dusseldeals de proposal
TRANSCRIPT
Social Media Marketing Solution- Proposal –
Duesseldeals.de
Duesseldeals.de
Table of content
1. Company info2. Social Media Overview3. Cyberlink Approach Toward Effective Marketing Campaign 4. Facebook Custom Solution5. Quotation models6. Contact details
COMPANY INFO
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General Info
Quality Standards / Awards
International team of 150 and growing
18 years partner, supporter of financial, government, non-government institutions, and private companies.
Leader in implementation of advanced IT solutions in SEE: - E-Government - E-Business - Financial Sector
USALos Angeles
Central EuropeDüsseldorf (DE)Berlin (DE)Paris (FR)
SEESkopje (MKD) Bitola (MKD)
Global Awards: 2005 Best of Trado, Switzerland2003 Gold Star for quality work, Paris1999 Best project on EMA, Geneva1998 Best Digital Media, Japan1998 Selected in top 3, CD ROM "Macedonian Antiquities“, Barcelona
Global Locations Global Player
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History Outline
2004 - Founded to serve fashion industry business needs, in cooperation with USAID
2006 - CyberLink “merges” with Ein-Sof Multimedia
2008 - CyberLink expands its portfolio with Internet marketing services
2009 - CyberLink expends its business on EU markets
2010 - Pioneering in Social Media Advertising
History outline
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X. Business Lines
• SEO Services• Link Building• Content Creation• PPC Advertising• Social Media• Affiliate
Marketing• E-mail Marketing• Article Marketing• Press Release
WEB SOLUTIONS MULTIMEDIA E - MARKETING
• Graphic Design• Interactive Solutions• Animation Services• Video Production• Audio Production
• Web Design• Web Development• Web Applications• Maintenance
• SMS Gateway• Bulk SMS• 2-Way SMS
SMS SERVICES
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CLIENT PROFILE:American River Bank
American River Bankshares ("AMRB") is the parent company of American River Bank, a community business bank serving the Greater Sacramento Area in California that operates a family of financial services providers, including North Coast Bank in Sonoma County and Bank of Amador in Amador County.
Market Profile:
NASDAQ-GS Symbol: AMRB Stock Price: $5.68Market Cap: $77,386,000Assets: $594 million Trailing 12-Mo Diluted EPS: $0.2652 Week Price Range: $6.00 - $12.15P/E Ratio: 29.92Price to Tangible Book: 1.10Year Founded: 1983 Number of Employees: 125
American River Bank Project
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PROJECT:Development and execution of promotional campaign for American River Bank’s savings accounts through Social Media channels.
KEY CHALLENGES: Utilize full potential of American River Bank’s
saving accounts within their target market – urban population in Greater Sacramento Area, Sonoma County and Amador County.
Target specific geographical region. Raise visibility. Raise brand awareness. Educate the targeted customers.
OUR SOLUTION:Facebook Saving Game Application
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APPLICATION FEATURES: Viral, engaging and addictive Facebook
application that educates players about the bank’s services and raises brand awareness and visibility.
Promotes team spirit and collaboration because friends need to participate together to reach the game goals and win prizes.
Players communicate the brand between each other and share experience by cooperating and sharing money – PLAYERS PROMOTE THE BRAND!!!
CAMPAIGN RESULTS: More than 100 000 people played the game,
more than $10.000.000 Million have been exchanged.
The application fan page has more than 60.000 fans.
The America River Bank brand was communicated to more than 2.000.000 Facebook Users from California .
American River Bank ProjectDuesseldeals.de
CLIENT PROFILE:Award wining writer, producer and director - Mitko Panov
The War is Over is an intimate narrative that reflects the common immigrant experience in the age of globalization. Can a good man hold up under the excruciating pressures of war, exile and deportation? Will he be able to rebuild his life abroad and make sense of it?
The War is over Project
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PROJECT:Online promotion of the movie premiere through social networks and other online media channels.
KEY CHALLENGES: Considering the fact that the story of this movie
is very sensitive subject in the region, it was a big challenge to approach and communicate the movie to different ethnic groups with success.
Raise the movie visibility and raise the launch date awareness through viral campaign where we will motivate the users to share the message themselves.
Educate the targeted customers about the movie premiere launch .
OUR SOLUTION:- Custom 3-step Facebook page- Custom Facebook Promotion Campaign
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1. Facebook page screenshot 2. Step - 2 screenshot3. Step - 3 screenshot
The War is over Project
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Screenshot 2
Screenshot 3
Screenshot 1
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CLIENT PROFILE:iBank
iBank is an online small business marketplace allowing the small business owner to meet with: lenders for business loans, commercial mortgage loans and equipment lease financing; insurance agents to insure the business; investors to grow the business, and consultants to advise the business.
