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sooo... I AM GOING REBRAND THE KEMPER MUSEUM OF CONTEMPORARY ART>


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there are three locations


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ORIGINAL BUILDING WARWICK & 41 ST CROSSROADS

there are three locations


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its a great place to east with its fine fancy dining. it has a handy gift shop with art work from local artists...


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It shows a lot of contemporary art with its permanent collection.


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And has 12 featured art exhibits every year there are always new exhibitions with visiting international artists.


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The kemper aims to promote art appreciation with a modern, contemporary aproach. the kemper aims to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art, and to present significant worwith everything that the kemper is, what more could they be?


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ART APPRECIATION ... dialogue

MODERNresourcefulness

CONTEM

PORARY

...The kemper aims to promote art appreciation with a modern, contemporary aproach. the kemper aims to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art, and to present significant worwith everything that the kemper is, what more could they be?


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We believe that the arts fosterexchange, debate, and greaterunderstanding of the humanexperience.

The Kemper Believes that the arts foster exchange, debate, and greater understanding of the human experience.

Again, I would pose the question, what more can the they go fore? - put this in later slide...


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ESSENTIALLY

ESSENtially the Kemper aims to... (*click)


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enrich lives, ofer cultural diversity, and an overall aesthetical experience.


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Enrich lives Cultural Diversity Aesthetical

enrich lives, ofer cultural diversity, and an overall aesthetical experience.


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The audience, of course, are its visitors. Currently, the Kemper invites anyone and everyone it aims to attract people who are attracted to art in general.


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HI. I go to museums.Especially modern,contemporary ones...

There are always your typical museum goers who dont need a lot of persuading to go and appreciate art.


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I like art... in general...

There are people who are semi-interested and are always open to passively look through the gallery.


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We were just passing by...

And there may be the casual visitors who are just curious...


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These organisations all have a great deal in common, and generally have similar approaches for maintaining


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Its safe to say, the Kemper is already a wonderfully successful Organisation in many ways.


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BUTbut...


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BUTbut...


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from a design stand point, there seems to be a lot of missed opportunity. For example, their current design systecohesive.


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these are two current examples of diferent pages on their website...

HAND OUT THE EXAMPLES OF HANDOUTS. asses them briefly.


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its logo which is of course an important aspect of the companies visual identity does not seem to do justice for an organisation that is so versatile, energetic, and full of national and Kemper should be proud of, and promote the fact that they ofer such a versatile, aesthetic, contemporary, visually and mindfully engaging and informative experience.


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These are various brochures, sign up forms, and a map that are currently produced by the Kemper. I think its safe to say that current design system is lacking in visual and conceptual coh


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With all that the kemper museum of contemporary art has to ofer, I think it should consider creating a design system that does matches the versatility, energy, and diversity of the organis


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With all that the kemper museum of contemporary art has to ofer, I think it should consider creating a design system that does matches the versatility, energy, and diversity of the organis


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We believe that the arts fosterexchange, debate, and greaterunderstanding of the human experience

as far as the mission of the kemper goes, I believe that it ought to be more aggressive in finding a wider audience by being more outgoing and active than they currently are.


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We believe that the arts fosterexchange, debate, and greaterunderstanding of the human experiencefurther more we aim for a wider

audienceto partake in this versatile,educational, and aesthetic experience.

as far as the mission of the kemper goes, I believe that it ought to be more aggressive in finding a wider audience by being more outgoing and active than they currently are.


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So what MORE could the kemper aim to do and claim to be? Id venture to say that it can be more (*CLICK)energetic, versatile, diverse, interchangeable...


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ART APPRECIATION ... dialogue

MODERNresourcefulness

C

ONTEMPORARY ...

VERSATILE

ENERGETIC

DIVER

SE

Interchangeable

So what MORE could the kemper aim to do and claim to be? Id venture to say that it can be more (*CLICK)energetic, versatile, diverse, interchangeable...


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Enrich lives

Cultural Diversity

Aesthetical experience Enrich lives E

essence-wise, the Kemper should continue

NEED THIS?


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as far as visual inspiration goes, Im generally looking at, interchangeability motion (which reflect the versatility and diversity of the museum, also a minimalistic/modernist approach that iseems appropriate.


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MOTION/CHANGEABLE MINIMALISTICINTERCHANGEABLE COLOURFUL/ENERGETIC

as far as visual inspiration goes, Im generally looking at, interchangeability motion (which reflect the versatility and diversity of the museum, also a minimalistic/modernist approach that iseems appropriate.


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There is a lot of photography and sculpture in contemporary art, as well as more traditional art forms. Also, contemporary art is often bold, visual, and clever.


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CLEVER/EVOCATIVE/BOLD... ARTSY SCULPTURAL

There is a lot of photography and sculpture in contemporary art, as well as more traditional art forms. Also, contemporary art is often bold, visual, and clever.


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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City but it should be a gem for art lovers and non-art lovers for the entire country and the world!

Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!


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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City (cl ick for colors slowly...) but it should be a gem for art lovers and non-art lovers for the entire country and the world!


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