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Dynamic Recruitment Estee Hernández KDChi East Coast Regional Conference 13 October 2013

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I Heart Recruitment

I Heart Recruitment Colleen Coffey & Jessica Gendron Purchase on Amazon: http://amzn.to/1ei1aNx Purchase on iTunes: http://bit.ly/1ei1fRh

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Reflection

  What was the moment you knew you wanted to join KDChi? Who most influenced this decision?

  Think about the women who never got very involved in the chapter. Why did they join? Who most influenced that decision? What lessons can we learn from this?

  What actually works to get amazing and committed women to join KDChi? What things do you do that might look silly/ridiculous to an outsider?

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Eight Steps to Limitless Possibility

1.  Know the Basics 2.  A.C.E. Your

Values 3.  Get Motivated 4.  Know your

Audience

5.  Know your Product

6.  Develop Skills 7.  Grow Wiser 8.  Repeat

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Step 1: Know the Basics

  The basics of an organization are the people and its purpose.

  Knowing the BASICS means:   To live our purpose of friendship, character and conduct   To recruit quality women to be a part of our sisterhood

The purpose of Kappa Delta Chi shall be to promote the traditional values of Unity, Honesty, Integrity, and Leadership of its members. An organization dedicated to service for institutions of higher education and underrepresented communities, with special emphasis on the Hispanic/Latino population; a servitude based on love and friendship.

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Step 2: A.C.E. Your Values

  Achieving   Communicating   Expecting

When we ACE our values as a chapter:   We create a better campus and community image   We have more sisters involved in recruiting new members   Our potential new members have a better understanding of

who we are

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Step 3: Get Motivated

  Build a dream: Wouldn’t it be great if our chapter… and fill in the blank.

  Remember: It only took one woman to recruit you.   A motivation parable…

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Step 4: Know Your Audience

We know there are 3 types of women on campus:   Always joiners (15%)   Maybe joiners (70%)   Never joiners (15%)   Quantity drives quality

  So how do we find these women…?

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Step 5: Know Your Product

  30-second elevator speech…GO!   Think of the top 10 excuses to not join a sorority, and

respond to these excuses using the three Fs:   I know how you feel. I felt that way too before I joined. I was

really worried about my grades and that they might suffer. What I found was a great support network and tutor program to help me with my academic life.

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Features vs. Benefits

Feature Benefit Supporting Statement Scholarship Tutors

Study hours Scholarships

My sophomore year I was not doing well in biology. Every day a sister who was a biology major tutored me and I got an A in the class.

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Step 6: Develop Skills

  When meeting people:   Stand (if sitting), extend your hand for a firm handshake,

smile, and make eye contact.   After you meet someone, repeat her name in the next

sentence.   Five fabulous conversation starters: (1) family/friends, (2)

favorites, (3) from, (4) fun, and (5) future   Hang out doing normal friend activities.   Evaluate your PR: Does it communicate our Values?

And is it the same across all platforms?

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Step 7: Grow Wiser

  Have you consulted with your resource team?   Chapter advisor   Chapter and regional alumnae   Regional Chair   Greek Life staff

  How many chapter members participate in campus leadership development activities outside of KDChi?

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Step 8: Repeat

  Recruitment is a year-round process, and in order to do it well, you must:   Learn the skills   Practice, and   Repeat.

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Contact Information

Estee Hernández esteehernandez@gmail.com http://twitter.com/esteehernandez http://facebook.com/esteehernandez Permalink to presentation: http://bit.ly/recruitkdchi