During the last few years, large corporations, that have their strength in their relationship with their clients, have been defeated by OTTs that knew how to take advantage of the failure to comply with digital transformation of such corporations. For this reason they rapidly become leader of a large data-driven market. Nevertheless, no one know life personal data as much as like large retails, banks and financial services corporations.

RULING WHERE DIGITAL TRANSFORMATION FAILED

MYNTELLIGENCE VISIONMyntelligence helps large multi-national corporations to be again the owner of users’ in the digital space, transform their model into a compelling digital business, become independent from OTTs and compete with them.

10:30 12:30 14:30

User 2User 1 User 3

Unique User

Cookie Tracking Users seems to be

multiple and different.

Fingerprint Tracking Actual User is

identified.

Why Cookie-based analysis is not reliable

The most tangible impact is on unique reach and frequency calculations. Real reach is vastly overstated, while real average frequency is widely understated. The consequence of this is that no behavioral analysis can make any sense on a cookie-based poll of users.

The process of capturing data in the online industry happens through cookies. The paradox is that cookies decay very rapidly and are not useful for users analysis. However, cookies are the standard transaction currency across ad exchanges, were most of the ad buying transaction occurs. Google owns the largest ad exchange in the world.

OTT AND THE PARADOX OF DATA DECAY

*extract of an article on Ad Age written by (http://www.clickz.com/clickz/column/2199669/cookie-deletion-and-upperfunnel-targeting)

Research

There is a constant of 10 sessions per browser per day. 10

Whenever a cookie is removed from a browser a new one is set. 100

10% of Browsers remove cookies every sessions. 10

10% of Browsers remove cookies every day. 10

Assumptions

Assuming we have 100 Browsers at Time 0. 100

Assumiing that every Browser have 100 Cookies. 100

Cookies at Time 0 10.000

Results at the end of the day

Cookies Deleted due to end-of session deletion 10.000

Cookies Deleted due to every day deletion habits 1.000

New Cookies Created for every new session 10.000

Cookies that never got deleted 8.000

Total n. Cookies 18.000

“The half-life of an average third-party cookie is about three days, and one-third of all cookies last less than an hour.” Jag Duggal, vice president of product management at Quantcast*.

COOKIE DELETION RATE ANALYSIS

Persistent Cookie Rate

Cookie Deletion Rate

44%

61%

The most tangible impact is on unique reach and frequency calculations. Real reach is vastly overstated, while real average frequency is widely understated. The consequence of this is that no behavioral analysis can make any sense on a cookie-based poll of users.

COOKIE-LESS TECHNOLOGY

Myntelligence collects much more parameters than what is usually possible. The assimilation of such information into a single string comprises a device identification. By not tracking users Personal Identifiable Information (PII), Myntelligence solution is a completely safe and effective method of targeting users whilst respecting all privacy regulations.

Also mobile and tablet

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THE MARKETOTTs, are bridging together data from the online publishers market and online advertisers. The approach is to group and categorize consumers data for marketers' online ad targeting efforts. Programmatic ads are then sold and targeted based on these profiles.

PUBLISHER ADVERTISERS

AD EXCHANGES

SSP DSP

DATA MARKET

AUDIENCE

DATA SELLERS (often OTTs)

DATA BUYERS Trading Desks or Advertisers

Today the market is divided by those who do not own data but sell them to those who owns data but don’t know how to use them.

HOW THE INDUSTRY IS DIVIDED

Data sellers generate revenues by leveraging other companies’ data and make billions of revenues.

1. They track users when they visit publisher and advertisers sites.

2. They sell data back to the same companies. 3. They leverage data decay so that companies need to

constantly buy data from them.

They own client data but do not know how to use them. They spend a huge amount on money to buy data.

1. They are sit on a golden mine of unused data assets and they don’t know.

2. They often have the authorization from the users to use their data.

3. They buy data constantly, which could be also their own data, from data sellers.

Collected data are then sold back to the same advertisers when they want to buy programmatically with third

party data.

OTTs has been recently through acquisition or development of proprietary RTB platforms.

HOW OTT ARE COLLECTING YOUR DATA

Advertisers invest in Programmatic buying. To do so, they need to access

to the RTB ecosystem through platforms.

OTT owns the most used Exchanges, DSPs and SSPs and thanks to

Advertisers’ Ad placements, collect users data

ADVERTISER PUBLISHER

AD EXCHANGES

DATA LONGEVITY

Fingerprinting technology has a longer life-cycle it ensures much more data points for an accurate profile qualification.

DATA OWNERSHIP

Myntelligence brings users data back to Advertisers and allows to become completely autonomous when

buying advertising.

