D Y L A N M I L L E RR E S U M E

G E N E R A L S A L E S &

M A R K E T I N G M A N A G E R

H o m e : + 2 7 2 1 7 0 1 0 2 4 5 C e l l : + 2 7 8 3 2 7 0 3 5 9 1

E m a i l : d y l a n d m i l l e r @ i c l o u d . c o m C a p e T o w n , S o u t h e r n S u b u r b s

C O N T A C T

I use “system thinking”, integrating collective knowledge from multiple perspectives of the cross-functional group into a coherent solution to address behavioural dynamics of the system.

My academic training as well and my personal career experience has developed the skill to be able to switch fluidly between ‘details on the ground’ and the 'big picture'.

I believe in the value of strong external networks and partnerships that pro-actively shape the environment.

Having a core belief that “an aligned team of people will always achieve more than the collection of individuals”, I seek to inspire and align diverse groups of people behind a common vision and approach. (Not only those within my direct reporting line)

I can use a wide array of formal and informal influencing strategies to build collaboration within my direct reports, across functions and external stakeholders.

Importantly, my broad work experience has enhanced my ability to understand and integrate different approaches, tools and way- of-working in roles/businesses other than my organisation.

I can calculate complex and diverse information, formulate a strategic plan that takes the underlying trends and drivers into consideration, and execute the necessary business activities that will result in the achievement of the desired objectives.

P R O F E S S I O N A L P R O F I L E

dylan.miller.54584

@dylannmiller1

@dylanmiller1

S O C I A L

O B J E C T I V E

I a m l o o k i n g f o r a c h a l l e n g i n g p o s i t i o n , o n e w h i c h w i l l m a k e b e s t u s e o f m y e x i s t i n g s k i l l s

a n d e x p e r i e n c e , w h i l e e n a b l i n g f u r t h e r p r o f e s s i o n a l

d e v e l o p m e n t .

MD

Proficient in sales & development of products to Woolworths suppliers & Legendary BrandsReporting to the Managing Director & Trustees. Fully accountable to develop and implement company strategy.Fully responsible for revenue and growth targets & objectives.  Fully accountable for sales margin and sales over-rides.  Fully accountable for new key accounts.  Identify growth opportunities.

T E C H N I C A L S K I L L S L A N G U A G EEnglish

Afrikaans

P R O F E S S I O N A L S K I L L SLeadership

Management

Marketing

Strategic Planning

Sales

Lean Business Model

Packaging Expertise

Lighting Expertise

Electrical Expertise

Fenestration Expertise

FMCG Expertise

Microsoft

Mac OS

Ubuntu

Clevva

Microsoft AX Dynamics

Syspro  & Click View

Google, Webmaster & Analytics

Adobe Catalyst Web Design

Squarespace Web Design

Mountain Biking

Sailing

I N T E R E S T SExtreme Sports

Sailing

Mountain Biking

Motosport

Technology

Viral Marketing

T E R T I A R Y E D U C A T I O N

B A C H E L O R O F P H I L O S O P H Y H O N O U R S D E G R E E - M A R K E T I N G M A N A G E M E N T   I N S T I T U T E O F M A R K E T I N G M A N A G E M E N T ( I M M )   |   2 0 1 1 - 2 0 1 2 1 D I S T I N C T I O N

D I P L O M A I N M A R K E T I N G I N S T I T U T E O F M A R K E T I N G M A N A G E M E N T ( I M M )   |   2 0 0 3 - 2 0 1 0 3 D I S T I N C T I O N S

E L E C T R O N I C E N G I N E E R I N G - N 3 J O H A N N E S B U R G T E C H N I C A L C O L L E G E   |   1 9 9 2 - 1 9 9 3

C A R E E R S U M M A R Y

F R E E L A N C E   M A R K E T I N G                           | D E C 2 0 1 6 -   C U R R E N T

Member of Gerson Lehrman (GLG), freelance to international B2B companies who want to enter into South Africa. NGO Project - The Rhinos are coming, develop strategic business plan and research. Digital marketing, web design and implement.Branding, market research & marketing supportViral marketing strategic development.

