Dyheadau entrepreneuriaid ifanc /

Aspirations of young entrepreneurs

• Introductions, Penny, Callum and

Siwan

• Background

– Aims and objectives

– Research method

– Survey findings

– Market segments

• What is research telling us?

• Segmentation

• Callum and Siwan

• 15 minutes

Beth ydy’r cynllun? - What is the plan?

• Cyflwyniadau, Penny, Callum a Siwan

• Cefndir

– Nodau ac amcanion

– Dull yr ymchwil

– Canfyddiadau’r arolwg

– Segmentau’r Farchnad

• Beth mae’r ymchwil ei ddweud wrthyn ni

• Segmentu

• Callum a Siwan

• 15 munud

Deall y sbardunau a'r rhwystrau sy'n dylanwadu ar entrepreneuriaid

ifanc sy'n ystyried sefydlu, neu sydd wedi cychwyn busnes

Understand the drivers and barriers that influence young

entrepreneurs who are considering setting up or who have started a

business

Segmentu’r farchnad er mwynherio a hysbysu ymgyrch

gyfathrebu a darpariaeth ar gyferclientiaid mil-fwyddd

Clear segmentation of the market to challenge and inform

communication and service provision for millennial clients

Nodau ac Amcanion – Aims and Objectives

@ob3research

• O’r rhai wedi cychwyn, 53% wedi cychwyn yn y

flwyddyn ddiwethaf

• Ar gyfartaledd y daith wedi cymryd 15 mis (6 mis

ohono yn gynllunio bwriadus i ddechrau)

• 24% o’r farn y gallai fod yn gynt

• Of those started, 53% set up in last year

• On average journey took 15 months overall (of

this, 6 months actively planning to start)

• 24% thought it could have been quicker0

5

10

15

20

25

16-21 22-24 25-30 Average

Overall time Planning time

Y daith i gychwyn / Journey to start up

@ob3research

• Prif ofidion – ennill cyflog a gwneud colled

ariannol

• 25% heb wynebu rhwystrau

• Rhwystrau cyffredin = diffyg cyllid personol

(18%) a diffyg gwybodaeth busnes (12%)

• Biggest concerns – earning a wage and making

a financial loss

• 25% did not face barriers

• Common barriers = lack of personal finance

(18%) and lack of business knowledge (12%) 4%

4%

5%

7%

9%

9%

12%

16%

18%

24%

27%

0% 10% 20% 30%

Fear of giving up income

Lack of confidence

Legal and paperwork

Lack of skills or…

Funding and start up…

Fear of failure

Fear of the unknown

No concerns

Securing clients and…

Making a financial loss

Earning a wage

Gofidion a rhwystrau / Concerns and

barriers

@ob3research

Sbardun / Motivations

3%

3%

4%

6%

6%

8%

8%

8%

9%

9%

10%

29%

51%

0% 10% 20% 30% 40% 50% 60%

Natural progression / next step

To escape unemployment

To tackle a social problem / support…

Saw an opportunity / gap in the…

To secure flexibility to look after…

Enjoyed it / was good at it

To do something interesting with…

To earn more money as a main job

To escape a bad workplace

To be creative and make the most…

To have a better work-life balance

To have more freedom

To be my own boss

@ob3research

Canfyddiadau am eu hunain / Perceptions of

themselves

2%

7%

7%

9%

10%

17%

21%

29%

48%

76%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Don't know

Test trading or part time business

Both working on business and in…

Doing sub-contracting work

Tradesman/woman

Doing free-lance work

Making money from a hobby

Working for yourself

Being self-employed

Running a business

@ob3research

The future

• 69% wishing to grow the

business and take on (more

employees)

• 13% want to grow the

business without taking on

employees

• 12% focused on business

survival

Y dyfodol

• 69% yn dymuno tyfu’r

busnes a chyflogi (mwy

o) weithwyr

• 13% yn dymuno tyfu’r

busnes heb gyflogi

gweithwyr

• 12% yn canolbwyntio ar

barhâd y busnes

@ob3research

Segmentiad y Farchnad / Market Segmentation

@ob3research

Freedom Seekers – attracted to being their own boss

and the freedom which this offers whilst wanting to make

a comfortable living

✓ actively trading (85%)

