dw 2015: raju narisetti - in search of adjacent growth
TRANSCRIPT
@raju
In Search Of Adjacent Growth:
The News Corp (Diversification) Playbook
Raju Narisetti
Digital Winners
Oslo, October 21, 2015
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@raju
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Surround transactions with content/tools/information and ‘news
you can actually use’
Route: Acquisition of Move Inc., September, 2014
Cost: $950 million
Rationale: Leverage 60 mil/monthly WSJ Digital Network
audience funnel, for starters
Early Results: 43% y-o-y growth in UV’s, to 48 million
@raju
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Better monetize real-estate content globally with MansionGlobal.com
Route: Incubated @NewsCorp; owned and operated by @DowJones
Cost: In-house team of 15; design/development/build outsourced
Rationale: Identified global gap for a one-stop marketplace for premium
homes; Leverage WSJ/Times of London/Sunday Times/Australian
“mansions” content
Results: Launched in English, Chinese and Spanish in May 2015
250,000 unique visitors; 2 (very expensive) homes under contract
@raju
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Indians need 5 million homes each year, for next 20+ years.
Route: Acquired 25% stake in November 2014.
Cost: $30 million, and a route to future majority ownership.
Rationale: Bring global real-estate resources/expertise. Indians among
the most prolific second-home buyers in Australia, UK, Singapore and
USA. Already providing premium home listings to MansionGlobal and
supplying 100,000+ India listings to Realtor.com
Results: Consolidate India’s nascent digital real-estate sector. A very
long-term play, as more Indians begin their real-estate search online.
@raju
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Tap into professional business growth aspiration with WSJ, the
best business information brand worldwide, with
GetNewsmart.com
Route: Incubated @NewsCorp, operated by @Dowjones. Soft
launched in August
Cost: In-house team of 6, Design/Dev/Build outsourced
Rationale: Leverage daily WSJ content into an aspirational, self-
paced learning experience, potentially build future audience
funnel
Early Results: 7,000 Registered Users
@raju
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Other Acquisitions
$25 million
$176 million (Upfront + Earnouts)
N/A
C$455 million
@raju
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What We Didn’t Do
@raju
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“If we want things to stay as they are,
things will have to change.”
13 @raju