A simple summary

The identity of a star is an artificial image constructed to generate profit.

This star image is tailored to a specific audience. For example, Lady Gaga’s expertly constructed star

image centres around her eccentricity. This is designed to appeal to her young, predominantly

female target audience who would draw from this messages of individuality and self confidence.

Audiences prefer to invest in this kind of star image because it is more interesting than a generic performer who relies solely on technical ability.

Industries invest money in a star image to produce a successful artist- generally speaking an artist’s success is defined by how profitable they are.

Stars are commodities constructed to appeal to an audience. If a certain star image is successful; it is very likely to be replicated.

The music industry caters to a wide range of audiences across many demographics; and by constantly evolving and changing the types of music and stars available to these audiences, the industry is able to produce consistent profits.

The ideology that stars represent often plays a role in establishing their star persona.

Ideology is not only expressed through products such as music videos; but also through other media platforms such as newspapers, official websites, and social networking.

It is important to mention that stars do benefit from expressing critical opinions on and offline. By actively expressing thoughts and opinions, a star provides their fans with a focus for their own discussions.

While a “star” is a construct; there is always a basis in reality. Race; gender and social environment will always be highly important to the success of the star persona, which is a product of these and other cultural factors.

In addition to this star provide a standard for audiences adhere to- the standard may be complicit with traditional social constructs and roles or it may challenge them.