Dude, ThatDude, That’’$ Money!:$ Money!:Speaking Skills for Success,Speaking Skills for Success,

Ya Ya’’ Know! Know!

Dr. Janet TinocoDr. Janet TinocoMs. Evan HalbhuberMs. Evan Halbhuber

Embry-Riddle Aeronautical UniversityEmbry-Riddle Aeronautical UniversityCollege of BusinessCollege of Business

HeightsHeights 32%32%

Insects and Bugs Insects and Bugs 24%24%

Financial Problems Financial Problems 23%23%

Deep Water Deep Water 22%22%

SicknessSickness 20%20%

Death Death 19%19%

Flying Flying 18%18%

Top FearsTop Fears

Source: Book of Lists, 1977

Speaking to a Group Speaking to a Group 41%41%

HeightsHeights 32%32%

Insects and Bugs Insects and Bugs 24%24%

Financial Problems Financial Problems 23%23%

Deep Water Deep Water 22%22%

SicknessSickness 20%20%

Death Death 19%19%

Flying Flying 18%18%

Top FearsTop Fears

Source: Book of Lists, 1977

Speaking Skills for SuccessSpeaking Skills for Success

LanguageLanguage

VoiceVoice

AppearanceAppearance

Facial ExpressionsFacial Expressions

GesturesGestures

MovementMovement

Ability to ListenAbility to Listen

Speak to SucceedSpeak to Succeed

Speak with Conviction in Typography Speak with Conviction in Typography

by Taylor Mali.by Taylor Mali.

““In case you hadnIn case you hadn’’t realized it has t realized it has somehow become uncool to sound like somehow become uncool to sound like you know what youyou know what you’’re talking about. re talking about.

Or believe strongly in what youOr believe strongly in what you’’rere

like like

saying…saying…

Speak with Conviction in TypographySpeak with Conviction in Typographyby Taylor Mali.by Taylor Mali.

Invisible question marks? Invisible question marks?

And parenthetical And parenthetical ‘‘ya knowsya knows’’ and and

‘‘ya know what Iya know what I’’m sayingsm sayings’’have been attaching themselves to the have been attaching themselves to the

ends of our sentences even when ends of our sentences even when those those sentences arensentences aren’’tt

like...like...

questions? ...questions? ...

Speak with Conviction in Speak with Conviction in TypographyTypography

by Taylor Mali.by Taylor Mali.So I implore you, So I implore you,

I entreat you, and I entreat you, and

I challenge you I challenge you

to speak with conviction. To say what to speak with conviction. To say what you believe in a manner thatyou believe in a manner that

bespeaks the determination with bespeaks the determination with which you believe it...which you believe it...””

http://www.wimp.com/speaktypography/http://www.wimp.com/speaktypography/

The The ““Um, Like, YaUm, Like, Ya’’ Know Know”” Game Game

• Gather in teams of 4-5 students. Gather in teams of 4-5 students. • Ask one person to describe, in detail, Ask one person to describe, in detail,

everything he/she had to eat yesterday. everything he/she had to eat yesterday. • Every time the speaker uses sounds, such Every time the speaker uses sounds, such

as, "um" or words, such as, as, "um" or words, such as, ““likelike”” or or ““ya ya knowknow””, his/her turn is over and the next , his/her turn is over and the next person goes. person goes.

• The first person that completes a full The first person that completes a full description of yesterdaydescription of yesterday’’s food s food consumption without the use of "um, consumption without the use of "um, like, yalike, ya’’ know" wins. know" wins.

Use of Language and VoiceUse of Language and Voice

• Be CorrectBe Correct• Be ClearBe Clear• Be ConciseBe Concise• Be CourteousBe Courteous• Be CredibleBe Credible

And speak with distinctionAnd speak with distinction

Ref. Guide to Public Speaking by Lisa A. Ford-BrownRef. Guide to Public Speaking by Lisa A. Ford-Brown

Non-Verbal Non-Verbal ““SpeakingSpeaking””

• AppearanceAppearance• Eye ContactEye Contact• Facial ExpressionFacial Expression• GesturesGestures• MovementMovement• PosturePosture

Universal ExpressionsUniversal Expressions

Universal Expression How Do You Make It

Happiness Raise mouth corners into a smile

Fear Raise brows, open eyes full, and open mouth slightly

Surprise Arch brows, open eyes wide to expose more white, and drop jaw open slightly

Disgust Raise upper lip and wrinkle nose bridge

Anger Lower brows, press lips together firmly, and bulge eyes

Sadness Lower mouth corners and raise inner portion of brows

ListenListen• ““The most basic and powerful way to The most basic and powerful way to connect to another person is to listen. connect to another person is to listen.

