dsm neoresins adhesive challenge

33
The curious case of E-850 A breakthrough innovation of DSM NeoResins requesting your help

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we've developed a new adhesive for laminated wood, but there's one issue that we have not solved so far. Can you help us? There's a € 10000 reward for the implemented solution by the way....

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Page 1: Dsm NeoResins Adhesive Challenge

The curious case of E-850

A breakthrough innovation of

DSM NeoResins requesting your help

Page 2: Dsm NeoResins Adhesive Challenge

E-850???

What the hell is E-850?

http://www.seoconsultants.com/links/images/no-clue-2x.gif

Page 3: Dsm NeoResins Adhesive Challenge

E - 850 is a new adhesive resin

Page 4: Dsm NeoResins Adhesive Challenge

E - 850 is a new adhesive resin

What is adhesive?

Page 5: Dsm NeoResins Adhesive Challenge

E - 850 is a new adhesive resin

Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg

What is adhesive?Well, this tape is adhesive ;-)

Page 6: Dsm NeoResins Adhesive Challenge

E - 850 is a new adhesive resin

Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg

What is a resin? What is adhesive?Well, this tape is adhesive ;-)

Page 7: Dsm NeoResins Adhesive Challenge

E - 850 is a new adhesive resin

Image: www.culture24.org.uk/asset_arena/1/34/54/145431/v0_master.jpg

http://www.treehugger.com/resin-pellets.jpg

What is a resin? What is adhesive?

Image: http://tozzymodif.files.wordpress.com/2009/01/resin-bag-01.jpg

Well, this tape is adhesive ;-) These are resins.

Page 8: Dsm NeoResins Adhesive Challenge

This still doesn’t make sense, right?

Page 9: Dsm NeoResins Adhesive Challenge

It is simple,E-850 is a new main component for glue developed by

http://karthik82.files.wordpress.com/2006/07/sticky_alien_goo-large.jpg

Page 10: Dsm NeoResins Adhesive Challenge

E-850

Page 11: Dsm NeoResins Adhesive Challenge

http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg

It suffers less from fatigueE-850

Page 12: Dsm NeoResins Adhesive Challenge

http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg

It suffers less from fatigue

&

E-850

Page 13: Dsm NeoResins Adhesive Challenge

http://formorethanprofit.files.wordpress.com/2008/02/asleep-at-desk.jpg

It suffers less from fatigue

http://www.rd.com/images/tfhimport/2004/20040501_Glue_Tips_page001img001.jpg

It is very strong

&

E-850

Page 14: Dsm NeoResins Adhesive Challenge

E-850

Page 15: Dsm NeoResins Adhesive Challenge

It is water borne

E-850

Page 16: Dsm NeoResins Adhesive Challenge

It is water borne

It is formaldehyde

E-850

Page 17: Dsm NeoResins Adhesive Challenge

It is water borne

E-850It is formaldehyde free!!..

Page 18: Dsm NeoResins Adhesive Challenge

It is water borneIt is VOC-Free

E-850It is formaldehyde free!!..

Page 19: Dsm NeoResins Adhesive Challenge

However...One

important issue

remains

http://www.simonstapleton.com/wordpress/wp-content/uploads/2009/07/one-finger.jpg

Page 20: Dsm NeoResins Adhesive Challenge

During application of a water borne lacquer,

de-lamination occurs at the edges of the laminate....

http://areweconnected.com/images/NeedHelp.jpg

Page 21: Dsm NeoResins Adhesive Challenge

During application of a water borne lacquer,

de-lamination occurs at the edges of the laminate....

http://areweconnected.com/images/NeedHelp.jpg

and so far, we cannot solve this....

Page 22: Dsm NeoResins Adhesive Challenge

This is what happens...

Page 23: Dsm NeoResins Adhesive Challenge

11

...and this is what we

tried and learned

ourselves already

Page 24: Dsm NeoResins Adhesive Challenge

11

The adhesive film does not dissolve in water

Conclusion: The adhesive itself is not water sensitive

...and this is what we

tried and learned

ourselves already

Page 25: Dsm NeoResins Adhesive Challenge

11

The adhesive film does not dissolve in water

Conclusion: The adhesive itself is not water sensitive

...and this is what we

tried and learned

ourselves already

There is still adhesive present on the two delaminated sides

Conclusion: Adhesion to wood is good enough

Page 26: Dsm NeoResins Adhesive Challenge

11

The adhesive film does not dissolve in water

Conclusion: The adhesive itself is not water sensitive

...and this is what we

tried and learned

ourselves already

Delamination also occurs by applying water instead of the lacquer

Conclusion: Water is responsible for delamination, not an ingredient in the lacquer

There is still adhesive present on the two delaminated sides

Conclusion: Adhesion to wood is good enough

Page 27: Dsm NeoResins Adhesive Challenge

11

The adhesive film does not dissolve in water

Conclusion: The adhesive itself is not water sensitive

...and this is what we

tried and learned

ourselves already

Delamination also occurs by applying water instead of the lacquer

Conclusion: Water is responsible for delamination, not an ingredient in the lacquer

There is still adhesive present on the two delaminated sides

Conclusion: Adhesion to wood is good enough

Without lacquer, the

mechanical properties of the laminate are good and outperform current adhesives --

> the adhesive is strong enough

Page 28: Dsm NeoResins Adhesive Challenge

11

The adhesive film does not dissolve in water

Conclusion: The adhesive itself is not water sensitive

...and this is what we

tried and learned

ourselves already

Delamination most probably does not occur during application

of the lacquer, but only during/after drying.

Delamination also occurs by applying water instead of the lacquer

Conclusion: Water is responsible for delamination, not an ingredient in the lacquer

There is still adhesive present on the two delaminated sides

Conclusion: Adhesion to wood is good enough

Without lacquer, the

mechanical properties of the laminate are good and outperform current adhesives --

> the adhesive is strong enough

Page 29: Dsm NeoResins Adhesive Challenge

So this is where we

need

you!!

Page 30: Dsm NeoResins Adhesive Challenge

Text

http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg

Do you know how to potentially crack this case?

Page 31: Dsm NeoResins Adhesive Challenge

Text

http://i.pbase.com/u40/lindarocks/upload/26355129.sledgehammersmall.jpg

Do you know how to potentially crack this case?

Help us and win!

Page 32: Dsm NeoResins Adhesive Challenge

We offer a reward of 10.000 euro if

you solve this case...

Interested? See below for contact

details!

For more info:Twitter: @neoresins

Email: [email protected]: www.dsm.com/en_US/html/dnr/2009_news.htm

picture on Flickr by thevoyager