dynamics business conference 2015: thinking about crm not sure where to start

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#DYNBC15 Thinking about CRM but not sure where to start? Paul Hasell Microsoft Dynamics CRM Pre-sales Consultant

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Page 1: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Thinking about CRM but not sure where to start?

Paul HasellMicrosoft Dynamics CRMPre-sales Consultant

Page 2: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

• What is CRM?• Life before CRM• Why CRM Matters• CRM in a Modern World• Arguments Against• Where to Start

Agenda

Page 3: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

What is CRM?

Relationship ManagementCustomer

Page 4: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Account Contact

What is CRM?

RMCompanyOrganisationGroupIndividualMemberSupporterx

Page 5: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

What is Microsoft Dynamics CRM?

SalesMarketing Service

Page 6: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Life before CRM

#DYNBC15

Page 7: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Life before CRM

Page 8: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Why CRM Matters

Page 9: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Why CRM matters

Increase Recurring Revenue

ImproveCross-Sell

Opportunities

ImproveClose Rate

Increase Customer

Satisfaction

Company Growth

Page 10: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Microsoft Dynamics CRM in a modern world

Mobile

Analytics

Social

Cloud

Page 11: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

I’m not convinced

It’s too expensiveWe don’t have time

We’re fine without it It looks complicated

#DYNBC15

Page 12: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

It won’t fit our business model

People won’t use it

We have remote workers

It won’t talk with other systemsI’m not

convinced

#DYNBC15

Page 13: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

I’m sold but where do I start?

#DYNBC15

Plan

Be realistic Communicate

Integrate

Page 14: Dynamics Business Conference 2015: Thinking about CRM not sure where to start

#DYNBC15

Thank you for Listening!

Please find me at the CRM booth for any questions!