dttb implement status and lessons learnt in thailand · pdf filewith redemption rate 64% or...

ORASRISRIRASADivisionDirectorofDigitalBroadcastingBureau,

OfficeofNBTC,THAILAND

ITU/NBTCConferenceonDigitalBroadcastingDigitalTerrestrialTelevisionBroadcasting(DTTB)inThailand

12December2017,Bangkok,Thailand

DTTBImplementstatusandLessonsLearntinThailand

ThailandBroadcastingLandscapeBroadcastingMasterPlanandLicensingFrameworkNetworkPlanningandMonitoring(FrequencyPlanning,NetworkRollout,CoverageCheck&QoS)

BroadcastingServiceLicensing(SpectrumAuction,DTVServiceChanneling)

ASOPlanandStatusDTVReceiverandSubsidyProgramDSOCommunicationStrategiesandImplementationBroadcastingIndicatorsandUserSurvey

Content

2

NBTCmandates: TolicenseandregulatetheoperationofTVandradiobroadcasting,radio

communication,andtelecommunications Topromotefreeandfaircompetitionintheindustry Toensureuniversaltelecommunications/broadcastingservicesisprovided Topromoteresearchanddevelopmentintheindustry Toprotectrightandlibertyofthecitizenandconsumersfrombeing

exploitedbytheoperators Tomaintainpluralityintheprovisionofbroadcasting Toprotectforthecitizenandconsumersagainstunfairnessorthe

infringementofprivacy,andagainstoffensiveorharmfulmaterial

NationalBroadcastingandTelecommunicationsCommission(NBTC)

TheNRAOrganizationActof

2010*

TelecommunicationsActof2001

BroadcastingActof2008

RadioCommunicationsActof1955

Establishedunderthe“ActonOrganizationtoAssignRadioFrequencyandtoRegulatetheBroadcastingandTelecommunicationService,B.E.2553(2010)”

TheNRAOrganizationActof

2010*

TelecommunicationsActof2001

BroadcastingActof2008

RadioCommunicationsActof1955

NewversionOrganizationAct.(2017)hasbeenadopted

3

ThailandTVBroadcastingLandscape:TVbroadcastingtimeline

0 20 40 60 80 100

India

Pakistan

APAC

Malaysia

Thailand

TVSetPenetration(%)

~22millionTVHHsinThailandwith98%TVpenetration,APACaverage84%

HistoryofTVBroadcastinginThailand:62years

Black&White‐‐12years ‐Color Analog ---------------- 46 years ---------- Digital B.E.2498(1955) B.E.2556(2013)B.E.2510

4

2015

Commercial

ThailandBroadcastingLandscape:ShareViewer

%ShareViewerPayTVandTerrestrial:2016

5

%ShareViewerPayTVandTerrestrial:2017

ThailandBroadcastingLandscape:AdvertisingSpendingonTerrestrial

AnalogChannels DigitalChannels

Jan17 Feb‐17 Mar‐17 SourceSource:Nielson

100M(USD)

44.9M(USD)

100M(USD)

127M(USD)

60.8M(USD)50.7M

(USD)

Ads.Spending:Q1‐2017%TerrestrialTVAdvertisingSpending

6

NationalDigitalBroadcastingPlan:BroadcastingMasterPlanandDigitalEconomyPlan

ActonOrganizationtoAssignRadioFrequencyandtoRegulatetheBroadcastingandTelecommunicationService,B.E.2553(2010)

ThefirstThailandBroadcastingMasterPlan(2012‐2016,extended)Strategy No.6 TransitionfromAnalogtoDigitalBroadcasting

ThailandDigitalEconomyandSocietyDevelopmentPlan(2016‐2018)StrategyNo.1DevelopdigitalinfrastructureTarget:DeployingDigitalTVandDigitalRadiobroadcastingservicescovernationwide,providingDigitalRadiobroadcastingserviceswithin3years

