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Phone: 212.752.8186 E-mail: [email protected] Address: 1601 Broadway, 11th Floor, New York, NY 10019
What is Dynamic Content Personalization?Dynamic Content Personalization delivers unique and relevant textual, visual and promotional content to site visitors, based on their demographics, geo location, website behavior, past booking history, guest preferences, reward program affiliation or customer segment: transient corporate travel, leisure travel, family travel planner, corporate meeting planner, SMERF group planner, wedding planner, social event planner, etc.
On average, companies that are personalizing user experiences on their websites are enjoying twenty percent uplift in E-commerce sales (Forrester).
Benefits:• Target customer segments with unique and
relevant textual, visual, and promotional content
• Address business needs by targeting feeder markets with relevant promotions and specials
• Achieve higher conversions
• Generate more user engagement
Ready to get started? It’s easy and affordable. HeBS Digital Dynamic Content Personalization Geo-Targeting Package includes:
• Geo-Targeting the Top 5 Feeder Markets• Ability to Serve Relevant Content on:
• Opening Slide • Marketing Message • Promo Tile
How does it work?The HeBS Digital CMS gives you the ability to turn the hotel website homepage into a custom experience for visitors from your top feeder markets. For example, let’s say you have a large amount of visitors from Los Angeles, and you want to entice them to stay at your hotel with a promotion made just for them. You can select a custom main image, marketing message, and promo tile, which will be served exclusively to website visitors from LA (see example below).
“Next Step” strategies are custom, and available upon request.
Tailored promotion for LA travelers
Custom Image
Custom Promo Tile
General Audience Website Visitors from Los Angeles
What’s Next?Once geo-targeting is in place, the next steps are to target:
• Reward Program Members vs. Non-members
• Return vs. New Visitors
• Business vs. Leisure Travelers
DYNAMIC CONTENT PERSONALIZATIONDrive higher conversions by serving a custom experience for your top feeder markets.