the initial airflow even further.
However, the design was defended
![Page 11: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/11.jpg)
11 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
The intellectual property
questions were answered.
Time to sell fans.
PHEW!!
![Page 12: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/12.jpg)
12 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
But It Still Cost $299
![Page 13: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/13.jpg)
13 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
but then came…
![Page 14: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/14.jpg)
14 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Low priced competition…
that looks the same!!!
$119
$78
![Page 15: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/15.jpg)
15 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
In a recent trip to SE Asia
there wasn’t just one
![Page 16: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/16.jpg)
16 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
or two bladeless fans
![Page 17: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/17.jpg)
17 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
There were over a dozen
bladeless fans!!!
![Page 18: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/18.jpg)
18 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 19: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/19.jpg)
19 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
They tried to be different
They all had their own
factories
![Page 20: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/20.jpg)
20 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
Variations of base and colors
…and shapes (my personal favorite)
![Page 21: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/21.jpg)
21 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
..there was even one with an LED
mood light and air purifier
![Page 22: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/22.jpg)
22 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
In the end
they were not different
![Page 23: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/23.jpg)
23 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
They were copies of one of
the most original and
innovative appliance
designs EVER!!!
![Page 24: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/24.jpg)
24 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
They cost less and in some
cases were not as well made
![Page 25: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/25.jpg)
25 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
BUT!
They were not different
Just cheaper
![Page 26: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/26.jpg)
So what is a company to do?
Dyson like many
designers/companies spend
millions to design-develop-validate-
produce-market their products
26 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 27: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/27.jpg)
In all fairness it is not
just small manufacturers
who a guilty of copying
27 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 28: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/28.jpg)
Take for instance the Apple iPad
28 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 29: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/29.jpg)
and the NOT the Apple iPad(s) 29 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 30: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/30.jpg)
Again. So what is a company to do?
30 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 31: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/31.jpg)
BE FIRST TO MARKET AND OWN
THE SPACE
31 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 32: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/32.jpg)
MAKE GREAT QUALITY
32 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 33: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/33.jpg)
POSSIBLY PARTNER WITH A
REPLICATOR TO DEVELOP A
UNIQUE PARTNERSHIP THAT
ALLOWS STRATEGIC COPYING??
33 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 34: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/34.jpg)
IT IS A BIG WORLD OUT THERE.
6.5BILLION + PEOPLE.
THE REPLICATOR IS NOT SO
WORRIED ABOUT IP LOCKING
THEM OUT OF ONE MARKET
34 ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and
confidential. This is not to be distributed without written consent from The Think Cloud LLC
![Page 35: Dyson Fan Observations By The Think Cloud](https://reader033.vdocuments.us/reader033/viewer/2022052903/5575c78fd8b42a312a8b4f2c/html5/thumbnails/35.jpg)
If you have some thoughts on
this topic or want to plan your
product development strategy
please feel free to connect
with us at
www.thethinkcloud.com