7

R&DmeasuresforDigitalTVreceiver

DSO‐TVPlan

StartingDigitalTVbroadcasting

DigitalTVLicensing

Infra‐sharingmethodology+Database

PlanningandImplementingDTVreceiversubsidy

2013Year1(2012) 2014 2015 Year5(2016)

80%+ofhouseholdscanreachDigitalTV

PlanningandImplementingDigitalCommunication(ASOcommunicationisongoing)

DSORoadmap(BroadcastingMasterPlan#1:2012‐2016)

8

1st BroadcastingMasterPlanhasbeenextendeduntilthe2nd masterplanwillbeadopted

BroadcastingLicensingScheme

DTTBService48 Licenses

PublicService BusinessServiceCommunityService

24 NationalLicenses 12licenses12 National

Licenses

SatelliteandCableTV615licenses

Networkoperators :N38,R60,L314licenses

Facilityoperators:7licenses

DTTBNetwork:5licenses

DTTBServices :23licensesBusiness22,Public1

Licensingstatus(asofOct2017)

MustCarryruleisappliedforDTTBBusinessserviceandPublicServices‐Nationallevel,MustHave:7programs

9

PolicyonDTVtechnology DVB‐T2wasselectedforDTVtransmissionstandard ResolutionisHDandSDareapplied.FrequencyPlanningBasicApproach: FrequencyRange:UHF510– 790MHz Bandwidth :8MHz FrequencyChannel :Channel 26 - 60

ServiceArea : 39serviceareas NumberofMainsites :39 sites 5MUXs(5frequencychannels)perServiceArea 6th MUXisreservedforcommunityservices InfrastructuresharingbetweenallMUXs EachmainsitewillbeMFNwithothers. EachmainsiteanditsadditionalsiteswillbeSFN. CompatibilitybetweenDigital‐Digital andDigitall‐Analog FXreceptioncoveragetargetis95%ofhouseholds

39LocalServiceAreas(77provinces)

DTTB Frequencyand Network Planning

DVB‐T2Parameters Value

FFTsize 16KextendedGuardInterval 19/128Modulation 64‐QAMCodeRate 3/5

10

Issued5DTTBNetworkLicensesfor4NetworkProviders(PRD1,RTA2,MCOT1,TPBS1)inJun2013, allagreed tosharecommonfacilitiese.g. towers,antennas,combiners

Currentlt,39mainsitesandadditionalsitesimplementedcover95%HHscoverage

PublicRelationDepartment(PRD)1networklicense

RoyalThaiArmy

2networklicenses

MCOT1networklicense

ThaiPBS1 networklicense

NetworkLicensing

NetworkRolloutObligation:95%HHscoveragewithin4years:39mainsites+

129additionalSites(168sitesintotal)

Portableindoorreceptionmode inMunicipalityareas

20%ofMUXCapacityforCommunityTVservice

Year HHCoverage

1 50%inJun2014(11mil.HH)2 80%inJun2015(17.6mil.HHs)3 90%inJun2016(19.8mil.HHs)4 95%inJun2017(22 mil.HH)

DTTBNetworkLicensingandRoll‐out Obligation

11

NetworkRolloutObligation

NetworkQuality

ServiceAvailability:>=99.98% Coverageauditandsignalmeasurement

Source:NBTC

DTTBnetworkcoverageauditingandsignalmeasurement

12

TemplatesignalmeasurementDTTBNetworkCoverage(asofMay2017)

13

DTTBnetworkcoverageauditingandsignalmeasurementSignalmeasurementatDTTBStation/field AssistpeopletoreceiveDTVsignal

DTVCoverageChecker:DTVServiceArea

WebApplicationandMobileApplication(iOS/Android) Name/LocationofTransmitter,Distance,AntDirection Coverage,NetworkDeploymentStatus,MUXand

FrequencyChannelinformation Gettingfeedback/reportproblemareas

14

• 3Licenses• ReservePrice140MB

Kids&Family


NewsandDocumentary


SD‐General

• 7Licenses• ReservePrice1,510MB

HD‐Genenal

Total24BusinessServicelicenses(ReservePrice$474million)