✓ be previously employed (60%) and perceive lack

of suitable employment available (54%)

✓ employing others (60%)

✓ include tradespeople (16%) and sub-contractors

(13%)

✓ concerns about financial loss (29%) and earning

wage (34%)

✓ attracted to being own boss (51%) and freedom

(31%)

✓ more likely to think they could have started quicker

(29%)

! less likely to trade internationally (6%)

! less likely to have had help (42%)

Chwilotwyr Rhyddid - denu gan fod yn fos ar eu

hunain a'r rhyddid sy'n dod yn sgil hynny ond am gael

gwneud bywoliaeth gyffyrddus

✓ yn masnachu’n weithredol (85%)

✓ yn gyflogedig cyn cychwyn (60%) â chanfyddiad

bod diffyg cyflogaeth addas ar gael (54%)

✓ yn cyflogi eraill (60%)

✓ yn cynnwys crefftwyr (16%) ac isgontractwyr

(13%)

✓ poeni am wneud colled ariannol (29%) ac ennill

cyflog (34%)

✓ cael eu denu at fod yn fos ar eu hunan (51%) a

rhyddid (31%)

✓ yn meddwl y gallent fod wedi cychwyn eu busnes

yn gynt (29%)

! llai tebygol o fod yn masnachu yn rhyngwladol

(6%)

! llai tebygol o fod wedi cael cymorth (42%)

@ob3research

Go-Getters – confident and ambitious entrepreneurs

driven by a desire to make money but who could be

better prepared to run a business

✓ consider themselves entrepreneurs (76%)

✓ operate businesses that serve wider markets

(23% trade international)

✓ female (39%) and aged between 25 and 30

✓ previously at college (11%) or university (24%)

✓ driven by making money

✓ main start up barrier is finance

✓ running more established businesses (58% for

more than 1 year)

✓ most ambitious in terms of growth (80% plan to

grow and employ)

! least prepared to start (at 68%)

! feel overworked and stressed (59%) and

isolated (32%)

Yr ‘Ar dân amdani’ - entrepreneuriaid hyderus ac

uchelgeisiol sy'n cael eu gyrru gan y dymuniad i wneud

arian ond a allai fod wedi paratoi'n well ar gyfer rhedeg

busnes

✓ ystyried eu hunain yn entrepreneur (76%)

✓ gwasanaethu marchnadoedd ehangach (23% yn

maschachu’n rhyngwladol)

✓ menywod (39%) a rhwng 25 a 30 oed

✓ wedi mynychu’r coleg (11%) neu brifysgol (24%)

cynt

✓ cael eu gyrru gan yr amcan o wneud arian

✓ prif rwystr wrth gychwyn yn ymwneud â chyllid

✓ yn rhedeg busnesau mwy sefydlog (58% am fwy

na 1 blynedd)

✓ y mwyaf uchelgeisiol o ran tyfu’r busnes (80% yn

bwriadu tyfu a chyflogi)

! y lleiaf tebygol o fod wedi paratoi i gychwyn (68%)

! wedi eu gorlwytho â gwaith/dan straen (59%) a

bod ar ben eu hunain (32%)

@ob3research

Curious Explorers – individuals who are ‘dabbling’ in

business due to the freedom it offers and the

opportunity it provides to be creative, often in their

spare time without being reliant on the income

✓ male (81%) and from younger cohorts

✓ considerers (27%) and making money from hobby

(31%)

✓ studying at university prior to starting (27%)

✓ commit to business in spare time (27%) or short

week (38%)

✓ attracted by freedom (58%) and creativity offered

(100%)

✓ priority = comfortable living and only 73% reliant on

income

! less likely to consider themselves an entrepreneur

(54%)

! less likely to be ambitious

! less likely to have faced barriers (31%)

Anturwyr Chwilfrydig - unigolion sy'n 'dablo' mewn

busnes oherwydd y rhyddid y mae'n ei gynnig a'r

cyfleoedd y mae'n eu cynnig i fod yn greadigol, a hynny'n

aml yn eu hamser rhydd, heb fod yn ddibynnol ar yr incwm

y mae'n ei greu

✓ dynion (81%) ac o’r carfanau iau

✓ ystyrwyr (27%) ac yn gwneud arian o hobi (31%)