Through a single registration iBank stores a small business owner's need, business plan, management overview, financials, logo's and other documents which pre-populate 3rd party applications and systems for financing, insurance, capital, and consulting.
Database Size: 500K Members
iBank Project
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PROJECT: Attract quality leads that are “hot” in the
finance niche. Lower PPC cost while maintaining the same
amount of qualified leads which is very challenging job when you have to cut the cost per click prices.
RESULTS:
We successfully lowered the costs by 50 % while maintaining the same amount of traffic and qualified leads.
Increased quality score of the keyword. Better leads, which means better sales. Increasing the CTR (control through rate of
clicks).
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Clients and PartnersDuesseldeals.de
SOCIAL MEDIA OVERVIEW
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Social Media Overview
2000 - Media and information consumption 80% Traditional media 20% Online media
2010 - Media and information consumption 20% Traditional media 80% Online media channels (60% increase)
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Social Media Overview
Online and Traditional Media in 2000
Social Media in 2011Web 2.0
THE CONSUMER HAS THE POWER NOW!!!
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Social Media Overview
*Over 50% of the world’s population is under 30-years-old “The Millennials” and 96% of them have joined a social network
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REDUCED COSTS - The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost.
EVERYTHING IS MEASURABLE - Everything can be tracked and illustrated in details - traffic growth, leads and sales conversions from your specific marketing campaigns.
LESS INTRUSIVE - Consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements.
HOLDS CONSUMER’S ATTENTION - Encourage consumers to take action and learn more about your proposal.
Social Media Key Features
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Service: Cyberlink Approach Toward Effective Marketing
Campaign
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1. Laddering support through tiers of engagement
Provide a variety of ways for people to be involved in the campaign based on their level of engagement.
X. Cyberlink Approach Toward Effective Marketing Campaign Duesseldeals.de
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2. Providing source materials for user-generated content
Videos, speeches, photos and how-to guides that gave people the raw materials they needed to create their own compelling
content in support
X. Cyberlink Approach Toward Effective Marketing Campaign Duesseldeals.de
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3. Going where the people are
X. Cyberlink Approach Toward Effective Marketing Campaign Duesseldeals.de
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3. Using tools people are familiar with
X. Cyberlink Approach Toward Effective Marketing Campaign
Administration of the Apps Social Media Strategy
Development Content Development Content Distribution Campaign Management Monitoring and Reporting
….
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4. Ensuring that people can find your content
If your content is posted but nobody can find it, does it exist?
Can you convert anybody with it? No!
Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign
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5. Building the online operation to scale
Duesseldeals.deX. Cyberlink Approach Toward Effective Marketing Campaign
Custom SolutionDuesseldeals.de
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X. Facebook Custom Solution
FACEBOOK FAN PAGE KEY SPECIFICS
FACEBOOK FAN PAGE is a way to communicate with your target audience in a more relaxed fashion
LOYALTY TOOL to build trust over time, without being too intrusive.
COMMUNICATION TOOL to create a dialogue with consumers and fuel the buzz around your proposal
The message on Facebook spreads virally like WILD FIRE
LONG LASTING CHANNEL for communication with targeted customers.
The average Facebook user has 130 friends
If you have 10 friends that ‘like’ your page, that means that 1300 people will see the link to your page.
If 50% click on the link, then 650 people will visit your page
If only 1% of them “like” your page, now you have (6.5*130) 845 new people who will see a link to your business.
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Duesseldeals.de Tab: Splash Landing Page
Your Fan Acquisition Splash Pages will be designed to engage your fans with simple,
easily understood, calls to action.
Instead of potential fans seeing a list of random postings, new visitors who are yet
fans are greeted with a customized, attractive “Splash” Page that will be designed to convert potential fans to actual fans (i.e., “like” your
business).
Duesseldeals.deX. Facebook Custom Solution
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Duesseldeals.de Tab: Welcome Page
Duesseldeals.deX. Facebook Custom Solution
Involves development of custom graphic design and content blocks. The main
objective of this page is presentational, and will serves as an "navigational hub" to access all content and applications/tools within the Facebook Fan page or refer to
external locations (web site, YouTube, etc..)
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Duesseldeals.de Tab: Deal of a Day
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“Deal of a Day” custom apps will present a list of all currently active “Deal of a Day”
offers. Each of them will be integrated with Facebook (Share and Suggest) viral tools in order promotional message about them to
be easily spread across the Facebook platform.