G E N E R A L M A N A G E R O F S A L E S C A P E B A G ( P T Y ) L T D   S E P T   2 0 1 5 | N O V   2 0 1 6

MD

Structure and manage the best route to market for expansion outside of Cape Town. Undertaking feasibility studies for the introduction of new products into the market.  Manage the day to day operations including sales, administration and warehousing.

 

Created, designed and registered the company's first brand - SUPAPAC.Successfully designed the below the line corporate identity of SUPAPAC and product range mix. Successfully managed the registration process of the word mark and trademark. Created the first retail free standing point of sale unit for industrial bags and hessian cloth to grow sales in hardware and agricultural franchise outlets.  Successfully researched opportunities in the reusable shopper bag category and implemented our own IP by creating a Shwe Shwe themed range of reusable shopper bags for the South African market.Successfully designed and implemented a shopper bag website, social media and email campaigning setup and maintenance.

N A T I O N A L M A R K E T I N G M A N A G E R S W A R T L A N D   | A P R 2 0 1 3 - A U G 2 0 1 5

Reporting directly to the CEO.Expert in Influencing channels: First-hand experience dealing with Developers, Architects, Building Managers for Projects.Implemented content & communication channels between Swartland and influencers.Worked with ArchiCAD, Revitt, Leads 2 Business & Autospec to generate business via specifiers.Worked with Sales department in the implementation of sales campaigns to Build It & Mass Build.Fully accountable for overall brand custodianship and corporate identity as well as communication above and below the line. Fully responsible for digital marketing e-strategy, consumer and professional portals.Compile, implement and update all corporate identity requirements on the brands. Assist various departments with implementation of Corporate Identity.Prepare, implement and review marketing strategy for the overall Swartland brand & sub-brands. Responsible for relationships with stakeholders marketing divisions and ensure alignment as well as assist in information sharing. Managing resources to ensure successful implementation of strategy across all teams as well as sharing with key stakeholders.  Compile a comprehensive budget to ensure financial requirements are met.Manage agency relationships and performance. Update and maintain brand toolkit.  Develop and manage marketing campaigns and coordinate with relevant stakeholders to ensure campaigns are implemented.Responsible for internal marketing campaign creative and briefs.Responsible for creative executions above and below the line, internal and external.  Conduct post analysis on marketing campaigns.Compile competitor intelligence, market and customer insights and brand reviews. Manage PR agencies to develop key PR initiatives to ensure maximum exposure is achieved. Managing launch campaigns for new products.  Conducted research.

KEY ACHIEVEMENTS

MD

KEY ACHIEVEMENTS

Developed a first to market, point-of-sale solution for industrial shelving for Mass Build & Col Timbers.

Created a new brand – KENZo, aluminium windows and doors from inception to shelf.

Designed and developed an architectural professional website SpecNet.

Implemented Swartland’s Global Reporting Initiative (GRI) reporting program.

    Won Silver and Bronze awards for best exhibitions with Homemakers Exhibitions.

Achieved 3,3MIL Free PR press releases for the period of 2014.

Saved R766, 000 for printing costs with new catalogue format size, A4 to DL.

S E N I O R M A N A G E R - R E T A I L A C C O U N T S R A D I A N T L I G H T I N G & E L E C T R I C A L G R O U P | J U L 2 0 0 9 - M A R 2 0 1 3

Proficient in Commercial Lighting, light automation & Electrical low voltage solutions.Proficient in Lighting, Electrical products & Energy saving products and marketing thereof to mass retailers.Proficient and trained in LED technology with Blair Hammond, lighting automation and lighting concepts.Proficient in distributing and selling products to large mass retailers - Massbuild, Game, Makro, Cashbuild, Build It.Successfully Manage 27 employees, reporting to the Managing Director. Successfully exceed division’s targets of 15-20% year on year. Management of divisional support function cost. Control of margin and sales overrides. Negotiations with major retail groups e.g. Wal-Mart. Establish, manage & control rebate structures for major groups. Design and implement retail marketing strategies for local & African markets. Use trends to move product, forecast sales & segment product markets. Design, implement & manage national promotions & sales budgets. Successfully work with procurement (local and China), in selecting new lighting trends suitable for retail.

