dynamic signal gts social eminence
TRANSCRIPT
© 2013 IBM Corporation
Dynamic Signal – GTS Social Eminence Program
Feburary 2015
© 2013 IBM Corporation2
How will Dynamic Signal support GTS Social Strategy: Provides SMEs a centralized platform to access and publish GTS content on their social profiles
Always-On Marketing System Marketing
ServicesClient
Experience
Dynamic Signal – “A complete content and advocate management system”
© 2013 IBM Corporation3
How it works…
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Connect Social Profiles
Main Feed – Browse GTS Content
Share Content – Real time or Scheduled
© 2013 IBM Corporation4
Dynamic Signal & GTS – Current status and ongoing management
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Completed
•Template submitted adding GTS keywords, third party content sources, IBM owned blogs, Twitter influencers ( 18 ), names of SMEs participating ( 150 •Content Managers selected – Brandi Boatner, Angie Welchert, and David Stark•Back-end walk through completed with content managers and DS
Next Steps
•Complete invitation letter to SMEs •Curate initial GTS content•Confirm SME training date/time with DS (potentially this Thursday) •Send training invitation to SMEs – complete training
Ongoing Management
•Continue to identify new SMEs from each business line in all IOTs•Curate content from GTS core, mobile, TSS•Measure success – content amplification, SME participation •Become more sophisticated in monetizing this platform
© 2013 IBM Corporation5
Top 5 Social Media Tasks for IOT Subject Matter Experts
1. Become a member of the GTS Social Eminence Program and become an external Forward Thinker: https://ibm.biz/BdRzwf
2. Attend social media training sessions hosted by WW GTS digital marketing & performance marketing teams
3. Visit the Digital IBMer Hub for social media education: https://ibm.biz/BdRzTC
4. Register for the My Social Sharing Hub (DS): https://www.mysocialsharinghub.com/
5. Follow IBM Services social venues from your personal social network: 1. Twitter: @IBMServices #IBMServices2. LinkedIN: IBM Services Group 3. YouTube: IBM Services Channel 4. Google+: IBM Services (coming soon) 5. Flipboard: IBM Services (coming soon)
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