✓ astudio mewn prifysgol cyn cychwyn (27%)

✓ ymrwymo i’w busnes yn eu hamser hamdden (27%)

neu wythnos waith fer (38%)

✓ gyrru gan y rhyddid (58%) a’r creadigrwydd (100%) y

mae’n ei gynnig

✓ blaenoriaeth = bywoliaeth gyfforddus a dim ond 73%

yn ddibynnol ar incwm

! llai tebygol o ystyried eu bod yn entrepreneur (54%)

! llai tebygol o fod yn uchelgeisiol i’r dyfodol

! llai tebygol o fod wedi gwynebu rhwystrau (31%)

@ob3research

Social Innovators – ambitious individuals who are

attracted to running their own business to achieve social

change and make a difference to their community, whilst

also making a comfortable living

✓ women (44%) and better educated (57% at level 5 or

above)

✓ driven by social change and making a difference

(81%)

✓ motivated to tackle social problem or support

community

✓ concerned about earning a wage (31%) and securing

clients (25%)

✓ have accessed business advisor support (50%)

✓ find running a business stressful and commit long

hours (56%)

✓ ambitious in terms of growth (75% want to

grow/employ)

! less likely to have wanted to be own boss (38%)

! less likely to have invested own savings (56%)

Arloeswyr Cymdeithasol - Unigolion uchelgeisiol sy'n cael

eu denu at redeg eu busnes eu hunain er mwyn sbarduno

newid cymdeithasol a gwneud gwahaniaeth i'w cymuned

a'u cleientiaid, a hynny wrth wneud bywoliaeth gyffyrddus

✓ menywod (44%) a mwy addysgedig (57% ar Lefel 5

neu’n uwch)

✓ gyrru gan yr angen i weld newid cymdeithasol a gwneud

gwahaniaeth (81%)

✓ gyrru gan yr angen i ddelio â phroblem gymdeithasol

neu cynorthwyo cymuned

✓ poeni am ennill cyflog (31%) a sicrhau cleientiaid (25%)

✓ wedi cyrchu cymorth ymgynghorydd busnes (50%)

✓ ffeindio rhedeg busnes yn straen a neilltuo oriau hir

iawn (56%)

✓ uchelgeisiol o ran tyfu’r busnes (75% am dyfu/cyflogi)

! llai tebygol o fod wedi dymuno bod yn fos ar eu hunain

(38%)

! llai tebygol o fod wedi buddsoddi cynilion eu hunain

(56%)

@ob3research

Local Pioneers – well prepared and modestly

ambitious self-employed sole traders who run

small, localised business and driven by social

status

✓ male (73%)

✓ run small businesses (70% sole traders) and

serve immediate local town/community (45%)

✓ previously employed (60%)

✓ make journey into business fairly swiftly

✓ most prepared for business (91%)

✓ modest growth ambitions and 27% consider

starting another business

! less likely to be very young (18% 21 or younger)

! less likely to be stressed and overworked (20%)

! less likely to have faced barriers to starting up

(45% not faced any)

Mentrwyr Lleol - Unig fasnachwyr hunan-gyflogedig sydd

wedi paratoi'n dda ac yn gymedrol o uchelgeisiol sy'n

rhedeg busnesau bach, lleol, sy'n cael eu gyrru gan yr

angen i sicrhau statws cymdeithasol

✓ dynion (73%)

✓ rhedeg busnesau bach (70% heb gyflogi) a

gwasanaethu eu tref neu gymuned uniongyrchol (45%)

✓ yn gyflogedig cyn cychwyn (60%)

✓ yn cyflawni’r daith i hunangyflogaeth yn weddol gyflym

✓ y mwyaf parod i redeg busnes (91%)

✓ twf uchelgeisiol cymedrol a 27% yn ystyried cychwyn

busnes arall

! llai tebygol o fod yn ifanc iawn (18% 21 neu iau)

! llai tebygol o fod dan straen ac wedi eu gorlethu â

gwaith (20%)

! llai tebygol o fod wedi wynebu rhwystrau wrth gychwyn

(45% heb wynebu unrhyw rwystrau)

@ob3research

Diolch – Thank you