Social Media Optimization

by Dustin Luther (@tyr)

My Goals

2

Cut through the Noise

Make an Impact

3

Why me?

• Director of Social Media at Dun & Bradstreet Credibility Corp

• Marketing: Create “social” campaigns• Ads: Manage Social Ad spend• Customer Service: Monitor/Respond• Biz Dev: Filter opportunities• Product: Build in “social sharing”• Events: Speaking, sponsoring, exhibiting, etc

• Previously: Online Marketing Consultant (news, entertainment, real estate, technology), Business Blogger, & Transportation Engineer

4

What is D&B Credibility

• Leading provider of credit and credibility solutions

• Get you the financing you need to grow, hire, expand, etc.

5

Your Mission

• Rebuild our economy!

• Major source of job creation is small- and medium-sized businesses

6

Want more?

Request Dustin speak at your event to get the buzz going!