dws associates: introduction to colleges and universities

Call 651-315-7588 or visit www.dwsassociates.com today!

ENROLLMENT GENERATION

Providing colleges and universities with strategic marketing services that attract and retain successful students.


About DWS Associates…

• Helping organizations improve sales and marketing performance since 1982.– Microsoft, IBM, Sears, Kmart and others

• Almost 10 years experience in education, helping colleges and universities attract and retain successful students.– University of Maryland University College, Walden University,

Kendall College, University of Liverpool Online, University of Maryland Baltimore County and others



Helping colleges and universities attract and retain successful students in the near-term.


Enrollment Improvement Process

• Providing practical recommendations to improve student recruitment and retention

• Focused on leveraging existing resources to drive incremental enrollments


Phase I: The Audit

• Working with your key leaders in functional areas such as enrollment management, student services we study your current processes, activities, performance levels


What we focus on…

• Target Market Overview• Messaging and Offers• Communication Strategy• Lead Management and

Conversion• Campaign Performance • Retention • Field Sales


Your Target Audience & Competition• We talk with your

prospective and current students in order to gain their perspective of your recruitment and retention efforts.

• We study your competition in order to understand their strengths – and weaknesses


Phase II: Analysis & Evaluation

• We analyze the data, evaluate options and put together a very specific action plan for your organization that is focused on leveraging existing resources


Phase III: The Action Plan

• We present specific recommendations with projected results so you can determine how to proceed

• The recommendations are simple, straight-forward and based on your organizations goals, objectives, culture and resources


For example…

Opportunity• More than 50% of incoming

leads will not purchase for 90 days to 2 years from the point of initial contact

• Company A has no process in place to manage the relationship with these buyers in order to earn their business in the future

Recommendation• Develop a lead nurturing program

that maintains relationship with buyers

• Low cost contact via email, direct mail with some outbound telemarketing

• Focus on reinforcing your value and re-evaluating their likelihood to buy

• Projected Impact: – 15% increase in conversion rate

generating 150 new customers and $3 million in revenue


Phase IV: Implementation

• We work with your staff on implementing the recommendations in order to ensure your success

• An added bonus is that we educate and train your staff as part of the process so they can lead future activities


RESULTS


University A

• Developed and deployed integrated global marketing campaigns that increased revenue from $40 million to $60 million;

• Developed and deployed new student recruitment programs that generated more than 3,000 new students and $30 million in revenue annually;

• Developed and deployed integrated marketing campaigns to launch new programs that exceeded projected enrollment goals by more than 50% resulting in more than $1.5 million in incremental revenue;


University B

• Developed and deployed integrated global marketing campaigns that increased revenue from tuition and fees from $139 million to $179 million.

• Developed and deployed global new student recruitment programs that generated more than $25 million in revenue annually;

• Developed and deployed a program aimed at re-enrolling recent drop-outs that generated more than 100 enrollments annually, resulting in more than $1.5 million in tuition and fees.



Helping colleges and universities attract and retain successful students in the long-term.


Market Demand Plans

• Includes recommendations on how to achieve success– New Programs and Services– New Markets– New Audiences– Competitive Intelligence– And more…


Operational Improvement Plans

• Leverage your existing resources to drive incremental enrollments and revenue.– Data analytics and modeling to

improve recruitment and retention

– Marketing campaign analysis and recommendations

– Lead Scoring and Prioritization

– Retention Models…


CALL 651-315-7588 TODAY!Let’s explore how DWS Associates can help your institution…

dws associates: introduction to colleges and universities

Business

new students

successful students

walden university

university of liverpool

university adeveloped

university bdeveloped

enrollment management

current students