MYNTELLIGENCE TWO PILLARS

Owned Media

Paid Media

Earnerd Media

TIMELINE 1 year 2 years

2 months

30 months

CRM

MYNTELLIGENCE ENABLING BIG DATA STRATEGY

CLIENT BIG DATA

how are my digital properties being used? WEB ANALYTICS

DSP SERVICES

DATA DISCOVERY

CRM ENRICHMENT

AUDIENCE ANALYTICS

How do I optimize campaign ROI?

How do my client looks like?

What my client interest are?

50%

3.242

126K

36%

34K

1.589

CLIENT NEEDS

How can I improve the cross-selling strategy?

BIG DATA DO NOT MEAN ANYTHING - PER SE. OUR CLIENT HAVE CONCRETE NEEDS AND WE HELP THEM TO GET WHAT THEY NEED OUT OF THE BIG DATA ECOSYSTEM THAT THEY HAVE

CLIENT NEEDS

How can I optimize customer journey?

How can I create new prospect segments to optimize my campaign?

BRAND INTELLIGENCE

SEGMENT ANALYTICS

We stand to the side of those companies that own the client relationship such as banks, telco, merchants, retailers and we help them to transform their model into a compelling digital business, become independent from OTTs and compete with them.

MYNTELLIGENCE POSITIONING

PUBLISHER ADVERTISERS

AD EXCHANGES

SSP DSP

DATA MARKET

AUDIENCE

DMP DMP

Owned Media

Paid Media

Data Ownership - Myntelligence brings your users data back to you and allows you to become completely autonomous when buying advertising. Data Intelligence solution allows you to collect a variety of data, understand your audience and create specific user segments for use when buying an online campaign.

AN END TO END SOLUTION

Earnerd Media

Unique Audience Analysis

Segmentation and Data Activation Audience Buying

Analytics DMP DSPTracking

Integrating with our clients’s CRM enables Myntelligence to target 180 time more precisely than any Audience Rating companies.

The Italian proof of concept

THE POWER OF SHARED DATA

Myntelligence collects different sets of data and analyse them in a structured way. Statistical lookalike algorithm and machine learning softwares helps to create the most accurate targeting features with more than 14 Mio qualified users.

ITALIAN POPULATION

63 MLN

WEB POPULATION

27.5 MLN

QUALIFIED USERS

14 MLN

IDENTIFIED USERS

23 MLN

HIGHLY QUALIFIED

8 MLN

PANEL

1.2 MLN

7 MLN

BANK ONLINE CRM DATA

40 K

AUDIENCE RATING AVERAGE PANEL

CAPITALISE ON USERS DATA

We ensure that our client can capitalise on data in many ways.

1. Thanks to the cookie-less technology. they can move ad costs into a capital expenditure 2. They can monetise their data assets by selling these to other companies that need them. 3. If they have commercial cliente they can become media agencies and manage other companies’ advertising investment and buy

targeted audience for them.

CAPEX MONETIZE

DATA ASSET

NAME

John Last Name

Bleur Client Account

73341786 Service purchased

Service A

CLIENT CRM

Age and Gender

Male 35-45 Vertical Preference

Sport and Luury Purchase Intent

Home, Travel, Car Income

High

SHARED DATA

Customer data are combined with socio - demographic profiling data and associated user when browse online This process takes is possible through fingerprinting technology, which identifies the device and analyzes its navigation. Through intensive collection of information, Myntelligence is capable to deliver advertising only to group of profiled and targeted users for re-targeting and prospecting campaigns.

A SHARED DATA BASE

ENRICHED SEGMENTSCRM LOOKALIKES

YOUR CUSTOMER JOURNEY

Marta, a 35 years old woman that lives in Rome,

makes a log-in in her online banking account.

Marta’s device unique ID is generated by

Myntelligence tracking technology.

Data is also integrated towards the CRM of the bank for further analysis.

DMP

Marta’s purchase intent is captured by Myntelligence tracker on millions of ads

displayed on different websites.

Marta go back to her bank website for a transaction and the home page provide

her a new loan offering.

CRM

when she start browsing again the web she will see the right loan offering

advertisement.

Marta continues to surf the web looking for sites

that can help her to find a house in Rome that she

desires.

UPSELL & CROSS SELL

CAMPAIGN TARGETING

PRIVATE DATA MARKETPLACE

MYNTELLIGENCE MARKETPLACE

DATA MARKETPLACE IN-HOUSE TRADING DESK

Each client can manage their own deals with Media. By using this feature Companies can start selling advertising to their own

commercial clients.

Our Clients can publish their segment on Myntelligence Data Marketplace and make them available for exchange or

purchase by other clients.