• TotalBiddingPrice1,974MB




AuctionResults50,862 MB($1,589million)

(Rate:$1=32ThaiBaht@Dec2013)

SpectrumauctionforbusinessbroadcastingservicelicenseNationalLevel‐on26‐27Dec2013:24Businesslicenses(4Categories)

DTVServicesLicensing:SpectrumAuction

15

DTTBServicesChanneling:48Channels

Kids/Youth&FamilyChannels13‐15

PublicChannels1‐12

GeneralChannels(SD)23‐29

GeneralChannels(HD)30‐36

News/InfoChannels16‐22

CommunityTV:ch 37to48reservedineachservicearea*NowCh1‐3aresimulcastchannels

Business:Ch13‐36Public:Ch1‐12

PublicServicesChannels

TPBS(MOU)

4

TPBS3

NBT2

CH51

10

12

11

9

8

7

6

5Simulcast

5.Knowledge,Education,Science,TechnologyandEnvironment6.Religion,Art&Culture,AgricultureandOccupationalDevelopmentandpromotion7.HealthSanitation Sport andpromotingqualityofpeoplelife

8.StateSecurity9.PublicSafety

10.Strengthenthewellunderstandingbetweengovernmentandcitizen.Also,Strengthenthewellunderstandingbetweenparliamentandcitizen11.Advocatingintermofthecontributingandeducatingpopulationabout democraticformofgovernmentwiththeKingasHeadofState12.Servicinganbeneficialinformationtodisabilty personsorlessopportunitypersons.

Ref: NBC resolution #. 12/2013

17

ASOPlanandStatus:Thailand

ASOPlan:5 ATVchannels(Ch5,Ch7,Ch11,Ch9,TPBS)plantoswitchOffallATVsiteinmidof2018.(Ch3andCh7,concessionagreementin2020,2023).

ASOStarting:AnalogswitchoffhasbeenstartedsinceDec2015,50 ATVsiteswereswitchoffasofNov2017.

TheMUX6th isreservedforCommunityTVwhichisavailableafterswitchoffATV.

ATVChannel ASOPlan(2015‐2018) ATVSites SwitchOffstatus

(asofNov2017)

Ch5 2018 41 5Ch7 2018 37 4Ch9 2018 36 ‐Ch11 2017 50 1TPBS 2018 52 40

Ch3 Concession2020 33 ‐

18

DTTBNetworkQualityMonitoringServiceAvailabilityandNetworkAuditing

19Source:ITUDSODatabase

DTVReceiver:SpecificationMandatingDTVReceivers

• DVB‐T2Receiver(includingSet‐top‐boxandintegratedDigitalTV)hastocomplywithNBTC’sDVB‐T2ReceiverSpecificationEdition2012and2013(Amendment).

• DraftofASEANCommonSpecificationandspecificationsfromASEANcountrieshasbeenusedasabaselineduringdevelopingtheabovespecification.ASEANDigitalBroadcasting(ADB)initiativetodevelopcommonspecificationsforDVB‐T2receivers

• SelfConformancescheme:Submittestreports toconformandtoeligiblefor conformance

MandatingtheDigitalReceivers stickerandDigitalTVMascot&Logo

NBTCIDand DTVReadyLabel

MarCom

RegistrationProcessandgetApprovalfromNBTC

SubmitReports

Post Regulate

20

DTVReceiver:TypeApprovalSticker

DTTReceiverTypeApprovalsticker

*Portable:Tablet,WIFI,DTVReceiverinCar,Hotspot,SmartPhonewithbuilt‐inDVB‐T2tuner

21

Type

Year

Total2013 2014 2015 2016

2017*

(as ofNov)

IDTV 218,9921,734,97

33,468,82

03,721,36

12,351,59

211,495,73

8

Set‐Top‐Box 323,88513,833,7

092,642,06

079,864 344,417

17,223,935

Set‐Top‐Box (car)

