Media plan

for 2014:

DuderantsBudget: Rs

59,718,000

Name of Publication Frequency Reach

Gross

Impression /1000 CPM Rating* Rated CPM Ad size Color

The News 266 93000 24738000 93 913.98 7 130.57 FP 4 col

Dawn 266 10266 2730756 10.266 3,117.09 10 311.71 HP 4 col

Daily Times 266 2000 532000 2 10,000.00 3 3,333.33 FP 4 col

The Nation 266 32000 8512000 32 531.25 8 66.41 FP 4 col

Daily Jang 266 13500 3591000 13.5 4,814.81 7 687.83 HP 4 col

Akhbar e Jahan 12 8900 106800 8.9 3,595.51 5 719.10 FP 4 col

Maag 12 12000 144000 12 2,083.33 9 231.48 FP 4 col

Spider 12 12000 144000 12 2,916.67 7 416.67 FP 4 colThe Cricketer 12 12000 144000 12 2500 7 357.1428571 FP 4 col

Total 1378 195666 40642556Total spend PKR

Key objectives:

Focusing on the

introduction of the

product to masses

Remarks: This plan

is based on

forecasting

Submitted by:

Mehwish Aqeel

Country: Pakistan, Karachi

Rating* the higher the rating the more direct the media reaches your taget audience. This rating is factored into the CPM. A higher rating factors as a reduction in CPM.

Currency Rate/insertion Spend/ publication Jan Feb Mar Apr May Jun Jul Aug Sep

PKR 85,000.00 22610000 22 24 22 22 22 22 22 22 22

PKR 32,000.00 8512000 22 24 22 22 22 22 22 22 22

PKR 20,000.00 5320000 22 24 22 22 22 22 22 22 22

PKR 17,000.00 4522000 22 24 22 22 22 22 22 22 22

PKR 65,000.00 17290000 22 24 22 22 22 22 22 22 22

PKR 32,000.00 384000 1 1 1 1 1 1 1 1 1

PKR 25,000.00 300000 1 1 1 1 1 1 1 1 1

PKR 35,000.00 420000 1 1 1 1 1 1 1 1 1

PKR 30,000.00 360000 1 1 1 1 1 1 1 1 1

59,718,000.00

Country: Pakistan, Karachi

Oct Nov Dec Total

22 22 22 266

22 22 22 266

22 22 22 266

22 22 22 266

22 22 22 266

1 1 1 12

1 1 1 12

1 1 1 121 1 1 12

1,378

Country: Pakistan, Karachi

http://www.gallup.com.pk/News/cyberletter-updated1.pdf

http://www.ptv.com.pk/Advertisewithus.asp

Submitted by: Mehwish Aqeel

Total Budget 2,811,650 Jan

Frequency Reach (%) Reach Gross Impression 1

MEDIA SOURCE

PTV News 8,330.00 12.297 15,248,000 102,434.01 720.00

GEO News 8,330.00 6.639 8,233,000 55,302.87 720.00

Express News 8,330.00 1.138 1,552,000 9,479.54 720.00

ARY News 3,800.00 1.252 1,412,000 4,757.60 500.00

AAJ News 8,330.00 0.844 1,047,000 7,030.52 720.00

Samaa TV 8,330.00 0.712 883,000 5,930.96 720.00

Indus News 8,330.00 0.524 650,000 4,364.92 720.00

Dunya News 8,330.00 0.384 476,000 3,198.72 720.00

Sindh News 8,330.00 0.372 461,000 3,098.76 720.00

KTN News 8,330.00 0.37 460,000 3,082.10 720.00

Total 6,980.00

Top Talk Shows / Current Affairs Program

Channel Program Name Time Average Reach % Average Reach Cost

PTV News Such to Yeh Hai 8 - 9 pm 2.415 2,995,000 132225

PTV News News Night 8 - 9 pm 2.242 2,780,000 132225

GEO News Capital Talk 8 - 9 pm 2.12 2,629,000 132225

PTV News Baat Se Baat Naji Kay Sath 10 - 11 pm 2.119 2,627,000 60000

PTV News Sochta Pakistan 10 - 11 pm 2.115 2,622,000 60000

PTV News Insight 8 - 9 pm 1.904 2,361,000 132225

GEO News Lekin! 8 - 9 pm 1.859 2,306,000 132225

PTV News News Line 10 - 11 pm 1.709 2,120,000 60000

PTV News Seedhi Baat 7 - 8 pm 1.431 1,774,000 100000

GEO News Aaj Kamran Khan ke Sath 10 - 11 pm 1.078 1,337,000 60000

ARY News Off the Record 8 - 9 pm 0.546 678000 132225

GEO News Aapas ki Baat 11 - 11:55 pm 0.528 655000 60000

ARY News Sawal Yeh Hai 8 - 9 pm 0.515 639000 132225

AAJ News Islamabad Tonight 8 - 9 pm 0.254 315000 132225

Express News Live with Talat Hussain 8 - 9 pm 0.227 282000 132225

SAMAA TV Tonight with Jasmine 10 - 11 pm 0.225 279000 60000

Express News FrontLine 8 - 9 pm 0.224 278000 132225

GEO News Meray Mutabiq 6:30 - 7:30 pm 0.217 269000 60500

Express News Kal Tak 10 - 11 pm 0.217 269000 60000

Express News Takraar 10 - 11 pm 0.188 233000 60000

AAJ News Bottom Line with Absar Alam 8 - 9 pm 0.159 198000 132225

SAMAA TV News Beat 8 - 9 pm 0.159 198000 132225

ARY News Aggar 10 - 11 pm 0.147 183000 60000

Dunya News Cross Fire 10 - 11 pm 0.067 84000 60000

Dunya News Kyun? 7 - 8 pm 0.048 59000 100000

Dunya News On the Front 8 - 9 pm 0.027 34000 132225

Dunya News Dunya @ 8 with Malick 8 - 9 pm 0.027 34000 132225

Dunya News Nuqta-e-Nazer 7 - 8 pm 0.01 13000 100000

2811650Time slot Tarrif Duration Of Spot Cost06:00 AM to 05:00  PM Rs.  20,000 07::seconds 3,065

05:00 PM to 06:00 PM  Rs.  40,000 15::seconds 5,905

06 :00 PM to 07:00 PM  Rs.  60,500 30::seconds 10,495

07 :00 PM to 07:45 PM   Rs. 100,000 60::seconds 15,745

09 :00 PM to 09:30 PM   Rs.  132,225

09 :30 PM to 10:00 PM  Rs.  75,000 

10 :00 PM to 11:00 PM  Rs.  60,000

12:00 Midnight to 06:00 AM Rs.   50,000

Feb Mar April May June July August Sept. Oct. Nov. Dec

2 2 2 2 2 2 1 1 1 3 3

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

600.00 400.00 400.00 300.00 300.00 250.00 250.00 250.00 200.00 200.00 150.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

1,440.00 720.00 700.00 700.00 650.00 600.00 600.00 600.00 600.00 500.00 500.00

13,560.00 6,880.00 6,700.00 6,600.00 6,150.00 5,650.00 5,650.00 5,650.00 5,600.00 4,700.00 4,650.00

CPM

367757.68

396199.37

418955.59

190255.04

190617.85

466511.75

477638.44

235754.72

469560.32

373821.99

1624534.3

763053.44

MEDIA SPENDING PLAN

1723684.3

3496616.7

3905795.2

1791397.8

3961993.7

1873475.8

1857992.6

2145064.4

5562799.2

5562799.2

2731147.5

5950000

14118644

32395125

32395125

64076923