dynamic interactive communication environment bridging the communications gap green group approval...
TRANSCRIPT
DynamicInteractive Communication Environment
Bridging the Communications gap
Green Group
Approval Presentation
4/27/2006 Green Group SBIR Approval2
Presenters
Tom Romero Sean Coogan Will Dandridge Mark DeDomenic James Hubany Jeff Wolford
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OrganizationalChart
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Meet Bob
Distant education student CS 390 sec 1A (web) Needs help with classes No help available at his
campus at the level he needs
Feels isolated
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Meet Sandra
On-campus student CS 390 sec 2B (on campus) Works full-time Also needs help in class No help available at her
campus at the level she needs Feels isolated
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Current Student Interaction
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ODU Site Director Sharon Martin
“Bob and Sandra’s situations are not unique…”
“Communication is an important issue in distance learning”
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Presentation Overview
Problem Defined Problem Characteristics Solution Defined Market Identified SBIR Phases / Budget Risks and Concerns Management Plan Conclusion References
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Societal Problem Defined
Absence of a comprehensive medium for communication outside of the classroom.
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Solution Defined
Dynamic Interactive Communication Environment (DICE) will create an online educational community.
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Did you Know?
Overall percent of schools identifying online education as a critical long-term strategy grew from 49% in 2003 to 56% in 2005. (Sloan Consortium’s latest Report)
United States online enrollment increased from 1.98 million in 2003 to 2.35 million in 2004. (Sloan Consortium’s latest Report)
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U.S. Online Education Enrollment
2002
*
2003
*
2004
*
2005
(Est
imat
ed)
2006
(Est
imat
ed)
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000N
um
ber
of
Stu
den
ts
Year of Enrollm ent
* Sloan survey report
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ODU Off-Campus Enrollment
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Students
1984-1985 1989-1990 1994-1995 1999-2000 2004-2005
Year
ODU Factbook
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Where ODU Students Live
Live On Campus14%
Live Off Campus86%
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Percent of ODU students that Work
Work 75%
Do Not Work25%
- Virginia Pilot Online
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Why D.I.C.E. is Needed?
ODU’s TELETECHNET supports 50 locations (TELETECHNET home page)
Old Dominion University is committed to distance education (ODU Strategic Plan 2005-2009)
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Why is Communication Vital to Students?
Learning Communities (LC), where coursework is structured in groupings to ensure freshman success - work On almost all variables related to academic success, Learning
Community freshmen out-score Non-Learning Community freshmen. The differences are highly significant
Item LC Non LC
Study w/ others 61% 41%-Roxanne Gile, Worth Pickering, Marty Smith Sharpe (2000)
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Extension of LC
Non freshmen can benefit from Learning Community too
“Collaboration is higher as the student's year in college increases” (Jeff Wolford 2006)
“from lectures to seminars to thesis studies” “each narrowing scope and requiring more
specialized interactions” (Jeff Wolford 2006)
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Goal
Form an online education community
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Project Objectives
Access enrollment database to automatically form student study groups
Design a stand-alone application that will Allow an online educational community Enable students to contact mentors for guidance Allow students to volunteer to be mentors Permit communications outside the classroom Permit online application sharing
Establish a powerful robust environment Design user friendly GUI
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Current Student Interaction
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D.I.C.E.Student Interaction
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What our Solution Will Do
Give students the option join an online community
Allow students to communicate using Voice chats Text chats
Let students exchange files Permit students to archive chat sessions Allow students to share applications
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What our Solution Will Not Do
Consume high bandwidth Support streaming video Replace Blackboard Violate Family Educational Rights and
Privacy Act (FERPA) policies
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Scope
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Major Function Component Diagram
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What’s In The Box?
Training Materials
InterfacesStudent EnrollmentDatabase
Web Based Services Stand Alone Application
Associate Database(may be able to run off SIS db)
THE BOX
Dynamic Interactive Communication Environment
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DICE Prototype
The D.I.C.E system will be prototyped during phase 1 of the SBIR process. This prototype will be a lab prototype to prove the concept of the system.
