Dynamic Business Intelligence Solutions to Manage Irish Destinations for European Tourism

Beverley Sherwood, Fáilte IrelandAli Robinson, Compass Informatics

Business Intelligence Solution

Use a standard size grid or tessellation

Getis-Ord Gi* statistic for hot spot analysis.

Prototyping Complex Data Product

Prototyping Complex Data Product

Clustering

Prototyping Complex Data Product

Flocking Boids

Prototyping Complex Data Product

Focus-concept

Data Product Visualisations

Time series

Prototyping Complex Data Product

Ireland’s national tourism development authority providing an extensive range of services and business supports to develop

Ireland as a destination.

Fáilte Ireland

Key Strategic Platforms

Providing practicalbusiness supports

Stimulatingdemand

Policy Advocate

DevelopingDestinations

Providing insight & innovation support

Where are tourism features clustered?

How can tourism features and data be analysed to inform strategy and measure tourism performance?

Destination Development

Identification of where tourism features are clustered

Spatial Analysis

Identifying initial priority destinations to inform strategy:

• The destinations contain c.70% of Ireland’s tourism product and 30% of its land mass.

• They account for:– 78% of hotel beds and

76% of hotels– 70% of all accommodation– 80% of large attractions

(and 60% of all attractions)

– 65% of all leisure activities.

Spatial Analysis

Failte Ireland Destination Development Strategy

To concentrate effort on the important tourism destinations and ensure that they are well positioned to take advantage of an upswing in international tourism.

Strategy

Strategy

Performance Indicators

Information

Performance Indicators

Information

Destination Scorecard data sources

Information

Destination Scorecard Dashboard

Destination Scorecard Concept Design

Visualising Tourism Assets

Tourism Eye

Tourism Eye: Supporting Projects

Supporting Key Development Projects

Business Intelligence Solution

WAW Final Coach Route and Product Analysis Buffer Zone – from route west 30km and east 5km

WAW Accommodation1939 Premises

TCS 2013 580 Festivals and Events

National Trails OfficeWalking Routes17 Trails and 50 Looped Walks

More information

www.failteireland.ie

THANK YOU