Dynamic map sessionAhmed NasrHead of Industry & Government Relations, EU

SIP-adus workshop | November 15, 2016

HERE in numbers

© 2016 HERE | Confidential

Your world in numbers

SIP-adus Workshop | November, 20162

200

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4of5 In-car navigation systems in Europe and N America use HERE maps30+

Years of experience transforming mapping technology

Today, HERE provides services to nearly all global OEM brands as well as many market leading brands such Microsoft, Amazon, Facebook etc.

7,000+Employees in 56 countries focused on delivering the world’s best map and location services

Millions of changes made to the map every day

50B # of smart

connected devices in the world, all developed to collect, analyze and share data by 2020

<0.5% of all data today is ever analyzed and used

3.5KDeaths every day in road accidents

300% Increase CO2 emission from traffic congestion2011-2021

The power of location

Black ice 650m ahead

Head trauma patient arriving in 7 mins

Car-share 300m away

Billy‘s location: school Insulin level normal

Charging point available on route

Cargo ETA 13:47

Heavy rain in 10 mins. Coffee shop ahead

Road re-opened 4 mins ago

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20163

From Owning to Opening

The Owning Economy

The Service Economy

The SharingEconomy

The App Economy

OpenPlatformCollaboration

1950s 1970s

2000s NOW

2010s

A sharing economy creates the foundation for an open ecosystem that improves for all when being used by all

It also demands a high degree of responsibility toward data and privacy

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20164

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Open Location PlatformAnalytics, services, data exchange, data enrichment, multi-cloud, cloud-to-cloud,

developer tools, privacy and security, customer-specified sandboxes

Open Location Platform as the go-to destination for location services

Public transitTraffic lightsPoints of InterestMap data Weather

Vehicle sensors + probes Logistics fleets

Smart devices + wearables City + gov’t.

Reality Index

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20165

Real-time data services for the vehicles of tomorrowHD Live Map

• Provides the precise localization of vehicles—both lateral and longitudinal—to sub-lane level accuracy

Highly Accurate:

• Enables proactive strategy planning for vehicles

Increase Safety:

• Increases your trust and peace of mind by helping to take the “machine-feel” out of vehicle automation

Trust inspiring:

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20166

The Sensor Data Ingestion Interface (SDII)

• The Sensor Data Ingestion Interface Specification describes the needed technical requirements of data sets for vehicles submitting rich data gathered by on-board car sensors.

• With a common interface specification, the data generated would be analogous regardless of vehicle manufacturer and could thus be pooled, processed and analyzed to create a detailed live view of road and traffic conditions.

SIP-adus Workshop | November, 20167

A new generation of data services

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20168

HERE Hazard

Warnings

HERE Road Signs

HERE On-Street Parking

HERE Real-Time

Traffic

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 20169

Car sensor data is turning into new type services

Open LocationPlatform

Our winning formula

• Real-time location-aware data that serves more use cases than what conventional digital maps do today

• An open ecosystem that improves for all with use without sacrificing privacy

• Automation of processes for detecting change in the world, making sense of it, and telling users exactly what they need for better decisions

© 2016 HERE | ConfidentialSIP-adus Workshop | November, 201610