dylan’s e-mail
DESCRIPTION
Dylan’s E-mail. [email protected]. Part 1: This changes everything. ARToolKit. Heterogeny Sucks!. Use a Platform to Cross Cut I chose Layar. *. *. iPhone GS only. So I did some cool Layar Stuff. Even got some good press. But there is no Santa.. . AR View - PowerPoint PPT PresentationTRANSCRIPT
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Part 1: This changes everything
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ARToolKit
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Heterogeny Sucks!
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Use a Platform to Cross CutI chose Layar
Symbian RIM Palm Microsoft Google Apple
[Q3 2010] [Planned] *
* iPhone GS only
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So I did some cool Layar Stuff
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Even got some good press
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But there is no Santa..
AR View • Night Vision Sucks• Icons Too Big• Clipping• POI Density
Accelerometer, Camera and GPS == Power Hog 80 minutes
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Customer Feedback:“We love the Maps!”
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Writing My Own ChannelApps for me are Channels
Social Channels
B2C Channels
GovernmentChannels
Stuff I wanna know....
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Getting my Channel Out ThereHow Many Licks?
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Killing my Dreams...How Many Licks
1 2 3 4
But deleting a Channel is easy.
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Safe Common Channelsin an uncommon world
iPhoneObjective C
AndroidJava SE
BlackberryJava ME
WindowsC#
My App My App My App My App
Browser Support for Navigator.GeoLocation ?...
SMS, MMS and Phone Services
100%
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Windows Server
What I was working on in Jan 2010
WebKit Browser...86% Share
URL RequestDefault.aspx
HTTPHandlerService End Points
JavaScript, DOM, CSS Scaffold
WebKit CSS Extensions
HTML 5 FeaturesNavigator.GeoLocation
Google Maps V3
XMLHttpRequest
Http Response
Threaded RequestsBusiness Logic
Remote Logging
POI Exchange
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Some Perspective
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Part 2: This changes everything...Building a Business
Although, I did say this once before...
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Dude, I was totally right!
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It is Google’s World we just live in it.-Remember, I am a Microsoft Alumni
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Google’s Secret SauceLet anyone, ask anything and provide a link to content about that thing
• Use a Cookie to de-anonymize the questioner.• Let the questioners’, questions become their profile.• Leverage the profile to target advertising.
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Flanking the Elephant
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Flanking Google in Real Estate
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Foundational Technologies
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90% of Buyers start with the InternetGoogle’s Bread and Butter
MLS
Realtor
IDX
Buyer
WebSites
MLS – 60%
Realtor.com – 46%
Broker Site – 46%
Agent Site – 46%
Other – 30%
Search Engines
I would like to buy or rent a house.
Inventory
I would like to sell or lease my inventory
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The Number of Internet Resources is Overwhelming
Advertising ExpensesMLS
Realtor
IDX
WebSites
MLS – 60%
Realtor.com – 46%
Broker Site – 46%
Agent Site – 46%
Other – 30%
Search Engines
Buyer
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77% of Buyers’ next step is a visitNow here is something different
WebSites
MLS
Realtor.com
Broker Site
Agent Site
Other
Search Engines
Buyer
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Why do the Solutions Look the Same
BuyerBuyer
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Mobile Is Different
Mobile Can See Mobile Can Move
Mobile is Mini
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Our Solution
...
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We Are Doing Great!
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Part 3: This changes everything...Notice a Theme
Although, I did say this before...
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Markerless Recognition
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Technology Key Stones
• Multipurpose App Channels become immutable.
• Leverage intents to pass parameters to HTTP waypoints.
• AR Content delivered over HTTP channels
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Business Lessons Learned
• If you are a Wozniak find a Jobs• Don’t do your Design Work• Don’t read TechCrunch• America is a big place. And mobile has
physical barriers to entry.
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Demo Time