‐ 18,009 27,925 14,970 7,100 68,004

Mobile ‐1,268,60

0150,750 18,000 ‐ 1,437,350

PortableDVD/TV

‐ 8,200 17,500 15,500 ‐ 41,200

Source:NBTC

DTVCouponSubsidyProgram

DVB‐T2ReceiverCouponProgram• NBTCsetacouponprogramasasubsidymeasureanddistributecashcoupontoeveryhouseholdsinThailand,thesubsidybudgetfor22.9millionhouseholdscomesfromrevenueofSpectrumauctionforDTTBServicestosupportDigitalTVSwitch‐over.

• NationalCouncilforPeaceandOrder(NCPO) CommitteeapprovedtoutilizesomepartsoftherevenuefromauctionforDTTReceiverSubsidyProgram

• Thereservepriceportion(15,190millionBath)fromthebroadcastingfrequencyauctionwasallocatedfortheprogram.

• DigitalTVcouponsworthTHB690($20)fordigitalTV receiversdeliveredsinceOctober10,2014.

• ThecouponcanbeusedforDigitalSet‐Top‐BoxandiDTV Setwithbuilt‐intuners

22

DTVCouponProgram‐SubsidyCampaign

FirstPhase,13.57millioncouponsweredistributedtoeligibleHHsin77provinceswithredemptionrate64%or8.7millioncouponswereactivated.(asofJan2016)

Phase2:NCPO/PrimeMinisterapprovedaproposalfromtheOfficeofNBTCtosubsidizeDTVreceiverfor4groupsofhouseholdsasthefollows:

EligiblehouseholdersofthefirstlotwhichdidnotreceivecouponsandthosecouponswerereturnedtotheOfficeofNBTCbyThailandPostCompany.AnyHouseholdhavinghouseregistrationdocumentandhouseholderafter16Sep2014Anyhouseholdswithahousebutdoesn’thasahouseholderAnyhouseholdswithtemporaryhouseregistrationdocument

Thereareadditional3.8millionHHscangetSet‐Top‐Box,redemptionduringMar‐Dec2017.AsofNov2017,Approximately1millionHHsredeemed.EasytogetSet‐Top‐Boxatconvenientstore,retailshop,orregisteratPostbyusingCitizenID.

23

DSOCommunicationStrategyandImplementation

Communicateonvariouschannels;TV,Radio,SMS,Newspaper,On‐LineandSocialMedia (https://www.facebook.com/digitaltv.nbtc),DTVWebsite(http://digital.nbtc.go.th),Events&Exhibitions,DTVRoadshow

CreatemediaandnationalmessageandhandbookforpromotingDSO ImplementingCoverageCheckeronwebandMobile/TabletApplications Buildcommunity,localadministrationtopromoteDTV CooperatewithUniversities,NetworkOperators,DTVmanufacturestosupportcustomeronDTVinstallation

CooperatewithDTVbroadcasters,telecomoperatorstopromoteDTV Encouragehighrisebuilding(apartment,condominium)toinstallDTVantenna

ProjectDTV4All,All4DTV

DTTBAwareness DTTBUnderstanding DTTBAttitudes Intentiontoadopt

DTTB DTTBAdoption DTTBSatification

DSOCommunicationstrategy

24

DSOCommutationImplementation:Integrated marketingcommunications(IMC)

DSOCommunication

DTVMascot“Nong DooDee”

