dynamic survey by le terrain - english - 2016
TRANSCRIPT
Dynamics Survey
www.leterrain.fr
In 2014, LE TERRAIN® services range gets a new survey platform.
Developed by its teams, the “Dynamics Survey” platform allows to conduct surveys via SMS.
www.leterrain.fr
Prerequisites
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50.8 billions just for the first quarter of 2014! This is the number of interpersonal SMS exchanged in France.
A telecom customer sends 252 SMS per month, on average (354 when they have a contract).
(source: ARCEP – 2014)
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Usually included in the contract, sending a text does not cost anything more to respondents.
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The SMS is readable with every type of mobile phones (smartphone or not).
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The SMS allows to reach 100% of mobile users (so 95% of French population).
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People read a new SMS in 99% of the time.
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Services
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Services
Reduction of the implementation lead-timeBefore, during and after an event. For instance, in case of emergency, it takes only 8 hours to set up the survey system.
- Build the questionnaire.- Prepare the contacts files.- Send the invitation. 1
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Services
‘On the spot’ customer experience
- Fresh information - Truthful answers - Instantaneous data collection
2
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Services
Immediate results
- Instantaneous data collection- A real-time data processing
3
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Technical device
Platform of sending and receiving SMS
Server of SMS reception
Next
SM
S
True
Wro
ng
Data base“consolidation”
API
AnalysisExclusion
Data reception Data transmission Data preparation
Questions responses Reception of responses Analysis of responses
The SMS delivery is guaranteedby our Business Partner SFRBusiness team towards everytelecoms operators
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Technical characteristics
Until 600 characters per question
SMS personalization from variables of the file
Management of the questionnaire tree-view (proceedings)
Responses interpretation and real-time codification
”STOP” process implementation (according to the CNIL regulation)
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Special offers
3 questions* to chooseeg: Net Promoter Score
Included upstream invitation and thank-you text at the end of the questionnaire
Basis: 1000 respondents per “customers” file
Discover
1000 €
5 questions* to choose
Included upstream invitation and thank-you text at the end of the questionnaire
Basis: 1000 respondents per “customers” file
Essential
2000 €
4 questions* to choose eg: 4x4 and crossover owners, carriers of disease x
Target identification + proposition to continue with phone or online survey
Basis : 10 000 SMS sent. Returns depending on the rare targets penetration.
Looking for rare profiles
3000 €
4 questions* to chooseeg: just after a store or agency visit
- Validation, satisfaction grade
- Open-ended question
Basis: 1000 respondents per “customers” file
Real-time poll
1500 €
*Based on 160 characters per question*Except contacts file / Penetration > 95%
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Special offers
Included within every offers:
• Management of the SMS transmission
• SMS cost
And most importantly:
• Returns management
• Data file of gross results
• Response processing: average, standard deviation, frequency table, cross tab
Cost-added options:• Open-ended questions processing• Comparison with other customer data held by Le Terrain
Included
Optional
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And always…
An online platform dedicated and a breeding ground of 1.5 million of internet users
A national network of 600 interviewers
A 100-positions platform of phone survey in Paris, France
Social media listening in partnership with SCAN-RESEARCH
www.leterrain.fr
Keep in touch!
Mustapha SMAILOwner & CEO
+33 1 53 36 60 916 bis, Allée Verte 75011 Paris, France