dsm living sustainably

7/31/2019 DSM Living sustainably

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Our idea is to start changes inside the company and later transmit it to the world.

World

We can only call ourselves a sustainable company,if we live a sustainable life ourselves.- Dutch Strategic Muffins

Table of Contents

Brand..............3

Information Flow/ Project Roadmap..............4

Workshop and Activities..............5

Web platform..............6

Our Team

Vision ..............2


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Having the most sustainable employees of the world

Creating a DSM community with a shared vision and mental model

Influencing key individuals Changing elements of the context Creating internal communication

The most prominent sustainable company in the world

Vision

Vision

The question asked was: How can DSM become the most sustainable company in the world?

We think the real change can only come from the inside of a company. This will not be achieved by only reset-

ting the vision and mission, and the board investing in (more) sustainable projects. The change has to come

from the real inside; the employees. HR of DSM states: We regard our employees as our most valuable asset forsucceeding in our mission. What we will do is, put together a program that will succeed in making the DSM

employees the most sustainable employees in the world. This will be done by creating a DSM-community with

a shared vision and mental model. Having a sustainable employee-base will increase the possibility of

succeeding in any action taken within, or from the company to the outside world, in sustainability.

We introduce, Living Sustainably program for DSM company, which is a human resource project that builds

an internal community and shares sustainable values. This program will increase the sustainable value of DSM

brand, preparing and encouraging sustainable actions from within the company.

Vision of making DSM employees the most sustainable in the world.

Workshop Workplace Website

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Human Resources introduction

Hiring Sustainable experts

Sustainable agents selection process

Integration to HR evaluation metric

Creating platform

Shaping workshops

Sustainable agents training

Program introduction

Launch of DSM Living sustainably

Launch of website

Theme: Energy

Theme: Water

Theme: Mobility

Theme: Resources

Theme: Waste=Food

Theme: Living sustainably

Program evaluationProgram and platform evolution

Introduction

Implementation

Evaluation

T1

2011

T2 T3

3

Brand

DSM Living sustainably logo is composed by symbols that

represent a house, a factory and a world, which are the three

levels that the program will inuence. This together with the vesymbols at the bottom, which represents energy, water,

resources, mobility and waste will help to transmit the topic that

is being addressed at the dierent applications that this program

will have.

The brand will be transmitted inside and outside DSM, having

important touchpoints at dierent stages being internal

communication material, workshops and platform the most

important ones.In order to make from the workshops a more memorable

experience for the employees, gifts that help remember

sustainable statements will be given to assistants, for example, a

coee mug could be used to encourage the use of reusable

coee containers while being an important brand touchpoint.

Brand


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2012 2013

T4 T5 T6 T7 T8 T9

Sustainableexperts

Sustainableagents

Employees Peers, friends, familyHuman resourcedepartment

Information Flow

4

Project Roadmap

Project Roadmap

Information Flow

The Living sustainably program expands over 9trimesters. It consists of three stages : Introduction,Implementation and Evaluation. Project starts withthe Introduction in the 1st trimester of 2011 (T1).

Implementation begins at the end of 2nd trimester(T2) till the 8th trimester (T8). Evaluation comes inthe last trimester (T9) .

Investments will have to be made by

integrating DSM LS in the humanresources department and employee

evaluation matrix, hiring the required

personnel for planning and executing

educational workshops, as well for the

Sustainable experts

are outside DSM who

possess knowledge

and experience in the

eld of sustainability.

Sustainable agents

are inside DSM who

will gain knowledge

from experts and will

transmit it to other

employees.

This scheme shows the principle how the sustainable

message will be spread through all levels of the DSM

company to the outside world through peers, friends

and family members.


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YearT1 T2 T3

water movilityenergy

What can you in do in your life?

What is DSM doing? How can you participate?

What is the worlds situation?

Practical

Interactive

Accesible

Connecting

Several sessions per trimester

Hands on approach

Meeting people from different departments

1Internal networking /Introduction to worldssituation

2Sharing what people do.Explaining what else they cando and what they can achieve.

3Walk around inside the facilitieswith cameras spotting opportunities,discussing and generating ideas.

4 Presentation of ideas anddiscussion.

Workshop and Activities

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The workshops will be organized and given by dierent sustainability agents who are trained by the expert(s). There-

fore the agents will recruit employees to join these workshops. Per theme there will be 10 workshops, so also 10 possi-bilities to subscribe. The workshops will be given in the evenings, so everyone will be able to participate, this makes the

workshop very accessible.

It is also practical because the order; rst explaining what is happening in the world around this topic, what actions the

employees can take themselves to enhance this, and what role the employees can play within DSM. It will become

interactive by encouraging discussion among colleagues about what they might nd unsustainable, which will lead to

networking with new people.

The 6 themes of the workshops will be energy, water, mobility, resources, waste-

food and eventually Living Sustainably as the last theme to close everything.


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Web platform

For clients and general public

For employees

http://www.dsm.com/living_sustainably

http://www.dsm.com/living_sustainablyhttp://www.dsm.com/living_sustainably

Profile and extended functionality for employees Idea sharing and commenting.

Clients and general public would be able to access theweb platform and see what the program is about aswell as to access the general articles and resources thatare not confidential for DSM.

By this way the world will start identifying the DSMbrand and employees as important agents insustainability and share valuable information withfriends and family by social media.

Visit the website prototype at: http://test.migmel.com

The purpose of the web platform is to encourage communication about sustainability inside DSM and to show to serve

as a window of this activity inside the company to the outside world. Articles about how DSM employees are embracing

sustainability will be published along with resources and information about how to act sustainable at home, at work and

in the world.

Employees from DSM will be able to see the same information that the general public have plus access

to special features and tools when logged in the platform, such as: Have a profile and add info and picture. See information about the workshops, sign up and check their workshop agenda. Share ideas with their fellows, appreciate and comment others ideas. Add contacts from their department, facility and company. Ask questions about sustainability to experts in a forum. Send messages to their contacts. Comment on articles.

Articles available for general public


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Meet the Team...

Dutch Strategic Muffins

Sandra

Cecet

Pepijn

De Vries

Sietse

Vis

Miguel

Melgarejo

Sanya

Khanna

dsm living sustainably

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