Just listen.Just listen.””

Rachel Naomi Remen, MD.Rachel Naomi Remen, MD.

What Prevents Effective Listening?What Prevents Effective Listening?

• Internal:Internal:– Physical: Hunger, lack of sleep, pain, Physical: Hunger, lack of sleep, pain,

illnessillness– Mind: Boredom, Mind: Boredom, ““dondon’’t care attitude,t care attitude,””

anxietyanxiety

• External:External:– Noise, smells, disruptionsNoise, smells, disruptions

Speaking Skills for SuccessSpeaking Skills for Success

LanguageLanguage

VoiceVoice

AppearanceAppearance

Facial ExpressionsFacial Expressions

GesturesGestures

MovementMovement

Ability to ListenAbility to Listen

New World ExerciseNew World Exercise

• Scenario: Imagine the world suffered Scenario: Imagine the world suffered a catastrophic nuclear war, which a catastrophic nuclear war, which destroyed most human life and all of destroyed most human life and all of the developments of the past the developments of the past century. A mixed group (age, gender, century. A mixed group (age, gender, ethnicity, religion) of a few hundred ethnicity, religion) of a few hundred lucky people has survived. lucky people has survived. Ref. Ref. www.businessballs.comwww.businessballs.com

Leadership and Leadership and CommunicationCommunication

• Gather into groups of 5-8 students Gather into groups of 5-8 students and answer the following questions:and answer the following questions:– 1) What basic laws would you introduce 1) What basic laws would you introduce

for the group of survivors?for the group of survivors?– 2) As a leadership team, how would you 2) As a leadership team, how would you

communicate these laws to several communicate these laws to several hundred scared, tired, hungry, and, hundred scared, tired, hungry, and, possibly sick survivors?possibly sick survivors?

Both the unspoken and the spoken Both the unspoken and the spoken word are powerful….word are powerful….– The blind man and the advertising story.The blind man and the advertising story. Ref. www.businessballs.comRef. www.businessballs.com

•World leaders in aviation & aerospace higher education

•Fully accredited

•Nationally ranked

•Private, co-ed residential campus

•Focus on under-graduate study

•Renowned in the industry

Who We Are

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Business Programs Business Programs AvailableAvailable

• BachelorsBachelors– 120 hours or 40 classes120 hours or 40 classes– Two areas of concentrationTwo areas of concentration

• ManagementManagement• Air Transportation Air Transportation

• MinorMinor– 18 hours or 6 classes18 hours or 6 classes

• Masters (MBA)Masters (MBA)– 33 hours or 11 classes33 hours or 11 classes

• Accelerated Program (4+1)Accelerated Program (4+1)– Complete both Bachelors and Masters in Complete both Bachelors and Masters in

Business Administration on a Five-year degree Business Administration on a Five-year degree tracktrack 21

Sample ClassesSample Classes

Freshman

Principles of Management

Principles of Aeronautical Science

Quantitative Methods

Micro/Macro Economics

Sophomore

Financial Accounting

Marketing

Business Law

Management of Air Cargo

Junior

Corporate Finance

Human Resource Management

Airline/Airport Management

Management of the Multicultural Workforce

Senior

International Business

Strategic Management

Airline/Airport Operations

International Air Transportation Management

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Internship OpportunitiesInternship Opportunities• Recent student internships:Recent student internships:

– LufthansaLufthansa– Foundation for Sustainable DevelopmentFoundation for Sustainable Development– Port of SeattlePort of Seattle– World AirwaysWorld Airways– Southwest AirlinesSouthwest Airlines– South African AirlinesSouth African Airlines– US Credit and Citizens State BankUS Credit and Citizens State Bank– Ft. Lauderdale-Hollywood International Ft. Lauderdale-Hollywood International

AirportAirport

• Business Eagles ProgramBusiness Eagles Program

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Why Business at Embry-Why Business at Embry-Riddle?Riddle?

• The business side of aviation employs The business side of aviation employs more than 1.2 million people in the more than 1.2 million people in the U.S.AU.S.A

• Internship OpportunitiesInternship Opportunities• Placement RatesPlacement Rates• Return on InvestmentReturn on Investment

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Stay in Touch with Us!Stay in Touch with Us!• ERAU COLLEGE OF ERAU COLLEGE OF

BUSINESSBUSINESS• #ERAUBusinessDB#ERAUBusinessDB

www.daytonabeach.erau.edu/cob

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