Duane Reade’s Smart Approach to Private Label

& Branded Neighborhood Environments

What are we doing?• Intro (aka, who are you and what’s a “Drug Store News?”)

• Set the table — DR in brief• Rebranding: stores, private brand • Q&A

12x/Year38k circ

80+ years

WHO IS DSN?

WHO IS DSN?

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250K views

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Duane Reade: A very brief history

DR: A brief history• 1960. Founded Cohen bros. - Lower Broadway• 1992. 37 stores - Sold to Bain - $239 million • 1998. 67 stores - Public offering• 2004. 239 stores - Sold to Oak Hlll - $700 million• 2010. 257 stores - Sold to Walgreens - $1.2 billion• 2013. 253 stores

DSN Sept. 24, 2012Walgreens: The

Transformerhttp://drugstorenews.com/digital-editions

The Original Transformer“Duane Reade had started the new

drug store concept, and now you see a lot of that influence coming

back to Walgreens and accelerating where we’re headed…

a lot of what we’re doing that acquisition helped to accelerate.”-Greg Wasson, president/CEO, Walgreen Co.

DSN, Sept.24, 2012

Health & Daily Living Store

“What I saw was an opportunity to move away from a very specific, needs-driven reason to shop and

become a place where people want to shop.”

-Joe Magnacca, president daily living products and solutions, Walgreens

DSN, Sept.24, 2012

What’s a Health & Daily Living Store?

What’s a Health & Daily Living Store?

What’s a Health & Daily Living Store?

What’s a Health & Daily Living Store?

What’s a Health & Daily Living Store?

CONTENT RELEVANCE,

CONTENT RELEVANCE,

CONTENT RELEVANCE…