Dyer’s Pop Star Theory

• A true pop star does have a lasting significance, and has "brand awareness" amongst a wider market over a period of time.

• A good example is Madonna who has constantly revised and modified her image. She is very ‘brand aware.’

1. Stars as Constructions

• Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions.

• This is certainly true in pop music industry as the construction of bands and artists is not even hidden from the public anymore.

2. Industry and Audience

• Stars are manufactured by the music industry to serve a purpose — to make money out of audiences, who respond to various elements of a star persona by buying records and becoming fans.

• The nature of the institution of is purely to make money.

3. Ideology & Culture

• Stars represent shared cultural values and attitudes, and will promote a certain ideology.

• http://www.u2.com/heartsandminds

4. Character & Personality

• A star begins as a "real" human, possessing gender & race characteristics, and existing against a socio-historic background.

• The star transformation process turns them into a construct, but the construct has a foundation in the real.

Pop Star Theory

• http://www.mediaknowall.com/Popular%20Music/popstartheory.html