dynamic search – quick research
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Include a sign up link to your email list in your email signatureTRANSCRIPT
Dynamic Search – Quick Research
Email Marketing Tips
Include a sign up link to your email list in your email signature
Include icons and an opt-in on your website
Determine content for emails:
o Newsletter
Educational
o Promo
Limited time content
o Announcement/PR
Keep emails short and concise
o Link to website
o Use header and bullets
o Keep in mind an F-shaped reading pattern
Brand emails consistently
o Looks the same every time
Colors, layout, logo, images, link back to website
Valuable Content
o Expertise
o Facts & testimonials
o Guidance & directions
o Discounts & coupons
o Exclusivity/VIP
o Contests & Giveaways
o Acknowledge audience
CTA***
o Link to click/print out
o Tell them what to do and how to do it
Avoid “spam speak”
o Avoid these: “free,” “guarantee,” “credit card,” using all capital letters, misleading
subject lines, etc.
How often to send:
o Create master schedule
o Best time tends to be 10 am & 3 pm because people are at their desks
o Tuesday, Wednesday and Thursday work best, when people are at their computer and
not slammed at work (Monday people are too busy catching up on emails, Friday people
have already checked out)
o Test for timing if need be
Invest time to repurpose account on social channels
Integrate email marketing to social media (link to sign up)
Tracking + Recording: you can see on constant contact
o 1 spam per 1000 can affect deliverability
o Unsubscribe does not affect deliverability
Measure reach on social media