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DICE Prototype (Required) Laptops
DICE simplified software Clients GUI Student enrollment database interface Internal database
Basic Server
Router
Network connection
Simplified student enrollment database
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DICE Prototype (Diagram)
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Home Page GUI
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University’s Schedule GUI
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Home Page GUI
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Mentors GUI
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Home Page GUI
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Options GUI
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Home Page GUI
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Tutors GUI
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Home Page GUI
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My Classes GUI
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DICE SolutionGreen Group’s Perfect Solution – User InterfaceGreen Group’s Perfect Solution – User Interface
Text Chat
Enter TextEnter More Text
SendText
Ms. Brunelle
Mark
Jeff
Sean
Tom
Will
James
Alan
Logged in users:
Person Talking
Static Picture of Person Talking
IM
IM
IM
IM
IM
IM
IM
IM
Browse to file to send FTP File
Enable audio
CS 410, Group Designee “Green” (switch to another group)
Welcome, Jeff Wolford ([email protected])
Click here for group news and message boards
^ Shareable Application ex. MS Visio ^
...older archives...
Text chat from 03/01/2006 Title: Feasibility Analysis
Text chat from 02/27/2006 Title: Group Project Meeting one
Archived chats
Community
ShareableApplication
Voice Chat
Text Chat
FTP
Archive
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Pros of Solution
Builds community-mentoring Multi-platform capability Facilitation of group projects Similar products Uses existing technology
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Cons of Solution
Propagation delay Storage of archive information Cost of implementing the system Unethical behavior by users
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Who is our Customer?
Anyone needing pre-built communities Colleges and Universities
U.S. has 4000+ Virginia has 99
Who will be the first? ODU (TELETECHNET)
Wide variety of classes and students
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What in it for the Customer?
Migration to educational, technological forefront Keeping course on online education trend
Increases student retention Students are less likely to drop out
Aids education Facilitates study groups Opens faculty office hours to virtual
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ROI for the Customer?
If DICE can increase ODU retention by 1% 208*12*181= $451,776 ($108,600 Dist. Ed.)
students * 12 hr * $181 cost per credit hour = $451,776
$45,1776 * 2 semesters = $903,552 ($217,200)
– Annual comparison: 1% retention/recruitment +$903,552 Cost of DICE -$35,000 Increase realized by ODU +$868,552
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Pre Sales Marketing Strategy
Question current thinking Why doesn’t DICE exist today?
Examine market opportunities Where are the needs that DICE fills?
Examine competitive threats How is DICE better than Instant Messaging
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Best Promotional Medium Word of Mouth
DICE Promotions Educational conferences User conferences Training of users Customer feedback forums “Golden User” reviews
Post Sales Marketing Strategy
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Competition Matrix
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Milestones & Scheduling Phase 0
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Deliverables Phase 0
Feasibility Presentation Milestone Presentation Final Presentation SBIR Grant Proposal Project Website
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Staffing/Organizational Plan Phase 0
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Milestones & Scheduling Phase 1
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Deliverables Phase 1 Documentation Assemble Team Prototype Design Market Research Project Website Lab Prototype SBIR Proposal (Phase II)
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Staffing/Organizational Plan Phase 1
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Phase 1: Proof of Concept ODU Semester 2 (CS 411)
Hardware Number Required Cost Total Cost
Dell Precision 380 2 $1,490 $2,980
Linksys Ethernet Router 1 $60 $60
Staffing Number of Hours Pay Rate Total Pay
Student Interns x 6 704 $10 $42,240
Security Expert 200 $40 $8,000$8,000
Networking Expert 200 $40 $8,000$8,000
Database Expert 200 $40 $8,000$8,000
Overhead (40%) $26,496
Total Cost $95,776
Budget: Project Prototype RequirementsBudget: Project Prototype Requirements
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Milestones & Scheduling Phase 2
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Deliverables Phase 2
Management Plan Personnel Plan
Testing & Evaluation Plan Working Product Model (v 1.0)
Standalone Application Web Based Services
Marketing Plan
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Staffing/Organizational Plan Phase 2
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Phase 2: Critical DesignBudget: Required Hard ResourcesBudget: Required Hard Resources
Item Number Required Cost Total Cost
Microsoft Project 2003 Standard 6 $599 $3,594
Microsoft Project Server 2003 1 $999 $999
Microsoft Office 2003 Pro 15 $499 $7,485
Macromedia Studio 8 1 $1,000 $1,000
Adobe Creative Suite 2 Premium 2 $415 $830
MSDN Universal Subscription 2 $2,799 $5,598
Dell PowerEdge SC1425 4 $1,750 $7,000
Dell Precision 380 15 $1,490 $22,350
Cisco 2610XM T1 Router 1 $1,478 $1,478
Dell Color Laser Printer 3100c 1 $473 $473
25' CAT6 Network Cables 8 $25 $200
Total Cost $51,007
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Phase 2: Critical DesignBudget: Project Staffing RequirementsBudget: Project Staffing Requirements
Staffing Number of Hours* Pay Rate** Yearly Salary Total Pay
Project Manager 832 $42 $79,128 $35,018 $35,018
Senior Software Engineer 480 $41 $77,500 $19,787$19,787
Software Engineer x 3 2352 $32 $59,700 $224,067
Testing Technician x 2 208 $35 $65,100 $14,406
GUI Developer x 2 120 $31 $57,600 $7,354
Technical Writer 400 $28 $53,500 $11,383
Database Specialist 400 $32 $60,000 $12,766
Security Specialist 600 $33 $62,000 $19,787
Networking Specialist 352 $29 $54,100 $11,511
Overhead (40%) $142,430
Total Labor Cost $498,507
*Hours Determined by WBS Days * 8 hours (assuming 8 hour work days) **Pay rate = (Yearly Salary/235 days)