DTVSong https://www.youtube.com/watch?v=mCVSPaIA8oc

MassCommunicationonTV/Radio

25

DSOCommunication

26

MusicVideo“Change“

TVC“Wow…DigitalTV

“

TVC“DTVSwitch

over“

DTVInformative&

AdvertorialScoops

DTVInfographicHowtoinstallDTVreceiver

DSOCommunicationPromotingandEducatingDigitalTVRoadshow DTVTroop

DTVevents

27

DSOCommunicationPromotingandEducatingDigitalTV:SocialMediaWebsite Facebook

(https://www.facebook.com/digitaltv.nbtc),

Youtube Intragram

http://digital.nbtc.go.th

28

DSOCommunicationPromotingandEducatingDigitalTVPrintmedias Handbook:DTV

InstallationProjectDTV4all,all4DTV

ProjectDTV4all,all4DTV:SocialMediaCommunication(Viral)“,morethan100viralclipsofinfluencersandcelebritiestalkingaboutthedigitalbroadcastingtransitionspreadingviaFacebook,Instragram,Youtube etc.29

DSOCommunicationCooperate withuniversity,technicalcollege

DTVTechnicalTrainingtotechnician

MOUwithVocationaluniversitiesineveryprovincestosupportcustomeronTVinstallation

30

DSOCommunicationCooperatewithGovernmentagencies

MOUwithRoyalThaiArmy(NetworkOperator)tobuildDTVdemosetinpubliclocalservicecenters

GovernorMonthlyupdate

31

•Mobileapplicationhas beenlaunchedinApr2015.• Receivecustomercomplaintwithmarklocation,capabletoattachphoto/VDO•Topicsraisedviaapplication,90%isinformationinquiryonDTV,4GAuctions,andprepaidSIMregister,10%iscomplaints.

CustomerSupport

.

MobileApp.Call CenterCallCenter7days,24hrs

VariousCallCenter Channels•PhonetoHotline1200•Walk‐in•SocialMedia:FB,youtube•Website/Chat/Webform•Email•Fax•GovernmentCallCenter(GCC1111)•NBTCsectors/Branchoffice

DTVGuideApp:DTVProgram

32

Supportdisabilitypeople(PWDs)

33

TheEqualityforDisabilityPeople

AD

ContributiondocumentstoITU‐DSG1Question8/1ITU‐DStudy Group1:Question8/1Examinationofstrategiesandmethodsofmigrationfromanaloguetodigitalterrestrialbroadcastingandimplementationofnewservices

ThailandCaseStudy:TransitiontoDigitalTerrestrialTelevisionBroadcastingDocumentSG1RGQ/227(Rev.1)‐E

DigitalTerrestrialTelevisioninThailand:FrequencyplanningandtechnicalaspectsDocumentSG1RGQ/218‐E

34

LessonLearnedonDSOtransitioninThailand(CountryCaseStudy)Setuptrial

TrialontheDTTsystemattheearlytransitionbeforefullycommerciallaunchwasimportanttotestthewholesystemandtrialbroadcastingmarkets.

DTTBNetworkRolloutSharinginfrastructureandfacilitiesEnsuringthatnetworkrollout,networkcoverageannetworkqualityofeveryMUXsarereadytoprovidebroadcastingservicethesameperiodforfaircompetition.RegularnetworkqualitymonitoringSettingproperServiceAvailability,fasterrecovery,redundancysystem/locationshouldbewellplannedinnetworkdesigninthefirstplace.Utilize existingantenna systemandsitefacilities ofexisting networkoperators

MustCarryRuleNBTCenforcedtheruleof'mustcarry'forthecommercialandpublicservicebroadcasters tocommencebroadcastingDTVcontentfromdayoneonsatelliteandcableTVwhich alreadycovermorethan 70%audiencesin ThailandtoincreaseDTVeyeballs.

35

LessonLearnedonDSOtransitioninThailand(CountryCaseStudy)

DigitalTVSubsidyProgramCollaborationbetweentheagencieswhodistributetheset‐top‐boxcouponsDTVCouponshouldbedistributedtoareaswhereasDTTBsignalcovered.DTVcouponvalueshould be enoughtocover aqualifiedsettopbox withnecessaryaccessoriestoreceivesignalPropertrainingfortheSTBinstallerspriorto distributionofcouponandSTB

ReceiversCollaborationwithVocationalschoolandnetworkoperatorstohelppeopleonSTBReceiverInstallation,alsosetupadvisorygrouptosupportinstallation.Developapplicationortooltohelpthepeopletoequipandtilttheantennacorrectlylike‘DTVServiceArea’HavingvarietyofreceivertypeslikeportableDTVReceiverse.g.smartphone,tablet,orportable.SelectingproperantennastypeandmodelforSet‐Top‐Boxisimportanttoreceivesignalwell.Setupadvisorygroupeitherbydedicatedgrouporvolunteergrouptosupportinstallation.

