Kyle YorkVP, Sales & Marketing

@DynInc @kyork20http://dyn.com

The Secret Behind High-Performance Websites: Rock-Solid

DNS

We Polled the InternetWhat's the secret behind high-performance

websites?

• Content• Easy Search & Navigation• Content Delivery Networks

(CDN’s)• The Idea• Solid CMS• SEO• User Experience (UX)• Redundant data centers• Monitoring and automation

We asked for impulse responses via Twitter, LinkedIn & Facebook…Followers delivered:

• Planning, planning, planning• Authentic, genuine• Storage• No downtime• Caching, compression• Power (servers, bandwidth)• Simple/Intuitive design• People, talent• Funding, VC money

E-Commerce Expo Preso w. Incutio – http://bit.ly/haQGvw

Ask and You Shall Receive… Twitter Q&A

• RT @craigpsmith Content RT @DynInc "What's the secret behind high-performance websites?

• RT @iamcarbon @kyork20 http://pagespeed.googlelabs.com• RT @andrewtoland No down time.• RT @Itdoug @kyork20 caching, cdn, file sizes. I've heard dns too, but I'll leave that to you.• RT @chrisgonyea @kyork20 If I didn't know better, I would think more power (servers,

bandwidth, etc). Of course, there is much more to it than that. • RT @sandraproulx Keep design simple & intuitive. • RT @Wolfrage @kyork20 Planning, planning, planning?• RT @Kathleenschmidt @kyork20 simple format with easy access to accurate RELEVANT

info. user-focused, usability, interactive, authentic, smart copy, no flash!

But First, Who is Dyn?

• 1998 – Founded as DynDNS.org

• 2001 – Donation-based turns SaaS

• 2001-2008 – Consumer/SMB focus

• 2008 – Enterprise offering launched

• 2009 – Early traction, client wins

• 2010 – Established player, growth

• 2011 – TODAY… DNS & Email

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Internet Infrastructure

(IaaS Army)Managed DNS

& Email Delivery

• DNS is names to numberstwitter.com ->

168.143.162.52

• 5+ Million active users/clients

• 1000+ Enterprise clients

• 250,000+ Zones managed

• 100,000+ Domains registered

• 17 World-wide datacenters

• Billions of queries per day

• Billions of messages annually

DNS IS SEXY, Right?We’re about to let you in on a little secret…

DNS, the Domain Name System, we all depend on it to get us where we want to go on the Web everyday, but it's so behind the scenes that many people don't realize its value... that is until it stops working. This is why it is often compared to plumbing and electricity.

This session will explore the benefits of professionally managed global DNS -- why today's top companies like Twitter, CNBC, 37signals and more outsource their DNS and how advanced features such as Global Server Load Balancing (GSLB) can significantly increase the speed, performance, reliability and ROI of your websites and applications.

What is Rock-Solid DNS?Domain Name System (DNS) = Internet Phone Book

Distributed Internet database that maps Internet domain names to IP addresses

How DNS works (7 step process):

We’re Serious…About DNS.

http://dnsissexy.com --- http://youtu.be/eNYNEPaYu1M

Harsh Realities of Online

Businesses

• Users expect fast

• Failures happen• Business of

change

Keepin’ it Real – The Secret is Revealed

Your Infrastructure & Why You Should Pay Attention to DNS

Load balance between your existing infrastructure and the cloud using DNS. We call it Dynect Traffic Management.

We’re Content Agnostic.

+AmazonRackspaceGoGridHerokuAzure

The Dynect Platform for Managed DNS

• Managed Rock-Solid DNS• Global IP Anycast network• Active Failover: (disaster

recovery)• Load Balancing: (weighted,

round robin)• Global Routing: (regional

rulesets, real-time)• CDN Control: (costs, testing,

diversity)

This is not a Sales Pitch…Full- Disclosure & Transparency:

•Managed Providers: Neustar UltraDNS, Akamai, Verisign•Hardware Providers: Citrix, F5, Zeus, Infoblox

Palo Alto, CA Chicago, IL New York, NY (X2) Dallas, TX London Frankfurt Sydney SignaporeLos Angeles, CA Ashburn, VA Amsterdam (X2) Singapore Tokyo Hong Kong Miami

The Performance Network

Users in Europe go to Amazon EU, users in the Western USA go to GoGrid, users in the Eastern USA go to …

Performance is King: Use Cases

Special thanks to monitoring partner Catchpoint

•Uptime•Speed•Reliability•Redundancy•Diversity•Control•Monitoring•Automation•Reporting

Users Expect Fast.

twitter.com

•Web 2.0•Rapid growth•Scalability and reliability•Monitor and reduce outages•Unpredictable demands on infrastructure

128.121.146.100

http://dyn.com/enterprise/case-studies/twitter-case-study

Adding Fast in

v52.

Uptime is the Bottom Line.Uptime is the Bottom Line.

• Architectural changes– Super hard.– Best done from the start.

• Tight-loop optimizations– Diminishing returns.– Localized benefit.

• Throw hardware at it– Bottlenecks inevitable.– Expensive.

Business of Change.

cnbc.com

•Geographic Traffic Management•CDN Load Balancing, Cost Control•Performance-driven; NBCU IT leader http://bit.ly/aI0Ef9•Flexible, nimble, reactive partner•Custom Product Development•DNS experts: credible, stable and long-term partnership

207.46.150.45

CNBC Blog Post from High Scalability http://bit.ly/aI0Ef9

Managing Change.

• CDN choice?– Notoriously difficult.– All or nothing proposition

• Time consuming bottlenecks– It’s not live until it’s in DNS– Error prone

• Expensive and boring to manually maintain

Failures Happen.

37signals.com

•Redundancy, reliability and failover•Uptime at all times•Virtual company dependent on web systems•Sole customer interaction is online•Above average number of domains•Experts - Support

72.32.62.117

http://dyn.com/enterprise/case-studies/37signals-case-study

Getting Fault

Tolerant.

• Architectural changes– Super hard.– Best done from the start.

• Local fault tolerance– False sense of security– Fiber cuts, truck collisions

• Monitoring– Is it really “down”?

• Taking action in real time

http://dyn.com Internet Infrastructure (IaaS) – DNS & Email Experts

@DynInc Follow us on Twitter