*** All Salary Information Complements of Salary.com Assuming Norfolk, VA Location.
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Milestones & Scheduling Phase 3
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Deliverables Phase 3
Maintenance Cycle Patches/Updates Newer Versions
Customer Service Feedback Forms
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Phase 3: Production & Out Years
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Phase 3: ProductionBudget: Hard Resource RequirementsBudget: Hard Resource Requirements
Item Number Required Cost Total Cost
Microsoft Project 2003 Standard 6 $599 $3,594
Microsoft Office 2003 Pro 4 $499 $1,996
Macromedia Studio 8 1 $1,000 $1,000
MSDN Universal Subscription 1 $2,799 $2,799
Dell Precision 380 4 $1,490 $5,960
Cisco 2610XM T1 Router 1 $1,478 $1,478
Dell Color Laser Printer 3100c 2 $473 $946
25' CAT6 Network Cables 4 $25 $100
Total Cost $17,873
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Phase 3: ProductionBudget: Project Staffing RequirementsBudget: Project Staffing RequirementsStaffing Number of Hours Pay Rate Yearly Salary Total Pay
Project Manager 744 $42 $79,128 $31,314 $31,314
Marketing Director 1848 $33 $62,600 $61,534$61,534
Finance Director 480 $34 $63,200 $16,136
Technical Service Manager 500 $29 $54,000 $14,362
Customer Service Manager 500 $29 $54,000 $14,362
Software Engineer 300 $35 $65,100 $10,388
Webmaster 300 $35 $65,700 $10,484
GUI Developer 120 $31 $57,600 $3,677
Database Specialist 400 $32 $60,000 $12,766
Customer Support Tech x 5 1000 $20 $37,600 $100,000
Onsite Office Staff x 5 1000 $20 $37,600 $100,000
Lawyer 300 $49 $92,800 $14,809
Overhead (40%) $155,973
Total Labor Cost $545,765
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Milestones Recap
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Budget Recap Cost
Phase 1 Resources $3,040
Phase 1 Staffing $92,736
Phase 2 Resources $51,007
Phase 2 Staffing $498,507
Phase 3 Resources $17,873
Phase 3 Staffing $545,765
Total Development Cost $1,208,928
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DICE BreakEven Analysis
($343,928)($204,693)
$144,542
$703,777
$1,473,012
($600,000)($400,000)($200,000)
$0$200,000$400,000$600,000$800,000
$1,000,000$1,200,000$1,400,000$1,600,000
1 2 3 4 5
Years (6 units per year)
Pro
fit
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Risk Chart
1. Technology Compatibility
2. Database Availability
3. University Acceptance
4. FERPA
5. Funding Cost
6. Student Acceptance
7. Maintenance
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Mitigation of Risks
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Funding PlanSBIR Funding Agency: SBIR Funding Agency: National Science National Science
FoundationFoundation CIT AssistanceCIT Assistance
– SBIR Funding Agency: National Science SBIR Funding Agency: National Science FoundationFoundation
– Not used for Marketing CostsNot used for Marketing Costs Phase 1: $100,000 Phase 2: $750,000
Small Business Loan (Phase 3) Preliminary Contract from ODU / Other
Customer
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Management Plan
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Management Methods
Weekly meetings Instant messenger Team members Decisions Ground rules
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Evaluation Plan
Built around all Phases
Success Indicators in areas of Management Cost Marketing Technical
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Evaluation Plan
EvaluationOf
DICE
Marketing
Scope
Customer
Niche
Technical
Hardware
Software
Interoperability
Management
Scope
Personnel
Administrative
Cost
Financial
Risks
Phase 0
Phase IPhase III
Phase II
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Phase I Success Indicators Marketing
Customer base is clearly and accurately defined Documentation is update on competitive threats
Technical Functioning GUI prototype Functional interface with Banner Functional hooks to enterprise level databases Documentation of interoperability components are published Functional integration of hardware and software Technical documentation for software and hardware
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Phase I Success Indicators Cost
Budget that meets the SBIR funding allocated Budget broken down by phase and reviewed periodically Breakeven point is documented and realized