CollaborationCollaborationwithindustry:ATVandDTVbroadcasters,DTTBnetworkoperators,manufacturers,retailersCollaborationwithgovernmentagenciesandpublicagenciesinnationalandlocallevelarealsokeyfactorstodriveasuccessofdigitaltransition.

36

LessonLearnedonDSOtransitioninThailand

DSOCommunicationMasscommunicationtopublic,simplykeymessageGettingengagementfromgovernmentagenciesinstateandlocallevel,publicandrelevant.organization.SocialmediaCommunicationsuchfacebook,youtube,twitter

AudienceMeasurement:RatingofTelevisionBroadcastingRatingsurveyshouldbeconductedtocoverallbroadcastingplatformsincludingdigitalplatform(i.e.internet)tohaverealbroadcastingratinganduserbehavior.

CallCenterandInformationtoSupportCustomerCooperationwithDTTBnetworkoperatorstohelppeopleoninstallationtheDTTBreceivers,andalsobuildconfidenceonDTTBnetworkquality.

CapacityBuildingContinuousorganizingcapacitybuildingonDigitalBroadcastingtechnical,regulationaspects,contentdevelopment

37

ITU‐DStudyGroup1:Question8/1(studyperiod2014‐2017)

38

ITU‐DStudy Group1:Question8/1ExaminationofstrategiesandmethodsofmigrationfromanaloguetodigitalterrestrialbroadcastingandimplementationofnewservicesFinalReportQuestion8/1Document1/419‐E

• CHAPTER1– BestpracticestoacceleratethetransitionfromanaloguetodigitaltelevisionbroadcastingandbridgetheDigitalDividewiththedeploymentofnewservices

• CHAPTER2– Communicationstrategiestoacceleratetheprocessofpublicawarenessaboutdigitalbroadcasting

• CHAPTER3– SpectrumissuesrelatedtotheAnalogueSwitch‐Offprocess

• CHAPTER4‐ Useofreleasedspectrumandimplementnewservicesandapplications

• CHAPTER5‐Countriescasestudiesontransitiontodigitalbroadcastingandtheuseofthedigitaldividendfrequencybands

ITU‐DStudyGroup1:Question8/1ProposednextStudyPeriod

39

ITU‐DStudy Group1:Question8/1Examinationofstrategiesandmethodsofmigrationfromanaloguetodigitalterrestrialbroadcastingandimplementationofnewservices


ITU‐DStudy Group1:Question8/1Examinationofstrategiesandmethodsofmigrationfromanaloguetodigitalterrestrialbroadcastingandimplementationofnewservices

40

GuidelineonDigitalCommunicationnStrategyfromTransitionfromAnalogtoDigitalTerrestrialBroadcastingDocument1/421‐E

Reference/ContributionfromBrazil,German,Hungary,Netherland,Niger,Russia,SerbiaandThailand

• CHAPTER1–Communicationplanningtoacceleratetheprocessofpublicawarenessaboutdigitalbroadcasting

• CHAPTER2– InformationCampaignsforthegeneralpublic

• CHAPTER3‐MediaCommunicationCampaign

• CHAPTER4‐Communicationstrategiestargetedlowincomepopulation


41

GuidelineonDigitalCommunicationnStrategyfromTransitionfromAnalogtoDigitalTerrestrialBroadcastingDocument1/421‐E

Reference/ContributionfromBrazil,German,Hungary,Netherland,Niger,Russia,SerbiaandThailand

Chapter1:CommunicationplanningtoacceleratetheprocessofpublicawarenessaboutdigitalbroadcastingBrazil

