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ERP System Providers
Customer Relationship Management
Supply Chain Management
Product Life Cycle Management
Business Intelligence
Financial Management
E-Commerce
Project Management
Sales & Logistics
C R M
Customer Relationship Management (CRM) includes the methodologies, strategies,
software, and web-based capabilities that help an enterprise organize and manage customer relationships. Companies utilize
this approach to gain a better understanding of their customer's wants and needs.
Need for Good CRM Identify customer success factors Create a customer-based culture Adopt customer-based measures
Develop an end-to-end process to serve customers
Recommend what questions to ask to help a customer solve a problem
Recommend what to tell a customer with a complaint about a purchase
Track all aspects of selling to customers and prospects as well as customer support.
Supply Chain Management
Supply chain management (SCM) is the combination of art and science that goes into
improving the way your company finds the raw components it needs to make a product
or service and deliver it to customers
Product Life Cycle Management
The product lifecycle goes though many phases and involves many professional disciplines and requires many skills, tools and processes. Product life cycle
management (PLC) is to do with the life of a product in the market with respect to business/commercial
costs and sales measures; whereas Product Lifecycle Management (PLM) is more to do with
managing descriptions and properties of a product through its development and useful life, mainly from
a business/engineering point of view.
Stages of PLC
New product development stage Market introduction stage
Growth stage Mature stage
Decline or Stability stage
Stage 1 & 2
New product development stage very expensive
no sales revenue losses
Market introduction stage cost high
sales volume low no/little competition - competitive manufacturers watch
for acceptance/segment growth losses
Growth Stage
costs reduced due to economies of scale sales volume increases significantly
profitability public awareness
competition begins to increase with a few new players in establishing market
prices to maximize market share
Mature Stage
costs are very low as you are well established in market & no need for publicity.
sales volume peaks increase in competitive offerings
prices tend to drop due to the proliferation of competing products
brand differentiation, feature diversification, as each player seeks to differentiate from
competition with "how much product" is offered very profitable
Decline or Stability stage
costs become counter-optimal
sales volume decline or stabilize
prices, profitability diminish
profit becomes more a challenge of production/distribution efficiency than increased
sales
Business Intelligence
A broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users
make better business decisions. The term implies having a comprehensive knowledge of all of the
factors that affect your business. It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to
make effective and good quality business decisions.
Business Intelligence
The position of your firm as in comparison to its competitors
Changes in customer behaviour and spending patterns
The capabilities of your firm Market conditions, future trends, demographic and
economic information The social, regulatory, and political environment
What the other firms in the market are doing
Factors Influencing Business Intelligence
Customers
Competitors
Business Partners
Economic Environment
Internal Operations
BI Technical Issues Security and specified user access to the
warehouse
Data volume (capacity)
How long data will be stored for (data retention)
Benchmark and performance targets
Financial Management The management and recording of the flow of
money.
Planning the future use of money
Ensuring that the money is well spent and not misused
Is essential to building financial sustainability
E- Commerce
Electronic commerce, EC, e-commerce or ecommerce consists primarily of the
distributing, buying, selling, marketing, and servicing of products or services over
electronic systems such as the Internet and other computer networks. The information
technology industry might see it as an electronic business application aimed at
commercial transactions.
Functions of E-Commerce
It can involve electronic funds transfer, supply chain management, e-marketing, online
marketing, online transaction processing, electronic data interchange (EDI), automated
inventory management systems, and automated data collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, e-books, databases, and mobile phones.
Financial Users of E-Commerce
iBill Moneybookers
PayPal WebMoney
Yahoo! Rediff.com
Amazon.com
Project Management
Project management is the discipline of defining and achieving finite objectives. The challenge of
project management is the optimized integration and allocation of the inputs needed to meet those pre-
defined objectives. The project, therefore, is a carefully selected set of activities chosen to use
resources (time, money, people, materials, energy, space, provisions, communication, quality, risk, etc.)
to meet the pre-defined objectives.
Project Management Activities
Planning the work or objectives Analysis & Design of objectives Assessing and mitigating risk
Estimating resources Allocation of resources
Organizing the work Acquiring human and material resources
Assigning tasks Directing activities
Controlling project execution Tracking and Reporting progress
Analyzing the results based on the facts achieved