Management Collaboration is the leading factor in discussions Open, Honest, and Direct Communication is present Each members’ contributions are satisfactory Schedule for meetings clearly articulated Every meeting is documented
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Conclusion Problem with current communication medium Dire need for community in education Technology exists to implement solution DICE is
Beneficial to customer Feasible to produce Community built for success
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Experts
Dr. Levinstein -- Database Steve Crawford -- Distance learning/archive
of material Carol “Stash” Stanley – FERPA issues Sandra Waters -- Banner Christian A Pucher -- Technology and
implementation Kai Van de Carr – Desktop sharing software
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References
National center for education statistics http://nces.ed.gov/
Quality of online education http://www.sloan-c.org/resources/overview.asp
Studies http://scholar.lib.vt.edu/ejournals/JOTS/Winter-Spring-2000/pdf/swan.pdf http://www.nacubo.org/x164.xml http://www.ed.gov/about/offices/list/ovae/pi/cclo/distance.html http://cade.icaap.org/vol5.1/8_powell_et_al.html http://cade.icaap.org/vol5.1/8_powell_et_al.html
Surveys http://www.virtualcollege.org/stats/stats_reports.htm
ODU Distance Learning and Strategic Goals http://www.dl.odu.edu/about_us/ http://www.odu.edu/ao/affairs/odusp2005%5B2004.12.10%5Dbov.pdf http://www.odu.edu/ao/upir/factbook/hc_enrollment/hc_by_university/
hconoffsum_r.html
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References
The Ivy League Explores Online Learning http://www.president.harvard.edu/speeches/2005/0609_commencement.html
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Ivy League Goes Online
“Information technology offers the potential to multiply manyfold the number of students and scholars with access to Harvard's unique intellectual resources …”
“ …think creatively and boldly about how they can extend the reach of their excellence through technology in the years ahead.” (Lawrence Summers, Harvard President 2005)
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Reasons for communication items in DICE
Community – Auto generated from DICE: customers will be in touch with others who have their same knowledge base
Shareable application (whiteboard) – actually seeing the items discussed visually adds to quicker clarification
FTP – Files need to be transferred
Voice – 5 times more efficient than text
Text – small in size and easy to archive
Wiki/Archives – for offline communications
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Virginia Beach38%
Norfolk21%
Chesapeake19%
Suffolk4%Hampton
7%Newport News
6%
Portsmouth5%
On Campus Demographics
Source: Old Dominion University
Institutional Research and Assessment Factbook
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Growth of Facebook.com
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Growth of Myspace.com
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Request Addition to Group
Process Flow Diagram
Request addition to group not specifiedby SIS or Blackboard interfaces
Decider(Teacher, TA, GA,
or student assigned leader)
Green Group’s system
Requestor
Fill out formAnd submit via
system
Accept request and send to respective decider
Review process for Specified group
criteria
Approved?
Requestor is added to group
Email notification
Approves or denies form in
system
System stores decision
YesNo
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User Log-on
Process Flow Diagram
Verify Information
Enter User Name &
Password
Valid
InvalidReport Error
To User
Welcome Screen
View Sessions
Search for Session
Create Session
Join Session
Enter Search Criteria
Session Options
Find Session(s)
Update Sessions
List
List Sessions
View Account
Information
Add CourseDelete Course
Account Information
Account Options
List Available Courses
Add Course To Account
List Courses on Account
Delete Course From
Account
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Graduation Rates Across Virginia
School 4yr rate 5yr rate
University of Virginia 83 91
William and Mary 80 89
University of Richmond* 73 81
Virginia Tech 43 70
Old Dominion University 14 35
Source: Compiled from National Center for Education statistics, U.S. Department of Education.
Data is reported as collected by NCES for the entering class of 1997. Retrieved using Graduation Watch
* denotes a private school
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Database Overview