Thailand

Hungary

Niger

• Survey 6,200 HHs,44provinces• ReachableandUserBehavioronTVandRadioBroadcasting

• DSOPlan,BestPractice,Successfulcriteria,supportingmeasure,lessonlearned

• Reviewexistingindicators:Thailand,UN,Regulators• DesignedBroadcastingindicators

User Survey

Country Case Benchmarking

Design Broadcasting Indicator

1

2

4

• CostBaseAnalysisforDigitalRadio• ImpacttostakeholdersineachsectorCost Base Analysis

3

Project:DevelopBroadcastingIndicatorsandUserSurvey

รายงานฉบบัสมบูรณ ์โครงการวิจยัตวัชี้วดัและการสารวจการเขา้ถงึบริการโทรทศันแ์ละบริการกระจายเสียง

https://broadcast.nbtc.go.th/data/academic/file/600400000003.pdf

Project:DevelopBroadcastingIndicatorandUserSurveyTVBroadcastingUserSurveyResultIndicators Survey

Result1. NumberofHouseholdswithTVNumberofHouseholdswithDigitalTVNumberofHouseholdswithAnalogTV

20,433,4309,540,17214,458,675

2. NumberofHouseholdswithDVB‐T2STB 7,056,3033. NumberofTVperHouseholdNumberofDigitalTVperHouseholdNumberofDigitalTVperHousehold

1.500.550.96

4. NumberofDVBT2STBperHousehold 0.37

Indicators SurveyResult

5.% ofHouseholdwithTV% ofHouseholdwithDigitalTV% ofHouseholdwithAnalogTV

95.844.767.8

6.% ofHouseholdwithDVBT2STB 33.17.% ofHouseholdviewingdigitalTV(allplatforms)

% ofHouseholdviewing Terrestrial digitalTV% ofHouseholdviewingsatelliteTV

% ofHouseholdviewingIPTV% ofHouseholdviewingdigitalcableTV

84.942.663.914.924.3

8.% ofHouseholdwithviewingTVOnline 32.8

Indicators SurveyResult

9. % of Household with viewing analogcableTV

9.6

10.% ofHouseholdwithviewingonlyTerrestrial TV

% ofHouseholdwithviewingonlyTerrestrial digitalTV

% ofHouseholdwithviewingonlyTerrestrial analog TV

12.1

6.6

4.2

11. % of Household with viewing freesatelliteTV

54.8

12. Number of Households with subscribe cableTV

7,229,445

13.NumberofHouseholdswith subscribe satellite TV

2,779,405

14.NumberofHouseholdswith IPTV 3,184,423

15.NumberofHouseholdswith subscribe TV

% ofHouseholdwithviewingcableTV% ofHouseholdwithviewingsubscribe

satellite TV% ofHouseholdwithviewingIPTV

42.1

33.9

13.0

14.9

Project:DevelopBroadcastingIndicatorandUserSurveyTVBroadcastingUserSurveyResult

TVIndicator SurveyResult

1.% ofpopulationaged6+ whowatchTV 98.65

2.% ofpopulationaged6+ whowatchTVweekly 96.54

3.AveragetimespentwatchingTVperday(mins.)

122

4.AveragetimespentwatchingLiveTVperday(mins)

128

5.AveragetimespentwatchingTime-shiftedTVperday

95

6.AveragetimespentwatchingTVbydaypart 06.01‐ 12.00 =10012.01‐ 18.00=11118.01‐ 23.00 =15123.01‐ 06.00=86

NBTC,ITUcollaborationonproject: DevelopmentofaRoadmapforMobileTVBroadcastingDeploymentandRegulationinThailand MobileTelevisionServicesFeasibilityStudyforThailand MobileTelevisionServicesImplementationStrategiesandRoadmapforThailand

SpectrummanagementaspectsTechnicalandoperationalaspectsBusinessandregulatoryaspectsRegulatoryimpactassessmentConclusions,recommendationsandroadmap