Designed and implemented a gravity feeder system to enhance premium lamp sales for mass retailers. Developed and implemented training handbooks for account managers & merchandisers as part of KPI’s. Identified TV accessory opportunities, targeted, positioned and implementing product line including sales & marketing solutions. Identified innovative lighting systems suitable for mass retailers - responsible for the 4ft fluorescent range success. 

KEY ACHIEVEMENTS

N A T I O N A L A C C O U N T M A N A G E R -   G R O U P P R O M O T I O N V O L T E X E L E C T R I C A L - D I V I S I O N O F B I D V E S T | J A N 2 0 0 7 - J U N 2 0 0 9

Proficient in LS Switchgear, low voltage electrical equipment, CBI breakers, switches & sockets.Called on Massbuild mass retailers and Mica, Essential Hardware.Reporting to the Regional Director. Fully Responsible for the group's national key accounts. Launched product and developed DB board packaging for LG - LS switchgear introduction to Massbuild. Responsible for the control of margin and sales overrides. Responsible for national communication to the sales force and national promotional activity. Responsible for customer relationship building and internal group supplier partnerships. Analysed sales trends to pre-empt changes in product life cycles.

MD

B U S I N E S S D E V E L O P M E N T M A N A G E R V O L T E X E L E C T R I C A L - S U B S I D I A R Y W A C O I N D U S T R I E S | J U N 2 0 0 5 - J A N 2 0 0 7

Proficient in Air conditioning, Power products, low voltage electrical equipment, CRC products. Responsible for conducting market research to evaluate market potential and high margin product opportunities and establishing price points. Successfully developed new and existing products with key stakeholders. Responsible for the implementation of new products and new B2B customer opportunities. Responsible for key international supplier contact to develop new and existing products. Successfully marketed and managed CRC products to B2B customers, being the primary contact for CRC. Responsible for outgoing new product communication to the group. Responsible for national new product launches to the Voltex Wholesale Group.  Implemented sales brochures, branded packaging and products.

KEY ACHIEVEMENTS

Successfully launched air conditioners for Waco Industries. Identified a need within Voltex wholesale for air conditioning. Investigated and researched air conditioning both locally and internationally. Presented a feasibility report, identifying 5 models suited for an average sized room for households and offices. Performed significant research into the local market while researching the ideal air conditioning partner. Sourced supplier's - Chunlan to import this supplier is the manufacturer for the Carrier brand, sent a delegation to conclude supply under the Waco brand.Identified GP% after calculating the estimated landed selling price after import and excise duties were paid.Setup a backup service facility using an outsourced air conditioning technical team.

A C C O U N T M A N A G E R - N A T I O N A L S A M A L G A M A T E D B E V E R A G E S I N D U S T R I E S ( A B I ) | M A R 1 9 9 9 - M A Y 2 0 0 5

Proficient in selling to PFM, QSR, Makro, Spar, Superette & National wholesalers.Reporting to the National Channel Manager. Repeatedly achieved sales targets and annual incentive schemes. Manage and execute national sales promotions. Responsible for the managing of merchandising teams for key accounts. Fully responsible for key accounts below the line activity to the customer base. Fully responsible for stocking levels and aged stock. Use creative, below the line marketing tools to move product volume. Achieved in trade opportunity survey targets (ITOS). Excelled in delivering superior customer service through relationship building of key accounts. Responsible for developing and executing business plans to achieve volume targets.

KEY ACHIEVEMENTS

Achieved 98% for In Trade Opportunity Survey (ITOS). Achieved 256% total for summer incentive in 2002/03. Achieved new product penetration targets for non-carbonated drinks regularly.