dty_cv_nov1
TRANSCRIPT
8/8/2019 DTY_CV_Nov1
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[Email] [email protected] ∙ [Profile] about.me/dty
References Available Upon Request Page 1
David Tyler York
EducationTepper School of Business, Carnegie Mellon University, 2010
Bachelor of Science in Business Administration, Marketing Track
3.1 GPA, Dean’s List 2008-2010
Phillips Exeter Academy, 2006Honors Society, Varsity Debate
Work ExperienceLookout Mobile Security
Mobile Security Company, San Francisco, CA. July 2010 - November 2010
Created weekly reports on the state of the company’s overall marketing efforts, pulling together
information about user acquisition, paid acquisition, press, marketplace data, and social media.
Submitted Lookout to multiple new app stores while maintaining its presence on over ten others.
Assisted in optimizing our paid advertising campaigns and user acquisition funnel.
Assisted in writing and editing messaging, blog posts, press releases, and awards submissions.
Conducted market research from macroeconomic yearly forecasts to one-on-one usability studies.
True Ventures ‘True Entrepreneurs Corp’ (TEC)
Venture Capital Internship Program, San Francisco, CA. June 2010 – July 2010
Participated in True Ventures’ rigorous TEC program, which included a full-time internship with one
of True’s portfolio companies (See SendMe Mobile below), one book per week to read and analyze,
a two-month group research project on the startup ecosystem, and a presentation to the board.
Attended weekly meetings with CEOs and speakers from Sil icon Valley, where entrepreneurship was
discussed and experiences shared with fellow interns.
SendMe Mobile
Mobile Media Company, San Francisco, CA. June 2010 – July 2010
Expanded the company’s marketing campaigns with over 100 new SMS ads and 20 new voice ads.
Built an ad template and best practices database to streamline future ad creation.
Created and proposed a social media marketing campaign involving SendMe Mobile and its partner,
Humor Hotlines. The campaign was included in a proposal brought to Humor Hotlines’ board.
Joint US-China Collaboration on Clean Energy (JUCCCE)
Green Energy Non-Government Organization, Shanghai, China. May 2009 – July 2009
Created a PowerPoint for Chinese celebrity Du Juan and a JUCCCE postcard for a Green Lighting
event hosted by JUCCCE, Du Juan, and L'Oreal's Yue Sai Cosmetics.
Brainstormed, drafted, and finalized a template for a monthly newsletter to be received by JUCCCE's
entire mailing list. This newsletter is still sent monthly in the original template.
Designed an agenda & four-page invitation brochure for JUCCCE's Yangzhou Smart Grid Forum.
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David Tyler York
Rhiza Labs, LLC
Human Services Data Management Software, Pittsburgh, PA. Part Time. May 2008 – July 2008
Created and launched an email campaign to a list of over 300 human services IT consultants
nationwide, with over 50% read rate and 20% click-through rate for the first-contact soliciting email.
Organized the company’s contact database and created advertising collateral.
Big Brothers Big Sisters, Greater Pittsburgh Chapter
Child Support Non-Profit, Pittsburgh, PA. Part Time Volunteer. May 2008 – July 2008
Created fliers encouraging male University of Pittsburgh, Carnegie Mellon University, and Duquesne
University students to become volunteers in the student mentor program for difficult children.
Managed promotional materials for other BBBS summer events.
Doppelganger
Online Social Computer Games, June 2007 – August 2007
Constructed an in-depth evaluation of Doppelganger’s competition, identifying both the strengths
and weaknesses of Doppelganger’s product and the products of its competitors.
Built a company profile page on major social networking sites such as Facebook and Bebo.
SkillsComputer Software Languages
Microsoft Office & Google Equivalent English Fluent
Adobe Photoshop Spanish Conversational
ACT! & Access Databases Chinese Acquiring
Many Email & Social Media Marketing Tools
ActivitiesVolunteering
Students in Free Enterprise, September 2006 – May 2007, January 2010 – May 2010
Business Opportunities Conference, October 2006
Sigma Nu Fraternity
Kitchen Manager, October 2006 – November 2007Alumni Relations Manager, November 2007 – September 2008
InterestsMy hobbies include developing my taste in wine, sharing electronic music, finding my voice in politics,
skiing at Lake Tahoe, traveling in China and Europe, and a passion for technology.