CapacityBuilding: Workshop/Conference,focusgroup ‐NBTC/ITUASPRegionalSeminaron‘DeliveryTechnologiesandBusinessModels forMobileTechnologiesandMultimediaServices

45

NBTC/ITUDigitalBroadcastingProject:MobileTV

https://broadcast.nbtc.go.th/academic/?type=NTYwNTAwMDAwMDAy

NBTC/ITUDigitalBroadcastingProject:MobileTVReport:MobileTelevisionServicesFeasibilityStudyforThailand

System In commercialoperations? OptionforThailand?

T‐DMB/AT‐DMB Yes,T‐DMBonly.ForexampleinKorea,Ghana &China

Yes, VHFBandIII(in‐bandwithDAB)

ATSC‐M/H (in‐bandsystem)

No,testedintheUSAandCanada(2013)

No, DTTBisDVB‐T2

ISDB‐T1Seg(in‐band system)

Yes,forexampleinJapan,Brazil,CostaRica&Chile

No, DTTBisDVB‐T2

ISDB‐Tmm No,inJapanonly,tobediscontinued 30June‘16

Yes?, VHFBandIII

DVB‐H No,allDVB‐Hservicesdiscontinued

No, discontinued

DVB‐T2Lite(in‐band system)

No,onlytested,forexampleintheUKandItaly(2012/13)

Yes, VHFIII,UHFIV/V(in‐bandwithT2)

46https://broadcast.nbtc.go.th/data/academic/file/580900000003.pdf

NBTC/ITUDigitalBroadcastingProject:MobileTVReport:MobileTelevisionServicesFeasibilityStudyforThailand

7 8MHz 174 240 MHz 470 510 694 790

Television channel # 5 6 7 8 9 10 11 12 Ch 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

Current situationband allocation

# ch 1 2 3 4 5 6 7 8 # ch 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35

NAT Aeroblocks 4 8 12 16 20 24 28 32

Future scenarios

Option 1 NAT Aeroblocks 4 8 12 16 20 24 28 32

Option 2 NAT MTVAeroblocks 4 8 12 16 20 24 28 32

Aero = Allocation for Aeronautical services (2 blocks can not be used for DRB/MTV)

MTV = Allocation for MTV services

NATIONAL = Allocation for National DRB services

LOCAL = Allocation for local DRB services

MUX NATIONAL & 1 MUX = Allocation for national and local DTTB services

VHF Band III UHF Band IV/V

DRB (DAB+) MOBILE

5 MUX NATIONAL onlyLOCAL

DTTB (DVB‐T2)

5 MUX NATIONAL & 1 MUX LOCAL in local areas (with smaller combined nationwide coverage)

5 MUX NATIONAL & 1 MUX LOCAL in local areas

5 MUX NATIONAL & 1 MUX LOCAL in the 39 local areas

DRB/MTV

LOCAL

LOCAL

47

DevelopCTVPolicyRegulatoryFramework,Guideline:2016TrialCommunityTVPrototype:2017

Trial

Services

DigitalTVRoadmap:Feb2012

DVB‐T2StandardAdopted:Jun2012

Facility/NetworkLicensing:Jun2013

DigitalTVTrial:Q12013

TechnicalStandardforDTTBTransmissiom/Reciever‐ver1,

FrequencyPlan:2012

TechnicalStandardforDTTBReciever‐ver2,

CertifiedSTBDVB‐T2:Q32013

•SpectrumAuction:Dec2013•On‐Air:Apr2014

LicensingofBusinessBroadcastingServices

SummaryDSOinThailand

2017:StudyOTTRegulation48

10

ThankYou

[email protected]@hotmai.com

Website:www.nbtc.go.th,digital.nbtc.go.thYoutube Channel:digitaltv.nbtcFaceBook:www.facebook.com/digitaltv.nbtc

49

dttb implement status and lessons learnt in thailand · pdf filewith redemption rate 64% or...

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