ADVERTISER

PMP DEALS

PUBLISHERADVERTISER ADVERTISER ADVERTISER

ADVERTISER ADVERTISERADVERTISER

PUBLISHERPUBLISHER

Myntelligence collaborates with System Integrators such as Accenture, KPMG, Reply and with Media Agencies when integrating with clients process and ecosystems.

INDUSTRY COLLABORATION

CRM Integration

.System

Integrators

Segment Strategy & Know-How

Media Agency

Media Buying Strategy

Media Agency

Tracking Analytics

Intelligence SaaS

This simple operation makes possible to integrate with clients data and start profiling users for further segmentation.

WEBSITE SOCIAL NETWORKS ADV

SEGMENT 1

SEGMENT 2

Integration with client CRM is required to "connect" a browsing user to a client and analyse its socio-demographic profile (gender and age) of their typical customer. Client PII (personal identifiable Information) are not required.

SEAMLESS INTEGRATION

CRM

MOBILE

Using the fingerprinting technology, Myntelligence application identifies “John

Doe” as a unique user. He is given the

fingerprint ID “F01”.

FINGERPRINT UID AND DMP/DSP/SSP SYNCHING

User Syncing is carried out with a 3rd party DMP to obtain DMP

UID (user ID).

DMP User ID, “MUID1” is sent to the Myntelligence application

from the DMP. The DMP UID is saved.

DMP is constantly synch with DSP Users IDs. so that “MUID1” will be equivalent to “DUID1”.

Equally DSPs are constantly synch with SSPs Users IDs. so

that “DUID1” will have an equivalent “SUID1”.

John DoeUser Redirect

DMP UID

Myntelligence Application DMP DSP SSP

DMP DSP SSP

The user ‘clears’ the browser

cache and deletes the cookies.

Using the fingerprinting technology, Myntelligence

application identifies “John Doe” as a

previously identified user. His fingerprint ID

is identified as “F01”.

User Syncing is reprocessed to

capture the most recent DMP ID.

DMP User ID, “DUID2” is sent to the Myntelligence application

from the DMP. DMP has categorised the user

as a new user.

Myntelligence application will update the identity of the user

“John Doe” as, Fingerprint UID: F01

DMP UID: DUID2

Time: T1

Time: T2 T1<T2

Myntelligence application will

deliver a campaign on John Doe

leveraging DMP/DSP/SSP user synch

1 2 3 4 5

6 7 8 9 10 11

“John Doe” is identified as Fingerprint UID: F01

DMP UID: DUID1

“John Doe” is identified as Fingerprint UID: F01

DMP UID: DUID2

User Redirect

DMP UID

“Synch between MUID1 and DUID1

“Synch between DUID1 and SUID1

“Synch between MUID2 and DUID2

“Synch between DUID2 and SUID2

A reliable and scalable solution with the most advanced technological resources available today.

SCALABLE ARCHITECTURE

AWS S3

MYNTELLIGENCE

KEY ADVANTAGES

Thanks to fingerprint technology, ad dispersion on the target is minimized. 85% of "in target" performance.

With Myntelligence, the investment in advertising becomes a Capital Expenditure (Capex) increasing company EBITDA.

COST OPTIMIZATION

EFFECTIVE TARGETING

CAPEX INVESTMENT

INTEGRATED SUITE

EASY TO USE

An integrated suite with one single access to data segmentation, normalization and activation. An unique identifier for client audience

Targeting performance allows up to 40% of savings on digital ad spend. Buying media on your own will reduce agency costs and could access to most convenient prices.

An easy to use platform for all Marketers. One Single Point of Contact across all media buying cycle

KEY DIFFERENTIATORS

Pure DMP DSPs

Cookie-less Technology

Web Analytics

Trading Desk

Data Marketplace

Full-Stack Suite

DMP

DSP

Cookie-less Technology

Web Analytics

Trading Desk

Data Marketplace

Full-Stack Suite

DMP

DSP

Cookie-less Technology

Web Analytics

Trading Desk

Data Marketplace

Full-Stack Suite

DMP

DSP

DSP

Cookie-less Technology

Trading Desk

Full-Stack Suite

Cookie-less Technology

Web Analytics

Trading Desk

Full-Stack Suite

WHITE LABEL TRADING DESK

Manage your buying through Myntelligence managed service full suited solution and negotiate directly with media.

DATA MONETIZATION

Publish your segment on the Market Data and monetize them immediately only to the companies you want.

CAMPAIGN CONVERSION REPORTING

Run campaigns against different segment and measure result of conversions and audience reach.

DSP AND DMP PLATFORM

Study your audience and create segment to activate on the RTB market. Retarget your users or discover new prospecting audience.

MEDIA ANALITICS

Analyze your touchpoint across owned, paid and earned media. Track seamlessly your conversion point and analyze results.

OUR OFFERING