X. Facebook Custom Solution
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Duesseldeals.de Tab: Three steps to get “Discounts, Promotions, Prizes!”
Duesseldeals.deX. Facebook Custom Solution
This application includes a model for quickly and effectively reaching larger group of users in order to familiarize them with content of a promotional
nature:Step 1 • User leaves personal
contact info
Step 2 • Question is posted to the user
Step 3 • User sends invitation to 10 friends
The user is included in the round of potential winners
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Duesseldeals.de Tab: Steal of the Day e-mail Newsletter!
Duesseldeals.deX. Facebook Custom Solution
The subscribers will have the option to select and be informed about the kind of
content that is of their interest using their email address.
“Subscribe to our daily newsletter of the steal of the day!”
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Duesseldeals.de Tab: Exclusive Content! - Friend Gate Apps”
Duesseldeals.deX. Facebook Custom Solution
This is a custom application whose main purpose will be to acts as “Viral
Accelerator”. The basic concept includes generating exclusive content for each user that will have minimum of 10 friends that
liked the actual content.
QuotationDuesseldeals.de
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X. Facebook Quotation Model
Proposal #1 November December January February March April TotalTechnical Solution Development
System Requirements Definition
Graphical Design
Installation and Setup
Development
Second phase of development
Validation and verification
Deployment and hosting
Technical Support (for 6 months)
Project Management
Setup FeeCampaign Management
Administration of the Apps
Social Media Strategy Development
Content Development
Content Distribution
Campaign Management
Monitoring and Reporting
Campaign Management FeePay Per Performance
Connections
New Fans
EngagementsComments (Up to 50%) price:
Likes (Up to 15%) price:
Total Media Consumption
Photo Views (Up to 250%) price:
Video Views (Up to 100%) price:
Pay Per Performance FeeFacebook Ads Budget
GRAND TOTAL
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X. Cyberlink SEO (Search Engine) Internet Marketing Services
SEO ProposalGETTING STARTED• Online Marketing Analysis €3,000*
First MonthCustom Link Building Campaign• Write and submit 4 standard articles €300• Obtain 5 blog comments €500• Obtain 10 blog post links €500Social Media and Reputation Management Setup €1,500
Write and submit one standard PR €500Keyword Research, 2 hours €300SEO Keyword Review €0SEO Consultation, 2 hours €300Send client monthly summary report Total = €3,900 - €500 = €3,400
Second MonthCustom Link Building Campaign• Obtain 2 Premium links €1,600• Obtain 12 blog post links €600Onsite Top 10 Style Article €400Social Media and Reputation Management Maintenance €900
Send client monthly summary report Total = €3,500 - €500 = €3,000Third Month
Custom Link Building Campaign• Write and submit one standard press release €500
Keyword Research, 2 hours €300SEO Keyword Review €0SEO Consultation, 2 hours €300Send client monthly summary report Total = €3,900 - €500 = €3,400
Fourth MonthCustom Link Building Campaign• Obtain 2 Premium links €1,600• Obtain 14 blog post links €700• Obtain 5 blog comments €500
Onsite Professional Article €300Social Media and Reputation Management Maintenance €900Send client monthly summary report Total = €,000 - €500 = €3,500
Fifth MonthCustom Link Building Campaign• Write and submit 4 standard articles €300• Obtain 10 blog comments €1,000• Obtain 10 blog post links €500• Professional Guest Post €200Standard Promotion (Onsite Professional Article) €600Social Media and Reputation Management Maintenance €900Corporate Blog Maintenance €500Send client monthly summary report Total = €4,000 - €500 = €3,500
Six MonthCustom Link Building Campaign• Write and submit 1 Professional Article €200• Obtain 10 blog comments €1,000• Obtain 10 blog post links €500Write and submit one standard press release €500Corporate Blog Maintenance €500Social Media and Reputation Management Maintenance €900Send client monthly summary report Total = €3,600 - €500 = €3,100
* The cost of the online marketing analysis will be applied towards the first 6 months of service.
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7. Contact Details
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Thank You
USA Office
120 Vantis Suite 460Aliso Viejo, CA 92656
Tel: +1 949 382 6357Fax: +1 949 382 [email protected]
EU Office
Wiesenstrasse 51,40549 Düsseldorf, Germany
Tel: +49 211 563 73854Fax: +49 211 563 [email protected]
Macedonia Office
Skupi 3a,1000 Skopje, Macedonia
Tel: +389 2 30 90 300Fax: +389 2 30 83 [email protected]
Macedonia Office EU Office USA Office
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