BUILDING THE BRAND!

DWD!WITH TRENDS STRATEGY CONCEPT DESIGN

SERENDIPITY: PAULA EKLUND, VIKTOR MIROVIC!

HOW TO BUILD A BUSINESS WITH NONSTOP INNOVATION!

Serendipity OFFER THE SKILLS TO IDENTIFY POSSIBLE FUTURES!

INVENT EXCITING PRODUCTS!

BUILD BRIDGES TO CUSTOMERS!

SOLVE PROBLEMS!

& MORE…. !

IF YOU WANT TO INNOVATE!

YOU NEED SOMETHING MORE!

CREATIVE THINKING!

TODAY MORE THAN EVER BRANDS NEED TO BE !

REAL, AUTHENTIC, DIFFERENT !& CREATIVE WE’LL SHOW YOU HOW TO DISCOVER THE TRUE BRAND INSIDE!

Serendipity

PURPOSE!WHY!INSIGHT!

GUIDE !

TRENDS!WHAT!CHALLENGE !

CREATE!

STRATEGY  

HOW!EXECUTE !SOLUTION!

DESIGN!WHO!COMMUNICATE !

APPROACH!CONCEPT !

`  `  `  ` 

TRENDS! STRATEGY   DESIGN!CONCEPT !

HUMA

N VA

LUE! SOLUTION VALUE!

BRAND VALUE!

PURPOSE!WHAT!CHALLENGE !

CREATE! HOW!EXECUTE !SOLUTION!WHO!

COMMUNICATE !APPROACH!WHY! INSIGHT!

GUIDE !

TRENDS – !

STRATEGY!

CONCEPT

DESIGN !

WHY! WHAT!

HOW! WHO!

DWD!TRENDS STRATEGY CONCEPT DESIGN !

With 

LOST!FEELING!

OOEPS!!

LEARNINGS! OBJECTIVES!

STRATEGIES!TACTICS!

LOST!SEARCHING FOR CHANGE!

OUR TAKE!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

CURR

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ORLD!

FUTU

RE W

ORLD!

!!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

LOST!CURR

ENT W

ORLD!

FUTU

RE W

ORLD!

LOST!LEARNINGS!

LEARNINGS!

NO FOCUS!

LEARNINGS!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

CURR

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ORLD!

FUTU

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ORLD!

WHY!

CHALLENGES 

How do people experience the DWD brand !Why will customers get close to the DWD brand? !

IMAGE & AWARENESS!

By challenging accepted logic and traditional thinking create new conditions for creative implements 

DWD SITE!

FOCUS!

DWD DOERS!

DWD FOCUS!

KEY FEELING!

LIFE!

INDUSTRY!

CATEGORY!

FACTUAL! AFFECTIVE! EXISTENTIAL!

BRAN

D SC

OPE!

BRAND DEPTH!

ICON BRAND!

MASS!PRODUCTS!

BRANDED!PRODUCTS!

ICONIC!BRANDS!

LOST!OBJECTIVES!

OBJECTIVES!

MORE VISITORS!

OBJECTIVES!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

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FUTU

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WHAT!

TRENDS!Identified emerging consumer trends and future movements. Inspiration and trends to develop strong strategies !

What are the core elements of the business, including its purpose mission values and visions!

DWD CORE VALUE!

DWD & TRENDS!

HUMAN VALUE!

SOLUTION VALUE!

PURPOSE !

BRAND VALUE!

DWD PURPOSE!

LOST!STRATEGIES!

STRATEGY!

WATER!IT’S ALL ABOUT  

STRATEGY!

DUTCH! DREAMS!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

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FUTU

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WHO !

CONCEPT !

STRATEGY!Clear positioning paths. What can DWD keep and what do DWD have to change in order to stay relevant in the future. !

Defining which concepts will bring most value to DWD. !Find Focus and create attractive storytelling.!Who will value the different concepts?!

DWD OFFERS!

RISK & MASTER!

STABILITY & CONTROL!

INDEPENDENT!FULFILLMENT!

BELONGING ENJOYMENT!

IDENTITY MODEL!

PLAY! ADRENALIN!

MASTERING!BONDING!

MOOD AREAS!

LOST!TACTICS!

TACTICS!

DELAY!NO MORE!

TACTICS!

LEARNINGS! OBJECTIVES! STRATEGIES! TACTICS!

CURR

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ORLD!

FUTU

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ORLD!

HOW !

How to speak the language that brings the trend strategy and concept into customer value!

DESIGN!

MESSAGE!The symbols that express the company’s vision including it’s voice, visual presentation, personality and character!

DELAY!NO MORE!

MESSAGE!

DESIGN!

FROM ‘MUST DO’ TO ‘WANT TO’!

1. WHO ARE YOU?!2. WHAT DO YOU DO?!3. WHY DOES IT MATTER?!

DWD!TRENDS STRATEGY CONCEPT DESIGN !

With 

THANK YOU!